Paid Search Specialist
Power Digital📌 Core Information
🔹 Job Title: Paid Search Specialist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
📌 Essential Job Details
🚀 Job Overview
As a Paid Search Specialist at Power Digital, you will be responsible for creating and managing Google Ads campaigns, overseeing client budgets, and providing detailed account analysis and reporting. This role is fundamental to the company's digital marketing strategy, requiring collaboration with Strategists and Account Managers to implement effective paid search initiatives that drive client growth and revenue. You'll play a key part in a tech-enabled growth firm that combines marketing, consulting, and data intelligence to serve leading and emerging companies worldwide.
ASSUMPTION: Based on the job description's focus on Google Ads and daily optimizations, this appears to be a hands-on technical role with strategic components rather than primarily a strategic or planning position.
📋 Key Responsibilities
- ✅ Manage or support paid search campaigns across various industries
- ✅ Perform daily optimizations and make pacing adjustments to campaigns
- ✅ Analyze performance data and provide intelligent insights with actionable recommendations
- ✅ Assist in determining client benchmarks and implement optimizations to achieve KPIs quickly
- ✅ Stay current with industry trends and continuing education
- ✅ Participate in the hiring process for team development
- ✅ Communicate effectively with internal teams about client goals and workflows
- ✅ Improve paid media processes and innovate new strategies
- ✅ Manage vendors for new and support channels
- ✅ Utilize AI technologies to enhance and optimize business processes
- ✅ Leverage Power Digital's Nova ecosystem for data-driven decision making
🎯 Required Qualifications
Education: Not specified
Experience: Ideally 1-2 years of digital marketing experience (agency experience preferred); minimum 6 months of search engine marketing experience
Skills:
- Strong Excel skills with advanced features knowledge
- Experience with bid monitoring and adjustment of paid search campaigns
- Ability to define terms and write effective ad copy
- Multitasking in fast-paced environments with tight deadlines
- Detail-oriented with strong organization and note-taking abilities
- Enthusiasm and commitment to paid media and client work
- Entrepreneurial spirit with passion for knowledge
- Proficiency in spoken and written English at an advanced level
ASSUMPTION: While specific education requirements aren't mentioned, the technical nature of the role and industry standards suggest that a bachelor's degree in marketing, business, or a related field would be beneficial but may not be strictly required if the candidate has relevant experience.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Base salary + commission opportunities
- Medical bonus
- 15 paid vacation days (PTO) per year
- 4 hours quarterly for Volunteer Time Off (VTO)
- Flexible work environment (remote, in-office, or hybrid)
- One-time 400,000 COP Work From Home stipend
- Employee Assistance Program (EAP)
- 17 Colombian national holidays + 2 mental health days annually
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Growth opportunities within the company
- Professional development programs
- Performance recognition and monetary awards
- Opportunities to participate in DEI initiatives
Industry Comparison: The benefits package appears competitive for the Colombian market, with particular strengths in flexibility, professional development, and work-life balance provisions.
ASSUMPTION: While exact salary figures aren't provided, the combination of base salary plus commission structure is standard in digital marketing roles, and the additional benefits suggest a competitive total compensation package for the Colombian market.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a full-service growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They manage billions in media for clients and offer services including SEO, Content Marketing, Paid Media, Social Media Marketing, and more.
Company Size: Not specifically stated, but references to multiple departments and a proprietary technology platform (nova) suggest a mid-sized to large organization.
Company Stage: Established growth company with a significant client base and sophisticated proprietary technology.
ASSUMPTION: Based on the description of "managing billions in media" and the breadth of services offered, this appears to be an established company in a growth phase rather than an early-stage startup.
📊 Role Analysis
Career Level: Entry to mid-level position
Reporting Structure: Likely reports to Strategists or Account Managers based on the collaboration mentioned
Team Size/Composition: Not specified
Growth Opportunities: Clear pathway mentioned to develop into a strategist or account manager role
ASSUMPTION: The career level is inferred from the 1-2 years of experience requirement and the mention of developing into higher-level positions. The reporting structure is assumed based on the collaboration described with Strategists and Account Managers.
🌍 Location & Work Environment
Office Type: Fully flexible - can be full-remote, in-office, or hybrid
Geographic Context: Colombia-based position with benefits designed for Colombian employment regulations
Work Schedule: Not specifically mentioned, but standard full-time hours can be assumed
Regional Considerations: Position includes Colombian legal benefits such as Prima and Cesantias, plus recognition of 17 national holidays
ASSUMPTION: Though not explicitly stated, this appears to be a position designed specifically for Colombia-based employees (not contractors), given the detailed Colombia-specific benefits.
