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Online Marketer (Germany)

Laudermarke B.V.
Full-time
On-site
Ter Apel, Groningen, Netherlands
๐ŸŒ Digital Marketing

Online Marketer (Germany) at Laudermarke B.V.

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Online Marketer (Germany)

๐Ÿ”น Company: Laudermarke B.V.

๐Ÿ”น Location: Ter Apel, Groningen, Netherlands

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing / E-commerce

ASSUMPTION: Full-time employment is assumed based on the comprehensive nature of responsibilities and the offered salary range. The category is inferred from the job focus on marketing and e-commerce activities.


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Laudermarke B.V. is seeking a creative and independent Online Marketer to join their German team in Ter Apel. In this role, you'll develop and implement marketing strategies for the German market, create content tailored to German audiences, and help grow Laudermarke's presence in Germany through their AgrarLED.de webshop. You'll have the freedom to develop your own ideas and marketing campaigns while working with an international team to achieve growth targets in the agricultural LED lighting sector.


๐Ÿ“‹ Key Responsibilities

  • โœ… Develop and implement marketing strategies for the German market (online and offline)
  • โœ… Create content (blogs, newsletters) using appropriate tone-of-voice for German audiences
  • โœ… Conduct market analysis of trends and competitors in the German market
  • โœ… Identify growth opportunities for the company's e-commerce operations
  • โœ… Collaborate with the international marketing team, external partners, and e-commerce manager
  • โœ… Report campaign results and set targets during monthly KPI meetings
  • โœ… Execute SEO/SEA, social media, and email marketing initiatives
  • โœ… Participate in Content Week in Germany to create market-specific content

๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: 3-4 years in marketing, preferably with knowledge of the German market

Skills:

  • Excellent command of German (written and oral)
  • Good knowledge of English
  • Digital marketing expertise (SEO, SEA, social media, email marketing, marketing automation)
  • Strong organizational and multitasking abilities
  • Creative thinking and ability to generate innovative ideas
  • Analytical skills to use data for marketing optimization
  • Independence and self-direction
  • Team collaboration capabilities

Preferred:

  • Experience in or knowledge of the agricultural sector
  • Affinity with Adobe, CapCut, Photoshop, and video editing

๐Ÿ’ฐ Compensation & Benefits

Salary Range: โ‚ฌ2,800 - โ‚ฌ3,400 per month (based on experience)

Benefits:

  • 25 holiday days
  • 8% holiday pay
  • Pension scheme
  • Travel allowance
  • Regular company outings, drinks, and lunches
  • Content Week travel opportunity to Germany
  • Professional development and training
  • Work-from-home policy

Industry Comparison: The offered salary range is competitive for marketing professionals in the Netherlands, especially for roles requiring specialized language skills and market knowledge.

ASSUMPTION: The industry comparison is based on general marketing salary ranges in the Netherlands for similar positions requiring specialized language skills and marketing expertise.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Laudermarke Group is a growing e-commerce company and one of the best-known providers of LED lighting in the agricultural sector across Europe. AgrarLED.de, their German webshop, is a leading supplier in the German agricultural LED lighting market.

Company Size: Not explicitly stated, but appears to be a mid-sized company

Company Stage: Growth stage โ€“ founded 7 years ago with established presence in multiple European countries

ASSUMPTION: The company size is inferred as mid-sized based on their regional expansion across multiple European countries and 7-year history. They appear to be in a growth stage given their description as "growing rapidly" and expansion into multiple countries.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to a manager (mentioned in context of KPI meetings)

Team Size/Composition: Part of the German team within a larger international marketing team

Growth Opportunities: Personal and professional development supported through training and opportunities to lead marketing initiatives

ASSUMPTION: The career level is inferred from the required 3-4 years of experience and the level of independence expected. Reporting structure is assumed based on the mention of reporting to a manager during KPI meetings.


๐ŸŒ Location & Work Environment

Office Type: Office-based with work-from-home policy

Geographic Context: Ter Apel is a town in the northeastern Netherlands, close to the German border, making it strategically positioned for serving the German market

Work Schedule: Not specified, likely standard full-time hours

Regional Considerations: Working in the Netherlands while focusing on the German market requires cross-cultural understanding and awareness of differences in business practices

ASSUMPTION: The work arrangement is inferred from mention of "work-from-home policy" alongside references to working from their Ter Apel office. The strategic location near Germany is assumed to be relevant for the German market focus.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Application review, followed by interviews focusing on marketing experience and German market knowledge

Key Assessment Areas: German language proficiency, marketing expertise, independence, creativity, analytical abilities, and cultural fit with the team

Application Tips: Highlight experience with German market, showcase digital marketing successes, and demonstrate creative thinking through previous campaign examples

ATS Keywords: German market, SEO/SEA, content creation, social media marketing, email marketing, marketing automation, agricultural sector, market analysis, campaign management, KPIs, Adobe, Photoshop, CapCut

ASSUMPTION: These insights are based on industry standards for marketing positions and information in the job description. The actual interview process may vary.


