Paid Search Sr. Strategist

🚀 Job Overview

As a Paid Search Senior Strategist at Power Digital, you'll own the execution, performance, and growth of paid search advertising for enterprise-level clients. You'll be responsible for developing sophisticated search campaigns, providing strategic insights, and driving measurable results for complex accounts. The role requires mastery of paid search advertising, cross-channel strategy understanding, and exceptional client communication skills.

ASSUMPTION: Based on the KPIs mentioned and the enterprise-level focus, this appears to be a high-responsibility role managing significant client budgets and requiring both technical expertise and strategic thinking.

📋 Key Responsibilities

• ✅ Manage enterprise-level paid search campaigns, including daily optimizations, campaign creation, and high-level strategy development
• ✅ Analyze, interpret, and create action plans based on campaign performance data and client-specific data sources (GA, Shopify, etc.)
• ✅ Participate in weekly department scrums and training sessions to enhance channel knowledge
• ✅ Continuously optimize campaign performance against client goals
• ✅ Maintain excellent communication with internal teams and clients
• ✅ Leverage AI and outsourced resources to improve workflow efficiency
• ✅ Contribute to developing new department training materials
• ✅ Utilize Power Digital's Nova ecosystem for campaign management and optimization

🎯 Required Qualifications

Education: Not specified

Experience: Ideally 3-4 years of digital marketing experience with 2+ years in an agency setting. Minimum 2+ years of hands-on Search Engine Marketing experience with enterprise-level accounts.

Skills:

• Advanced spoken and written English proficiency
• Expertise in campaign development and optimization processes (bid optimization, keyword research, ad copy development)
• Significant campaign management experience in at least 3 of: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing
• Strong data analysis and storytelling abilities

💰 Compensation & Benefits

Salary Range: Base salary + commission opportunities (specific amounts not specified)

Benefits:

• Medical Bonus
• 15 paid vacation days (PTO) per year
• Fully flexible work environment (remote, in-office, or hybrid)
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Legal benefits (Prima, Cesantias)
• Paid Social Security
• Growth opportunities within the company
• Employee development programs (Hedgehog and Vital 5s)
• Quarterly awards with prize money
• Opportunities to participate in company DEI initiatives

Industry Comparison: The compensation package appears to be competitive for the Colombian market, with strong emphasis on work-life balance and professional development.

ASSUMPTION: While specific salary figures aren't provided, digital marketing specialists in strategic roles in Colombia typically earn above-average compensation compared to the national average, especially for roles requiring English proficiency and specialized technical skills.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They work with leading and emerging companies worldwide, offering full-service growth marketing services.

Company Size: Not explicitly stated, but appears to be a substantial organization based on their enterprise client focus and resources.

Company Stage: Growth-oriented firm with established processes and proprietary technology (Nova).

ASSUMPTION: Based on the company's description of managing "billions in media" and their extensive service offerings, Power Digital appears to be a well-established mid-to-large size agency rather than an early-stage startup.

📊 Role Analysis

Career Level: Senior

Reporting Structure: Not explicitly stated

Team Size/Composition: Not explicitly stated, though it appears you would be managing 4-6 complex enterprise accounts

Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm"

ASSUMPTION: As a Senior Strategist, you likely report to a team lead, director, or department head. The role appears to be client-facing with significant autonomy while collaborating with cross-functional teams.

🌍 Location & Work Environment

Office Type: Fully flexible - full-remote, in-office, or hybrid options available

Geographic Context: Colombia has a growing digital marketing sector with lower cost of living compared to North American markets, making it attractive for global agencies.

Work Schedule: Not explicitly stated, but likely standard business hours with flexibility given the remote options.

Regional Considerations: The role requires advanced English proficiency, indicating it serves international/English-speaking clients while being based in Colombia.

ASSUMPTION: This position likely bridges Colombian operations with global clients, requiring cultural adaptability and strong communication skills to navigate different time zones and business practices.

💼 Interview & Application Insights

Typical Process: Digital marketing agency interviews typically include initial screening, technical assessment of paid search knowledge, portfolio/case study review, and cultural fit evaluation.

Key Assessment Areas: Paid search technical expertise, strategic thinking, client communication skills, data analysis abilities, and problem-solving under pressure.

