Online Marketing Manager (m/w/d)
eFLY Marketplace Services GmbH
Full-time
On-site
Stuttgart, Baden-Württemberg, Germany
🌐 Digital Marketing
📌 Core Information
- Job Title: Online Marketing Manager (m/w/d)
- Company: eFLY Marketplace Services GmbH
- Location: Stuttgart, Germany
- Job Type: Full-Time, Hybrid
- Category: E-Commerce, Marketing
- Date Posted: April 11, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEA strategies to maximize clients' advertising potential on Amazon.
- Conducting keyword research and SEO optimization to improve campaign performance.
- Continuously optimizing campaigns and monitoring performance using data analysis.
- Creating regular reports to communicate progress and successes to clients.
- Collaborating with account managers and other teams to ensure optimal product positioning.
ASSUMPTION: This role requires a strong understanding of Amazon's advertising platform and e-commerce trends. Familiarity with the German market is also beneficial.
📋 Key Responsibilities
✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize clients' advertising potential on Amazon.
✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance.
✅ Campaign Optimization: Continuously optimize campaigns and monitor performance to achieve the best possible results.
✅ Data Analysis & Measures: Analyze campaign data using analysis tools and derive concrete measures to improve performance.
✅ Reporting: Create and maintain reports to document results and successes transparently for clients.
✅ Amazon Seller Central: Utilize and manage Amazon Seller Central to monitor and control campaigns.
✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures.
ASSUMPTION: This role involves a mix of strategic planning, data-driven optimization, and regular communication with clients and internal teams.
🎯 Required Qualifications
- Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field.
- Experience: 2-5 years of relevant experience in online marketing or a related field.
- Required Skills:
- Strong analytical skills and data-driven mindset.
- Excellent communication skills, both written and verbal.
- Self-reliant work style with the ability to work independently.
- Quick comprehension and the ability to learn new topics quickly.
- Proficiency in Excel and PowerPoint for creating campaign analyses and presentations.
- Fluent in German, both written and spoken.
Preferred Skills:
- Experience with Amazon's advertising platform.
- Familiarity with the German e-commerce market.
- Knowledge of additional languages, such as English.
ASSUMPTION: Candidates with relevant experience in e-commerce or online marketing are strongly encouraged to apply. Previous experience with Amazon's advertising platform is a plus but not required.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and market rates for similar roles in Stuttgart)
- Benefits:
- Hybrid work model combining home office and on-site work.
- Access to training and workshops for continuous skill development and career advancement.
- Modern work equipment and powerful tools for daily tasks.
- Motivated, supportive team and open company culture.
Working Hours: Full-time, 40 hours per week with flexible hours and the option to work from home.
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Stuttgart area. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industries, focusing on Amazon's advertising platform.
- Company Size: Medium-sized company with a team-oriented culture.
- Founded: The company was founded in 2018 and has since grown to become a leading provider of Amazon advertising services.
- Company Description: eFLY specializes in helping businesses maximize their advertising potential on Amazon. They offer a range of services, including strategy development, keyword research, campaign optimization, and data analysis.
- Company Specialties: Amazon advertising, e-commerce marketing, data-driven optimization, and strategic planning.
📊 Role Analysis
- Career Level: Mid-level position with opportunities for growth and advancement.
- Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
- Work Arrangement: Hybrid work model with a combination of on-site and remote work.
- Growth Opportunities: eFLY offers training and workshops to help employees develop their skills and advance their careers. There may also be opportunities to take on more responsibilities or move into management roles as the company grows.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry while developing your skills and advancing your career.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with a mix of open-plan and private work areas.
- Office Location(s): Stuttgart, Germany.
- Geographic Context: Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and strong economy. The city is home to several major corporations and offers a high quality of life.
- Work Schedule: Flexible hours with the option to work from home.
ASSUMPTION: The hybrid work model offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, in-depth interviews, and case studies or assessments.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with online marketing, data analysis, and campaign optimization. They should also be ready to demonstrate their communication skills and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Be prepared to discuss your experience with Amazon's advertising platform and the German e-commerce market.
- Research the company and be ready to ask insightful questions about the role and the team.
🛠️ Tools & Technologies
- Amazon Seller Central
- Excel
- PowerPoint
- Google Analytics
- Other marketing and data analysis tools (specific tools may vary depending on the role)
ASSUMPTION: Familiarity with Amazon's advertising platform and relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: eFLY values include collaboration, continuous learning, and a customer-focused approach.
- Work Style: eFLY encourages a dynamic, team-oriented work environment with a strong focus on communication and collaboration. Employees are expected to be self-motivated, proactive, and results-driven.
