📌 Core Information
🔹 Job Title: Marketing Website Specialist
🔹 Company: Toshiba Global Commerce Solutions
🔹 Location: Durham, North Carolina, United States
🔹 Job Type: Full-time
🔹 Category: Marketing/Digital
📌 Essential Job Details
🚀 Job Overview
Toshiba Global Commerce Solutions is seeking a Marketing Website Specialist to enhance their digital presence, optimize their website, and drive engagement across digital platforms. As a key member of the Corporate Marketing team, you'll be responsible for managing, optimizing, and evolving the TGCS website while ensuring digital experiences effectively support the brand, demand generation efforts, and overall business objectives.
ASSUMPTION: Based on the detailed responsibilities and the focus on B2B marketing, this appears to be a mid to senior-level marketing role with significant responsibility for the company's digital presence.
📋 Key Responsibilities
Website Management & Optimization
- Maintain and update content across the TGCS corporate website to ensure accuracy, brand consistency, and alignment with marketing objectives
- Oversee SEO strategy to improve search visibility, keyword rankings, and traffic growth
- Enhance website user experience (UX/UI) by ensuring intuitive navigation, mobile responsiveness, and seamless buyer journey
- Collaborate with internal and external teams to optimize website speed, security, and overall performance
Digital Analytics & Performance Tracking
- Monitor and analyze website traffic, engagement metrics, conversion rates, and SEO performance using tools like Google Analytics, SEMrush, or Adobe Analytics
- Provide regular reports and actionable insights to marketing leadership to refine digital strategies
- Partner with teams to A/B test landing pages, CTAs, and digital content, optimizing user engagement and conversion rates
Digital Content Strategy & Demand Generation Support
- Ensure website content aligns with demand generation programs, product launches, and corporate initiatives
- Collaborate with content marketing, product marketing, and sales teams to deploy and optimize key performance indicators (KPIs)
- Support account-based marketing (ABM) by optimizing website-to-landing page experiences and tailored digital journeys
- Work with the paid media team to align digital ad performance with website objectives
MarTech & Website Integrations
- Manage and optimize website integrations with marketing automation tools (Marketo, HubSpot, Pardot), CRM (Salesforce), and other digital platforms
- Ensure accurate implementation of tracking pixels, UTM parameters, and analytics scripts to measure campaign effectiveness
- Support conversational AI, chatbots, and personalization efforts to enhance engagement
Cross-Functional Collaboration & Project Management
- Collaborate with Corporate Marketing, Product Marketing, Sales, and IT to align digital initiatives with business goals
- Manage external web development agencies, designers, and SEO consultants for project execution
- Stay up to date on B2B digital marketing trends, website best practices, and emerging technologies
- Perform other related duties as assigned
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years of experience in digital marketing, website management, or B2B marketing, with a focus on website performance and optimization
Skills:
- Strong experience with website CMS platforms (e.g., WICM, Adobe Experience Manager, Drupal)
- Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs) and web analytics (Google Analytics, Tag Manager)
- Solid understanding of UX/UI principles, responsive design, and conversion rate optimization (CRO)
- Experience managing website integrations with CRM systems (Salesforce), marketing automation platforms (Marketo, HubSpot, Pardot), and digital ad platforms
- Strong project management skills with the ability to handle multiple stakeholders and meet deadlines
- Excellent communication and collaboration skills for cross-functional teamwork
Preferred Qualifications:
- Experience in a B2B technology company or enterprise environment
- Familiarity with ABM (Account-Based Marketing) strategies and personalized digital experiences
- Basic knowledge of HTML, CSS, and JavaScript for minor web edits and troubleshooting
- Understanding of AI-driven personalization, chatbots, and dynamic web content
- Experience with GDPR, CCPA, and website compliance standards
ASSUMPTION: While no specific degree is mentioned, roles of this nature typically require a bachelor's degree in marketing, digital media, communications, or a related field. The listing emphasizes practical experience and technical skills over formal education.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits:
- Group health coverage (medical, dental, & vision)
- Employee Assistance Programs
- Pre-tax spending accounts
- 401(k) plan (with company match)
- Company provided life insurance
- Pet Insurance
- Employee discounts
- Generous paid holiday schedule, paid vacation & sick/personal days
Industry Comparison: The benefits package appears comprehensive and competitive for the technology/retail solutions sector, including standard health benefits plus additional perks like pet insurance.
