Paid Search Strategist - B2B
Power Digital📌 Core Information
🔹 Job Title: Paid Search Strategist - B2B
🔹 Company: Power Digital
🔹 Location: United States (Remote Available)
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
📌 Essential Job Details
🚀 Job Overview
As a B2B Paid Search Strategist at Power Digital, you'll be responsible for managing enterprise-level B2B accounts, owning cross-channel marketing execution, performance, and growth strategies. You'll work at the intersection of marketing, consulting, and data intelligence to drive revenue and brand recognition for complex B2B clients. The role requires mastery of paid media advertising within the B2B space, with responsibilities spanning campaign management, performance optimization, strategic planning, and client relationship management.
ASSUMPTION: Based on the description, this appears to be a senior-level position requiring both technical expertise and client management skills, though the exact title doesn't include "Senior" despite the description referencing "Senior Strategist" responsibilities.
📋 Key Responsibilities
✅ Manage enterprise-level B2B account campaigns including daily optimizations, campaign creation, and high-level strategy ownership
✅ Analyze and interpret campaign performance data alongside client-specific KPIs (from Salesforce, HubSpot, etc.) to tie performance to business impact
✅ Participate in department scrums and training sessions to enhance channel knowledge
✅ Continuously improve campaign performance against client goals
✅ Maintain excellent communication with both internal teams and external clients
✅ Utilize AI and outsource resources to optimize workflow efficiency
✅ Participate in developing new department training materials
✅ Leverage Power Digital's Nova ecosystem technology
✅ Work closely with Client Services team to own strategy, reporting, optimizations, and client communication
✅ Provide forward-thinking insights and strategies to clients on an ongoing basis
🎯 Required Qualifications
Education: Not specified
Experience: 3-4 years of digital marketing experience with 2+ years in agency setting
Skills:
- Experience with ABM-specific DSPs (Demandbase, 6Sense, Terminus, etc.)
- Deep understanding of intent data from multiple platforms
- Minimum 3 years of hands-on experience with Paid Media Channels
- Proficiency in campaign development and optimization for large, enterprise-level accounts
- Experience managing LinkedIn, Performance Max, Bing Ads, and ABM DSP campaigns
- Campaign management experience in at least 3 additional areas: YouTube Ads, Meta, Display Advertising, Local campaigns, or Content Syndication
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing
- Strong data analysis and storytelling abilities
- Experience with complex B2B client organizational structures
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific range not specified)
Benefits:
- Medical, Dental, Vision insurance with up to 100% employer contribution for employee premium
- 401(k) with 4% employer contribution matching
- Unlimited Time Off available from day one
- Up to 4 hours per quarter paid Volunteer Time Off
- Flexible work environment: full-remote, in-office, or hybrid
- $100 Work From Home stipend
- Employee Assistance Program (EAP)
- 12 observed US holidays + 2 mental health recharge days annually
- Employee development programs
- Quarterly performance awards with prize money
- Opportunities to participate in company DEI initiatives
Industry Comparison: This benefits package appears competitive for the digital marketing industry, particularly with the 100% employer contribution toward health insurance and flexible work options.
ASSUMPTION: While the exact salary range isn't specified, B2B Paid Search Strategists with this level of experience typically earn between $70,000-$110,000 base salary in the US market, with additional commission potential. This assumption is based on current industry standards for similar roles requiring 3-4 years of specialized experience.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They provide full-service growth marketing services to leading and emerging companies globally.
Company Size: Not specifically mentioned, but appears to be an established agency managing billions in media spend for enterprise clients.
Company Stage: Established growth company with proprietary technology (nova) and a comprehensive service offering including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, PR, Influencer Marketing, Email + SMS, CRO, Retail Marketing, and Creative.
ASSUMPTION: Based on the sophisticated service offerings, enterprise client base, and proprietary technology platform, Power Digital appears to be a mid-to-large size digital marketing agency with substantial market presence, though specific employee count or revenue figures aren't provided.
📊 Role Analysis
Career Level: Senior/Mid-Senior level position
Reporting Structure: Not explicitly stated, likely reports to a team lead or department director
Team Size/Composition: The role mentions working with Specialists and the Client Services team, suggesting a collaborative team structure
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs
ASSUMPTION: This role likely serves as a bridge between technical execution and client strategy, with potential growth paths toward team leadership, account management, or specialized B2B strategy roles. The mention of "4-6 Accounts (complex/large accounts in the top 100 of the agency)" suggests this is a significant position managing premium client relationships.
🌍 Location & Work Environment
Office Type: 100% remote, in-office, or hybrid options available (fully flexible)
Geographic Context: United States-based position, requires legal eligibility to work in the US
Work Schedule: Not specifically mentioned, likely standard business hours with flexibility
Regional Considerations: Remote work option allows candidates to work from anywhere in the US regardless of cost of living differences
ASSUMPTION: The emphasis on flexibility suggests the company has a modern approach to work arrangements. While remote work is fully supported, there may be occasional requirements for client meetings or team collaborations depending on specific client needs and time zones.
💼 Interview & Application Insights
Typical Process: Digital marketing agencies typically conduct multi-round interviews including technical assessments, culture fit interviews, and possibly case studies demonstrating paid search strategy capabilities
Key Assessment Areas: Expect to be evaluated on:
- B2B paid media technical knowledge and platform expertise
- Strategic thinking and problem-solving abilities
- Client communication skills and experience handling complex client relationships
- Data analysis capabilities and insight generation
- Experience with specific platforms (LinkedIn, Performance Max, ABM DSPs)
Application Tips: Highlight specific B2B campaign successes, quantifiable results, experience with mentioned platforms, and examples of translating campaign data into business insights
ATS Keywords: B2B marketing, paid search, ABM, Demandbase, 6Sense, LinkedIn advertising, Performance Max, enterprise clients, intent data, Google Analytics, paid media strategy, cross-channel marketing, SEM
ASSUMPTION: These interview insights are based on standard practices for senior paid search positions at established marketing agencies and may vary based on Power Digital's specific hiring process.
