📌 Core Information
🔹 Job Title: Paid Search Specialist (Maternity cover for 2 years)
🔹 Company: VELUX
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
📌 Essential Job Details
🚀 Job Overview
As a Global Paid Search Specialist at VELUX, you'll join the Media Management team to optimize paid search campaigns, drive revenue, and enhance customer value across marketing and e-commerce platforms. This 2-year maternity cover position offers the opportunity to work in an international environment with colleagues in Budapest and Denmark, taking ownership of impactful digital marketing projects in the sustainable indoor living industry.
ASSUMPTION: This is a full-time position based on the comprehensive responsibilities and reporting structure mentioned, though the original listing doesn't explicitly state this.
📋 Key Responsibilities
- ✅ Plan, execute, and optimize paid search and shopping campaigns across major search engines (Google, Bing)
- ✅ Collaborate with in-house specialists on end-to-end campaign processes (setup, keyword research, bid management, testing, reporting)
- ✅ Manage and optimize paid search budgets to maximize ROI, traffic, and conversions
- ✅ Analyze campaign performance and develop actionable improvement strategies
- ✅ Work with cross-functional teams to ensure strategic alignment and omni-channel integration
- ✅ Stay current with SEM trends, tools, and technologies
- ✅ Share best practices with colleagues to promote knowledge exchange
- ✅ Handle budgeting and invoicing according to VELUX's financial processes
🎯 Required Qualifications
Education: Not specified
Experience: 2-3 years of PPC experience
Skills:
- Proven experience in SEM and managing PPC campaigns (Google and Bing)
- Experience with automated bidding strategies, audience segmentation, and conversion optimization
- Understanding of performance marketing and online customer acquisition
- Experience with GA4 and Google Marketing Platform (preferred)
- Knowledge of SEO and its relationship with PPC
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Proactive, results-driven attitude
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- International work environment
- Professional growth opportunities
- Collaborative and supportive culture
- Informal and respectful work environment
Industry Comparison: Not specified
ASSUMPTION: While specific compensation figures aren't provided, digital marketing specialist roles in Hungary typically offer competitive salaries for the region. The emphasis on professional development and international exposure suggests the company values employee growth, which often correlates with competitive compensation packages.
📌 Applicant Insights
🔍 Company Context
Industry Position: VELUX is a leading company in the sustainable indoor living industry, specializing in roof windows and skylights. The company focuses on providing solutions that bring daylight and fresh air into buildings.
Company Size: Large international company
Company Stage: Well-established, family-owned business with strong financial foundations
ASSUMPTION: Based on the description of VELUX as an international, family-owned business with foundations that reinvest in society, employees, and the planet, it appears to be a well-established company with significant market presence rather than a startup or early-stage business.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports to a manager in Denmark
Team Size/Composition: Part of a 19-person digital marketing team
Growth Opportunities: Potential for professional development in digital marketing specialization and exposure to international business operations
ASSUMPTION: The career level is assessed as mid-level based on the 2-3 years of experience requirement and the specialized nature of the responsibilities. The reporting structure and team size are explicitly mentioned in the listing.
🌍 Location & Work Environment
Office Type: In-office
Geographic Context: Budapest is Hungary's capital and a growing hub for international businesses. The city offers a lower cost of living compared to Western European capitals while providing a high quality of life.
Work Schedule: Standard business hours
Regional Considerations: Working in Budapest offers exposure to Central European business practices while collaborating internationally with colleagues in Denmark.
ASSUMPTION: The listing specifically states the position is based in Budapest, suggesting an in-office arrangement. Standard business hours are assumed based on the collaborative nature of the role and the need to work with teams across different locations. The work environment appears to be in-office as remote options aren't mentioned.