ASSUMPTION: Based on the seniority level (5+ years experience) and the Research Triangle Park location, marketing website specialists in this region typically earn between $80,000-$110,000 annually, though this can vary based on the specific experience and qualifications of the candidate.
📌 Applicant Insights
🔍 Company Context
Industry Position: Toshiba Global Commerce Solutions is a billion-dollar global company and the world's market share leader in retail store technology solutions, providing self-checkout and other retail technologies to major brands including Walmart, Kroger, Michaels, Carrefour, The Gap, Calvin Klein, Boots, Cencosud, BJ's, and Costco.
Company Size: Global enterprise with billions in revenue
Company Stage: Established enterprise company
ASSUMPTION: As a subsidiary of Toshiba, the company likely benefits from the stability of a large corporate parent while focusing specifically on retail commerce technology solutions. Their headquarters in Research Triangle Park suggests they're part of a major technology hub with access to talent from nearby universities.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Likely reports to a Marketing Director or similar senior marketing leadership
Team Size/Composition: Role appears to be part of the Corporate Marketing team with cross-functional collaboration
Growth Opportunities: Potential growth paths include advancing to Digital Marketing Manager, Marketing Technology Director, or specializing in areas like marketing operations or demand generation
ASSUMPTION: Based on the cross-functional nature of the role and the emphasis on collaboration, this position likely involves working within a larger marketing department where the specialist would be the primary owner of website strategy while coordinating with other marketing specialists who focus on content, product marketing, and demand generation.
🌍 Location & Work Environment
Office Type: Not explicitly stated, but likely in-office or hybrid based at the company headquarters
Geographic Context: Durham is located in North Carolina's Research Triangle Park (RTP), a major technology hub that's home to numerous tech companies and research institutions. The area offers a lower cost of living compared to coastal tech hubs while providing a high quality of life.
Work Schedule: Standard full-time schedule presumed
Regional Considerations: RTP offers a growing tech ecosystem with opportunities for professional networking and development. The area has a moderate climate, affordable housing relative to other tech centers, and is within driving distance of both mountains and beaches.
ASSUMPTION: Given the collaborative nature of the role and Toshiba Global Commerce Solutions' headquarters location in RTP, this position is likely based at their office with possible hybrid flexibility, though this is not explicitly stated in the job description.
💼 Interview & Application Insights
Typical Process: For a specialized marketing role at an enterprise company, candidates can typically expect:
- Initial phone screen with HR or recruiting
- Technical assessment or portfolio review of past website projects and digital marketing work
- Panel interview with marketing team members
- Interview with cross-functional stakeholders (potentially product marketing, demand gen, etc.)
- Final interview with senior marketing leadership
Key Assessment Areas:
- Technical knowledge of CMS platforms, SEO, analytics tools
- Strategic thinking around website optimization and user experience
- Project management capabilities and stakeholder management skills
- Understanding of B2B marketing and digital lead generation
- Results from previous website optimization efforts
Application Tips:
- Highlight specific metrics and results from previous website optimization efforts
- Showcase experience with the specific marketing technology stack mentioned (CMS platforms, SEO tools, Salesforce, marketing automation)
- Demonstrate understanding of B2B customer journeys and digital conversion strategies
- Prepare a brief portfolio of website projects you've managed or optimized
ATS Keywords: Website optimization, SEO, CMS, Google Analytics, Marketo, HubSpot, Salesforce integration, UX/UI, conversion rate optimization, B2B marketing, digital analytics, web performance, A/B testing, marketing automation, project management
ASSUMPTION: These insights are based on standard hiring practices for specialized marketing roles in enterprise technology companies and may vary based on Toshiba's specific hiring processes.
🛠️ Tools & Technologies
- CMS Platforms: WICM, Adobe Experience Manager, Drupal
- SEO Tools: Google Search Console, SEMrush, Ahrefs
- Analytics: Google Analytics, Tag Manager, Adobe Analytics
- Marketing Automation: Marketo, HubSpot, Pardot
- CRM: Salesforce
- Web Technologies: HTML, CSS, JavaScript (basic knowledge preferred)
- Emerging Technologies: AI-driven personalization, chatbots, dynamic content
ASSUMPTION: While specific versions or additional tools aren't mentioned, proficiency with standard web development tools, project management software, and digital asset management systems would likely be beneficial for this role.
