Paid Advertising Strategist
Power Digital📌 Core Information
🔹 Job Title: Paid Advertising Strategist
🔹 Company: Power Digital
🔹 Location: Colombia
🔹 Job Type: Full-time
🔹 Category: 💸 Paid Advertising (PPC, SEM)
📌 Essential Job Details
🚀 Job Overview
As a Paid Advertising Strategist at Power Digital, you'll manage and optimize digital marketing campaigns across multiple platforms including Meta Ads, Google Ads, LinkedIn Ads, and more. You'll be responsible for driving client business success through strategic campaign management, performance optimization, and data-driven recommendations. This role bridges technical execution with strategic thinking, requiring you to work autonomously while collaborating with account teams to deliver measurable results for clients.
ASSUMPTION: The role appears to be client-facing with a mix of tactical execution and strategic input, typical of mid-level agency positions. Based on the KPIs mentioned, this position likely handles a significant book of business and has responsibility for client retention.
📋 Key Responsibilities
✅ Execute and optimize paid advertising campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads
✅ Own end-to-end campaign management from build to performance optimization
✅ Manage client budgets and recommend strategic budget adjustments
✅ Conduct keyword research, ad copy development, and bid optimizations
✅ Create weekly client progress reports with performance insights and recommendations
✅ Communicate strategy and performance updates to internal teams and clients
✅ Leverage data to tell performance stories and articulate results to stakeholders
✅ Utilize AI technologies to enhance campaign optimization
✅ Work with Power Digital's Nova ecosystem for campaign insights and reporting
ASSUMPTION: Based on the responsibilities listed, this role likely requires daily hands-on platform management combined with regular client communication, though the exact client communication cadence isn't specified beyond weekly recaps.
🎯 Required Qualifications
Education: Not specified
Experience:
- 2-3 years of digital marketing experience (1-2 years in agency setting)
- Minimum 2 years of experience with Direct Response marketing
- Minimum 2 years of experience with Meta Ads for direct response campaigns
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Experience with campaign development and optimization processes
- Advanced proficiency in spoken and written English
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing
- Strong written and verbal communication skills
- Excellent organizational and project management abilities
- Self-motivation and ability to work independently
ASSUMPTION: While no formal education requirements are mentioned, the technical and strategic nature of the role likely requires at least a bachelor's degree or equivalent experience in marketing, business, or a related field.
💰 Compensation & Benefits
Salary Range: Not specified (Base salary + commission opportunities)
Benefits:
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Flexible work environment (remote, in-office, or hybrid)
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days
- Legal benefits (Prima, Cesantias)
- Paid Social Security
- Ongoing professional development programs
- Quarterly awards with prize money for outstanding performance
- Opportunity to participate in company DEI initiatives
ASSUMPTION: The compensation structure likely follows standard agency models with a base salary plus performance-based commissions tied to client retention and growth. For a strategist role in Colombia's digital marketing sector, this would typically be competitive with regional standards.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm providing full-service digital marketing solutions to leading and emerging companies worldwide. They position themselves at the intersection of marketing, consulting, and data intelligence.
Company Size: Not explicitly stated, but appears to be a substantial organization managing billions in media spend.
Company Stage: Established growth company with enterprise-level capabilities including proprietary technology (nova).
ASSUMPTION: Based on their description of managing "billions in media," Power Digital appears to be a mid-to-large sized agency with significant market presence, though exact employee count is not provided.
📊 Role Analysis
Career Level: Mid-level (based on 2-3 years experience requirement)
Reporting Structure: Works with account leadership teams, may supervise Specialists
Team Size/Composition: Not specified, but references working with account teams and potentially supervising Specialists
Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs
ASSUMPTION: This appears to be a mid-level position with potential for advancement. The strategist likely reports to an Account Manager or Director while potentially supervising more junior team members (Specialists).
🌍 Location & Work Environment
Office Type: Fully flexible - can be remote, in-office, or hybrid
Geographic Context: Position is based in Colombia, which has a growing digital marketing sector with lower operational costs than North America
Work Schedule: Not specifically mentioned, likely standard business hours with flexibility
Regional Considerations: Position requires advanced English proficiency while being based in a primarily Spanish-speaking country, suggesting international client work
ASSUMPTION: This position likely serves international clients from Colombia, taking advantage of regional talent while maintaining global service standards. The flexibility in work arrangement suggests a results-oriented culture rather than emphasizing physical presence.
💼 Interview & Application Insights
Typical Process: Digital marketing agency interviews typically include initial screening, technical assessment of platform knowledge, case studies or practical exercises, and cultural fit evaluation
Key Assessment Areas:
- Technical proficiency with Meta Ads, Google Ads, and other platforms
- Strategic thinking and problem-solving abilities
- Communication skills (especially important given the client-facing nature)
- Performance optimization mindset
- Experience with performance reporting and data analysis
- Highlight specific campaign performance improvements you've driven
- Showcase familiarity with multiple ad platforms mentioned in the listing
- Demonstrate experience with both execution and strategy development
- Emphasize client communication experience and ability to translate data into insights
ASSUMPTION: These insights are based on standard practices for digital marketing agency hiring, particularly for client-facing roles requiring both technical skills and strategic capabilities.
