Paid Search Strategist
Power Digital📌 Core Information
🔹 Job Title: Paid Search Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
📌 Essential Job Details
🚀 Job Overview
As a Paid Search Strategist at Power Digital, you will be responsible for driving growth through paid search advertising campaigns for multiple clients. You'll own campaign execution, performance optimization, and client communication, directly connecting your efforts to clients' business goals. Working at the intersection of marketing, consulting, and data intelligence, you'll leverage AI and proprietary technologies to deliver measurable results in a tech-enabled growth firm.
ASSUMPTION: Based on the description, this appears to be a client-facing role with both strategic and tactical responsibilities. The position likely sits within a team structure where specialists may provide support for execution while strategists maintain overall accountability for performance.
📋 Key Responsibilities
✅ Manage paid search campaigns across various business types and industries
✅ Perform daily optimizations and implement high-level strategy changes
✅ Conduct keyword research, develop ad copy, and optimize bids
✅ Analyze performance data and provide intelligent interpretation with actionable plans
✅ Manage client budgets and advise on optimal budget allocation
✅ Determine benchmarks and implement optimizations to meet client KPIs quickly
✅ Maintain excellent communication with both internal teams and clients
✅ Stay current on industry developments and best practices
✅ Improve paid media processes and innovate new strategies
✅ Manage vendors for new and support channels
✅ Leverage AI technologies and Power Digital's Nova ecosystem
🎯 Required Qualifications
Education: Not specified
Experience: 2-3 years of digital marketing experience with 1-2 years in agency setting; minimum 2 years hands-on experience with Search Engine Marketing
Skills:
- Advanced proficiency in spoken and written English
- Campaign development and optimization processes
- Experience with Performance Max, Shopping, YouTube Ads, Display, or Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Advanced Excel skills
- Ability to multitask in fast-paced environments
- Detail-oriented with strong organizational skills
- Entrepreneurial mindset with passion for growth
💰 Compensation & Benefits
Salary Range: Base salary + commission opportunities (specific range not specified)
Benefits:
- Medical Bonus
- 15 paid vacation days per year
- 4 hours quarterly paid Volunteer Time Off
- Flexible work environment (remote, in-office, or hybrid)
- One-time 400,000 COP Work From Home stipend
- Employee Assistance Program
- 17 Colombian national holidays + 2 mental health days yearly
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Professional development programs
- Performance-based quarterly awards
- Opportunities to participate in DEI initiatives
Industry Comparison: The benefits package appears competitive for the Colombian market, particularly with the combination of flexible work options, professional development, and local statutory benefits.
ASSUMPTION: While no specific salary range is provided, the combination of base salary plus commission structure is typical for performance-based marketing roles. The benefits package appears comprehensive for the Colombian market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm offering full-service marketing solutions across multiple channels. They manage billions in media spend for clients and position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Not explicitly stated, but appears to be an established firm with substantial resources
Company Stage: Growth-oriented company with established processes and proprietary technology (Nova)
ASSUMPTION: Based on the description of managing "billions in media," having a proprietary technology platform, and offering multiple service lines, Power Digital appears to be a well-established, mid to large-sized agency rather than an early-stage company.
📊 Role Analysis
Career Level: Mid-level position
Reporting Structure: Not explicitly mentioned, but likely reports to a team lead or department head
Team Size/Composition: Will manage 5-6 client accounts with possible support from specialists
Growth Opportunities: Explicit mention of path toward senior strategist or account manager roles
ASSUMPTION: Based on the experience requirements and KPIs, this appears to be a mid-level position with clear advancement opportunities. The responsibility for 5-6 accounts suggests a reasonable workload that allows for both deep client understanding and efficient management.
🌍 Location & Work Environment
Office Type: Fully flexible – can be remote, in-office, or hybrid
Geographic Context: Position is based in Colombia, with compensation and benefits structured according to Colombian employment standards
Work Schedule: Not explicitly mentioned, but likely standard business hours
Regional Considerations: Role includes Colombian statutory benefits like Prima and Cesantias, requires advanced English proficiency, and recognizes Colombian national holidays
ASSUMPTION: The WFH stipend and flexible working environment suggest a well-established remote work culture. The emphasis on English proficiency indicates work with international clients or teams.
