Mobile LiveOps Marketing Manager, Japan
2K๐ Core Information
๐น Job Title: Mobile LiveOps Marketing Manager, Japan
๐น Company: 2K
๐น Location: Tokyo, Tลkyล, Japan
๐น Job Type: Full-time (ASSUMPTION: Based on the comprehensive role description and "Hybrid" tag, this appears to be a full-time position)
๐น Category: Gaming, Mobile Marketing, Community Management (ASSUMPTION: Based on job responsibilities and qualifications)
๐ Essential Job Details
๐ Job Overview
2K is seeking an experienced Mobile LiveOps Marketing Manager to lead community management for their mobile games in the Japanese market. This role focuses on engaging with local game communities, formulating community strategy, managing social media content, and maintaining relationships with key advocates and influencers. The position requires strong community understanding, influencer marketing experience, and data-driven decision making to support RPG and strategy mobile game titles.
๐ Key Responsibilities
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โ
Own community management for assigned titles including all 2K-owned social channels across various platforms
โ Develop player-centric content plans with strategic messaging and timing across conversion and brand channels
โ Facilitate communication between players, developers, publishers, and cross-functional teams
โ Execute internal escalation processes and external communication best practices
โ Create policies and standards to enhance positive player experiences
โ Conceptualize and execute community events and feedback loops to inform development
โ Advocate for players internally while maintaining business result awareness
โ Coordinate with global stakeholders to ensure consistent branding and messaging
โ Formulate long-term community growth strategies
โ Execute and revise influencer marketing campaigns, maintaining an updated database
โ Establish community insights through daily monitoring and data analysis
โ Compile regular reports to inform decision-making and strategic adjustments
โ Manage community marketing with high efficiency and cost control discipline
๐ฏ Required Qualifications
Education: Not specified
Experience: Minimum 3 years in game software or relevant B2C content and entertainment business
Skills:
- Strong community, social, and influencer marketing knowledge with emphasis on strategy game live operations
- Deep understanding of Japanese gaming community, particularly for strategy games
- Proficiency with all social platforms (Discord, YouTube, Reddit, Twitter, Forums, etc.) and their specific nuances
- Knowledge of YouTube operations, algorithms, and SEO optimization
- Ability to formulate community strategies based on product insights and market knowledge
- ROI discipline and data-driven analytical skills
- Systematic approach to campaign postmortems and performance analysis
- Problem-solving abilities with innovative and creative thinking
ASSUMPTION: While no specific education requirements are listed, the role likely requires at least a bachelor's degree in marketing, communications, or a related field given the seniority level and required experience.
๐ฐ Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: As a specialized marketing manager role at a major gaming company in Tokyo, compensation is likely competitive with other gaming industry leadership positions, potentially ranging from ยฅ8-12 million annually depending on experience level, though this is an estimate based on industry standards.
๐ Applicant Insights
๐ Company Context
Industry Position: 2K is a major global video game publisher, wholly owned by Take-Two Interactive Software (NASDAQ: TTWO). Founded in 2005, the company publishes titles developed by influential game studios across multiple platforms.
Company Size: Large global organization with multiple studios
Company Stage: Established enterprise with a diverse portfolio of AAA, sports, and entertainment brands
2K's portfolio includes globally recognized franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier's Civilization, XCOM, WWE 2K, WWE SuperCard, TopSpin 2K25, and PGA TOUR 2K. The company is expanding through global strategic growth, building and acquiring new studios.
๐ Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Not explicitly stated
ASSUMPTION: Based on the comprehensive responsibilities and required experience, this appears to be a mid to senior-level position that likely reports to a Director of Marketing or similar leadership role. The position may involve coordination with global and regional teams, suggesting potential for growth into broader regional or global marketing leadership roles.
๐ Location & Work Environment
Office Type: Hybrid (indicated by #LI-Hybrid tag)
Geographic Context: Tokyo is Japan's largest metropolitan area and a major hub for gaming and technology companies, providing access to key players in the Japanese gaming ecosystem
Work Schedule: Not specified
Regional Considerations: This role specifically targets the Japanese market, requiring cultural understanding and likely Japanese language fluency (though not explicitly stated as required)
ASSUMPTION: Given the hybrid tag and location specification, this role likely requires regular in-office presence in Tokyo with some remote work flexibility. The role necessitates deep understanding of Japanese gaming culture and community trends.
