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Paid Marketing Senior Specialist (PMAX/shopping)

Paperless Post
Full-time
On-site
New City, New York, United States
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Paid Marketing Senior Specialist (PMAX/shopping)

๐Ÿ”น Company: Paperless Post

๐Ÿ”น Location: New City, New York, United States

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Digital Marketing / E-commerce


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Paperless Post is seeking a performance marketing expert to lead their Google Performance Max and Shopping campaign strategies. In this role, you'll manage product feed optimization, execute shoppable media campaigns, and serve as a strategic liaison between marketing and merchandising teams. Your expertise will drive scalable growth while maintaining positive ROI across multiple digital advertising platforms.

ASSUMPTION: The job category is Digital Marketing / E-commerce based on the role's focus on e-commerce advertising and performance marketing activities. The job type is assumed to be Full-time based on the comprehensive responsibilities and the hybrid office arrangement mentioned.


๐Ÿ“‹ Key Responsibilities

  • โœ… Manage day-to-day campaign and bid operations for shopping/PMAX campaigns across Google and Microsoft
  • โœ… Develop and execute paid product feed strategies aligned with budget goals across marketing channels
  • โœ… Create and manage product feed custom label strategy and categorization logic
  • โœ… Build and implement shoppable media testing and optimization roadmaps based on category/product analysis
  • โœ… Regularly audit and QA product feeds to ensure proper classification of seasonal/category/partnership products
  • โœ… Monitor and advise on campaign budgets for Google Performance Max/Shopping, Microsoft Product Ads, Pinterest Shopping
  • โœ… Establish robust measurement strategies, tracking capabilities, and ROI reporting for shoppable media
  • โœ… Collaborate with internal teams (Engineering, Data, SEO, Merchandising, Content) to drive channel performance
  • โœ… Educate marketing team members on product feed management best practices
  • โœ… Stay updated on industry trends, competitive technologies, betas, and algorithm changes
  • โœ… Support other media channels with feed-driven strategies for a holistic marketing approach

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 4+ years in performance marketing with at least 2 years of hands-on Performance Max and Google Shopping campaign management experience

Skills:

  • Proficiency in Google Ads and Google Merchant Center
  • Product feed management and optimization expertise
  • Proven ability to scale performance marketing spend while maintaining positive ROI
  • Strong understanding of product feed optimizations and categorization logic
  • Data analysis and ability to make data-driven decisions
  • Up-to-date knowledge of e-commerce industry trends and practices
  • Detail-oriented with big-picture understanding
  • Excellent written and verbal communication skills
  • Presentation abilities

ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require a bachelor's degree in marketing, business, or a related field.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: $93,000 - $108,000 USD

Benefits: Equity component, fully paid medical, dental, and vision benefits

Industry Comparison: This compensation range aligns with industry standards for senior marketing specialists in the New York market, falling within the mid-to-upper range for digital marketing roles with specialized expertise in performance marketing.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Paperless Post is a digital platform for custom online and printed invitations and cards, serving over 175 million users globally since inception.

Company Size: Mid-sized technology company with an even gender split of engineers and designers

Company Stage: Established growth-stage company with a sustainable business model not dependent on ad revenue

ASSUMPTION: Company size is inferred from their global reach and established market position. The growth stage is assumed based on their continued focus on scaling marketing efforts and expanding user base.


๐Ÿ“Š Role Analysis

Career Level: Senior Specialist / Lead level

Reporting Structure: Reports to the Senior Manager, Paid Marketing

Team Size/Composition: Not specified, but likely part of a broader Growth Marketing team

Growth Opportunities: Potential path to management positions in paid marketing or broader digital marketing leadership roles

ASSUMPTION: Team composition is inferred from mentions of collaboration with other marketing team members. Growth opportunities are standard for this type of specialized senior marketing role in a growth-stage company.


