Oneteam - Head of Marketing
RocketPeople📌 Core Information
🔹 Job Title: Head of Marketing
🔹 Company: Oneteam (RocketPeople)
🔹 Location: Rotterdam, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing, SaaS, B2B Technology
📌 Essential Job Details
🚀 Job Overview
As the Head of Marketing at Oneteam, you'll lead and elevate the entire marketing strategy for this fast-growing SaaS startup focused on frontline worker employee engagement. You'll manage all aspects of the company's marketing efforts while collaborating with freelancers and agencies to drive international growth. This strategic role combines hands-on execution with leadership responsibilities and offers the chance to make a significant impact on a company that works with major clients like H&M and Albert Heijn.
ASSUMPTION: The role appears to be the sole in-house marketing position reporting directly to the founders, making this a high-visibility leadership role with both strategic and tactical responsibilities.
📋 Key Responsibilities
- ✅ Develop and execute an international B2B SaaS marketing strategy
- ✅ Oversee performance across multiple channels: SEO, paid media, content, social media
- ✅ Manage freelancers and external advertising agency
- ✅ Work directly with the founders as part of the management team
- ✅ Lead digital advertising, automation, and content creation initiatives
- ✅ Optimize current marketing channels including LinkedIn, Meta, Google ads, SEO content
- ✅ Enhance website optimization, social media presence, and lead magnets
- ✅ Manage marketing automation through HubSpot
- ✅ Oversee podcasting and video content development
ASSUMPTION: Given that the role mentions being the only in-house marketer, we assume you'll need to be comfortable both setting strategy and executing tactical elements of the marketing plan.
🎯 Required Qualifications
Education: Not specified
Experience: 3-5 years in a marketing role within a B2B tech or SaaS company
Skills:
- Strong understanding of digital marketing and lead generation
- Familiarity with marketing automation tools
- Analytical mindset with ability to make data-driven decisions
- Energetic approach with growth mindset
- Creative thinking abilities
- Experience with HubSpot (preferred)
ASSUMPTION: While no specific education requirement is mentioned, the seniority level and technical nature of the role suggests a bachelor's degree in marketing, business, or a related field would be expected.
💰 Compensation & Benefits
Salary Range: €4,500 - €6,500/month (€54,000 - €78,000 annually)
Benefits:
- Company equity
- Hybrid work environment
- Office in central Rotterdam (next to the station)
- Young and dynamic team with social activities
Industry Comparison: This compensation range is competitive for a marketing leadership role in the Netherlands tech sector, particularly for a growing startup. The addition of equity makes this particularly attractive for those interested in long-term growth opportunities.
ASSUMPTION: The annual salary calculation assumes 12 monthly payments, though Dutch companies sometimes offer a "13th month" bonus, which is not explicitly mentioned in this listing.
📌 Applicant Insights
🔍 Company Context
Industry Position: Oneteam is a growing SaaS startup in the employee experience sector, specifically focused on frontline workers. With over 200 clients including major brands like H&M and Albert Heijn, and a remarkable 98% annual customer retention rate, they've established strong market presence and product-market fit.
Company Size: Early-stage startup with indications of rapid growth
Company Stage: Growth-stage startup with established product and expanding client base
ASSUMPTION: Based on the mention of 200+ clients and the fact that there's only one in-house marketer, we estimate this is likely a small to medium-sized startup team (15-50 employees) in a growth phase looking to scale their marketing efforts.
📊 Role Analysis
Career Level: Senior leadership position
Reporting Structure: Reports directly to founders as part of the management team
Team Size/Composition: Leading a network of specialized freelancers and agency partners
Growth Opportunities: Potential to build out an in-house marketing team as the company grows; significant impact on company's international expansion
ASSUMPTION: The mention of being part of the management team suggests this role has significant strategic influence and likely participates in broader business decisions beyond just marketing.
🌍 Location & Work Environment
Office Type: Hybrid (mix of remote and office work)
Geographic Context: Rotterdam is the Netherlands' second-largest city and a major business hub with excellent transportation connections. The office's central location next to the train station provides excellent accessibility.
Work Schedule: Not specified, likely standard business hours with flexibility given the hybrid arrangement
Regional Considerations: The Netherlands offers excellent work-life balance, with English widely spoken in business environments. Rotterdam is known for its modern architecture, cultural diversity, and lower cost of living compared to Amsterdam.
ASSUMPTION: Based on the hybrid work mention, we assume some regular in-office presence is expected, but with flexibility for remote work days. This is standard for Dutch tech companies.
💼 Interview & Application Insights
Typical Process: For senior marketing roles at tech startups, expect an initial screening call, followed by interviews with founders/executives, possibly a marketing strategy presentation or case study, and reference checks.
