Paid Ads Manager
Power Digital📌 Core Information
🔹 Job Title: Paid Ads Manager
🔹 Company: Power Digital
🔹 Location: San Diego or Southern California, United States
🔹 Job Type: Full-time
🔹 Category: Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Paid Ads Manager at Power Digital, you will oversee and execute all paid advertising initiatives across multiple digital platforms with a focus on performance, strategy, and optimization. This role combines analytical thinking with creative strategy to drive measurable results for clients in the cannabis industry. Reporting directly to the VP of Marketing, you'll be responsible for managing campaigns across Google Ads, Meta, TikTok, Reddit, Pinterest, X, and other platforms while navigating the unique compliance challenges of cannabis advertising.
ASSUMPTION: The role is specifically for a cannabis industry client based on multiple references to cannabis and THC-related advertising in the job description. Also assuming the position is full-time based on the comprehensive responsibilities and senior nature of the role.
📋 Key Responsibilities
Campaign Strategy & Management
- Plan, develop, and execute paid advertising campaigns across Google Ads, Meta, TikTok, Reddit, Pinterest, X, and other relevant platforms
- Collaborate with cross-functional teams to develop high-converting ads and landing pages aligned with brand voice
- Continuously optimize campaigns through A/B testing, ad copy refinement, audience targeting, and bid adjustments
Analytics & Reporting
- Monitor, analyze, and report on campaign performance metrics (CPA, CPL, ROAS, CTR, conversion rates)
- Provide regular performance reports with actionable insights to leadership
- Utilize advanced analytics tools to track campaign performance and customer acquisition funnels
Audience Targeting & Segmentation
- Implement demographic, interest-based, and behavioral targeting to drive high-quality traffic and conversions
- Conduct market research to identify customer personas, competitors, and high-potential audience segments for THC-related products
Budget Management
- Manage and allocate advertising budgets across platforms to maximize performance and spend efficiency
- Identify opportunities to reduce costs while maintaining high-quality leads and customer acquisition
Compliance & Industry Knowledge
- Stay current on cannabis industry advertising regulations and ensure all campaigns comply with platform policies and legal guidelines
- Navigate the complexities of advertising in the cannabis space, adapting strategies to align with evolving regulations
🎯 Required Qualifications
Education: Not specified
Experience: 4-5 years managing paid advertising campaigns across multiple digital platforms
Skills:
- In-depth knowledge of performance marketing (SEM, paid social, display advertising)
- Strong campaign management, budget allocation, and optimization capabilities
- Proficiency with performance metrics (CPC, CPA, CPL, ROAS) and optimization techniques
- Data analysis expertise, including A/B testing methodology
- Strong understanding of customer segmentation and targeting strategies
- Proficiency in Google Analytics, Facebook Ads Manager, TikTok Ads Manager, and other industry tools
- Creative thinking abilities for compelling ad copy and visuals
- Excellent communication and collaboration skills
Bonus Qualifications:
- Experience with additional ad platforms (LinkedIn, Snapchat, YouTube)
- Knowledge of SEO, content marketing, and broader digital marketing strategies
- Previous cannabis or CBD industry experience
- Familiarity with competitive intelligence tools (SEMrush, SpyFu)
ASSUMPTION: While no specific education requirements are mentioned, the specialized nature and experience level of this role typically implies a bachelor's degree in marketing, business, or a related field is preferred.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Paid Ads Managers in Southern California with 4-5 years of experience typically earn between $75,000-$110,000 annually, with cannabis industry positions sometimes commanding premium rates due to specialized knowledge requirements.
ASSUMPTION: The salary estimate is based on industry standards for similar digital marketing roles in Southern California. The cannabis industry specialization may influence compensation upward due to the complex regulatory environment and specialized knowledge required.
📌 Applicant Insights
🔍 Company Context
Industry Position: Power Digital is a tech-enabled growth marketing firm working at the intersection of marketing, consulting, and data intelligence. The company serves leading and emerging companies globally by helping them drive revenue growth and brand recognition.
Company Size: Mid to large-sized marketing firm managing billions in media spend
Company Stage: Established growth company with proprietary technology (nova)
ASSUMPTION: Based on the description of "managing billions in media" and their proprietary technology platform, I'm assuming Power Digital is an established growth-stage company rather than an early startup or massive enterprise.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Reports directly to the VP of Marketing
Team Size/Composition: Not specified, but likely collaborates with creative, product, and compliance teams
Growth Opportunities: Potential advancement into senior marketing leadership or specialized cannabis industry marketing roles
ASSUMPTION: Based on the 4-5 years of experience requirement and reporting to a VP, this appears to be a mid to senior-level position with significant responsibility. The collaborative nature of the work suggests interaction with multiple departments, though specific team size is not indicated.
🌍 Location & Work Environment
Office Type: Likely in-office or hybrid
Geographic Context: San Diego/Southern California is a growing hub for both tech and cannabis industries with a high but variable cost of living depending on specific location
Work Schedule: Standard business hours, with potential flexibility based on campaign management needs
Regional Considerations: Southern California offers proximity to major cannabis markets in a state with established legalization, providing valuable industry connections
ASSUMPTION: The explicit requirement that "candidates need to be San Diego or Southern California based" suggests an in-office or hybrid arrangement rather than fully remote. Standard business hours are assumed based on the collaborative nature of the role, though some flexibility might be expected for campaign monitoring and optimization.
