Paid Ads Specialist (B2B)
ProjectGrowthπ Core Information
πΉ Job Title: Paid Ads Specialist (B2B)
πΉ Company: ProjectGrowth
πΉ Location: Cairo, Al QΔhirah, Egypt
πΉ Job Type: Full-time
πΉ Category: Digital Marketing
π Essential Job Details
π Job Overview
ProjectGrowth is seeking an analytical, experienced Paid Ads Specialist to develop and manage B2B advertising campaigns primarily on LinkedIn and Meta, with potential expansion to other platforms including X, Reddit, Google, and TikTok. This role works directly under a Marketing Manager and collaborates with CRM and creative teams to optimize campaign performance and drive business growth through digital advertising.
ASSUMPTION: The job category is listed as Digital Marketing based on the role's responsibilities focused on paid advertising campaigns and digital marketing analytics. The job type is assumed to be Full-time based on the explicit mention of this being "definitely a 40-hour per week job."
π Key Responsibilities
- β Develop and execute paid advertising campaigns across LinkedIn and Meta, with future expansion to X, Reddit, and Google
- β Analyze conversion events using Google Analytics to inform campaign strategies
- β Deploy tracking tags and manage marketing data through Google Tag Manager
- β Collaborate with the creative team to develop advertising assets
- β Track and report on campaign performance metrics twice weekly
- β Maintain and update performance dashboards with current data
- β Analyze CRM data to understand channel attribution
- β Collaborate with marketing team to ensure alignment with overall objectives
- β Provide conversion rate optimization (CRO) advice for landing pages
- β Work with the lifecycle team to improve conversion rates
π― Required Qualifications
Education: Not specified
Experience: 4+ years managing paid advertising campaigns, with 1-2 years specifically in LinkedIn and Meta for B2B
Skills:
- Proficiency in Google Analytics and Google Tag Manager
- Ad creative development and copywriting abilities
- Campaign metrics analysis and reporting skills
- Google Sheets formula proficiency
- CRM knowledge (preferably HubSpot)
- Strong communication skills for remote work
- Quick verbal communication ("fast-talker")
π° Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not provided
ASSUMPTION: No specific compensation information was provided in the original listing. Digital marketing specialist roles in Cairo typically offer competitive compensation, but exact figures vary based on experience level and company size.
π Applicant Insights
π Company Context
Industry Position: Not explicitly stated
Company Size: Not specified
Company Stage: Not specified
ASSUMPTION: Based on the tone of the listing describing a "fun team" and the growth trajectory of the role, ProjectGrowth appears to be a growth-stage company with an established marketing department that includes specialized roles (CRM expert, creative team, marketing manager). The company likely operates in the B2B sector given the focus on LinkedIn advertising and B2B campaigns.
π Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports to a Marketing Manager
Team Size/Composition: Works alongside CRM experts, creative team, and lifecycle team
Growth Opportunities: Clear career progression path to Growth Marketing Associate with focus on performance marketing and analytics
ASSUMPTION: The career level is assumed to be mid to senior based on the required 4+ years of experience and the responsibility level. The team composition is directly mentioned in the job listing, indicating a structured marketing department with specialized functions.
π Location & Work Environment
Office Type: Remote or hybrid potential
Geographic Context: Cairo is Egypt's capital and largest city, with a growing tech and digital marketing scene
Work Schedule: 40 hours per week (explicitly mentioned)
Regional Considerations: Cairo offers lower cost of living compared to many Western tech hubs, with a developing digital economy
ASSUMPTION: Remote work capabilities are assumed based on the mention of "ability to work effectively in a remote environment" as a required skill. The listing doesn't specify if the position is fully remote or hybrid, but suggests remote work is at least a component.
πΌ Interview & Application Insights
Typical Process: Initial application form submission followed by video assessment
Key Assessment Areas: Paid advertising experience, proficiency with specified platforms, communication style (specifically noting fast verbal communication)
Application Tips: Emphasize LinkedIn and Meta B2B advertising experience, showcase Google Analytics and Tag Manager knowledge, and demonstrate CRM expertise
ATS Keywords: LinkedIn Ads, Meta Ads, B2B marketing, Google Analytics, Google Tag Manager, CRM, HubSpot, paid advertising, campaign metrics, conversion optimization
ASSUMPTION: The application process steps are explicitly mentioned in the listing. The assessment focus areas are based on the emphasized qualifications and the unique mention of speaking quickly as an important trait.
