Paid Media Specialist
Spabreaks.com📌 Core Information
🔹 Job Title: Paid Media Specialist
🔹 Company: Spabreaks.com
🔹 Location: Brighton and Hove, United Kingdom
🔹 Job Type: Full-time
🔹 Category: 🎯 Performance Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Media Specialist at Spabreaks.com, you'll work directly with the Growth Marketing Manager to execute and optimize digital advertising campaigns across multiple platforms. You'll manage a multi-million pound marketing budget, focusing on driving customer acquisition and business growth through strategic paid media initiatives. This role is central to the company's accelerating growth strategy as it continues its transformation from a call center model to a cutting-edge online marketplace in the spa booking industry.
ASSUMPTION: Based on the listing's description of working with a "Growth Marketing Manager" and "multi-million pound budget," this appears to be a mid-level specialist position rather than an entry-level or director-level role.
📋 Key Responsibilities
- ✅ Execute and optimize paid media campaigns across Google Ads (including YouTube), Meta Ads, and Bing Ads to meet performance targets
- ✅ Manage day-to-day operations of campaigns including budget pacing, bid management, and ad copy testing
- ✅ Analyze campaign performance data using GA4, Tableau, and in-channel metrics to identify trends and opportunities
- ✅ Create detailed performance reports with actionable insights
- ✅ Implement A/B and multivariate testing on ad creatives, landing pages, and audience segments
- ✅ Collaborate with the Growth Marketing Manager to align activities with overall multi-funnel strategy
- ✅ Work with creative teams to develop high-performing ad assets
- ✅ Stay updated on platform updates and industry trends
- ✅ Work closely with key stakeholders within marketing and the wider business
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in Paid Media with proven results
Skills:
- Proficiency in managing Google Ads accounts across Search, YouTube, Shopping, and Display
- Extensive experience with Bing Ads and Meta Ads
- Strong understanding of cross-channel paid media strategies across marketing funnel stages
- Proficiency in GA4 for campaign performance reporting and insights
- Ability to deliver projects according to roadmaps and timelines
- Effective communication and interpersonal skills
- Proactive approach to data analysis for identifying risks and opportunities
- Adaptability and ability to multitask in a fast-paced environment
- Capability to support department head in implementing growth strategies
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Hybrid working (3 days office, 2 days remote)
- Familiarization trips to UK spa destinations
- Regular company social events
- Health club/gym subsidy
- Exclusive travel discounts across group companies
- Local business discounts
- "Path to Wellness" scheme (yoga sessions, chair massages, seminars)
- Employee Assistance Programme
- Fee-free independent mortgage/financial advice
Industry Comparison: The benefits package is competitive for the digital marketing sector in the UK, with the hybrid working arrangement and wellness-focused perks aligning with modern workplace trends in the marketing industry.
ASSUMPTION: The benefits package appears comprehensive compared to industry standards, particularly with the addition of wellness-focused perks that align with the company's spa industry focus.
📌 Applicant Insights
🔍 Company Context
Industry Position: Spabreaks.com is described as "the leading spa booking website" in the UK with an extensive range of spa offerings. The company has transitioned from a traditional call center model to an online marketplace.
Company Size: Not explicitly stated, but described as "fast-growing" and making "substantial investments" in technology and marketing.
Company Stage: Growth-stage company that launched in 2008 and is now investing heavily in scaling operations and brand awareness.
ASSUMPTION: Based on the description of making "significant investments" and having a "multi-million pound budget" for marketing alone, the company appears to be well-established and in a strong growth phase rather than an early startup.
📊 Role Analysis
Career Level: Mid-level specialist position
Reporting Structure: Reports to the Growth Marketing Manager
Team Size/Composition: Not specified
Growth Opportunities: The company emphasizes being in a growth phase with "substantial investments in technology, marketing, and talent," suggesting potential for career advancement.
ASSUMPTION: This appears to be a key individual contributor role that could lead to senior specialist or management positions as the company continues to grow. The emphasis on collaboration suggests working within a marketing team structure.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in Brighton office, 2 days remote)
Geographic Context: Brighton and Hove is a vibrant coastal city in the south of England, known for its creative community and as a growing digital/tech hub. It's approximately one hour from London by train.
Work Schedule: Not explicitly mentioned beyond the hybrid arrangement
Regional Considerations: Brighton offers a good balance of coastal lifestyle with proximity to London's business opportunities. The area is known for its progressive culture and strong digital marketing community.
ASSUMPTION: The specific 3:2 office-to-remote ratio suggests a structured approach to hybrid working, which is now standard in many UK marketing roles post-pandemic.
💼 Interview & Application Insights
Typical Process: Performance marketing roles typically involve an initial screening, a technical interview discussing campaign management experience, possibly a task or case study demonstrating paid media expertise, and a final cultural fit interview.
