Marketing Team Lead

📌 Core Information

🔹 Job Title: Marketing Team Lead

🔹 Company: Docplanner (jameda)

🔹 Location: Berlin, Berlin, Germany (with options for Munich or Cologne)

🔹 Job Type: Full-time or Interim Contract

🔹 Category: Marketing

📌 Essential Job Details

🚀 Job Overview

As the Marketing Team Lead at jameda (part of Docplanner Group), you'll be responsible for generating high-quality doctor and clinic leads and converting them into paying customers. You'll lead a team of 3 marketing specialists, manage marketing channels including call center, paid advertising, and email marketing, while optimizing budget allocation to increase campaign performance across the customer funnel. This strategic role reports directly to the CEO and is part of jameda's Management team, working closely with the global Marketing team to drive growth in the e-health space.

ASSUMPTION: Based on the listing, I've inferred that jameda is the German division of Docplanner Group, and this role focuses specifically on the German market. The category is assumed to be Marketing based on the role's responsibilities and title.

📋 Key Responsibilities

Strategy and Execution:

• ✅ Design and implement comprehensive inbound marketing strategies across digital channels
• ✅ Collaborate with leadership and analytics teams to forecast goals and measure ROI
• ✅ Develop and manage inbound marketing budgets
• ✅ Stay informed about emerging inbound marketing trends, tools, and technologies
• ✅ Experiment with new content formats, channels, and approaches

Campaign Management:

• ✅ Oversee the creation, execution, and optimization of campaigns
• ✅ Leverage A/B testing, audience segmentation, and creative analysis
• ✅ Monitor and analyze campaign performance metrics
• ✅ Prepare regular reports for leadership

Team Management:

• ✅ Manage, mentor, and develop a team of three performance marketers
• ✅ Set clear goals, provide regular feedback, and conduct performance reviews
• ✅ Work closely with global content, design, and product teams
• ✅ Partner with the Inbound Sales team to align marketing efforts with pipeline goals

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is a plus)

Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment

Skills:

• Proven track record of managing high-performing teams and successful marketing campaigns
• Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager)
• Deep understanding of SEO, SEM, PPC, and data analytics
• Experience with Hubspot, Salesforce, or similar CRMs
• Excellent communication and leadership skills
• Advanced German and English language proficiency

Preferred: Experience in the healthcare or SaaS industry

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Employee Stock Option Plan (ESOP)
• Flexible Working Hours with a Hybrid Model
• 30 Vacation Days
• Option to work remotely for up to 90 days per year
• Babbel for language learning
• EGYM Wellpass for fitness
• Ifeel for mental health support
• Business Bike leasing program
• Structured onboarding process
• Premium hardware
• Employee discounts and team events

Industry Comparison: This benefits package is highly competitive for the German tech market, particularly the 30 vacation days (exceeding the German standard of 24-28 days) and the ESOP which is less common in European companies compared to the US.

ASSUMPTION: The salary is likely to be competitive for a marketing leadership position in Berlin's tech industry, potentially ranging from €70,000-€100,000+ annually depending on experience, but this is based on industry standards rather than information provided in the listing.

📌 Applicant Insights

🔍 Company Context

Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. Jameda is specifically Germany's largest healthcare platform within the Docplanner Group.

Company Size: Not specified directly, but as a multinational operation in 13+ countries with various teams including global marketing, it appears to be a mid-to-large sized organization.

Company Stage: Established and growing company with international presence and ESOP program suggesting a growth-stage tech company.

ASSUMPTION: Based on the description of market leadership and multiple country operations, I've inferred that Docplanner is an established growth-stage company rather than an early startup. The presence of an ESOP program and structured global teams also supports this assumption.

📊 Role Analysis

Career Level: Senior/Leadership position

Reporting Structure: Reports directly to the CEO, part of jameda's Management team

Team Size/Composition: Leads a team of 3 marketing specialists, collaborates with global marketing team

Growth Opportunities: As a member of the management team reporting to the CEO, this position offers high visibility and influence. Potential growth paths could include advancement to a Chief Marketing Officer role, expansion of responsibility to other regional markets, or broader leadership positions within Docplanner Group.