๐Ÿ› ๏ธ Tools & Technologies

  • Adobe Creative Suite
  • Photoshop
  • CapCut (video editing)
  • SEO/SEA tools
  • Social media management platforms
  • Email marketing systems
  • Marketing automation software
  • Analytics and reporting tools

ASSUMPTION: While Adobe, Photoshop, and CapCut are explicitly mentioned, the other tools are standard for digital marketing roles and likely required even though not specifically listed.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Teamwork, continuous improvement, personal freedom with responsibility, quality service, and competent specialist advice

Work Style: Independent yet collaborative, creative, results-oriented, and analytically driven

Self-Assessment:

  • Are you comfortable working independently while also valuing team collaboration?
  • Do you enjoy a balance of creative and analytical work?
  • Are you passionate about the German market and able to create culturally appropriate content?
  • Can you handle multiple projects simultaneously while maintaining quality?

ASSUMPTION: Company values are inferred from statements like "we work together as a team" and mentions of quality, competent advice, and giving employees freedom to work independently.


โš ๏ธ Potential Challenges

  • Balancing independent work with team collaboration expectations
  • Managing multiple marketing channels and projects simultaneously
  • Creating culturally appropriate content for the German market from a Netherlands base
  • Working cross-culturally between Dutch company culture and German market needs
  • Potentially frequent travel to Germany for Content Week and market research

ASSUMPTION: These challenges are inferred from the job requirements and may vary based on individual experience and company dynamics.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of several marketing specializations:

  • Country Marketing Manager: Similar focus on a specific market, but this role has more hands-on execution requirements
  • Digital Marketing Specialist: Shares focus on digital channels, but with added market-specific cultural knowledge requirements
  • Content Marketer: Has significant content creation elements, but broader marketing strategy responsibilities
  • E-commerce Marketing Manager: Similar focus on driving online sales, but with specific cultural and language expertise

ASSUMPTION: This comparison is based on standard industry patterns for marketing roles and the specific requirements outlined in the job description.


๐Ÿ“ Sample Projects

  • Developing a German-targeted SEO strategy to increase organic traffic to AgrarLED.de
  • Creating a content calendar with seasonal agricultural topics relevant to German farmers
  • Analyzing German competitor pricing and market positioning to identify strategic advantages
  • Designing and executing email marketing campaigns for German agricultural trade shows
  • Producing video content during Content Week showcasing LED lighting solutions in actual German farms
  • Setting up and optimizing paid search campaigns targeting German agricultural keywords

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the company's focus on LED lighting for the agricultural sector.


โ“ Key Questions to Ask During Interview

  • How does the marketing team in the Netherlands collaborate with German partners or contacts?
  • What are the specific growth targets for the German market in the next 1-2 years?
  • How is success measured for marketing campaigns targeting the German market?
  • What challenges has the company faced in adapting its marketing approach for German customers?
  • Could you describe the Content Week in Germany in more detail and how it integrates with the overall marketing strategy?
  • What tools or platforms does the team currently use for marketing analytics and campaign management?

ASSUMPTION: These questions are suggested based on the role type and information provided. You may need to adapt them based on your specific interests and the interview context.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Prepare your application: Send your application letter and CV to fransien@laudermarke.com
  2. Highlight relevant experience: Emphasize your German language skills, marketing experience, and any knowledge of the agricultural sector
  3. Showcase your digital marketing skills: Include specific examples of campaigns you've run, especially those targeting German audiences
  4. Optimize your CV: Include keywords like "German market," "digital marketing," "content creation," "SEO/SEA," and "market analysis" to ensure your application passes initial screening
  5. Questions about the position: Contact the company at 0599-745613 for clarification before applying
  6. Research the company: Visit AgrarLED.de to understand their products and approach to the German market
  7. Prepare for cultural questions: Be ready to discuss your understanding of the German market and cultural differences relevant to marketing