Key Assessment Areas: Expect assessment of your technical paid media skills, analytical abilities, strategic thinking, and cross-functional collaboration experience.
Application Tips: Emphasize quantifiable results from previous paid media campaigns, showcase experience across multiple platforms (especially Google, Meta, and Bing), and demonstrate understanding of full-funnel marketing approaches.
ATS Keywords: Google Ads, Meta Ads, Bing Ads, paid search, paid social, GA4, Tableau, campaign optimization, A/B testing, digital advertising, performance marketing, multivariate testing
ASSUMPTION: These insights are based on standard practices for hiring paid media specialists in the digital marketing industry, particularly for companies in growth phases.
🛠️ Tools & Technologies
- Google Ads (Search, YouTube, Shopping, Display)
- Meta Ads (Facebook, Instagram)
- Bing Ads
- Google Analytics 4 (GA4)
- Tableau
ASSUMPTION: While not explicitly mentioned, professionals in this role typically also use tools such as Google Tag Manager, UTM parameter tracking, campaign management platforms, and creative optimization tools.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Spabreaks.com values accessibility, inclusivity, collaboration, innovation, and wellbeing.
Work Style: The description suggests a fast-paced, collaborative environment with an emphasis on both autonomy and cross-functional teamwork.
Self-Assessment: Consider these questions:
- Do you thrive in fast-growing environments where priorities may shift?
- Are you comfortable balancing data analysis with creative marketing approaches?
- Do you enjoy collaborating across teams while also managing your own workstreams?
- Are you passionate about continual learning as platforms and technologies evolve?
ASSUMPTION: The company culture appears to blend marketing performance focus with wellness industry values, creating a potentially unique environment compared to other digital marketing roles.
⚠️ Potential Challenges
Managing a multi-million pound budget brings significant responsibility and pressure to deliver measurable results. The company is in a growth phase with "ambitious" goals, which may create a fast-paced environment with evolving priorities. The role requires balancing multiple platforms and campaign types simultaneously, which could be demanding. As the company transitions from a call center model to an online marketplace, there may be ongoing structural changes.
ASSUMPTION: These potential challenges are inferred from the role description and company context and would be common in similar growth-stage companies in the digital marketing space.
📈 Similar Roles Comparison
This Paid Media Specialist role differs from more generalist Digital Marketing roles by focusing specifically on paid advertising channels. Unlike PPC Specialists who might focus only on search, this role spans multiple platforms including social media. Compared to Media Buyers in agencies, this in-house role likely offers deeper integration with business strategy but may have less exposure to multiple client accounts. The role includes more analytical responsibilities than purely creative Digital Content roles but requires creative input for ad development.
ASSUMPTION: This comparison is based on standard industry role structures in digital marketing and may vary depending on specific companies.
📝 Sample Projects
- Developing and implementing a cross-channel holiday campaign leveraging Google, Meta, and Bing platforms to drive spa gift voucher sales
- Conducting multivariate testing across ad creative variations to improve click-through and conversion rates
- Building custom GA4 reports to analyze campaign performance across different audience segments and optimize budget allocation
- Collaborating with the content team to develop and test video content for YouTube ad campaigns
- Implementing a full-funnel strategy across platforms to nurture prospects from awareness through consideration to booking
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical activities in paid media for a spa booking business.
❓ Key Questions to Ask During Interview
- How do you measure success for paid media campaigns beyond standard metrics like ROAS or CPA?
- What are the biggest growth opportunities for Spabreaks.com in the next 12-18 months, and how does paid media support those goals?
- How does the marketing team collaborate with other departments like technology and product development?
- What's your approach to testing and innovation within paid media channels?
- How has the transition from call center to online marketplace affected your marketing strategy and priorities?
- What does the career progression path look like for someone in this role who performs well?
ASSUMPTION: These questions are suggested based on the role type and company information provided and should be adapted to your specific circumstances and interests.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Application preparation: Update your resume to highlight relevant paid media experience, emphasizing measurable results from campaigns you've managed across Google, Meta, and Bing platforms.
- ATS optimization: Include key terms from the job description like "Google Ads," "Meta Ads," "campaign optimization," "GA4," and "multivariate testing" to ensure your application passes through automated screening.
- Portfolio review: Prepare examples of successful campaigns you've managed, with specific metrics and insights you generated.
- Company research: Familiarize yourself with Spabreaks.com's website, offerings, and positioning in the market to demonstrate genuine interest.
- Application timeline: Submit your application before midnight on Friday, March 21st, 2025, but note that they may close applications early depending on response volume.
- Follow-up strategy: Given the note about high application volumes, focus on making your initial application strong rather than planning follow-ups.