ASSUMPTION: The role's inclusion in the management team and direct reporting to the CEO indicates this is a high-influence position with significant strategic importance to the German market operations.

🌍 Location & Work Environment

Office Type: Hybrid (office-based 2 days per week)

Geographic Context: Berlin is Germany's capital and a major European tech hub with a diverse international community. The cost of living is moderate compared to other major tech centers like London or San Francisco, though housing costs have risen in recent years. The city offers excellent public transportation and a vibrant cultural scene.

Work Schedule: Flexible working hours with hybrid model (2 days in office, 3 days remote)

Regional Considerations: Germany has strong worker protection laws, healthcare benefits, and social security systems. Work-life balance is highly valued in German business culture. The tech ecosystem in Berlin is international, with English commonly used in many workplaces, though German language skills remain valuable.

ASSUMPTION: The position mentions options for Berlin, Munich, or Cologne for permanent positions, and Germany, Barcelona, or Warsaw for interim contracts. This suggests the company has offices in multiple European locations and values geographic flexibility.

💼 Interview & Application Insights

Typical Process: For leadership positions in tech companies like Docplanner, the interview process typically includes:

1. Initial screening call with HR/recruiter
2. First-round interview with the hiring manager (likely the CEO in this case)
3. Panel interview with members of the management team
4. Case study or presentation on marketing strategy
5. Final interview focusing on team fit and leadership style

Key Assessment Areas:

• Proven track record in performance marketing
• Team leadership and development capabilities
• Strategic thinking and budget management
• Analytics capabilities and data-driven decision making
• Ability to drive lead generation and customer conversion
• Cultural fit with an innovative healthcare technology company

Application Tips:

• Highlight specific marketing campaigns you've led and their measurable results
• Showcase your experience with analytics and data-driven optimization
• Emphasize team leadership accomplishments and management style
• Demonstrate understanding of healthcare or SaaS marketing challenges if possible
• Prepare examples of strategic budget allocation decisions and outcomes

ATS Keywords: performance marketing, team lead, digital marketing, campaign management, marketing strategy, lead generation, customer acquisition, marketing analytics, SEO, SEM, PPC, Google Ads, Meta Ads, LinkedIn Campaign Manager, marketing automation, Hubspot, Salesforce, B2B marketing, healthcare marketing, SaaS marketing

ASSUMPTION: These insights are based on standard practices for marketing leadership roles in tech companies rather than specific information from Docplanner/jameda's hiring process.

🛠️ Tools & Technologies

Explicitly Mentioned:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Hubspot
• Salesforce

Likely Used (Based on Role):

• Email marketing platforms (e.g., Mailchimp, SendGrid)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Marketing automation platforms
• SEO tools (e.g., SEMrush, Ahrefs)
• Content management systems
• Project management tools (e.g., Asana, Monday.com, Jira)

ASSUMPTION: The additional tools listed are standard for marketing teams in digital-first companies but weren't explicitly mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the description suggests values around:

• Innovation in healthcare technology
• Data-driven decision making
• Accessibility and efficiency in healthcare
• Work-life balance (flexible hours, generous vacation policy)
• Employee wellbeing (mental health support, fitness benefits)

Work Style: The role requires both strategic thinking and hands-on execution. You'll need to balance leadership responsibilities with analytical work, collaborate across teams globally, and work in a hybrid environment that values flexibility.

Self-Assessment Questions:

• Are you comfortable balancing strategic leadership with hands-on campaign management?
• Do you thrive in a data-driven environment where decisions are backed by analytics?
• Are you passionate about healthcare innovation and improving patient experiences?
• Can you effectively manage relationships with stakeholders across different countries and cultures?
• Do you prefer having significant autonomy as part of a management team?
• Are you comfortable working in a hybrid environment with a mix of remote and in-office work?

ASSUMPTION: The cultural values are inferred from the company description, benefits package, and nature of the business rather than explicit statements about company culture.

