Paid Media Specialist
Vintage Cash Cow📌 Core Information
🔹 Job Title: Paid Media Specialist
🔹 Company: Vintage Cash Cow
🔹 Location: Morley, Leeds, United Kingdom (Pure Offices)
🔹 Job Type: Full-Time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Media Specialist at Vintage Cash Cow, you'll play a vital role in the Marketing department by creating, managing, and optimizing paid digital advertising campaigns across multiple platforms. You'll be responsible for driving customer acquisition, engagement, and conversions through strategic PPC management while continuously testing and refining approaches to maximize ROI. Working collaboratively with designers and the website team, you'll help ensure campaign creative assets and landing pages work together to achieve business objectives.
📋 Key Responsibilities
- ✅ Take full ownership of PPC campaigns, ensuring they meet performance and ROI targets
- ✅ Expand marketing reach across multiple channels (YouTube, Google Display Network, Taboola, Outbrain)
- ✅ Maintain and scale non-brand paid search campaigns to improve CTR and search impression share
- ✅ Develop and implement robust testing strategies for creative, targeting, and bid optimization
- ✅ Provide regular performance reports with actionable insights and next steps
- ✅ Collaborate with the website team to align landing pages with campaign goals
- ✅ Work with designers to create high-quality assets for multi-channel campaigns
- ✅ Analyze data to identify trends and opportunities for continuous improvement
- ✅ Develop strategies for landing page personalization to enhance conversion rates
🎯 Required Qualifications
Education: Not specified
Experience: At least 3 years managing PPC campaigns, with significant experience in Google Ads, Microsoft Ads, and platforms like YouTube and display networks
Skills:
- Strong ability to interpret data, identify trends, and make strategic recommendations
- Proven ability to execute and analyze A/B and multivariate tests
- Exceptional attention to detail and multi-project management skills
- Proficiency with Google Ads, Google Analytics, Microsoft Ads, and Excel/Google Sheets
- Experience shaping creative strategies for performance marketing
- Familiarity with native advertising platforms like Taboola or Outbrain
- Hands-on experience with video advertising, especially on YouTube
- Understanding of SEO and its synergy with paid media efforts
- Experience with conversion rate optimization (CRO) initiatives
ASSUMPTION: While no specific educational requirements are mentioned, a background in marketing, digital advertising, business, or related field would likely be preferred given the technical nature of the role.
💰 Compensation & Benefits
Salary Range: £30,000 - £40,000 per year
Benefits: Not specified
Industry Comparison: This salary range is competitive for a Paid Media Specialist with 3+ years of experience in the Leeds area, aligning with regional market rates for similar performance marketing positions.
ASSUMPTION: While specific benefits aren't listed, companies in this sector typically offer benefits that may include pension contributions, health insurance, flexible working arrangements, professional development opportunities, and performance bonuses.
📌 Applicant Insights
🔍 Company Context
Industry Position: Vintage Cash Cow appears to be a company that likely operates in the e-commerce or retail space with a focus on vintage items, antiques, or collectibles.
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the job description's emphasis on marketing campaigns, customer engagement, and conversion optimization, Vintage Cash Cow is likely a growth-stage company with an established digital presence looking to scale its customer acquisition efforts. The company appears to have specialized teams (marketing, website) suggesting at least a medium-sized organization.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Manager or Marketing Director
Team Size/Composition: Part of the Marketing team, working alongside creatives, data-driven marketers, and strategic thinkers
Growth Opportunities: Potential progression into senior marketing roles, team leadership, or specialized digital marketing strategy positions
ASSUMPTION: The career level is assessed as mid to senior based on the requirement for 3+ years of experience and the substantial responsibility for managing budgets and campaign performance. The reporting structure is inferred based on standard marketing department hierarchies. Growth opportunities are assumed based on the skills developed in this role and typical career progression in digital marketing.
🌍 Location & Work Environment
Office Type: In-office at Pure Offices, Leeds
Geographic Context: Leeds is a major commercial center in Northern England with a growing digital sector. Morley is a market town within the City of Leeds metropolitan borough.
Work Schedule: Standard full-time hours
Regional Considerations: Leeds offers a lower cost of living compared to London while maintaining a vibrant digital economy. The city has good transport links and a concentration of marketing agencies and digital businesses.
ASSUMPTION: Based on the specific office location mentioned, this appears to be an in-office role rather than remote. Standard full-time hours are assumed based on the job being listed as "Full Time" without specific alternative arrangements mentioned.
