Marketing Team Lead

🚀 Job Overview

As the Teamlead Performance Marketing at jameda (part of Docplanner Group), you will lead a team of 3 marketing specialists to generate high-quality doctor and clinic leads and convert them into paying customers. You'll manage multi-channel performance marketing strategies, optimize budget allocation, and drive campaign performance across the customer funnel. This strategic role reports directly to the CEO, places you on jameda's Management team, and requires collaboration with the global Marketing team to drive growth in the competitive e-health space.

ASSUMPTION: Based on the reporting structure to the CEO and management team membership, this appears to be a senior role with significant strategic influence within the German market operations.

📋 Key Responsibilities

Strategy and Execution

✅ Design and implement comprehensive performance marketing strategies across call center, paid search, paid media, social media, and email channels

✅ Collaborate with leadership and finance to forecast spend and evaluate ROI

✅ Develop and manage performance marketing budgets for maximum impact

✅ Stay informed about emerging digital marketing trends, tools, and technologies

✅ Experiment with new channels and approaches to expand reach

Campaign Management

✅ Oversee the creation, execution, and optimization of customer acquisition and retention campaigns

✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness

✅ Monitor and analyze campaign performance metrics to deliver actionable insights

✅ Prepare regular reports for leadership with KPI progress and strategic recommendations

Team Management

✅ Manage, mentor, and develop a team of three performance marketers

✅ Foster a culture of collaboration and continuous learning

✅ Set clear goals, provide regular feedback, and conduct performance reviews

✅ Collaborate with global content, design, and product teams for consistent messaging

✅ Partner with Inbound Sales to align marketing efforts with pipeline goals

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree preferred)

Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment

Skills:

• Proven track record managing high-performing teams and successful marketing campaigns
• Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms)
• Deep understanding of SEO, SEM, PPC, and data analytics
• Experience with Hubspot, Salesforce, or similar CRMs
• Excellent communication and leadership skills

Preferred: Experience in the healthcare or SaaS industry

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Employee Stock Option Plan (ESOP)
• Flexible working hours with hybrid work model
• 30 vacation days
• Remote work option for up to 90 days per year
• Babbel for language learning
• EGYM Wellpass for fitness
• Ifeel for mental health support
• Business Bike leasing program
• Structured onboarding with premium hardware
• Employee discounts and team events

Industry Comparison: Not specified

ASSUMPTION: The benefits package appears comprehensive compared to industry standards, particularly with the ESOP, 30 vacation days, and remote work flexibility, suggesting a competitive total compensation package even without specific salary details.

🔍 Company Context

Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda is specifically positioned as Germany's largest healthcare platform within the Docplanner Group.

Company Size: Not provided

Company Stage: Established market leader in e-health space with multinational presence

ASSUMPTION: Based on the multinational presence in 13+ countries and description as a "leading global provider," Docplanner appears to be a growth-stage or established company with significant market presence, not an early-stage startup.

📊 Role Analysis

Career Level: Senior management

Reporting Structure: Reports directly to the CEO, part of jameda's Management team

Team Size/Composition: Manages a team of 3 marketing specialists

Growth Opportunities: Not explicitly stated, but membership in the management team suggests potential for executive growth

ASSUMPTION: As a team lead role reporting to the CEO and sitting on the management team, this position likely offers significant visibility and strategic influence, potentially serving as a stepping stone to more senior marketing or general management roles within the broader Docplanner organization.

🌍 Location & Work Environment

Office Type: Hybrid work model with flexibility to work from the Berlin office and from home

Geographic Context: Berlin is Germany's capital and a major European tech hub with a vibrant startup ecosystem and international community

Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year

Regional Considerations: Berlin offers a high quality of life with relatively affordable living costs compared to other major European tech hubs, strong public transportation, and rich cultural offerings

ASSUMPTION: The company's flexible approach to work location and hours suggests a modern, outcome-focused culture rather than strict in-office requirements, which aligns with Berlin's reputation as a progressive tech hub.