π οΈ Tools & Technologies
- LinkedIn Ads Platform
- Meta Ads Manager
- Google Analytics
- Google Tag Manager
- CRM (preferably HubSpot)
- Google Sheets
- X (formerly Twitter) Ads (future responsibility)
- Reddit Ads (future responsibility)
- Google Ads (future responsibility)
- TikTok Ads (future responsibility)
ASSUMPTION: All tools listed are explicitly mentioned in the job description. Knowledge of advertising platforms like X, Reddit, Google, and TikTok is noted as not initially required but will become part of responsibilities later.
π Cultural Fit Considerations
Company Values: Values fast-paced communication, analytical thinking, and collaboration
Work Style: Described as a "fun team" with emphasis on quick communication ("fast-talker"), analytical skills, and collaborative work
Self-Assessment: Candidates should consider:
- Are you comfortable in a fast-paced environment where quick communication is valued?
- Do you enjoy analytical work with clear performance metrics?
- Can you effectively collaborate across multiple teams (creative, CRM, lifecycle)?
- Are you comfortable with structured reporting schedules (twice weekly)?
ASSUMPTION: The cultural elements are inferred from specific mentions in the job listing, including the unusual emphasis on speaking quickly as an important trait, description of a "fun team," and the collaborative nature of working with multiple specialized teams.
β οΈ Potential Challenges
This role may present challenges including:
- Managing multiple advertising platforms simultaneously (initially LinkedIn and Meta, expanding to others)
- Maintaining twice-weekly reporting schedules while executing campaigns
- Balancing creative input with data-driven decisions
- Navigating between technical aspects (Google Tag Manager, Analytics) and creative elements
- Fast-paced environment requiring quick thinking and communication
ASSUMPTION: These potential challenges are based on the comprehensive responsibilities outlined in the job description, including the expectation to manage multiple platforms, reporting requirements, and cross-functional collaboration needs.
π Similar Roles Comparison
This Paid Ads Specialist role differs from similar positions in several ways:
- Broader than typical: Combines LinkedIn and Meta expertise with future expansion to additional platforms
- More technical: Requires deeper analytics knowledge including GTM and GA implementation
- Cross-functional: Works directly with CRM, creative, and lifecycle teams rather than just executing campaigns
- Growth trajectory: Clear path toward conversion rate optimization and growth marketing
ASSUMPTION: This comparison is based on standard industry patterns for paid advertising specialists, who typically focus on fewer platforms or have less cross-functional responsibilities.
π Sample Projects
Based on the listed responsibilities, someone in this role might work on:
- Developing a comprehensive LinkedIn lead generation campaign for B2B services
- Creating custom audience segments in Meta based on CRM data
- Setting up proper conversion tracking architecture using Google Tag Manager
- Designing A/B tests for ad creative performance across platforms
- Building automated performance dashboards that update in real-time
- Analyzing user journey from ad click through to conversion with attribution modeling
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and common B2B paid advertising activities.
β Key Questions to Ask During Interview
- Can you share more about the specific B2B products/services I would be promoting through the advertising campaigns?
- What key performance indicators (KPIs) do you currently use to measure advertising success?
- How is the marketing budget allocated across different platforms, and what level of autonomy would I have in budget decisions?
- What are the biggest challenges the team has faced with LinkedIn and Meta advertising that you're looking to overcome?
- How does the marketing team collaborate with sales to ensure lead quality from paid campaigns?
- Can you elaborate on the career growth path from this position to the Growth Marketing Associate role?
ASSUMPTION: These questions are suggested based on common considerations for paid advertising roles and specific elements mentioned in the job listing.
π Disclaimer
β οΈ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
π Next Steps for Applicants
To pursue this opportunity effectively:
- Complete the application form as instructed
- Prepare a video presentation highlighting your experience with:
- LinkedIn and Meta B2B advertising campaigns
- Google Analytics implementation and analysis
- Google Tag Manager setup and management
- CRM experience (especially HubSpot)
- Update your resume with relevant keywords like "LinkedIn Ads," "B2B marketing," "Google Analytics," "campaign optimization," and "CRM integration" to pass ATS screening
- Gather portfolio examples of successful B2B campaigns you've managed, especially on LinkedIn
- Research ProjectGrowth to understand their business model and tailor your application accordingly
- Practice speaking at a quick pace for potential interviews, given the explicit mention of this trait's importance