🔹 Job Title: Paid Marketing Senior Specialist (PMAX/shopping)
🔹 Company: Paperless Post
🔹 Location: New City, New York, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing / E-commerce
Paperless Post is seeking a performance marketing expert to lead their Google Performance Max and Shopping campaign strategies. In this role, you'll manage product feed optimization, execute shoppable media campaigns, and serve as a strategic liaison between marketing and merchandising teams. Your expertise will drive scalable growth while maintaining positive ROI across multiple digital advertising platforms.
ASSUMPTION: The job category is Digital Marketing / E-commerce based on the role's focus on e-commerce advertising and performance marketing activities. The job type is assumed to be Full-time based on the comprehensive responsibilities and the hybrid office arrangement mentioned.
Education: Not specified
Experience: 4+ years in performance marketing with at least 2 years of hands-on Performance Max and Google Shopping campaign management experience
Skills:
ASSUMPTION: While no specific education requirement is mentioned, roles at this level typically require a bachelor's degree in marketing, business, or a related field.
Salary Range: $93,000 - $108,000 USD
Benefits: Equity component, fully paid medical, dental, and vision benefits
Industry Comparison: This compensation range aligns with industry standards for senior marketing specialists in the New York market, falling within the mid-to-upper range for digital marketing roles with specialized expertise in performance marketing.
Industry Position: Paperless Post is a digital platform for custom online and printed invitations and cards, serving over 175 million users globally since inception.
Company Size: Mid-sized technology company with an even gender split of engineers and designers
Company Stage: Established growth-stage company with a sustainable business model not dependent on ad revenue
ASSUMPTION: Company size is inferred from their global reach and established market position. The growth stage is assumed based on their continued focus on scaling marketing efforts and expanding user base.
Career Level: Senior Specialist / Lead level
Reporting Structure: Reports to the Senior Manager, Paid Marketing
Team Size/Composition: Not specified, but likely part of a broader Growth Marketing team
Growth Opportunities: Potential path to management positions in paid marketing or broader digital marketing leadership roles
ASSUMPTION: Team composition is inferred from mentions of collaboration with other marketing team members. Growth opportunities are standard for this type of specialized senior marketing role in a growth-stage company.
Office Type: Hybrid position based in New York City office
Geographic Context: New York City is a major marketing and technology hub with a high cost of living and competitive job market for marketing talent
Work Schedule: Standard full-time schedule with hybrid flexibility
Regional Considerations: The New York location provides access to major e-commerce and marketing events, networking opportunities, and proximity to potential partners and clients
ASSUMPTION: The work schedule is assumed to be standard full-time based on the comprehensive responsibilities and hybrid office arrangement. Regional networking opportunities are standard for marketing professionals in major metro areas.
Typical Process: Initial screening call, technical marketing assessment, panel interview with marketing team members, and final interview with senior leadership
Key Assessment Areas: Technical expertise in Google Ads and feed management, analytical capabilities, performance marketing results, strategic thinking, and cross-functional collaboration skills
Application Tips: Highlight specific metrics and ROI improvements from previous Performance Max and Shopping campaigns, showcase experience with feed optimization strategies, and demonstrate analytical thinking with concrete examples
ATS Keywords: Performance Max, Google Shopping, product feed optimization, Google Merchant Center, ROI, e-commerce, paid marketing, PMAX, shoppable media, bid management
ASSUMPTION: These insights are based on standard interview processes for specialized marketing roles in technology companies of similar size and stage.
ASSUMPTION: While not all tools are explicitly mentioned, the additional marketing analytics platforms are standard for performance marketing roles that require data analysis and reporting.
Company Values: Diversity and inclusion, gender balance, quality over quantity, user-focused product development
Work Style: Data-driven, detail-oriented, collaborative across departments, strategic thinking balanced with tactical execution
Self-Assessment: Do you thrive in a metrics-driven environment? Are you comfortable balancing tactical execution with strategic planning? Can you effectively collaborate with both technical and creative teams?
ASSUMPTION: The company values are inferred from their explicit statements about gender balance, diversity, and product focus. The work style is derived from the job responsibilities and qualifications.
This role requires balancing multiple advertising platforms and working across teams, which may involve managing competing priorities. The position demands staying current with rapidly evolving Google algorithms and shopping advertising features. As the liaison between marketing and merchandising, you may need to navigate different departmental objectives and timelines.
ASSUMPTION: These challenges are common in cross-functional marketing roles that bridge technical and business aspects of e-commerce advertising.
This role is more specialized than a general Paid Search Manager, focusing specifically on shopping and feed-based advertising. Unlike an E-commerce Marketing Manager who oversees all marketing channels, this position deeply specializes in Performance Max and product feed optimization. Compared to a traditional SEM Specialist, this role requires more technical product feed knowledge and cross-functional collaboration skills.
ASSUMPTION: This comparison is based on standard industry role differentiation in digital marketing and e-commerce.
ASSUMPTION: These projects align with the listed responsibilities but are illustrative examples based on common work in this specialization.
ASSUMPTION: These questions are suggested based on the role type and company information provided, and should be adapted based on the specific interview context.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.