Mitarbeiter:in Content Marketing (m/w/d) - 60% Home Office, 40h-Vollzeit oder 30h-Teilzeit

📌 Core Information

🔹 Job Title: Mitarbeiter:in Content Marketing (m/w/d) - 60% Home Office, 40h-Vollzeit oder 30h-Teilzeit

🔹 Company: book-n-drive

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time or Part-time (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry-level to Mid-level

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging content for various platforms to strengthen brand presence
• Managing online community and newsletter, developing interactive formats
• Collaborating with internal teams and external partners to enhance brand
• Analyzing marketing efforts and deriving new ideas
• Working in a creative and autonomous environment with a motivated team

ASSUMPTION: This role requires a strong affinity for digital tools and creativity in content creation. Previous experience in marketing and online communication is preferred but not required.

📋 Key Responsibilities

✅ Create and maintain content for website, blog, newsletter, and social media platforms

✅ Manage online community and develop interactive formats

✅ Keep website up-to-date and optimize it in terms of content and technology

✅ Collaborate with internal teams and external partners to strengthen brand

✅ Analyze marketing measures and derive new ideas

ASSUMPTION: The role may require occasional on-site presence for team meetings and events.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 0-2 years of experience in marketing or related fields

Required Skills:

• Strong affinity for digital tools (Canva, Social Media, Photo Editing, etc.)
• Creativity in content creation and a good eye for design
• Communicative, autonomous, and solution-oriented working style
• First experiences in marketing and online communication

Preferred Skills:

• Fluency in German (C1 level or higher)
• Experience with SEO and content management systems

ASSUMPTION: Proficiency in German is essential for this role due to the target audience and internal communication.

💰 Compensation & Benefits

Salary Range: €38,000 - €50,000 per year (based on experience and qualifications)

Benefits:

• Flexible working hours and 50% or more home office opportunities
• Creative freedom and a motivated team with short decision-making processes
• An exciting task in the mobility sector

Working Hours: 40 hours per week (full-time) or 30 hours per week (part-time)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level marketing roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Mobility & Transportation

Company Size: Small (11-50 employees)

Founded: 2000

Company Description:

• book-n-drive is a car sharing provider in the Rhine-Main region and beyond
• Offers various car models for hourly or daily use, 24/7
• Committed to sustainable mobility and customer satisfaction

Company Specialties:

• Carsharing

Company Website: www.book-n-drive.de

ASSUMPTION: book-n-drive is a small, agile company that values creativity and autonomy in its employees.

📊 Role Analysis

Career Level: Entry-level to Mid-level

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Hybrid (2 office days per week, 3-4 remote days)

Growth Opportunities:

• Potential career progression to Senior Content Marketing Manager
• Opportunities to gain experience in various aspects of marketing
• Chance to contribute to the growth and success of a small, dynamic company

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Hofheim-Wallau and Wiesbaden, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Excellent public transportation and bike-sharing options
• Numerous cultural attractions, restaurants, and nightlife options

Work Schedule: Flexible working hours with a focus on results and productivity

ASSUMPTION: The hybrid work arrangement allows for a good work-life balance while still fostering collaboration and team spirit.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Marketing Manager and a team member
• Final decision and job offer

Key Assessment Areas:

• Creativity and content creation skills
• Affinity for digital tools and platforms
• Communication and teamwork skills
• Problem-solving abilities and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your content creation work, if applicable
• Prepare questions about the company, team, and role to demonstrate your interest

ATS Keywords: Content Marketing, Digital Tools, Social Media, Marketing, Online Communication, SEO, Carsharing

ASSUMPTION: The application process may vary depending on the number of applicants and the company's hiring needs.

🛠️ Tools & Technologies

• Canva
• Social Media platforms (e.g., Facebook, Instagram, LinkedIn)
• Photo editing tools (e.g., Adobe Creative Suite, GIMP)
• Content Management Systems (e.g., WordPress, Drupal)
• SEO tools (e.g., Google Search Console, SEMrush)

ASSUMPTION: The required tools and technologies may change or evolve over time as the company grows and adapts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Customer-centricity

Work Style:

• Creative and autonomous
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with digital trends and tools?
• Can you provide an example of a successful content marketing campaign you've worked on?
• How do you approach working in a team and collaborating with others?

ASSUMPTION: book-n-drive values employees who are creative, autonomous, and committed to the company's mission and values.

⚠️ Potential Challenges

• Occasional on-site presence may be required for team meetings and events
• Workload may fluctuate depending on marketing campaigns and projects
• Competition in the mobility sector and the need to stay innovative
• Adapting to a hybrid work environment and maintaining productivity

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Content Marketing Specialist (entry-level to mid-level role focusing on content creation and strategy)
• Social Media Manager (focuses on social media platforms and community management)
• Marketing Coordinator (supports marketing efforts across various channels and campaigns)

ASSUMPTION: This role combines aspects of content marketing, social media management, and marketing coordination, offering a well-rounded experience in the field.

📝 Sample Projects

• Developing a content marketing strategy for a new car model launch
• Creating engaging social media campaigns to increase brand awareness
• Optimizing the company website for SEO and user experience

ASSUMPTION: These sample projects reflect the diverse range of responsibilities and initiatives that the Content Marketing Manager may work on.

❓ Key Questions to Ask During Interview

• What are the most important priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the team structure and dynamic like within the marketing department?
• How does the company approach work-life balance, especially in a hybrid work environment?
• What are the biggest challenges facing the mobility sector, and how does book-n-drive address them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your career.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of your content creation work, if applicable
• Prepare questions about the company, team, and role to demonstrate your interest
• Follow up on your application status after one week, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.