- Self-Assessment Questions:
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you stay up-to-date with the latest trends and developments in online marketing and e-commerce?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Candidates who are comfortable working in a dynamic, team-oriented environment and are passionate about continuous learning and development will thrive at eFLY.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously.
- The German e-commerce market is competitive, and candidates should be prepared to adapt to changing market conditions and client needs.
- The hybrid work model may present challenges in terms of communication and collaboration, but eFLY's focus on teamwork and open communication helps mitigate these issues.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on Amazon's advertising platform, while similar roles in other companies may cover a broader range of online marketing channels.
- Industry-Specific Context: The German e-commerce market has unique characteristics and trends, which may differ from other markets.
- Career Path Comparison: This role offers opportunities for growth and advancement within the company, with potential paths leading to management or specialist positions.
ASSUMPTION: Candidates should research the specific requirements and context of this role to ensure it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a comprehensive SEA strategy for a new client.
- Conducting a keyword research and SEO optimization project to improve the performance of an existing campaign.
- Creating a detailed report on campaign performance and recommending data-driven optimizations.
- Collaborating with the account management team to position a client's products in desired advertising spaces.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, but the specific projects may vary depending on the client and market conditions.
❓ Key Questions to Ask During Interview
- How does eFLY support the professional development and growth of its employees?
- Can you describe the typical onboarding process for new employees in this role?
- How does eFLY approach collaboration and communication in a hybrid work environment?
- What are the most challenging aspects of working in the German e-commerce market, and how does eFLY address these challenges?
- How does eFLY measure the success of its marketing campaigns, and how do these metrics inform decision-making?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, ensuring a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [application link](https://join.com/companies/efly-amz/13965678-online-marketing-manager-m-w-d).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for the interview by researching the company and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Online Marketing Manager (m/w/d)
- Company: eFLY Marketplace Services GmbH
- Location: Stuttgart, Germany
- Job Type: Full-Time, Hybrid
- Category: E-Commerce, Marketing
- Date Posted: April 11, 2025
- Experience Level: 2-5 years
- Remote Status: On-site with hybrid options
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SEA strategies to maximize clients' advertising potential on Amazon.
- Conducting keyword research and SEO optimization to improve campaign performance.
- Continuously optimizing campaigns and monitoring performance using data analysis.
- Creating regular reports to communicate progress and successes to clients.
- Collaborating with account managers and other teams to ensure optimal product positioning.
ASSUMPTION: This role requires a strong understanding of Amazon's advertising platform and e-commerce trends. Familiarity with the German market is also beneficial.
📋 Key Responsibilities
✅ Strategic Planning: Develop and implement SEA strategies in collaboration with account managers to optimize clients' advertising potential on Amazon.
✅ Keyword Research & SEO Optimization: Conduct keyword research and perform on- and off-page analyses to continuously improve campaign performance.
✅ Campaign Optimization: Continuously optimize campaigns and monitor performance to achieve the best possible results.
✅ Data Analysis & Measures: Analyze campaign data using analysis tools and derive concrete measures to improve performance.
✅ Reporting: Create and maintain reports to document results and successes transparently for clients.
✅ Amazon Seller Central: Utilize and manage Amazon Seller Central to monitor and control campaigns.
✅ PPC Optimization: Adjust and optimize PPC prices based on previously defined strategies to maximize the efficiency and ROI of advertising measures.
ASSUMPTION: This role involves a mix of strategic planning, data-driven optimization, and regular communication with clients and internal teams.
🎯 Required Qualifications
- Education: Completed commercial training, ideally as a Kaufmann/-frau für E-Commerce or in a similar field.
- Experience: 2-5 years of relevant experience in online marketing or a related field.
- Required Skills:
- Strong analytical skills and data-driven mindset.
- Excellent communication skills, both written and verbal.
- Self-reliant work style with the ability to work independently.
- Quick comprehension and the ability to learn new topics quickly.
- Proficiency in Excel and PowerPoint for creating campaign analyses and presentations.
- Fluent in German, both written and spoken.
Preferred Skills:
- Experience with Amazon's advertising platform.
- Familiarity with the German e-commerce market.
- Knowledge of additional languages, such as English.
ASSUMPTION: Candidates with relevant experience in e-commerce or online marketing are strongly encouraged to apply. Previous experience with Amazon's advertising platform is a plus but not required.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (AI-estimated, based on experience level and market rates for similar roles in Stuttgart)
- Benefits:
- Hybrid work model combining home office and on-site work.
- Access to training and workshops for continuous skill development and career advancement.
- Modern work equipment and powerful tools for daily tasks.
- Motivated, supportive team and open company culture.
