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Partners & Affiliates Program Manager

SiteGround
Full-time
On-site
Sofia, Sofia-Grad, Bulgaria
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Partners & Affiliates Program Manager

๐Ÿ”น Company: SiteGround

๐Ÿ”น Location: Sofia, Sofia-Grad, Bulgaria

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Partners & Affiliates Program Manager at SiteGround, you will lead a team of experienced professionals managing the company's affiliate and partnership relationships. You'll be responsible for developing strategic growth initiatives, optimizing partnership performance, and expanding SiteGround's affiliate network to drive business growth within the Marketing Growth team.

ASSUMPTION: This role is part of a larger Marketing Growth team based on the description mentioning "join our Marketing Growth team" and the job category is assumed to be Marketing based on the role's responsibilities.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead and manage a team of Affiliate and Partnership Managers, ensuring all team goals are met
  • โœ… Develop and implement data-driven strategies to grow the partnership program
  • โœ… Identify and evaluate new affiliate and partnership opportunities
  • โœ… Analyze program performance and optimize affiliate campaigns and incentives
  • โœ… Manage program budget to optimize acquisition and maintenance costs
  • โœ… Stay current with competitor activities and industry trends
  • โœ… Directly manage relationships with high-value partners and affiliates
  • โœ… Provide guidance to team members on negotiations and case handling
  • โœ… Collaborate with the broader marketing team to enhance affiliate performance
  • โœ… Work with Legal and Finance teams to finalize partnership agreements
  • โœ… Represent SiteGround at industry events to identify new partners and promote the program
  • โœ… Create regular performance reports for the affiliate program and partnerships

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: At least 3 years in strategic partnerships, affiliate marketing at a large scale, or similar roles

Skills:

  • Excellent sales and negotiation skills (written and verbal)
  • Solid understanding of the affiliate industry
  • Strong analytical skills with data-driven decision making abilities
  • Effective multitasking capabilities
  • Self-motivation and focus
  • People management skills
  • Fluent English proficiency

Advantages:

  • Experience in IT/software company or hosting industry
  • Previous managerial experience
  • Digital marketing background
  • Experience working with social media influencers
  • Proficiency in Spanish, Italian, or German

ASSUMPTION: While no specific educational requirements are mentioned, the nature of the role and industry typically values relevant experience over formal education credentials.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Competitive salary with achievement bonus
  • Premium Health Insurance plan
  • Employee Assistance program
  • Professional development and training opportunities
  • Sponsorship for worldwide conferences with full expense coverage
  • Free company restaurant with dedicated chef team
  • Free access to in-office gym with professional instructors
  • Multisport or CoolFit card
  • Additional days off for long service and volunteering
  • Reduced working hours every Friday

Industry Comparison: The benefits package appears comprehensive compared to industry standards in Bulgaria, particularly with the inclusion of achievement bonuses, premium health insurance, and quality-of-life perks like the company restaurant and gym facilities.

ASSUMPTION: The benefits package indicates this is likely a competitive compensation arrangement for the Bulgarian market, though specific salary figures are not provided.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: SiteGround is a well-established web hosting company known for its premium hosting solutions and excellent customer support. They are considered one of the top hosting providers globally, especially popular among WordPress users.

Company Size: Medium to large, with offices in multiple countries

Company Stage: Established and growing

ASSUMPTION: Information about SiteGround's market position is based on the company's reputation in the web hosting industry. The company size and stage are assumed based on the comprehensive benefits package, structured teams, and global presence implied in the job listing.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Likely reports to a Marketing Director or VP of Marketing

Team Size/Composition: Managing a team of Affiliate and Partnership Managers

Growth Opportunities: Potential advancement to Director of Partnerships or senior marketing leadership roles

ASSUMPTION: The career level is determined based on the required experience (3+ years) and team leadership responsibilities. The reporting structure is assumed based on typical marketing department hierarchies. Growth opportunities are inferred from standard career progression in marketing and partnership management.


๐ŸŒ Location & Work Environment

Office Type: In-office

Geographic Context: Sofia is Bulgaria's capital and largest city, serving as the country's economic and tech hub. It has a growing tech sector with relatively lower living costs compared to Western European capitals.

Work Schedule: Full-time with reduced hours on Fridays

Regional Considerations: Bulgaria is an EU member state with a developing tech ecosystem. Sofia offers a mix of Eastern European cultural heritage and modern business environment. The city has numerous international companies and a growing expat community.

