🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Marketing Team Lead at jameda (part of Docplanner Group), you'll lead efforts to generate and convert high-quality doctor and clinic leads into paying customers. You'll oversee call center, paid, and email marketing strategies while managing a team of 3 specialists. Reporting directly to the CEO and serving on jameda's Management team, you'll optimize budget allocation and improve campaign performance across the customer funnel, playing a crucial role in the company's growth in the e-health market.
ASSUMPTION: The role is Full-time based on the comprehensive responsibilities and leadership position, though this wasn't explicitly stated in the original listing. The category is assumed to be Marketing based on the role title and description.
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree preferred)
Experience: 5+ years in performance/digital marketing, preferably in B2B environments
Skills:
Preferred: Experience in healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is comprehensive and above average for the German tech market, particularly with 30 vacation days (exceeding the standard 24-28 days) and ESOP participation.
ASSUMPTION: While exact salary is not provided, marketing team lead positions in Berlin's tech sector typically range from €65,000-€90,000 annually based on experience level. This assumption is based on current market rates for similar leadership positions in Berlin's health tech industry.
Industry Position: Docplanner Group is the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. Its subsidiary jameda is Germany's largest healthcare platform.
Company Size: Large, multinational operation
Company Stage: Established growth company
ASSUMPTION: Based on the description of Docplanner as "leading global provider" with operations in 13+ countries, and jameda as "Germany's largest healthcare platform," we can reasonably infer the company is an established, substantial operation rather than an early-stage startup.
Career Level: Senior
Reporting Structure: Reports directly to the CEO, part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Exposure to executive leadership, international collaboration with global marketing teams, and strategic business impact present pathways to higher marketing leadership or potential executive roles.
ASSUMPTION: The senior level is evident from reporting directly to the CEO and being part of the management team. Growth opportunities are inferred from the strategic nature of the role and the company's market position.
Office Type: Hybrid (flexibility to work from Berlin office and from home)
Geographic Context: Berlin is Germany's startup and tech hub with a vibrant international community. It offers a lower cost of living compared to other major European tech centers like London or Munich.
Work Schedule: Flexible working hours with option to work remotely up to 90 days per year
Regional Considerations: German employment laws provide strong worker protections and benefits. Berlin offers excellent public transportation and a diverse cultural environment, attracting international talent.
ASSUMPTION: While the listing explicitly mentions a hybrid model, specific details about daily/weekly in-office requirements aren't provided. Berlin's characterization as a tech hub with lower living costs is based on current market data.
Typical Process: For senior marketing roles at healthcare tech companies, expect:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, campaign optimization, digital marketing, team leadership, ROI analysis, inbound marketing, lead generation, B2B marketing, marketing automation, Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, SEM, PPC, Hubspot, Salesforce, healthcare marketing
ASSUMPTION: The interview process described is based on standard industry practices for similar senior marketing roles. Actual process may vary.
Explicitly Mentioned:
Industry Standard (Likely Used):
ASSUMPTION: The additional tools listed are commonly used in marketing leadership roles but weren't explicitly mentioned in the job description.
Company Values: Focus on accessibility and efficiency in healthcare, innovation through technology, empowering both patients and healthcare providers.
Work Style: Collaborative approach with cross-functional teams, data-driven decision making, results-oriented culture with a focus on measurable outcomes.
Self-Assessment Questions:
ASSUMPTION: Company values and work style are inferred from the company description stating their mission is "to make healthcare more accessible and efficient by leveraging cutting-edge technology" and the collaborative nature described in the role responsibilities.
ASSUMPTION: These challenges are inferred from the job description's mention of the "highly competitive e-health space" and the breadth of responsibilities described. The regulatory complexity is standard in healthcare-related marketing.
This Marketing Team Lead position differs from similar roles in these key ways:
| Aspect | This Role | Standard Marketing Manager | Digital Marketing Director |
|---|---|---|---|
| Reporting Structure | Reports to CEO | Often reports to Marketing Director | Usually reports to CMO or VP Marketing |
| Strategic Input | Management team involvement | Typically less strategic influence | Broader strategic oversight |
| Team Size | Managing 3 specialists | Similar team size | Often larger teams or multiple teams |
| Industry Focus | E-health specific | Varies widely | Varies widely |
ASSUMPTION: This comparison is based on standard industry structures and may vary across organizations.
Based on the job responsibilities, someone in this role might work on:
ASSUMPTION: These projects are based on the responsibilities outlined in the job description and represent typical initiatives for this type of role.
ASSUMPTION: These questions are suggested based on the role description and would help candidates gain deeper insights while demonstrating strategic thinking.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.