Application Tips: Highlight enterprise-level campaign management experience, quantifiable results from past campaigns, cross-channel knowledge, and experience with the specific platforms mentioned.

ATS Keywords: SEM, Google Ads, paid search, Performance Max, enterprise clients, campaign optimization, bid management, keyword research, ad copy development, Google Analytics, digital marketing strategy.

ASSUMPTION: These insights are based on standard practices for senior marketing roles in agencies and aren't explicitly outlined in the job description.

🛠️ Tools & Technologies

• Google Ads
• Microsoft/Bing Ads
• Performance Max
• Google Analytics
• Google/Microsoft Office Suite
• Shopping campaigns
• YouTube Ads
• Display Advertising platforms
• Nova (proprietary technology)
• AI tools for workflow optimization
• E-commerce platforms (Shopify mentioned specifically)

ASSUMPTION: While not all tools are explicitly mentioned, proficiency with campaign management platforms, analytics tools, and reporting dashboards would be standard expectations for this role.

👔 Cultural Fit Considerations

Company Values: Innovation, integrity, autonomy, grit, growth-obsession, and diversity. Power Digital describes itself as "people-first" with strong emphasis on culture.

Work Style: Fast-paced, results-driven, collaborative across channels, with emphasis on data-driven decision making and "meticulous testing."

Self-Assessment: Prospective applicants should consider:

• Are you comfortable managing high-pressure client relationships?
• Do you enjoy a metrics-driven environment where performance is highly visible?
• Are you self-motivated and capable of working autonomously?
• Can you effectively collaborate across different marketing disciplines?

ASSUMPTION: Based on the company's self-description, Power Digital appears to have a dynamic, high-performance culture that values both individual initiative and team collaboration.

⚠️ Potential Challenges

• Managing 4-6 complex, enterprise-level accounts simultaneously may require excellent time management and prioritization skills
• The focus on performance metrics ($13.5k team-member EBITDA, maintaining below 10% client churn) suggests a high-accountability environment
• Handling "difficult conversations" and "account issues" is explicitly mentioned, indicating problem-solving in challenging situations is required
• The need to work across channels and coordinate with other teams may require extensive collaboration and communication
• Serving international clients from Colombia may require flexibility with work hours to accommodate different time zones

ASSUMPTION: These challenges are inferred from the job description and typical agency environment dynamics. The actual intensity of these challenges may vary.

📈 Similar Roles Comparison

This Senior Paid Search Strategist role differs from similar positions in the following ways:

• vs. Paid Search Manager: More hands-on campaign management and less team supervision than a traditional manager role
• vs. Paid Search Specialist: Higher strategic responsibility and more client interaction than specialist positions
• vs. Digital Marketing Strategist: More specialized in paid search versus broader multi-channel responsibility
• vs. Client Services Manager: More technical expertise required, though client relationship management is still important

ASSUMPTION: This comparison is based on standard industry role delineations and may vary by organization.

📝 Sample Projects

• Developing and implementing a full-funnel search strategy for an enterprise e-commerce client, including keyword research, campaign structure, and performance tracking
• Creating a migration plan to transition traditional search campaigns to Performance Max while preserving performance
• Conducting cross-channel analysis to identify how paid search performance impacts and is impacted by other digital channels
• Building comprehensive reporting dashboards that connect campaign metrics to client business outcomes
• Optimizing campaigns to reduce client acquisition costs while maintaining or improving conversion volume

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical enterprise-level search campaign needs.

❓ Key Questions to Ask During Interview

• "Can you describe the typical client onboarding process and how the Paid Search Senior Strategist contributes to setting initial strategy?"
• "How does the Nova technology platform enhance the paid search strategist's workflow and decision-making process?"
• "What are the most common challenges enterprise clients face in this market, and how does Power Digital address them?"
• "How do cross-functional teams collaborate on integrated campaigns for clients?"
• "What defines success for a Senior Strategist beyond the stated KPIs in the first 6-12 months?"
• "How does Power Digital approach the balance between using AI tools for efficiency while maintaining strategic quality?"

ASSUMPTION: These questions are suggested based on the role description and may need to be adapted for specific interviews.