🛠️ Tools & Technologies
- Advertising Platforms: LinkedIn Campaign Manager, Google Ads (incl. Performance Max), Microsoft/Bing Ads, Meta Ads
- ABM Platforms: Demandbase, 6Sense, Terminus
- Analytics: Google Analytics, Nova (proprietary platform)
- CRM Systems: Salesforce, HubSpot
- Productivity: Google Workspace, Microsoft Office
- Additional: YouTube Ads, Display Advertising, Content Syndication tools
ASSUMPTION: While the job explicitly mentions several platforms, familiarity with additional common paid media management and reporting tools like Google Data Studio, Google Tag Manager, automation platforms, and bid management software would likely be beneficial though not explicitly required.
👔 Cultural Fit Considerations
Company Values: Per the listing: integrity, autonomy, grit, growth-obsession, innovation, results-driven, people-first culture valuing diversity
Work Style: The job requires someone comfortable with pressure, navigating difficult client conversations, solving problems independently, and collaborating across departments
Self-Assessment: Potential applicants should consider:
- Are you comfortable working on complex enterprise accounts with potentially demanding clients?
- Do you thrive in an environment that values autonomy while demanding results?
- Are you passionate about continuous learning and mastering new B2B marketing platforms?
- Can you effectively translate technical marketing data into business insights for executives?
- Are you comfortable in a growth-oriented company that likely moves quickly?
ASSUMPTION: Based on the description's emphasis on integrity, autonomy, and being "growth-obsessed," the company likely values self-starters who can work independently while maintaining high ethical standards and focusing on continuous improvement.
⚠️ Potential Challenges
- Managing 4-6 complex, enterprise-level accounts simultaneously may require excellent time management and prioritization skills
- Navigating "probing client questions" and "difficult conversations" suggests the need for strong client management capabilities
- The required expertise across numerous platforms (LinkedIn, Performance Max, Bing, ABM DSPs, plus three additional campaign types) demands significant technical breadth
- Meeting the $13.5k team-member EBITDA KPI may create performance pressure
- Maintaining below 10% client churn suggests retention responsibility
ASSUMPTION: These potential challenges are inferred from the job responsibilities and KPIs mentioned in the listing and would be common in senior agency roles managing enterprise B2B accounts.
📈 Similar Roles Comparison
This B2B Paid Search Strategist role differs from similar positions in several ways:
- vs. General Paid Search Manager: This role specifically focuses on B2B marketing strategies rather than B2C or general paid search
- vs. Performance Marketing Manager: More specialized in search and paid media than broader performance marketing roles that might include email, CRO, etc.
- vs. ABM Specialist: Broader in scope, covering traditional paid search in addition to account-based marketing approaches
- vs. Media Buyer: More strategic and consultative, requiring deeper business understanding than pure media buying roles
ASSUMPTION: This comparison is based on standard industry role delineations and the specific requirements outlined in the job description.
📝 Sample Projects
Based on the responsibilities listed, someone in this role might work on projects such as:
- Developing an integrated cross-channel B2B campaign strategy for a SaaS client targeting specific enterprise accounts using LinkedIn, Paid Search, and ABM platforms
- Conducting a comprehensive analysis of a client's Salesforce pipeline data to determine which paid media channels are driving the highest quality MQLs and optimizing budget allocation accordingly
- Creating an intent data strategy that leverages signals from multiple platforms to identify and target accounts showing buying signals
- Implementing A/B testing of different campaign structures in Performance Max to improve lead quality for enterprise clients
- Developing an attribution model that accurately connects paid media touchpoints to closed deals in complex, long sales cycles
ASSUMPTION: These project examples are illustrative based on the listed responsibilities and common B2B paid media challenges, not specific assignments mentioned in the job description.
❓ Key Questions to Ask During Interview
- "Could you share more about the typical client profile I would be managing, including their sales cycle length and average deal size?"
- "How does Power Digital's proprietary Nova technology specifically enhance paid search strategy development and optimization?"
- "What's your approach to measuring success for B2B clients with long sales cycles where conversion to revenue may take months?"
- "How does the team balance client acquisition goals with the KPI of maintaining below 10% client churn?"
- "Could you describe the typical collaboration process between paid search strategists and other channel specialists at Power Digital?"
- "What resources and support are available for continued professional development and staying current with the rapidly evolving paid media platforms?"
ASSUMPTION: These questions are suggested based on the role description and typical B2B paid search strategist concerns but should be adapted based on individual priorities and interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
To pursue this opportunity effectively:
- Tailor your resume to highlight B2B paid search experience, especially with LinkedIn, Performance Max, and ABM platforms. Include specific metrics demonstrating your impact.
- Optimize for ATS by incorporating key terms like "B2B marketing," "paid search strategy," "enterprise clients," "ABM," specific platform names, and "cross-channel marketing strategy."
- Prepare a portfolio of B2B campaign examples that showcase your ability to connect marketing efforts to business outcomes.
- Research Power Digital's clients and case studies to understand their approach and results.
- Be ready to discuss how you've handled complex client situations, optimization strategies for enterprise accounts, and your approach to using data for strategic decision-making.
- Apply through the official careers page at https://powerdigitalmarketing.com/company/careers/ to ensure legitimacy of the application process.