💼 Interview & Application Insights
Typical Process: For digital marketing roles, the interview process typically includes:
- Initial screening call
- Technical interview focusing on PPC knowledge and campaign management experience
- Possible case study or practical assessment of campaign optimization skills
- Final interview with marketing leadership
Key Assessment Areas: Technical proficiency with advertising platforms, analytical skills, results from previous campaigns, creative thinking for optimizations, and collaborative approach
Application Tips:
- Quantify past campaign performance with metrics like ROAS, CPA, conversion rates
- Highlight experience across all mentioned platforms (Google, Microsoft, YouTube, Taboola, Outbrain)
- Emphasize both technical (optimization) and creative skills
- Demonstrate testing methodologies and data-driven decision making
ATS Keywords: PPC, paid media, Google Ads, Microsoft Ads, YouTube advertising, display advertising, A/B testing, multivariate testing, bid optimization, landing page optimization, CTR, ROAS, conversion optimization, campaign analysis, Taboola, Outbrain
ASSUMPTION: These insights are based on standard industry practices for hiring digital marketing specialists with PPC expertise. The actual process may vary at Vintage Cash Cow.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads (Bing)
- YouTube Ads
- Google Display Network
- Google Analytics
- Taboola
- Outbrain
- Excel/Google Sheets
ASSUMPTION: Additional tools commonly used in paid media roles might include bid management platforms (like Kenshoo or Marin), CRO tools (like Optimizely or VWO), UTM tracking tools, and data visualization platforms (like Google Data Studio or Tableau).
👔 Cultural Fit Considerations
Company Values: The job description references creating meaningful connections with customers, suggesting a customer-centric approach. There's also an emphasis on collaboration and data-driven marketing.
Work Style: The environment appears collaborative, with cross-functional teamwork highlighted. The description mentions a "dynamic, fast-paced environment" indicating adaptability and agility are valued.
Self-Assessment Questions:
- Do I thrive in collaborative environments where I'll work closely with designers and web teams?
- Am I comfortable balancing data-driven decision making with creative marketing approaches?
- Do I enjoy testing, learning, and continually optimizing based on performance?
- Can I effectively manage multiple campaigns and projects simultaneously?
ASSUMPTION: These cultural elements are inferred from the job listing's emphasis on collaboration, data analysis, and reference to a "dynamic, fast-paced environment." The company likely values innovation, measurable results, and customer-focused marketing approaches.
⚠️ Potential Challenges
Based on the job description, potential challenges in this role may include:
- Managing multiple advertising platforms simultaneously (Google, Microsoft, YouTube, Taboola, Outbrain)
- Meeting performance and ROI targets in potentially competitive markets
- Balancing campaign optimization with new channel exploration
- Coordinating with different teams (design, website) to ensure aligned execution
- Developing personalization strategies that effectively improve conversion rates
ASSUMPTION: These potential challenges are based on the breadth of responsibilities and platforms mentioned in the job description. The actual challenges may vary depending on the company's specific situation, budget allocation, and market competition.
📈 Similar Roles Comparison
This Paid Media Specialist role appears to be broader than some similar positions in the industry:
- PPC Specialist: Typically focuses exclusively on search advertising, while this role includes display, video, and native advertising
- Digital Marketing Manager: This role has more specialized focus on paid channels than a general marketing manager but includes strategic input similar to management roles
- Performance Marketing Specialist: Very similar, though this role puts specific emphasis on landing page optimization and creative input
- Growth Marketer: Shares the testing and optimization focus, but this role is more specifically centered on paid media rather than all acquisition channels
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this job description.
📝 Sample Projects
Based on the responsibilities listed, typical projects in this role might include:
- Conducting a comprehensive audit of existing PPC campaigns to identify optimization opportunities
- Developing and launching the company's first YouTube advertising campaign, including audience targeting strategy and creative briefs
- Implementing A/B testing of ad creative across multiple platforms to identify the highest performing messages and visuals
- Creating a personalized landing page strategy that dynamically serves different content based on ad source and user behavior
- Building a comprehensive performance reporting dashboard to track KPIs across all paid channels
ASSUMPTION: These project examples are illustrative scenarios based on the listed responsibilities and common paid media initiatives. Actual projects will depend on company priorities and current marketing strategies.
❓ Key Questions to Ask During Interview
- "What are your current top-performing paid channels, and which areas have you identified for potential growth?"
- "How do you measure success for paid media campaigns beyond standard metrics like CTR and CPC?"
- "What testing frameworks do you currently use, and how are learnings documented and implemented?"
- "Can you describe the collaboration process between the paid media, design, and website teams?"
- "What are the biggest challenges you're currently facing in your paid media strategy?"
- "How does the paid media strategy align with other marketing channels and overall business objectives?"
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They aim to demonstrate the candidate's strategic thinking and help them evaluate fit with the organization.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
If you're interested in pursuing this Paid Media Specialist role at Vintage Cash Cow, consider these next steps:
- Optimize your CV and application: Incorporate key terms like "PPC management," "Google Ads," "Microsoft Ads," "campaign optimization," and "performance analysis" to improve ATS matching
- Prepare a portfolio: Gather examples of successful paid media campaigns you've managed, including performance metrics and optimization strategies
- Research the company: Visit Vintage Cash Cow's website and social media to understand their business model, customer base, and marketing approach
- Connect with relevant networks: Reach out to your digital marketing contacts in Leeds for potential insights about the company culture
- Prepare for technical questions: Be ready to discuss specific strategies for the platforms mentioned (Google, Microsoft, YouTube, Taboola, Outbrain)
- Develop case-specific questions: Prepare thoughtful questions that demonstrate your understanding of performance marketing challenges and opportunities