๐ผ Interview & Application Insights
Typical Process: Gaming industry interviews typically include initial screening, portfolio review of previous community management work, and interviews with marketing team and potentially cross-functional stakeholders
Key Assessment Areas: Community management experience, understanding of Japanese mobile gaming landscape, influencer marketing capabilities, analytical skills, and creative problem-solving
Application Tips: Highlight specific metrics and results from previous community campaigns, demonstrate understanding of 2K's game portfolio, showcase examples of successful influencer relationships
ATS Keywords: Mobile gaming, LiveOps, community management, influencer marketing, F2P, RPG, strategy games, YouTube optimization, social media management, Japanese market, ROI analysis
ASSUMPTION: These insights are based on standard industry practices for similar roles and should be adjusted based on any specific instructions from 2K during the application process.
๐ ๏ธ Tools & Technologies
Discord, YouTube, Reddit, Twitter/X, social media management platforms, community forums, analytics tools, content management systems
ASSUMPTION: Additional tools likely include data visualization platforms, social media scheduling software, influencer relationship management systems, and campaign tracking tools standard in the mobile gaming industry.
๐ Cultural Fit Considerations
Company Values: 2K emphasizes inclusivity ("Come as You Are"), innovation, and creating world-class gaming experiences
Work Style: Collaborative cross-functional environment requiring strong communication skills, data-driven decision making, and creative problem-solving
Self-Assessment: Do you have passion for mobile gaming communities? Are you comfortable balancing player advocacy with business objectives? Can you thrive in a "learn and grow" environment with a "trial and error" attitude?
ASSUMPTION: Based on the job description's emphasis on passion, problem-solving, and innovation, 2K appears to value individuals who can balance creativity with analytical thinking and who are community-focused while maintaining business acumen.
โ ๏ธ Potential Challenges
This role may present challenges in balancing community needs with business objectives, managing player expectations during game updates or changes, coordinating across global teams with different priorities, and adapting to rapidly changing social media and influencer landscapes. The position also requires juggling multiple responsibilities across various social platforms while maintaining consistent messaging.
ASSUMPTION: The emphasis on ROI discipline and data-driven decision making suggests potential budget constraints and performance pressures common in competitive mobile gaming markets.
๐ Similar Roles Comparison
This Mobile LiveOps Marketing Manager role differs from standard community management positions by its strong emphasis on ROI discipline, data analysis, and business impact. Unlike pure community managers who may focus primarily on player engagement, this role requires balancing community advocacy with strategic marketing objectives. Compared to general marketing managers, this position is more specialized in live service mobile gaming, community building, and influencer relationships specifically within the Japanese market.
ASSUMPTION: This comparison is based on standard industry patterns and the specific emphasis on both community management and strategic marketing elements in the job description.
๐ Sample Projects
Based on the responsibilities listed, projects in this role might include:
- Developing and executing a launch campaign for a new mobile game, coordinating influencer partnerships and community activities
- Creating a quarterly content calendar for social channels that aligns with game updates and seasonal events
- Implementing a systematic approach to monitor community sentiment and provide actionable insights to development teams
- Designing and managing special community events to boost engagement during slower periods between major game updates
- Analyzing performance data from previous campaigns to optimize future influencer partnerships and improve ROI
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common activities in mobile game community management.
โ Key Questions to Ask During Interview
- How does community feedback currently influence game development decisions for your mobile titles?
- What metrics do you use to evaluate the success of community initiatives and influencer campaigns?
- What are the biggest challenges facing the mobile gaming community in Japan that you're looking to address?
- How does your team approach balancing player satisfaction with business objectives?
- Could you describe the cross-functional collaboration process between marketing, development, and other departments?
- What opportunities exist for professional growth and development within 2K's marketing organization?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews or as the conversation develops.
๐ Disclaimer
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
๐ Next Steps for Applicants
1. Research 2K's mobile game portfolio, particularly any titles with strong presence in the Japanese market
2. Review your experience with community management and influencer marketing, preparing specific examples that demonstrate ROI discipline
3. Update your resume to highlight relevant experience with mobile gaming communities, social media management, and data-driven marketing
4. Prepare a portfolio of previous community campaigns, including metrics and results
5. Connect with current or former 2K employees on professional networks to gain insights about the company culture
6. Research current trends in the Japanese mobile gaming market to demonstrate market knowledge
7. Apply through the official 2K website (as noted in the listing, 2K does not use instant messaging apps or personal email accounts for recruitment)
When applying, ensure your resume and cover letter include key terms from the job description such as "mobile LiveOps," "community management," "influencer marketing," "RPG and strategy games," and "data-driven decision making" to optimize for applicant tracking systems.