ASSUMPTION: The work arrangement appears to be primarily in-office based on the mention of specific on-site benefits like company restaurant and gym facilities. The work schedule includes the explicit mention of reduced Friday hours.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial application screening, phone/video interview, in-person interviews with team members and potential stakeholders, possibly a case study or presentation of affiliate strategy

Key Assessment Areas:

  • Leadership and team management capabilities
  • Strategic thinking and analytical skills
  • Negotiation and relationship-building abilities
  • Knowledge of affiliate marketing best practices
  • Understanding of performance metrics and ROI analysis
  • Communication skills, especially in English

Application Tips:

  • Highlight measurable results from previous affiliate or partnership programs
  • Showcase people management experience and leadership style
  • Demonstrate analytical capabilities through specific examples
  • Include examples of successful partnership negotiations
  • Address language skills explicitly, especially if you have advantage languages (Spanish, Italian, German)

ATS Keywords: affiliate marketing, partnership management, program optimization, team leadership, negotiation, stakeholder management, performance analysis, digital marketing

ASSUMPTION: These insights are based on standard industry practices for similar roles and companies, not on specific information provided in the job listing.


๐Ÿ› ๏ธ Tools & Technologies

  • Affiliate tracking platforms (likely HasOffers, Impact, AWIN, or similar)
  • CRM systems for partner relationship management
  • Analytics tools for performance tracking
  • Reporting and dashboarding software
  • Project management tools

ASSUMPTION: These tools are not explicitly mentioned in the job listing but are standard in affiliate and partnership management roles. The specific platforms used at SiteGround may differ.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Professional growth, work-life balance, teamwork, and continuous improvement

Work Style: Collaborative with a focus on data-driven decision making; balances strategic thinking with hands-on management

Self-Assessment Questions:

  • Are you comfortable leading a team while also maintaining relationships with key partners?
  • Do you thrive in environments that require both analytical thinking and relationship building?
  • Are you proactive in seeking growth opportunities and optimizing existing processes?
  • Can you balance strategic planning with day-to-day operational management?

ASSUMPTION: Company values are inferred from the benefits package and job description, which emphasize professional development, work-life balance (reduced Friday hours), and achievement recognition. The work style is derived from the responsibilities requiring both strategic planning and hands-on management.


โš ๏ธ Potential Challenges

  • Balancing strategic partnership development with day-to-day team management
  • Managing relationships with diverse affiliate types and personalities
  • Navigating contract negotiations alongside legal and finance teams
  • Staying current in a rapidly evolving affiliate marketing landscape
  • Meeting growth targets in a competitive web hosting market
  • Juggling multiple deadlines and priorities across different partnership initiatives

ASSUMPTION: These challenges are based on common difficulties in affiliate and partnership management roles and are not explicitly stated in the job description.


๐Ÿ“ˆ Similar Roles Comparison

This Partners & Affiliates Program Manager role differs from standard Affiliate Manager positions by including broader partnership management responsibilities and team leadership. Unlike a pure Channel Manager, this role focuses specifically on affiliate and referral partnerships rather than reseller relationships. Compared to a Partnerships Director, this position likely has more hands-on program optimization responsibilities while still requiring strategic vision.

ASSUMPTION: This comparison is based on standard industry role definitions and hierarchy, not specific information from SiteGround.


๐Ÿ“ Sample Projects

  • Developing a tiered affiliate incentive program to increase conversion rates for top performers
  • Creating and implementing an outreach strategy to attract influencers in the web development space
  • Designing performance dashboards to track affiliate program ROI and identify optimization opportunities
  • Revamping commission structures to better align with company revenue goals
  • Leading cross-functional projects with marketing to develop co-branded content for partnership channels

ASSUMPTION: These project examples are based on the responsibilities listed in the job description and common initiatives in affiliate program management.


โ“ Key Questions to Ask During Interview

  • What are the main growth targets for the affiliate program in the next 12-24 months?
  • How is the performance of the affiliate program currently measured and evaluated?
  • Can you describe the current team structure and the key challenges they're facing?
  • What types of partnerships have been most successful for SiteGround so far?
  • How does the affiliate program integrate with SiteGround's overall marketing strategy?
  • What resources are available for expanding and optimizing the affiliate program?

ASSUMPTION: These questions are suggested based on typical considerations for a partnership management role and may need to be adapted for your specific interview situation.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare Application Materials: Create a resume and cover letter in English highlighting your experience with partnership management, team leadership, and affiliate marketing.
  2. Optimize for ATS: Include keywords like "affiliate marketing," "partnership management," "program optimization," and "team leadership" in your resume.
  3. Research SiteGround: Familiarize yourself with their hosting products, target audience, and competitive positioning.
  4. Prepare Examples: Gather specific metrics and success stories from your previous affiliate or partnership experiences.
  5. Language Preparation: If you have proficiency in the advantage languages (Spanish, Italian, or German), ensure this is prominently mentioned.
  6. Follow Application Instructions: Submit your resume and cover letter in English as specified in the job posting.
  7. Follow Up: If you don't hear back within 2-3 weeks, consider a polite follow-up inquiry.