Working Hours: Full-time, 40 hours per week with flexible hours and the option to work from home.
ASSUMPTION: The salary range is estimated based on market data for similar roles in the Stuttgart area. The final offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
- Industry: eFLY Marketplace Services GmbH operates in the e-commerce and online marketing industries, focusing on Amazon's advertising platform.
- Company Size: Medium-sized company with a team-oriented culture.
- Founded: The company was founded in 2018 and has since grown to become a leading provider of Amazon advertising services.
- Company Description: eFLY specializes in helping businesses maximize their advertising potential on Amazon. They offer a range of services, including strategy development, keyword research, campaign optimization, and data analysis.
- Company Specialties: Amazon advertising, e-commerce marketing, data-driven optimization, and strategic planning.
📊 Role Analysis
- Career Level: Mid-level position with opportunities for growth and advancement.
- Reporting Structure: This role reports directly to the Head of Marketing or a similar position.
- Work Arrangement: Hybrid work model with a combination of on-site and remote work.
- Growth Opportunities: eFLY offers training and workshops to help employees develop their skills and advance their careers. There may also be opportunities to take on more responsibilities or move into management roles as the company grows.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry while developing your skills and advancing your career.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with a mix of open-plan and private work areas.
- Office Location(s): Stuttgart, Germany.
- Geographic Context: Stuttgart is the capital of the state of Baden-Württemberg and is known for its vibrant culture, rich history, and strong economy. The city is home to several major corporations and offers a high quality of life.
- Work Schedule: Flexible hours with the option to work from home.
ASSUMPTION: The hybrid work model offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, in-depth interviews, and case studies or assessments.
- Key Assessment Areas: Candidates should be prepared to discuss their experience with online marketing, data analysis, and campaign optimization. They should also be ready to demonstrate their communication skills and cultural fit with the company.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Be prepared to discuss your experience with Amazon's advertising platform and the German e-commerce market.
- Research the company and be ready to ask insightful questions about the role and the team.
🛠️ Tools & Technologies
- Amazon Seller Central
- Excel
- PowerPoint
- Google Analytics
- Other marketing and data analysis tools (specific tools may vary depending on the role)
ASSUMPTION: Familiarity with Amazon's advertising platform and relevant marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: eFLY values include collaboration, continuous learning, and a customer-focused approach.
- Work Style: eFLY encourages a dynamic, team-oriented work environment with a strong focus on communication and collaboration. Employees are expected to be self-motivated, proactive, and results-driven.
- Self-Assessment Questions:
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you stay up-to-date with the latest trends and developments in online marketing and e-commerce?
- How do you balance data-driven decision-making with creative problem-solving?
ASSUMPTION: Candidates who are comfortable working in a dynamic, team-oriented environment and are passionate about continuous learning and development will thrive at eFLY.
⚠️ Potential Challenges
- The role may require working with tight deadlines and managing multiple campaigns simultaneously.
- The German e-commerce market is competitive, and candidates should be prepared to adapt to changing market conditions and client needs.
- The hybrid work model may present challenges in terms of communication and collaboration, but eFLY's focus on teamwork and open communication helps mitigate these issues.
📈 Similar Roles Comparison
- Role Differences: This role focuses specifically on Amazon's advertising platform, while similar roles in other companies may cover a broader range of online marketing channels.
- Industry-Specific Context: The German e-commerce market has unique characteristics and trends, which may differ from other markets.
- Career Path Comparison: This role offers opportunities for growth and advancement within the company, with potential paths leading to management or specialist positions.
ASSUMPTION: Candidates should research the specific requirements and context of this role to ensure it aligns with their career goals and interests.
📝 Sample Projects
- Developing and implementing a comprehensive SEA strategy for a new client.
- Conducting a keyword research and SEO optimization project to improve the performance of an existing campaign.
- Creating a detailed report on campaign performance and recommending data-driven optimizations.
- Collaborating with the account management team to position a client's products in desired advertising spaces.
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, but the specific projects may vary depending on the client and market conditions.
❓ Key Questions to Ask During Interview
- How does eFLY support the professional development and growth of its employees?
- Can you describe the typical onboarding process for new employees in this role?
- How does eFLY approach collaboration and communication in a hybrid work environment?
- What are the most challenging aspects of working in the German e-commerce market, and how does eFLY address these challenges?
- How does eFLY measure the success of its marketing campaigns, and how do these metrics inform decision-making?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, ensuring a good fit for both parties.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the [application link](https://join.com/companies/efly-amz/13965678-online-marketing-manager-m-w-d).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare for the interview by researching the company and practicing your responses to common interview questions.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.