๐ŸŒ Location & Work Environment

Office Type: Hybrid position based in New York City office

Geographic Context: New York City is a major marketing and technology hub with a high cost of living and competitive job market for marketing talent

Work Schedule: Standard full-time schedule with hybrid flexibility

Regional Considerations: The New York location provides access to major e-commerce and marketing events, networking opportunities, and proximity to potential partners and clients

ASSUMPTION: The work schedule is assumed to be standard full-time based on the comprehensive responsibilities and hybrid office arrangement. Regional networking opportunities are standard for marketing professionals in major metro areas.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening call, technical marketing assessment, panel interview with marketing team members, and final interview with senior leadership

Key Assessment Areas: Technical expertise in Google Ads and feed management, analytical capabilities, performance marketing results, strategic thinking, and cross-functional collaboration skills

Application Tips: Highlight specific metrics and ROI improvements from previous Performance Max and Shopping campaigns, showcase experience with feed optimization strategies, and demonstrate analytical thinking with concrete examples

ATS Keywords: Performance Max, Google Shopping, product feed optimization, Google Merchant Center, ROI, e-commerce, paid marketing, PMAX, shoppable media, bid management

ASSUMPTION: These insights are based on standard interview processes for specialized marketing roles in technology companies of similar size and stage.


๐Ÿ› ๏ธ Tools & Technologies

  • Google Ads
  • Google Merchant Center
  • Microsoft Advertising
  • Performance Max
  • Google Shopping
  • Pinterest Shopping
  • Product feed management tools
  • Marketing analytics platforms

ASSUMPTION: While not all tools are explicitly mentioned, the additional marketing analytics platforms are standard for performance marketing roles that require data analysis and reporting.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Diversity and inclusion, gender balance, quality over quantity, user-focused product development

Work Style: Data-driven, detail-oriented, collaborative across departments, strategic thinking balanced with tactical execution

Self-Assessment: Do you thrive in a metrics-driven environment? Are you comfortable balancing tactical execution with strategic planning? Can you effectively collaborate with both technical and creative teams?

ASSUMPTION: The company values are inferred from their explicit statements about gender balance, diversity, and product focus. The work style is derived from the job responsibilities and qualifications.


โš ๏ธ Potential Challenges

This role requires balancing multiple advertising platforms and working across teams, which may involve managing competing priorities. The position demands staying current with rapidly evolving Google algorithms and shopping advertising features. As the liaison between marketing and merchandising, you may need to navigate different departmental objectives and timelines.

ASSUMPTION: These challenges are common in cross-functional marketing roles that bridge technical and business aspects of e-commerce advertising.


๐Ÿ“ˆ Similar Roles Comparison

This role is more specialized than a general Paid Search Manager, focusing specifically on shopping and feed-based advertising. Unlike an E-commerce Marketing Manager who oversees all marketing channels, this position deeply specializes in Performance Max and product feed optimization. Compared to a traditional SEM Specialist, this role requires more technical product feed knowledge and cross-functional collaboration skills.

ASSUMPTION: This comparison is based on standard industry role differentiation in digital marketing and e-commerce.


๐Ÿ“ Sample Projects

  • Restructuring product feed custom labels to improve Performance Max campaign performance by category
  • Developing an A/B testing framework for product titles and descriptions in Google Merchant Center
  • Creating a seasonal campaign strategy for peak shopping periods with appropriate budget allocation
  • Building a dashboard to track product-level performance across multiple shopping channels
  • Establishing cross-channel attribution models for shopping campaigns

ASSUMPTION: These projects align with the listed responsibilities but are illustrative examples based on common work in this specialization.


โ“ Key Questions to Ask During Interview

  1. How does Paperless Post measure success for Performance Max campaigns beyond standard ROAS metrics?
  2. What are the biggest challenges your team has faced with product feed optimization, and how have you addressed them?
  3. How does the marketing team collaborate with merchandising to identify new product opportunities?
  4. What upcoming product or content initiatives might impact the shopping marketing strategy?
  5. How does Paperless Post's non-ad-revenue business model influence marketing investment decisions?

ASSUMPTION: These questions are suggested based on the role type and company information provided, and should be adapted based on the specific interview context.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight Performance Max, Google Shopping, and product feed optimization experience with specific metrics and achievements
  2. Tailor your cover letter to address how your experience aligns with Paperless Post's needs, mentioning specific campaigns you've managed
  3. Review your LinkedIn profile to ensure it includes relevant keywords: Performance Max, Google Shopping, product feed management, e-commerce marketing
  4. Prepare a brief portfolio of campaign performance examples (respecting confidentiality) that demonstrate your feed optimization expertise
  5. Research Paperless Post's product offerings and marketing approach to better understand their business model
  6. Connect with any network contacts at Paperless Post or in similar e-commerce marketing roles