🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As jameda's Marketing Team Lead, you will be responsible for generating high-quality doctor and clinic leads and converting them into paying customers. You'll manage a team of 3 marketing specialists while overseeing call center, paid, and email marketing initiatives. In this role, you'll optimize budget allocation, improve campaign performance across the customer funnel, and implement data-driven strategies to achieve business objectives. As a member of jameda's Management team reporting directly to the CEO, you'll work closely with the global Marketing team to shape growth in the competitive e-health space.
ASSUMPTION: The role is a senior marketing position based on the reporting structure (to CEO) and inclusion in the Management team. The position appears to be primarily focused on customer acquisition and retention through various marketing channels.
Strategy and Execution:
✅ Design and implement comprehensive inbound marketing strategies across digital channels (content marketing, SEO, social media, email, and lead nurturing campaigns)
✅ Collaborate with leadership and analytics teams to forecast goals and measure ROI
✅ Develop and manage inbound marketing budgets for efficient resource allocation
✅ Stay informed about emerging marketing trends, tools, and technologies
✅ Experiment with new content formats, channels, and approaches to expand reach
Campaign Management:
✅ Oversee creation, execution, and optimization of campaigns for customer acquisition and retention
✅ Leverage A/B testing, audience segmentation, and creative analysis
✅ Monitor and analyze campaign performance metrics and deliver actionable insights
✅ Prepare regular reports for leadership with KPI progress and recommendations
Team Management:
✅ Manage, mentor, and develop a team of three performance marketers
✅ Set clear goals, provide regular feedback, and conduct performance reviews
✅ Work with global content, design, and product teams to ensure messaging consistency
✅ Partner with Inbound Sales to align marketing efforts with pipeline goals
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree preferred)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is competitive for tech companies in Berlin, with above-average vacation days (standard in Germany is 20-25) and the inclusion of an ESOP program suggests alignment with startup/scale-up compensation practices.
ASSUMPTION: While no specific salary is mentioned, marketing leadership roles in Berlin's tech sector typically command competitive compensation. The comprehensive benefits package suggests the company values employee well-being and work-life balance, which is consistent with progressive German tech employers.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda (part of Docplanner Group) is Germany's largest healthcare platform.
Company Size: Not specifically mentioned, but the multinational presence across 13+ countries suggests a medium to large organization.
Company Stage: Established growth company with significant market presence.
ASSUMPTION: Based on the description of being the "leading global provider" and operating across multiple countries, Docplanner appears to be a growth-stage company that has achieved significant market penetration in the digital health space. The ESOP benefit suggests the company may still have startup-like incentive structures while operating at scale.
Career Level: Senior management
Reporting Structure: Reports directly to the CEO, part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Potential for career advancement within the broader Docplanner Group given the company's international presence and growth trajectory
ASSUMPTION: This is a senior leadership position with strategic responsibilities, given the direct reporting line to the CEO and Management team inclusion. The role appears to offer visibility to top executives and influence over key business decisions.
Office Type: Hybrid (flexibility to work from Berlin office and from home)
Geographic Context: Berlin is Germany's tech hub with a vibrant startup ecosystem. It offers a relatively affordable cost of living compared to other major European tech centers while providing high quality of life.
Work Schedule: Flexible working hours with hybrid model
Regional Considerations: Berlin is an international city with a diverse population and English is widely spoken, making it accessible for international talent. The German work culture typically emphasizes work-life balance and efficiency during working hours.
ASSUMPTION: The hybrid work model suggests a progressive workplace culture that values flexibility. The mention of remote work for up to 90 days per year indicates support for location flexibility that exceeds many traditional German employers.
Typical Process: For senior marketing roles at tech companies in Germany, the interview process typically involves:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, digital marketing, team lead, marketing strategy, campaign management, ROI, A/B testing, B2B marketing, inbound marketing, Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, SEM, PPC, Hubspot, Salesforce, healthcare marketing, SaaS marketing, German, English
ASSUMPTION: These insights are based on industry standards for similar roles in German tech companies and may vary based on Docplanner's specific hiring practices.
The job description explicitly mentions:
ASSUMPTION: Based on industry standards for similar roles, the position likely involves working with additional tools such as:
Company Values: While not explicitly stated, the job description indicates the company values:
Work Style: The role appears to require a blend of strategic thinking and hands-on execution. The mention of collaboration with global teams suggests a collaborative environment that values cross-functional partnerships.
Self-Assessment: Potential applicants should consider:
ASSUMPTION: The cultural elements are inferred from the benefits, role description, and company overview. The emphasis on flexibility, global collaboration, and the healthcare mission suggests a progressive company culture focused on work-life balance while maintaining high performance standards.
ASSUMPTION: These potential challenges are identified based on typical demands of marketing leadership roles in healthcare technology companies with global operations. Actual challenges may vary based on Docplanner's specific organizational structure and market conditions.
This Marketing Team Lead role at jameda/Docplanner differs from similar roles in several ways:
ASSUMPTION: This comparison is based on standard industry roles and may not reflect all nuances of the specific position at Docplanner/jameda.
Based on the responsibilities outlined, someone in this role might work on projects such as:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical initiatives for healthcare marketing team leads.
ASSUMPTION: These questions are suggested based on typical considerations for marketing leadership roles and may need to be adapted based on the specific interview context and individual candidate priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.