⚠️ Potential Challenges

• Breadth of Responsibility: This role spans multiple marketing channels (call center, paid, email) and requires both strategic planning and team management, which could create a significant workload.
• Cross-Cultural Collaboration: Working with global teams across different countries may require navigating cultural differences and time zones.
• Dual Language Requirements: The need for advanced German and English skills indicates frequent communication in both languages.
• Management Team Demands: As part of the management team reporting to the CEO, there may be high expectations for performance and strategic contribution.
• Competitive Landscape: The job description mentions "the highly competitive e-health space," suggesting challenging market conditions.

ASSUMPTION: These potential challenges are identified based on the role description and industry context, not definitive claims about difficulties in the position.

📈 Similar Roles Comparison

This Marketing Team Lead position differs from similar roles in several ways:

• Vs. Marketing Director: While this role has management team status, it's more focused on specific marketing channels rather than overseeing all marketing functions.
• Vs. Performance Marketing Manager: This role has broader strategic responsibilities and team management that extend beyond campaign execution.
• Vs. Growth Marketing Lead: There's more emphasis on lead generation for healthcare providers rather than end-user acquisition or product adoption.
• Vs. Digital Marketing Manager: The position includes call center management alongside digital channels, showing a more integrated approach.

ASSUMPTION: This comparison is based on standard industry role definitions and may not reflect how Docplanner/jameda specifically positions this role within their organization.

📝 Sample Projects

• Channel Optimization Strategy: Analyzing performance across call center, paid, and email marketing channels to optimize budget allocation for maximum ROI, resulting in an improved cost-per-acquisition.
• Lead Generation Campaign: Developing and executing multi-channel campaigns targeting specific healthcare provider segments (e.g., dermatologists or physical therapists) to generate high-quality leads.
• Conversion Rate Optimization: Implementing A/B testing across landing pages and email sequences to improve conversion of healthcare providers from leads to paying customers.
• Team Performance Framework: Creating KPI dashboards and performance management tools for the marketing team to track progress against objectives.
• Funnel Analysis: Conducting deep-dive analysis of the customer acquisition funnel to identify and address drop-off points.

ASSUMPTION: These projects are illustrative examples based on the responsibilities listed in the job description and may not reflect actual initiatives at jameda/Docplanner.

❓ Key Questions to Ask During Interview

1. "What are the most significant challenges jameda is currently facing in the German healthcare marketplace, and how does this role directly address those challenges?"
2. "How do you measure success for the marketing team, and what specific KPIs would I be accountable for in this role?"
3. "Can you describe the current composition and strengths of the marketing team I would be leading? What development areas do you see for the team?"
4. "How does jameda's marketing strategy align with the broader Docplanner Group objectives, and what level of autonomy does the German team have?"
5. "What does the roadmap for jameda look like over the next 1-2 years, and how is marketing expected to support these objectives?"
6. "How would you describe the collaborative relationship between marketing and other departments, particularly sales and product?"

ASSUMPTION: These questions are suggested based on the role type and company context but should be adapted to the specific interview situation and candidate's priorities.

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

1. Tailor your resume and cover letter: Highlight experience with performance marketing, team leadership, and healthcare/SaaS sectors if applicable. Use keywords identified in the ATS section.
2. Prepare your portfolio: Gather metrics and case studies from previous marketing campaigns, particularly those focused on lead generation and conversion.
3. Research Docplanner/jameda thoroughly: Review their websites, recent news, leadership team, and understand their products and market positioning.
4. Assess language requirements: Ensure your German and English skills are at the required level, as both will likely be evaluated.
5. Connect with network: Reach out to contacts who may have insights about Docplanner Group or the e-health sector in Germany.
6. Prepare for interview questions about: Your leadership style, experience with data-driven marketing decisions, budget management, and your approach to measuring marketing ROI.
7. Think about your work location preferences: Consider which of the offered locations (Berlin, Munich, Cologne) would be most suitable for you if applying for the permanent position.