💼 Interview & Application Insights
Typical Process: For agency roles at this level, expect initial screening, technical assessment of PPC knowledge, and multiple interviews with team members and potentially clients
Key Assessment Areas: PPC technical expertise, analytical skills, client communication abilities, adaptability, and performance optimization capabilities
Application Tips: Highlight measurable campaign results, demonstrate knowledge of multiple ad platforms, showcase client management experience, and emphasize analytical skills
ATS Keywords: Paid Search, SEM, PPC, Google Ads, Performance Max, campaign optimization, keyword research, bid management, client communication, Google Analytics, Excel
ASSUMPTION: These insights are based on standard industry practices for digital marketing agencies hiring for similar roles.
🛠️ Tools & Technologies
- Google Ads platform and related tools
- Microsoft Advertising (Bing Ads)
- Performance Max campaigns
- Google Analytics
- Excel (advanced features)
- Google/Microsoft Office Suite
- Power Digital's proprietary Nova ecosystem
- AI technologies for business process optimization
ASSUMPTION: While specific tools beyond those mentioned aren't listed, proficiency with campaign management platforms, analytics tools, and reporting software is standard for this role in the industry.
👔 Cultural Fit Considerations
Company Values: Power Digital emphasizes being "people-first" with values including integrity, autonomy, grit, and a relentless pursuit of growth. They value diversity and describe themselves as "growth-obsessed experts who demand innovation and results."
Work Style: Entrepreneurial, fast-paced, consultative approach with focus on measurable results and client success
Self-Assessment:
- Do I thrive in a performance-driven environment?
- Am I comfortable balancing strategic thinking with tactical execution?
- Can I effectively manage multiple client relationships simultaneously?
- Do I enjoy continuously learning and adapting to new technologies?
ASSUMPTION: The company culture appears to value autonomy alongside accountability, with emphasis on both individual contribution and team collaboration to drive client results.
⚠️ Potential Challenges
Managing 5-6 client accounts simultaneously requires excellent time management and prioritization skills. The role involves both strategic thinking and hands-on campaign execution, which can be demanding. Performance expectations are clearly defined with specific EBITDA targets ($9.5k team-member EBITDA) and client retention metrics (below 10% churn rate), creating accountability for measurable results.
ASSUMPTION: These challenges reflect the typical demands of client-facing agency roles where balancing multiple priorities and maintaining performance metrics are standard expectations.
📈 Similar Roles Comparison
This Paid Search Strategist role differs from pure execution-focused PPC specialists by requiring strategic thinking and client management. Compared to broader Digital Marketing Manager roles, it offers deeper specialization in paid search. Unlike in-house paid search managers who focus on a single brand, this agency position involves managing campaigns across multiple clients and industries, requiring greater adaptability but offering more diverse experience.
ASSUMPTION: This comparison is based on standard industry role structures and the specific responsibilities outlined in the job description.
📝 Sample Projects
- Conducting a comprehensive keyword research project to identify new growth opportunities for an e-commerce client
- Developing a bid optimization strategy to improve ROAS for a B2B client with long sales cycles
- Creating and testing new ad copy variations to improve click-through rates and conversion performance
- Analyzing cross-channel attribution data to make budget allocation recommendations
- Implementing and optimizing Performance Max campaigns alongside traditional search campaigns
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in paid search management.
❓ Key Questions to Ask During Interview
- How does the team structure work in terms of client account distribution and specialist support?
- What does success look like for a Paid Search Strategist in their first 90 days?
- How does Power Digital's Nova ecosystem enhance paid search strategy and execution?
- Can you share examples of how the company supports professional development and advancement?
- What types of clients would I be working with, and how are client-strategist matches determined?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize Your Resume: Highlight your paid search experience with quantifiable results (ROAS improvements, CTR increases, etc.) and incorporate key terms like "paid search strategy," "Google Ads optimization," and "client communication."
- Prepare Portfolio Examples: Compile 2-3 case studies showing your strategic approach to paid search challenges and measurable outcomes.
- Research Power Digital: Review their website, client case studies, and LinkedIn presence to understand their approach and client base.
- English Proficiency: Be prepared to demonstrate advanced English skills throughout the application process, as this is explicitly required.
- Application Submission: Apply through Power Digital's official careers page (https://powerdigitalmarketing.com/company/careers/) to ensure legitimacy, as mentioned in their scam warning.