🛠️ Tools & Technologies
- Meta Ads (Facebook, Instagram)
- Google Ads (Search, Display, YouTube, Performance Max, Shopping)
- LinkedIn Ads
- Bing Ads
- Google Analytics
- Microsoft/Google Office Suite
- Power Digital's proprietary "nova" technology platform
- AI tools for campaign optimization
ASSUMPTION: Beyond the explicitly mentioned tools, digital marketing strategists typically use additional analytics platforms, reporting tools, and project management software, though these aren't specifically listed in the job description.
👔 Cultural Fit Considerations
Company Values: Based on the listing, Power Digital emphasizes:
- People-first approach with emphasis on diversity
- Growth mindset and innovation
- Results-driven performance
- Integrity, autonomy, and grit
- Data-driven decision making
Self-Assessment: Potential applicants should consider:
- Are you comfortable balancing tactical execution with strategic thinking?
- Do you thrive in an environment that measures performance against specific KPIs?
- Can you communicate complex technical concepts to non-technical stakeholders?
- Are you comfortable managing multiple client accounts simultaneously?
- Do you enjoy a growth-oriented environment with continuous learning?
ASSUMPTION: The cultural elements described suggest a fast-paced, metrics-driven environment common in growth-focused digital agencies. The emphasis on autonomy suggests employees are given significant responsibility and expected to deliver with minimal supervision.
⚠️ Potential Challenges
- Managing multiple client accounts (5-7 accounts mentioned in KPIs) may require strong prioritization skills
- Meeting specific financial performance targets ($9.5k team-member EBITDA)
- Maintaining client retention (below 10% churn rate requirement)
- Balancing tactical execution with strategic responsibilities
- Working across multiple platforms requires broad technical proficiency
- Advanced English proficiency requirement in a primarily Spanish-speaking country
ASSUMPTION: These challenges are identified based on the specific KPIs and responsibilities mentioned in the job listing. Agency work typically involves juggling multiple priorities and client expectations, which can be demanding but also rewarding for those who thrive in dynamic environments.
📈 Similar Roles Comparison
Compared to similar roles in the digital marketing industry:
- Paid Media Manager: Similar to this role but may focus more exclusively on execution with less strategic input
- Digital Marketing Strategist: Often broader in scope, covering more channels beyond paid advertising
- SEM/PPC Specialist: More narrowly focused on search platforms with less client-facing responsibility
- Social Media Advertising Manager: Similar but exclusively focused on social platforms rather than including search
- Performance Marketing Manager: Very similar, though sometimes includes additional channels like email or affiliate marketing
ASSUMPTION: This comparison is based on standard industry role structures and may vary between companies and markets.
📝 Sample Projects
Based on the responsibilities outlined, projects in this role might include:
- Developing and launching a full-funnel paid media strategy for an e-commerce client's product launch
- Conducting a comprehensive account audit to identify optimization opportunities across a B2B client's Google and LinkedIn campaigns
- Creating and testing new ad creative concepts to improve conversion rates for underperforming campaigns
- Implementing new audience targeting strategies based on first-party data analysis
- Developing a cross-platform attribution model to better understand customer journey touchpoints
- Restructuring campaign architecture to improve efficiency and performance reporting
ASSUMPTION: These sample projects are derived from the typical responsibilities of a paid advertising strategist and represent common initiatives that align with the role description.
❓ Key Questions to Ask During Interview
- Can you describe the typical client portfolio I would manage in terms of industries, business models, and campaign objectives?
- How does Power Digital's proprietary "nova" technology integrate with paid advertising campaign management and optimization?
- What does the collaboration look like between the paid advertising team and other service departments like SEO, content, or creative?
- How are performance targets established for client accounts, and what support systems exist when campaigns face challenges?
- What does the onboarding and training process look like for new strategists joining the team?
- Can you share examples of career progression paths for successful Paid Advertising Strategists at Power Digital?
ASSUMPTION: These questions are suggested based on typical considerations for agency roles and may need customization based on the specific interview context and individual priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Customize your resume to highlight relevant paid advertising experience, particularly with Meta Ads and Google Ads platforms. Include specific metrics and results you've achieved.
- Update your LinkedIn profile to ensure it reflects your current skills and experience with paid advertising platforms.
- Prepare a brief portfolio of campaign examples (anonymized if necessary) that demonstrate your strategic thinking and performance optimization abilities.
- Research Power Digital thoroughly, including their client case studies, to understand their approach and results they've achieved.
- Practice articulating how you approach campaign strategy and optimization, using the STAR method (Situation, Task, Action, Result) to structure your examples.
- Ensure your application emphasizes both your technical platform expertise and your strategic thinking abilities.
- Highlight your experience with similar business models mentioned (e-commerce, lead generation, B2B).
ATS Optimization Tip: Ensure your resume includes specific platform names (Meta Ads, Google Ads, LinkedIn Ads) rather than generic terms like "social media advertising" to improve matching with the company's applicant tracking system.