💼 Interview & Application Insights

Typical Process: For senior marketing roles in healthcare tech companies, the interview process typically includes:

1. Initial HR/recruiter screening
2. Portfolio review of past marketing campaigns and results
3. Interview with direct supervisor (likely CEO in this case)
4. Team/panel interview with cross-functional stakeholders
5. Case study or presentation on marketing strategy
6. Final interview with executive leadership

Key Assessment Areas:

• Strategic marketing expertise with demonstrable ROI results
• Team leadership and management capabilities
• Multi-channel performance marketing knowledge
• Analytical and data-driven decision-making skills
• Business acumen and budget management
• Healthcare industry knowledge (preferred but not required)

Application Tips:

• Quantify marketing campaign results and team leadership achievements
• Highlight experience with multiple marketing channels (especially those mentioned in the job description)
• Demonstrate understanding of healthcare or SaaS business models if applicable
• Emphasize experience working cross-functionally with sales teams and international stakeholders

ATS Keywords: performance marketing, team lead, digital marketing, PPC, SEM, SEO, marketing analytics, campaign optimization, B2B marketing, marketing strategy, budget management, Google Ads, Meta Ads, LinkedIn advertising, CRM, Hubspot, Salesforce, healthcare marketing

ASSUMPTION: These insights are based on industry standards for similar senior marketing roles and may vary based on Docplanner's specific hiring processes.

🛠️ Tools & Technologies

Explicitly mentioned:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Marketing automation platforms
• Hubspot or Salesforce CRM

Likely used based on role responsibilities:

• Analytics platforms (Google Analytics, Mixpanel, etc.)
• Email marketing platforms
• A/B testing tools
• Campaign performance dashboards
• Project management software

ASSUMPTION: The additional tools listed are commonly used in performance marketing roles similar to this position but were not explicitly mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the emphasis on making healthcare more accessible and efficient through technology suggests values centered around innovation, accessibility, and customer-centricity

Work Style: The job description suggests a collaborative environment with cross-functional work across global teams and close partnerships with sales, while also requiring independent strategic thinking and leadership

Self-Assessment:

• Am I comfortable in a leadership position that balances strategic marketing expertise with people management?
• Do I thrive in environments that require data-driven decision making and ROI accountability?
• Am I excited about applying marketing expertise in the healthcare technology sector?
• Can I effectively collaborate across functions and with international teams?
• Am I comfortable reporting directly to executive leadership and being part of a management team?

ASSUMPTION: The company culture values are inferred from their mission statement and the benefits package, which suggests a balance of performance focus with employee wellbeing.

⚠️ Potential Challenges

• Managing multiple marketing channels simultaneously (call center, paid, email) requires broad expertise
• The responsibility of optimizing budget allocation across different channels may involve difficult trade-off decisions
• Direct reporting to the CEO may involve high visibility and expectations
• Balancing team management responsibilities with strategic and operational marketing demands
• The healthcare market may have specific regulations and considerations that impact marketing strategies
• Coordinating with global teams may involve navigating different time zones and cultural contexts

ASSUMPTION: These challenges are based on the scope of responsibilities described in the job posting and typical challenges in similar senior marketing roles.

📈 Similar Roles Comparison

This Marketing Team Lead role differs from similar positions in several ways:

• vs. Marketing Director: While having management team status, this role appears more focused on performance marketing execution with a smaller team than a typical Marketing Director
• vs. Performance Marketing Manager: This role includes more strategic leadership and team management than a typical individual contributor performance marketing role
• vs. Digital Marketing Lead: This position has a stronger emphasis on multiple channel integration including non-digital (call center) and a direct revenue growth mandate
• vs. Growth Marketing Lead: While similar in outcome focus, this role appears more structured within an established company rather than the experimentation-heavy focus of some growth roles

ASSUMPTION: This comparison is based on standard industry role definitions and may vary from Docplanner's specific organizational structure.

📝 Sample Projects

Based on the responsibilities outlined, someone in this role might work on projects such as:

• Developing an integrated multi-channel lead generation strategy to increase doctor and clinic sign-ups
• Optimizing the marketing budget allocation across channels based on conversion rates and customer acquisition costs
• Implementing A/B testing framework across email campaigns to improve open rates and conversion
• Creating performance dashboards to track campaign effectiveness and provide actionable insights
• Developing a training program for the marketing team to enhance skills in specific channels
• Collaborating with sales to create a seamless lead handoff process that improves conversion rates

ASSUMPTION: These projects are illustrative examples based on the listed job responsibilities and typical performance marketing objectives.

❓ Key Questions to Ask During Interview

1. "What are the most significant marketing challenges facing jameda in the German healthcare market right now?"
2. "How does jameda measure marketing success, and what KPIs would be most important for my role?"
3. "Could you describe how my team's work integrates with the global Docplanner marketing strategies?"
4. "What's the current balance of acquisition vs. retention marketing, and do you see this changing?"
5. "How does the Management team collaborate on strategic decisions, and what would my involvement look like?"
6. "What resources are available for testing new channels or approaches that aren't currently in use?"

ASSUMPTION: These questions are suggested based on the role type and healthcare tech industry context, and may need adaptation based on specific interview dynamics.