👔 Cultural Fit Considerations
Company Values: The company emphasizes "Together Commerce" which suggests a focus on collaborative, participatory experiences. Their Diversity, Equity, and Inclusion commitment highlights five core principles: Create Outreach, Foster Belonging, Unleash Opportunity, Diverse Cultural Engagement, and Culture of Transparency.
Work Style: The role appears to require a highly collaborative approach with multiple stakeholders across different functions. The description emphasizes data-driven decision making, detail orientation, and passion for collaboration.
Self-Assessment Questions:
- Do you thrive in a cross-functional environment requiring constant communication with diverse stakeholders?
- Are you comfortable balancing strategic website planning with hands-on technical implementation?
- Do you enjoy translating complex analytics data into actionable business insights?
- Can you effectively manage competing priorities from different departments while maintaining focus on overall business objectives?
ASSUMPTION: Based on the company's retail technology focus and enterprise nature, the culture likely balances innovation with process discipline. The emphasis on diversity and inclusion suggests a commitment to a respectful, inclusive workplace.
⚠️ Potential Challenges
- The role requires balancing multiple stakeholder needs across corporate marketing, product marketing, sales, and IT, which could present competing priorities
- Managing both strategic initiatives and day-to-day website maintenance may require excellent time management skills
- The breadth of technical knowledge required (CMS, SEO, analytics, marketing automation, CRM) is substantial
- Translating website performance into business impact requires strong analytical skills and executive communication abilities
- B2B sales cycles are typically longer, requiring patience in seeing the results of website optimization efforts
ASSUMPTION: These challenges are inferred from the comprehensive nature of the responsibilities and the enterprise B2B context of the role, which typically involves more complex stakeholder management than B2C marketing roles.
📈 Similar Roles Comparison
This Marketing Website Specialist role sits at the intersection of several digital marketing specialties:
- vs. SEO Manager: This role includes SEO but has broader website management and strategy responsibilities
- vs. Web Content Manager: More technically focused with greater emphasis on performance, analytics, and integrations
- vs. Digital Marketing Manager: More specialized in website optimization rather than overseeing all digital channels
- vs. Marketing Technology Manager: More focused on user experience and content strategy than backend marketing systems
ASSUMPTION: This role comparison is based on standard industry role definitions and may vary based on Toshiba's specific organizational structure.
📝 Sample Projects
- Conducting a comprehensive website audit to identify optimization opportunities for SEO, user experience, and conversion rates
- Implementing A/B testing strategies for key landing pages to improve lead generation performance
- Integrating the website with Salesforce and Marketo to create seamless lead capture and nurturing workflows
- Developing dashboards and reporting frameworks to track website KPIs aligned with business objectives
- Collaborating with product marketing to design and launch new product pages that effectively communicate value propositions
- Implementing personalization strategies to deliver tailored content based on visitor industry, company size, or behavior
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical website optimization initiatives in B2B technology marketing.
❓ Key Questions to Ask During Interview
- What are the most significant challenges or opportunities you see for the TGCS website in the next 12-18 months?
- How does the marketing team measure success for the website, and what KPIs are most important to leadership?
- Can you describe how the website specialist collaborates with other teams like product marketing, content, and demand generation?
- What is the current marketing technology stack, and are there any planned changes or upgrades to these systems?
- How does the website support your account-based marketing strategy, and what personalization initiatives are currently in place?
- What does success look like for this role in the first 90 days, 6 months, and year?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews based on the conversation flow and previously discussed information.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Optimize your resume: Incorporate relevant keywords from the job description, particularly focusing on the specific tools (Marketo, Salesforce, Google Analytics) and skills (SEO, UX/UI, website optimization) mentioned.
- Prepare your portfolio: Gather examples of website optimization projects, including before/after metrics that demonstrate impact.
- Research the company: Explore Toshiba Global Commerce Solutions' website, LinkedIn page, and recent press releases to understand their retail technology offerings and market positioning.
- Identify your unique value proposition: Consider how your specific experience with website optimization, especially in B2B contexts, sets you apart from other candidates.
- Prepare for technical questions: Be ready to discuss specific examples of how you've improved website performance, optimized SEO, or enhanced user experience in previous roles.
- Connect with current employees: If possible, reach out to team members on LinkedIn to gain additional insights about the company culture and marketing operations.