Online Marketing
Jac Hensen📌 Core Information
🔹 Job Title: Online Marketing / Digital Marketer
🔹 Company: Jac Hensen
🔹 Location: Amersfoort, Utrecht, Netherlands
🔹 Job Type: Full-time
🔹 Category: 🌐 Digital Marketing
📌 Essential Job Details
🚀 Job Overview
As a Digital Marketer at Jac Hensen, you'll be the driving force behind the company's digital marketing channels. Your mission is to create and increase demand for Jac Hensen and its products, both online and offline. You'll implement existing strategies while having the freedom to bring new insights and ideas to the table. The primary KPI is achieving positive year-on-year growth percentages through platform management, social advertising, and organic content creation.
ASSUMPTION: Based on the description mentioning a 38-hour work week with 51% time spent in the office, this appears to be a full-time position with a hybrid work arrangement.
📋 Key Responsibilities
✅ Manage and optimize digital marketing channels to drive growth
✅ Create and implement strategies for platforming, social advertising, and organic content
✅ Work with tools like Channable, Meta, Google, and implement SEO strategies
✅ Analyze data to drive marketing decisions and improvements
✅ Collaborate with the e-commerce and marketing team in a hands-on capacity
✅ Support operational aspects during peak seasons and high-demand periods
✅ Manage multiple projects simultaneously with proper planning and tools
✅ Optimize the customer journey across all touchpoints ending in conversion
✅ Identify sales opportunities with a commercial mindset
ASSUMPTION: The responsibilities include both strategic planning and hands-on execution, which is explicitly mentioned in the listing as part of the company's retail mindset.
🎯 Required Qualifications
Education: Completed relevant education (specific degree not specified)
Experience: Previous success in digital marketing (years not specified)
Skills:
- Proficiency with Channable's IFTTT principle
- Experience with Meta advertising environment
- Data-driven approach to improvements
- AI implementation skills
- Project management abilities
- Understanding of complete customer journey
- Self-starter mentality
- Commercial mindset
ASSUMPTION: While formal education is mentioned as "fantastic," the job listing emphasizes measuring quality based on successes rather than specific degrees, suggesting that demonstrated skills and experience may be valued over formal credentials.
💰 Compensation & Benefits
Salary Range: €2,750 - €3,250 monthly, based on experience and education
Benefits:
- Travel allowance
- Holiday pay
- Vacation days
- Excellent pension plan
- Staff clothing policy with discounts (extends to family)
- Permanent contract upon good performance
- Budget for education and access to Jac Hensen Academy
Industry Comparison: This salary range appears competitive for a mid-level digital marketing position in the Netherlands, particularly in the retail sector and outside of major hubs like Amsterdam.
ASSUMPTION: The industry comparison is based on standard digital marketing salaries in the Netherlands, with the understanding that Utrecht province generally offers competitive compensation for marketing professionals in the retail industry.
📌 Applicant Insights
🔍 Company Context
Industry Position: Jac Hensen is described as a "leading men's fashion player" in the Netherlands, specializing in men's clothing retail with both online and offline presence.
Company Size: Not specified
Company Stage: Established company with an expanding e-commerce presence
ASSUMPTION: The company appears to be an established retail business based on the reference to being a "toonaangevend herenmode speler" (leading men's fashion player). The mention of recent initiatives like connecting with Zalando suggests the company is in a growth or digital transformation phase.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Part of the e-commerce and marketing department with other specialists
Growth Opportunities: Personal development through education budget and Jac Hensen Academy, opportunity to implement new ideas (like previous employees who developed new social strategies and partnerships)
ASSUMPTION: This is assessed as a mid-level position based on the salary range, required experience with specific tools, and the expectation to both execute and develop strategies. The team composition is mentioned as specialists with a hands-on mentality, suggesting a collaborative environment.
🌍 Location & Work Environment
Office Type: Hybrid (51% of the 38-hour work week is spent in the office)
Geographic Context: Amersfoort is a mid-sized city in Utrecht province, offering a more affordable living alternative to Amsterdam while still providing good connectivity.
Work Schedule: 38 hours per week
Regional Considerations: The Netherlands has excellent public transportation, which is relevant given the travel allowance mentioned. Utrecht province is centrally located in the Netherlands, making it accessible from many surrounding areas.
ASSUMPTION: The work arrangement is clearly stated as 51% office-based from a 38-hour work week. The regional insights are based on standard knowledge of the Netherlands' geography and transportation system.
💼 Interview & Application Insights
Typical Process: Initial application, followed by a personal conversation (mentioned as "a good cup of coffee at our table")
Key Assessment Areas: Practical knowledge of marketing tools (Channable, Meta, Google), hands-on mentality, previous successes, cultural fit with the team's "can-do" attitude
Application Tips: Emphasize concrete achievements and successful cases involving the mentioned tools rather than just listing qualifications. Demonstrate understanding of both online and offline retail dynamics.
