🔹 Job Title: Paid Search Manager
🔹 Company: Kandji
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
As a Paid Search Manager at Kandji, you'll drive high-intent lead generation, self-service revenue, and pipeline efficiency through search advertising. Working within the Growth & Experience team, you'll develop and optimize paid search campaigns across Google Ads, Microsoft Ads (Bing), and Performance Max to support Kandji's Apple device management and security platform.
ASSUMPTION: The job type is full-time based on the comprehensive benefits package and in-office requirements mentioned, though not explicitly stated in the original listing.
✅ Develop and execute paid search strategy focused on high-intent lead generation, trial signups, and pipeline acceleration
✅ Manage Google Ads & Microsoft Ads (Bing) campaigns, including Search, Performance Max, Display, and YouTube
✅ Optimize search intent targeting and alignment between keywords, ad copy, and landing pages
✅ Work cross-functionally with Product, Paid Social, Lifecycle, and SEO teams
✅ Analyze performance data to identify trends and optimize bidding strategies
✅ Implement structured testing frameworks (A/B & multivariate) for ad copy, bidding, and keywords
✅ Develop and refine Performance Max campaigns leveraging AI-driven automation
✅ Collaborate with Sales & RevOps to ensure CRM lead tracking and conversion optimization
✅ Run conversion rate optimization initiatives for landing pages and post-click experiences
✅ Monitor competitive landscape and adjust strategy based on market trends
Education: Not specified
Experience: 5+ years of experience in paid search marketing
Skills:
Additional Requirements: Must work onsite in Miami (Coral Gables) office 5 days a week
ASSUMPTION: While specific educational requirements aren't mentioned, roles of this seniority in digital marketing typically require at least a bachelor's degree, though experience may be weighted more heavily.
Salary Range: Not specified
Benefits:
Industry Comparison: This benefits package is comprehensive and above average for the tech industry, particularly with 100% coverage for dependents, significant parental leave, and daily provided meals.
ASSUMPTION: Based on the role's seniority, location, and company funding status, a Paid Search Manager at a well-funded tech company in Miami would likely command a salary in the $90,000-$130,000 range, but this is an estimation based on industry standards and not stated in the listing.
Industry Position: Kandji is a leading Apple device management and security platform that recently raised $100 million, bringing its valuation to $850 million. The company has seen 600%+ growth in ARR since its Series C in 2021 and was named to Forbes' Next Billion Dollar Startup List 2023.
Company Size: Growth-stage startup with significant funding and a rapidly expanding customer base across 40+ industries.
Company Stage: Late-stage startup approaching potential unicorn status with significant venture backing from Tiger Global, Felicis, Greycroft, First Round Capital, Okta Ventures, and most recently General Catalyst.
ASSUMPTION: While exact employee count isn't mentioned, a company with this funding level and growth trajectory likely has between 150-300 employees, based on typical patterns for B2B SaaS companies at this funding stage.
Career Level: Senior individual contributor
Reporting Structure: Reports directly to the Head of Growth & Experience
Team Size/Composition: Works within a cross-functional Growth & Experience team, collaborating with Product, Paid Social, Lifecycle Marketing, and SEO teams
Growth Opportunities: Potential for career advancement as the company scales toward unicorn status, with opportunities to build out a paid search team or move into broader digital marketing leadership
ASSUMPTION: Based on the reporting structure and seniority requirements, this appears to be a senior individual contributor role that could evolve into a team lead position as the company continues its rapid growth.
Office Type: In-office, 5 days per week at the Miami (Coral Gables) location
Geographic Context: Miami is emerging as a growing tech hub, with Coral Gables being an upscale business district with numerous tech companies and startups. The area offers a vibrant lifestyle with warm weather year-round.
Work Schedule: Standard full-time schedule with on-site requirements 5 days per week
Regional Considerations: Miami offers no state income tax, which effectively increases the value of compensation. The city has seen significant tech industry growth since 2020, with many companies relocating from traditional tech hubs.
ASSUMPTION: The strict in-office requirement (5 days/week) suggests a highly collaborative work environment and company culture that values face-to-face interaction.
Typical Process: For senior marketing roles at growth-stage tech companies, expect a multi-stage process likely including:
Key Assessment Areas:
Application Tips:
ATS Keywords: Google Ads, Microsoft Ads, Performance Max, SEM, paid search, bid strategy, Quality Score, ROAS, CAC, MQL, SQL, CRO, HubSpot, Apollo, tCPA, tROAS, PLG, B2B SaaS
ASSUMPTION: This interview process and assessment focus is based on industry standards for similar roles at growth-stage SaaS companies.
Google Ads, Microsoft Ads (Bing), Performance Max, YouTube Ads, HubSpot, Apollo, potential experience with ABM platforms (Demandbase, 6sense, Metadata)
ASSUMPTION: While not explicitly mentioned, professionals in this role would also likely use analytics platforms like Google Analytics, data visualization tools, and project management software as part of their daily workflow.
Company Values: Based on the job description, Kandji appears to value innovation, growth, diversity and inclusion, and data-driven decision making.
Work Style: Fast-paced, collaborative environment with cross-functional teamwork, bias for impact, and focus on measurable results.
Self-Assessment Questions:
ASSUMPTION: The company culture insights are inferred from the job description, benefits package, and growth trajectory mentioned in the listing.
1. The strict in-office requirement (5 days/week) may be challenging for those accustomed to remote or hybrid work arrangements.
2. Working at a high-growth startup often involves rapidly shifting priorities and potential pressure to maintain growth metrics.
3. Managing campaigns across multiple platforms while ensuring cross-functional collaboration requires excellent time management and communication skills.
4. B2B SaaS companies often have complex sales cycles, requiring patience and sophisticated attribution modeling to demonstrate the impact of paid search.
ASSUMPTION: These potential challenges are based on common experiences in similar roles at growth-stage tech companies and should be considered points for reflection rather than definitive aspects of this specific position.
This Paid Search Manager role differs from similar positions in these key ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary between organizations.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and common initiatives for paid search leaders in B2B SaaS.
ASSUMPTION: These questions are suggested based on typical considerations for senior paid search roles and may need to be adapted based on specific interviewer and interview stage.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.