💼 Interview & Application Insights
Typical Process: For digital marketing roles, typically includes resume screening, initial phone/video interview, skills assessment (possibly involving Google Ads knowledge), and final interviews with team members
Key Assessment Areas: Google Ads expertise, analytical abilities, Excel proficiency, communication skills, and problem-solving capabilities
Application Tips: Highlight specific paid search campaign results, quantify achievements with metrics, showcase Google Ads certifications if available, and demonstrate analytical thinking
ATS Keywords: Google Ads, PPC, paid search, SEM, campaign optimization, digital marketing, analytics, Excel, KPIs, budget management
ASSUMPTION: These insights are based on standard industry practices for similar roles and the specific requirements mentioned in the job description.
🛠️ Tools & Technologies
- Google Ads platform
- Microsoft Excel (advanced features)
- Power Digital's Nova ecosystem (proprietary platform)
- Performance analysis tools
- AI technologies for business process optimization
ASSUMPTION: Additional tools likely include Google Analytics, bid management platforms, and reporting dashboard tools, which are standard in paid search roles but not explicitly mentioned in the listing.
👔 Cultural Fit Considerations
Company Values: Power Digital emphasizes being "people-first" with values including integrity, autonomy, grit, diversity, and a "relentless pursuit of growth"
Work Style: Fast-paced, entrepreneurial, growth-focused, and results-driven
Self-Assessment:
- Do you thrive in environments where continuous learning is expected?
- Are you comfortable with data-driven decision making?
- Can you balance multiple client priorities efficiently?
- Do you have an entrepreneurial mindset that values innovation?
ASSUMPTION: The cultural emphasis on growth, entrepreneurship, and innovation is directly stated in the company description and reinforced through the qualifications sought.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing multiple accounts simultaneously (6-8 accounts mentioned in KPIs)
- Meeting specific financial targets ($9.5k team-member EBITDA)
- Working in a fast-paced environment with tight deadlines
- Balancing daily optimizations with strategic thinking
- Maintaining low client churn rates (below 10%)
ASSUMPTION: These challenges are identified based on the KPIs, responsibilities, and context provided in the job listing, representing typical pressure points in paid search roles.
📈 Similar Roles Comparison
This Paid Search Specialist role differs from similar positions in these ways:
- vs. PPC Coordinator: More strategic responsibility and direct client impact
- vs. Paid Media Manager: More hands-on campaign management with less strategic oversight
- vs. Digital Marketing Generalist: More specialized focus on paid search specifically
- vs. SEM Analyst: Similar focus but with greater emphasis on client service and business impact
ASSUMPTION: This comparison is based on standard digital marketing role hierarchies and specializations across the industry.
📝 Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Launching a new Google Ads campaign for a client entering a competitive market
- Optimizing underperforming campaigns to improve ROAS or CPA metrics
- Creating comprehensive monthly performance reports with actionable insights
- Implementing A/B testing of ad copy to improve click-through rates
- Developing bid adjustment strategies to capitalize on high-conversion time periods
- Utilizing AI tools to identify new keyword opportunities
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and typical paid search specialist work.
❓ Key Questions to Ask During Interview
- How is performance measured for this role beyond the stated KPIs?
- What does the typical client onboarding process look like for new accounts?
- How does the Nova ecosystem integrate with paid search campaigns and reporting?
- What professional development opportunities are available to expand expertise in paid media?
- How does the team collaborate across different marketing channels for integrated strategies?
- What are the most common challenges clients face in the paid search space?
ASSUMPTION: These questions are suggested based on the role description and would demonstrate both interest and strategic thinking, but should be adapted to the specific interview context.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Highlight Google Ads experience, campaign management, and measurable results. Include keywords like "paid search," "Google Ads," "SEM," and "campaign optimization."
- Prepare your portfolio: Compile examples of successful paid search campaigns you've managed, focusing on ROI improvements and strategic optimizations.
- Update your LinkedIn: Ensure your profile highlights relevant skills and experience, as many recruiting teams will check this platform.
- Research Power Digital: Familiarize yourself with their client work, case studies, and company culture to demonstrate genuine interest.
- Obtain/update Google Ads certifications: While not explicitly required, having current certifications will strengthen your application.
- Prepare to discuss: Be ready to talk about specific campaign strategies you've implemented, how you approach optimization, and your analytical process.