Online Marketing Manager (w/m/d)

📌 Core Information

🔹 Job Title: Online Marketing Manager (w/m/d)

🔹 Company: Adstronauts GmbH

🔹 Location: Hannover, Lower Saxony, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing advertising campaigns on Facebook, Instagram, and TikTok
• Analyzing and optimizing campaign performance
• Collaborating with the team to create effective ads
• Maintaining client relationships and providing training on online marketing tools

ASSUMPTION: This role requires a strong analytical mindset and strategic thinking to optimize marketing campaigns and maintain client relationships.

📋 Key Responsibilities

✅ Manage advertising campaigns on Facebook, Instagram, and TikTok, ensuring efficient budget management

✅ Analyze campaign performance and derive systematic optimizations based on established processes

✅ Collaborate with external creatives and designers to create engaging ads

✅ Build and maintain long-term client relationships through regular communication, support, and active campaign development

✅ Create regular performance reports for clients

✅ Train clients on various online marketing tools and platforms to foster independence and efficiency

✅ Proactively identify and resolve problems related to clients' online presence and advertising

✅ Monitor and analyze emerging trends and developments in online marketing to offer innovative strategies to clients

ASSUMPTION: This role involves a high level of autonomy and requires strong self-organization skills to manage multiple tasks and deadlines.

🎯 Required Qualifications

Education: No specific degree required, but relevant education or certifications in marketing or a related field would be beneficial

Experience: At least 1 year of experience in online marketing, preferably with a focus on E-Commerce, lead generation, email marketing, customer support, and consulting

Required Skills:

• Proven experience in managing advertising budgets using the Facebook Business Manager
• Advanced knowledge of online marketing tools, platforms, and technologies
• Excellent communication skills in German (written and verbal)
• Strong analytical skills and ability to interpret data and metrics
• Ability to recognize trends and make data-driven decisions to optimize online marketing strategies
• Problem-solving skills to identify and address complex challenges
• Ability to manage multiple tasks, set priorities, and work well under pressure

Preferred Skills:

• Experience with TikTok advertising
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record in online marketing and a strong analytical mindset will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on the company size and industry standards, the estimated salary range for this role is €35,000 - €50,000 per year. This is an assumption and the actual salary may vary.

Benefits:

• Motivated team and job security
• Good career advancement opportunities
• Modern, climate-controlled office in Hannover's city center
• Intensive support and guidance from the team and management
• Well-equipped work area

Working Hours: Full-time (40 hours/week) with flexible working hours

ASSUMPTION: The salary range is an estimate based on the company size and industry standards. The actual salary may vary and is subject to negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: Small (2-10 employees) - This means a close-knit team and the opportunity to have a significant impact on the company's growth and success.

Founded: The company's founding date is not specified, but it is one of the leading performance marketing agencies in the DACH region.

Company Description:

• Adstronauts GmbH is a leading consulting and services company for performance marketing in e-commerce
• The company helps online retailers in the DACH region grow sustainably through data-driven advertising strategies
• Adstronauts focuses on measurable results and works with a reliable team in a beautiful office in Hannover

Company Specialties:

• Social Media Performance Marketing
• E-Commerce Consulting
• Data-Driven Advertising Strategies

Company Website: www.adstronauts.de

ASSUMPTION: Adstronauts GmbH is a growing company with a strong focus on performance and data-driven marketing strategies.

📊 Role Analysis

Career Level: Junior to Mid-level - This role offers opportunities for career growth and advancement within the company.

Reporting Structure: The Online Marketing Manager reports directly to the company's management and works closely with the team to optimize marketing campaigns and maintain client relationships.

Work Arrangement: On-site - The role requires working on-site at the company's office in Hannover, with flexible working hours and the opportunity for remote work on a case-by-case basis.

Growth Opportunities:

• Internal promotion to leadership positions as the company grows
• Expanding skills and knowledge in online marketing and related fields
• Collaborating with a diverse range of clients and industries

ASSUMPTION: This role offers excellent opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Modern, climate-controlled office in Hannover's city center

Office Location(s): Marienstraße 43, Hannover, Lower Saxony 30171, DE

Geographic Context:

• Hannover is the capital of Lower Saxony and offers a high quality of life with a rich cultural scene, vibrant nightlife, and numerous parks
• The city is well-connected by public transportation, making it easy to commute to the office
• Hannover is home to several major companies and institutions, providing ample networking opportunities

Work Schedule: Full-time (40 hours/week) with flexible working hours and the opportunity for remote work on a case-by-case basis

ASSUMPTION: The modern office environment and flexible work arrangements contribute to a positive work-life balance and employee satisfaction.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to discuss the role and assess cultural fit
• On-site interview with the team to discuss the role in more detail and assess technical skills
• Final interview with the management to discuss career goals and make a hiring decision

Key Assessment Areas:

• Analytical skills and data interpretation
• Communication and interpersonal skills
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Be prepared to discuss your experience with online marketing tools and platforms, as well as your ability to analyze data and make data-driven decisions
• Research the company and be ready to ask insightful questions about the role and the company's growth plans

ATS Keywords: Online Marketing, Facebook, Instagram, TikTok, Advertising, Budget Management, Data Analysis, Campaign Optimization, Client Relationships, Training, Problem Solving, Trend Analysis

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with the company's values and growth plans.

🛠️ Tools & Technologies

• Facebook Business Manager
• Google Analytics
• Social media platforms (Facebook, Instagram, TikTok)
• Online marketing tools and platforms (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The required tools and technologies may vary depending on the specific needs of the role and the clients.

👔 Cultural Fit Considerations

Company Values:

• Performance-driven
• Data-focused
• Collaborative

Work Style:

• Results-oriented
• Analytical and strategic
• Team player with strong communication skills

Self-Assessment Questions:

• Do you have a proven track record of optimizing online marketing campaigns and driving measurable results?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to changing priorities?
• Do you thrive in a collaborative work environment and enjoy working with a diverse range of clients?

ASSUMPTION: Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously and meeting tight deadlines
• Keeping up with the latest trends and developments in online marketing and adapting strategies accordingly
• Building and maintaining strong client relationships in a competitive market
• Working in a small, close-knit team and adapting to the company's growth and changing priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other online marketing roles, this position places a stronger emphasis on data analysis and optimization
• In the marketing services industry, Adstronauts GmbH is known for its data-driven approach and focus on measurable results
• This role offers excellent opportunities for career growth and advancement within the company

ASSUMPTION: This role is well-suited for candidates with a strong analytical mindset and a passion for data-driven marketing strategies.

📝 Sample Projects

• Developing and executing a targeted social media advertising campaign for an e-commerce client
• Analyzing campaign performance data and optimizing ad spend to maximize ROI
• Creating and delivering a training session on online marketing tools and platforms for a client

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth plans and how this role contributes to those plans?
• How does the company support the professional development and career growth of its employees?
• Can you provide examples of how the company has adapted to changes in the online marketing landscape and evolved its strategies accordingly?
• How does the company foster a collaborative work environment and encourage knowledge-sharing among team members?
• What are the most challenging aspects of this role, and how has the company supported previous employees in overcoming those challenges?

ASSUMPTION: These questions demonstrate the candidate's interest in the role and the company's growth plans, as well as their ability to think critically and strategically about the challenges and opportunities presented by the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://adstronauts.recruitee.com/o/online-marketing-manager-wmd-3-9
• Tailor your resume to highlight your relevant experience and skills for this role
• Prepare a cover letter that demonstrates your enthusiasm for the role and the company
• Be prepared to discuss your experience with online marketing tools and platforms, as well as your ability to analyze data and make data-driven decisions
• Follow up with the company one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.