💼 Interview & Application Insights
Typical Process: For this level of marketing role, expect initial screening, portfolio/case study review, technical assessment of platform knowledge, panel interviews with marketing leadership, and possibly a campaign strategy presentation
Key Assessment Areas: Platform expertise, analytical skills, strategic thinking, creative capabilities, compliance knowledge, and adaptability to the unique challenges of cannabis advertising
Application Tips: Highlight measurable campaign results, experience with regulated industries (especially cannabis if applicable), and examples of navigating advertising restrictions creatively
ATS Keywords: Paid media, Google Ads, Meta Ads, TikTok Ads, campaign optimization, ROAS, performance marketing, cannabis marketing, compliance, A/B testing, audience segmentation, digital advertising
ASSUMPTION: These interview insights are based on standard practices for senior marketing roles in regulated industries and may vary depending on Power Digital's specific hiring processes.
🛠️ Tools & Technologies
- Google Ads
- Meta Ads Manager (Facebook/Instagram)
- TikTok Ads Manager
- Reddit Advertising
- Pinterest Ads
- X (Twitter) Ads
- Google Analytics
- SEMrush and SpyFu (optional but beneficial)
- A/B testing platforms
- Campaign reporting and visualization tools
ASSUMPTION: While specific campaign reporting and A/B testing tools weren't named, these are standard requirements for this type of role. The listing mentions these functions, so proficiency with relevant tools would be expected.
👔 Cultural Fit Considerations
Company Values: People-first, diversity, integrity, autonomy, grit, and innovation with a focus on delivering measurable results
Work Style: Growth-obsessed, results-driven, collaborative across teams, data-driven, and adaptable to evolving regulations and platform changes
Self-Assessment:
- Are you comfortable navigating the regulatory complexities of cannabis advertising?
- Do you thrive in an environment that demands constant optimization and adaptation?
- Are you energized by the challenge of finding creative solutions within platform restrictions?
- Are you data-driven but also creative in your approach to marketing?
ASSUMPTION: The cultural values are directly referenced in the company description. The work style is inferred from both the company description ("growth-obsessed experts who demand innovation and results") and the specific role requirements.
⚠️ Potential Challenges
- Navigating strict and frequently changing advertising policies across platforms for cannabis-related products
- Balancing creative marketing approaches with compliance requirements in a highly regulated industry
- Managing campaigns across multiple platforms simultaneously while maintaining optimization for each
- Potentially fast-paced environment with pressure to deliver measurable ROI
- Staying current with both advertising technology trends and cannabis industry regulations
ASSUMPTION: These challenges are inferred from the nature of advertising in the cannabis industry and the broad scope of platforms to be managed. The growth-focused company culture may also create a high-performance environment.
📈 Similar Roles Comparison
This Paid Ads Manager role differs from standard digital marketing positions due to its cannabis industry focus, requiring specialized knowledge of advertising regulations in that sector. Compared to general Paid Media Managers, this role places greater emphasis on navigating platform restrictions and compliance issues. Unlike agency roles that might handle various clients across industries, this position appears focused on a specific cannabis brand or product line. The role combines elements of a Performance Marketing Manager and a Compliance Specialist with the strategic thinking of a Digital Marketing Director.
ASSUMPTION: This comparison is based on standard industry structures and the specific requirements focusing on cannabis advertising compliance alongside traditional paid media management skills.
📝 Sample Projects
- Developing compliant paid media strategies for new cannabis product launches that work within platform restrictions
- Creating segmented audience targeting strategies to identify and reach qualified cannabis consumers
- Optimizing the customer acquisition funnel to improve conversion rates from ad click to purchase
- Conducting A/B tests on ad creative, landing pages, and call-to-actions to identify highest-performing elements
- Producing comprehensive performance reports that translate campaign metrics into actionable business insights
- Reallocating campaign budgets based on performance data to maximize overall ROAS
ASSUMPTION: These projects are derived from the specific responsibilities outlined in the job description and represent typical work for a Paid Ads Manager in the cannabis industry.
❓ Key Questions to Ask During Interview
- How does the company approach advertising challenges specific to the cannabis industry, and what creative solutions have been successful?
- What attribution models do you currently use to measure campaign success, and how do you account for the unique customer journey in the cannabis space?
- How does the marketing team collaborate with compliance teams to ensure all advertising meets regulatory requirements?
- What is your approach to testing and learning in paid media campaigns, and how quickly can new strategies be implemented?
- Can you share examples of how nova, your proprietary technology, enhances paid media strategy and optimization?
- What metrics and KPIs will define success in this role during the first 30, 60, and 90 days?
ASSUMPTION: These questions are tailored to the specific role and company based on the job description, but may need adaptation based on specific interview contexts and individual priorities.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume to highlight relevant paid media experience, particularly emphasizing any cannabis or regulated industry experience. Include specific metrics and results from previous campaigns.
- Prepare a portfolio of campaign examples that demonstrate your ability to navigate advertising restrictions while maintaining performance.
- Research Power Digital and their approach to growth marketing to better understand their methodology and client approach.
- Optimize your LinkedIn profile with relevant keywords from the job description to improve visibility to recruiters.
- Prepare to discuss specific platform expertise and how you've optimized campaigns across multiple channels simultaneously.
- Be ready to demonstrate your understanding of cannabis industry advertising restrictions and how you've creatively worked within those boundaries.
Remember that this application is for a role at one of Power Digital's partner companies in the cannabis industry, with Power Digital assisting in the recruiting process. The position specifically requires candidates to be based in San Diego or Southern California.