Key Assessment Areas: Strategic marketing thinking, ability to drive growth with limited resources, experience with digital marketing channels, leadership skills, analytical capabilities, cultural fit with a startup environment.
Application Tips: Highlight specific B2B SaaS marketing successes, quantifiable results from past campaigns, experience managing agencies/freelancers, and examples of data-driven decision making.
ATS Keywords: B2B marketing, SaaS marketing, digital marketing strategy, HubSpot, lead generation, content marketing, SEO, paid media, marketing automation, team leadership
ASSUMPTION: These insights are based on standard practices for SaaS startups hiring marketing leadership, not specific details provided by Oneteam.
🛠️ Tools & Technologies
- HubSpot (explicitly mentioned)
- LinkedIn, Meta (Facebook/Instagram), and Google Ads platforms
- SEO tools
- Website analytics and optimization tools
- Content management systems
- Podcast and video production tools
ASSUMPTION: Beyond HubSpot, specific tools are not mentioned, but proficiency with standard marketing technology stack would be expected for this role.
👔 Cultural Fit Considerations
Company Values: Innovation, growth mindset, customer retention focus, and employee empowerment appear to be core values based on the product focus and company description.
Work Style: Dynamic, fast-paced startup environment that values creativity, strategic thinking, and entrepreneurial mindset. The role requires both leadership and hands-on execution.
Self-Assessment: Ask yourself:
- Are you comfortable being the only marketing specialist in-house while managing external resources?
- Do you thrive in environments where you need to balance strategic vision with tactical execution?
- Are you energized by working directly with founders in a growing organization?
- Do you enjoy the challenge of international B2B marketing in a SaaS context?
ASSUMPTION: Based on phrases like "young and dynamic team" and the emphasis on growth mindset, we infer the culture is likely energetic and innovative rather than highly corporate or structured.
⚠️ Potential Challenges
As the sole in-house marketer, this role may require significant versatility and the ability to context-switch frequently. Managing multiple freelancers and agencies while maintaining quality and consistency could be demanding. Being directly accountable to founders may mean high visibility and expectations. The international nature of the marketing strategy may require understanding different markets and adapting approaches accordingly.
ASSUMPTION: These challenges are inferred from the role description and typical startup marketing leadership positions, not specifically stated limitations.
📈 Similar Roles Comparison
This Head of Marketing role differs from similar positions in larger companies by combining strategic leadership with hands-on execution. Unlike CMO roles that focus primarily on strategy and management, this position requires direct involvement in campaign implementation. Compared to Marketing Director roles at established companies, this position offers more autonomy and direct impact on company growth, but with fewer internal resources. The equity component also distinguishes this from similar roles at non-startup companies.
ASSUMPTION: This comparison is based on standard industry patterns for marketing leadership roles across different company sizes and stages.
📝 Sample Projects
- Developing an integrated lead generation strategy across multiple digital channels to support international expansion
- Creating an ROI measurement framework for current marketing initiatives to optimize budget allocation
- Refining the content marketing strategy to better address the needs of different stakeholders in target organizations
- Building a comprehensive marketing automation workflow in HubSpot to nurture leads through the sales funnel
- Producing thought leadership content including podcasts and videos to establish Oneteam's authority in the employee experience space
ASSUMPTION: These projects are illustrative examples based solely on the responsibilities listed in the job description.
❓ Key Questions to Ask During Interview
- What are the most important marketing KPIs for Oneteam in the next 12 months?
- How do you envision the marketing team evolving as the company continues to grow?
- What has been your most successful marketing channel so far, and where do you see the biggest opportunities for improvement?
- How does marketing collaborate with sales and product teams in the organization?
- Can you share more about your international expansion strategy and which markets are priorities?
- What would you consider a successful first 90 days in this role?
ASSUMPTION: These questions are suggested based on the role type and would need to be adapted based on specific interview contexts and what matters most to the candidate.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Tailor your resume: Emphasize your B2B SaaS marketing experience, highlighting metrics and results. Include keywords like "digital marketing," "lead generation," "HubSpot," and "marketing automation."
- Prepare your portfolio: Gather examples of successful B2B marketing campaigns you've led, particularly those showing measurable impact.
- Research Oneteam: Explore their website, social media, and if possible, experience their app to understand their value proposition to clients.
- Prepare for role-specific questions: Be ready to discuss how you would approach marketing for a product aimed at frontline workers and their employers.
- Consider cultural fit: Reflect on examples that demonstrate your creativity, growth mindset, and ability to work in a dynamic startup environment.
- Networking: Connect with relevant professionals in the Rotterdam tech scene or Dutch SaaS industry for insights about the company.