💼 Interview & Application Insights
Typical Process: For digital marketing roles at international companies, the interview process typically includes:
- Initial screening (phone or video call)
- Technical assessment of PPC knowledge and campaign management skills
- In-depth interview with the hiring manager
- Possible final round with team members or senior leadership
Key Assessment Areas:
- Technical proficiency with paid search platforms
- Analytical thinking and problem-solving abilities
- Communication skills and team collaboration
- Results orientation and ROI focus
Application Tips:
- Highlight specific PPC campaign successes and metrics achieved
- Showcase experience with the tools mentioned (GA4, GMP)
- Demonstrate your approach to optimization and performance improvement
- Emphasize experience with cross-functional collaboration
ATS Keywords: PPC, SEM, paid search, Google Ads, Bing Ads, campaign optimization, ROI, conversion optimization, digital marketing, GA4, Google Marketing Platform, performance marketing, bid management, keyword research
ASSUMPTION: These insights are based on standard industry practices for digital marketing roles and are not specifically mentioned in the job listing.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- Google Analytics 4 (GA4)
- Google Marketing Platform (GMP)
- Search engine marketing tools
- Performance tracking and reporting tools
ASSUMPTION: Beyond the explicitly mentioned Google, Bing, GA4, and GMP, other common performance tracking and reporting tools are likely used but not specifically named in the listing.
👔 Cultural Fit Considerations
Company Values: The listing explicitly mentions "courage" and "mutual respect" as key values that define the company's actions and contributions to the world.
Work Style: Collaborative, team-oriented, innovative, and proactive environment where initiative is valued
Self-Assessment: Consider whether you:
- Thrive in an international, cross-cultural work environment
- Enjoy taking ownership of projects and driving results
- Are comfortable balancing independent work with team collaboration
- Value working for a company with sustainability commitments and family-owned values
- Appreciate a respectful, informal work culture
ASSUMPTION: The work style and environment are inferred from descriptions of the role requiring collaboration, proactiveness, and the company's explicit mention of an "informal, respectful, and team-oriented work environment."
⚠️ Potential Challenges
- Managing campaigns across multiple markets may require cultural adaptation and understanding
- Coordinating with teams across different locations (Budapest and Denmark) may involve scheduling across time zones
- As a temporary position (2-year maternity cover), there may be transition considerations at the beginning and end of the term
- Balancing strategic planning with day-to-day campaign optimization requires effective time management
ASSUMPTION: These challenges are inferred based on the international nature of the role, the temporary contract structure, and the breadth of responsibilities described in the listing.
📈 Similar Roles Comparison
This Global Paid Search Specialist role differs from typical PPC Specialist positions in several ways:
- More Strategic: Involves not just campaign execution but strategic planning and cross-functional collaboration
- Broader Scope: Works across multiple markets with international considerations
- Educational Component: Includes knowledge sharing and teaching colleagues about best practices
- Financial Responsibility: Includes budget management and invoicing processes
ASSUMPTION: This comparison is based on standard industry patterns for paid search roles and the specific responsibilities outlined in this listing.
📝 Sample Projects
- Develop and implement a comprehensive Google and Bing search strategy for new product launches
- Analyze campaign performance across markets to identify optimization opportunities and standardize best practices
- Create audience segmentation strategies to improve targeting efficiency and reduce wasted ad spend
- Lead a testing initiative to optimize landing page conversion rates in coordination with web teams
- Develop internal knowledge-sharing workshops to build PPC capabilities across local marketing teams
ASSUMPTION: These projects are illustrative examples derived from the responsibilities outlined in the job description and are not specifically mentioned as actual projects.
❓ Key Questions to Ask During Interview
- How does the paid search strategy integrate with VELUX's broader digital marketing and e-commerce initiatives?
- What are the key performance metrics you use to evaluate success in this role?
- How do local market teams and the central media management team collaborate on campaign strategy and execution?
- What are the biggest challenges currently facing VELUX's paid search campaigns?
- How does the company approach testing and innovation within the paid search channel?
- What would a successful first six months in this role look like?
ASSUMPTION: These questions are suggested based on the nature of the role and may need to be adapted for specific interview contexts.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume: Highlight relevant PPC experience, emphasizing campaign management across Google and Bing platforms, with quantifiable results where possible.
- Prepare your application: Include keywords like "paid search," "SEM," "PPC campaigns," "Google Ads," "Bing Ads," "ROI optimization," and "conversion rate optimization" to pass ATS screening.
- Research VELUX: Familiarize yourself with their product offerings, sustainability initiatives, and market position to demonstrate genuine interest during interviews.
- Portfolio preparation: Consider preparing examples of successful campaigns you've managed, including metrics and optimization strategies (respecting confidentiality of previous employers).
- Connect: Follow VELUX on LinkedIn and other professional platforms to stay updated on company news and demonstrate proactive interest.
- Application submission: Submit your application through the official channels mentioned in the original job posting.