ATS Keywords: Channable, Meta, Google, SEO, IFTTT, Digital Marketer, Traffic Wizard, Growth Hacker, customer journey, data-driven, AI
ASSUMPTION: The interview process is partially inferred from the mention of "coffee at our table" suggesting an informal initial meeting. The assessment areas are based on the explicit qualifications and company culture described in the listing.
🛠️ Tools & Technologies
• Channable (with emphasis on IFTTT functionality)
• Meta advertising platform
• Google (likely including Google Ads, Analytics)
• SEO tools (specific platforms not mentioned)
• Project management tools (specific platforms not mentioned)
• AI tools for marketing intelligence
ASSUMPTION: While specific SEO and project management tools aren't named, these are standard requirements for a digital marketing role. The mention of AI suggests familiarity with modern AI-powered marketing tools is expected.
👔 Cultural Fit Considerations
Company Values: "Weten dat het goed zit" (knowing that it's right/good) - appears to be the company mantra that guides all channel strategies
Work Style: Hands-on, can-do mentality, collaborative team environment, proactive approach (mentioned as "if you want to get things done, you have to do them yourself")
Self-Assessment: Ask yourself:
- Are you comfortable in a retail environment where operational support during peak seasons is expected?
- Do you thrive in an environment where both strategic thinking and hands-on execution are required?
- Do you prefer implementing your own ideas rather than delegating tasks?
- Are you motivated by seeing direct results of your marketing efforts through sales figures?
ASSUMPTION: The company culture appears to value practical action over theory, based on repeated emphasis on hands-on involvement and the retail mindset of supporting operational aspects during busy periods.
⚠️ Potential Challenges
• The role appears to require both strategic planning and hands-on execution, which could mean a broad scope of responsibilities
• Retail environments typically have seasonal peaks requiring additional effort and flexibility
• The expectation to support operational aspects during busy periods could mean occasional intense workloads
• Balancing online marketing strategies with offline retail outcomes may require navigating between digital metrics and in-store results
ASSUMPTION: These challenges are inferred from the description of retail work dynamics and the expectation to support operational aspects during peak periods or after achieving record sales.
📈 Similar Roles Comparison
Unlike pure digital marketing roles that may focus exclusively on online channels, this position bridges online marketing with physical retail outcomes. While many digital marketing positions might be more specialized (focused solely on SEO, content, or paid advertising), this role appears to require broader expertise across multiple digital marketing disciplines with a direct connection to retail performance. The hybrid nature of the work arrangement (51% in-office) is also notable, as many digital marketing roles have shifted toward remote work.
ASSUMPTION: This comparison is based on standard patterns in the digital marketing industry, particularly in retail environments where online and offline activities need to be closely aligned.
📝 Sample Projects
• Developing and implementing a Meta advertising campaign to drive foot traffic to physical stores during seasonal promotions
• Creating and optimizing product feeds through Channable to improve visibility across multiple platforms
• Analyzing customer journey data to identify friction points and improve conversion rates
• Implementing SEO improvements to increase organic traffic for key product categories
• Developing a social media content strategy that aligns with the brand's "weten dat het goed zit" mantra
• Evaluating new platform opportunities (similar to the mentioned Zalando integration)
ASSUMPTION: These projects are illustrative examples based on the responsibilities and tools mentioned in the job description, representing typical activities for a digital marketer in a retail environment.
❓ Key Questions to Ask During Interview
1. How do you measure success for digital marketing initiatives, both in terms of online metrics and impact on physical store performance?
2. What are the biggest digital marketing challenges Jac Hensen is currently facing?
3. Could you share an example of how a team member's new idea was implemented and what impact it had?
4. How does the marketing team collaborate with other departments like merchandise planning or store operations?
5. What digital transformation initiatives are on the roadmap for the next 1-2 years?
6. How does the Jac Hensen Academy support professional development for marketing team members?
ASSUMPTION: These questions are suggested based on the role description and retail industry context, and may need to be adapted based on the specific interview flow and company information revealed during the process.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
1. Prepare your application highlighting your experience with the specific tools mentioned (Channable, Meta, Google, SEO)
2. Customize your resume to include key terms like "digital marketer," "data-driven," "customer journey optimization," and specific platform experience to pass ATS screening
3. Prepare concrete examples of successful campaigns or projects that demonstrate your ability to drive growth
4. Contact the listed person (Sem) via email at marketing@jachensen.nl with any questions before applying
5. Consider your fit with a retail environment that values both strategic thinking and hands-on execution
6. Research Jac Hensen to understand their brand positioning and target audience in the men's fashion market