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Marketing Team Lead

Docplanner
Full-time
On-site
Berlin, Berlin, Germany
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Team Lead

๐Ÿ”น Company: Docplanner (jameda)

๐Ÿ”น Location: Berlin, Berlin, Germany

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As the Marketing Team Lead at jameda (part of Docplanner Group), you will lead efforts to generate high-quality doctor and clinic leads and convert them into paying customers. You'll manage call center, paid, and email marketing initiatives while optimizing budget allocation and campaign performance across the customer funnel. This strategic role involves managing a team of 3 marketing specialists, reporting directly to the CEO, participating in jameda's Management team, and collaborating with the global Marketing team to drive growth in the competitive e-health space.

ASSUMPTION: Based on the description that mentions being "part of jameda's Management team," this appears to be a senior leadership role with significant strategic influence, though not explicitly stated as such.


๐Ÿ“‹ Key Responsibilities

Strategy and Execution

โœ… Design and implement comprehensive inbound marketing strategies across digital channels

โœ… Collaborate with leadership and analytics teams to forecast goals and measure ROI

โœ… Develop and manage inbound marketing budgets to maximize engagement and lead generation

โœ… Stay informed about emerging marketing trends, tools, and technologies

โœ… Experiment with new content formats, channels, and approaches to drive organic growth

Campaign Management

โœ… Oversee the creation, execution, and optimization of campaigns for customer acquisition/retention

โœ… Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness

โœ… Monitor and analyze campaign performance metrics to improve outcomes

โœ… Prepare regular reports for leadership with KPI progress and recommendations

Team Management

โœ… Manage, mentor, and develop a team of three performance marketers

โœ… Set clear goals, provide regular feedback, and conduct performance reviews

โœ… Work with global content, design, and product teams to ensure messaging consistency

โœ… Partner with Inbound Sales team to align marketing efforts with pipeline goals


๐ŸŽฏ Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is a plus)

Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment

Skills:

  • Proven track record of managing high-performing teams and successful marketing campaigns
  • Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms)
  • Deep understanding of SEO, SEM, PPC, and data analytics
  • Experience with Hubspot, Salesforce, or similar CRMs
  • Excellent communication and leadership skills
  • Advanced German and English language proficiency
  • Experience in healthcare or SaaS industry is highly desirable

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Employee Stock Option Plan (ESOP)
  • Flexible Working Hours with a Hybrid Model
  • 30 Vacation Days
  • Option to work remotely for up to 90 days per year
  • Babbel for language learning
  • EGYM Wellpass for fitness
  • Ifeel for mental health support
  • Business Bike leasing program
  • Structured onboarding process
  • Premium hardware
  • Employee discounts
  • Team events

Industry Comparison: The benefits package is comprehensive and above average for the German market, particularly the 30 vacation days, ESOP opportunity, and extensive wellness offerings.

ASSUMPTION: While no specific salary is mentioned, marketing leadership roles in Berlin's tech/healthcare sector typically range from โ‚ฌ70,000-โ‚ฌ100,000 annually depending on experience, with this role likely in the higher range given the management responsibilities and required experience.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Docplanner Group is described as the "leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. As part of this group, jameda is specifically positioned as "Germany's largest healthcare platform."

Company Size: Not explicitly stated, but appears to be a substantial organization operating across multiple countries.

Company Stage: Established growth company with significant market presence.

ASSUMPTION: Based on the multinational presence, management structure, and ESOP offering, this appears to be a growth-stage company that has achieved significant scale and market penetration, though exact employee counts or revenue figures are not provided.


๐Ÿ“Š Role Analysis

Career Level: Senior/Leadership level

Reporting Structure: Reports directly to the CEO; part of jameda's Management team

Team Size/Composition: Manages a team of 3 marketing specialists

Growth Opportunities: Potential for career advancement within the growing Docplanner Group across multiple countries

ASSUMPTION: This is a strategic leadership role with high visibility and impact. The direct reporting line to the CEO and management team inclusion suggests potential for executive advancement, potentially to CMO or country leadership roles as the company grows.


๐ŸŒ Location & Work Environment

Office Type: Hybrid model (alternating between office work and remote work)

Geographic Context: Berlin is Germany's startup hub with a vibrant tech scene and international community. It offers a relatively lower cost of living compared to other European tech centers while providing high quality of life.

Work Schedule: Flexible working hours with option to work remotely up to 90 days per year

Regional Considerations: German work culture emphasizes work-life balance, efficiency, and punctuality. Berlin specifically has a diverse, international tech ecosystem.

ASSUMPTION: The flexible working arrangement suggests a progressive company culture that values work-life balance, which aligns with Berlin's reputation as a hub for forward-thinking employers.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For marketing leadership roles at tech-health companies, the process typically includes:

  1. Initial screening call with HR/recruiter
  2. First interview with direct supervisor (likely CEO in this case)
  3. Case study or marketing strategy presentation
  4. Panel interview with management team members and/or team members
  5. Final interview with senior leadership

Key Assessment Areas:

  • Performance marketing expertise and quantifiable results
  • Team management and leadership capabilities
  • Strategic thinking and budget optimization skills
  • Data analysis and decision-making approach
  • Healthcare industry knowledge (if applicable)
  • Cultural fit with a fast-growing tech company

Application Tips:

  • Highlight specific marketing campaigns with measurable results and ROI
  • Demonstrate experience managing marketing teams and developing talent
  • Showcase expertise in digital marketing channels mentioned in the job description
  • Include examples of strategic budget allocation and optimization
  • Emphasize any healthcare, SaaS, or B2B marketing experience

ATS Keywords: performance marketing, team lead, digital marketing, campaign management, ROI, B2B marketing, SEO, SEM, PPC, data analytics, marketing automation, Hubspot, Salesforce, Google Ads, Meta Ads, LinkedIn Campaign Manager, healthcare, SaaS, lead generation, A/B testing, audience segmentation

ASSUMPTION: These insights are based on standard industry practices for similar roles in tech-health companies and may vary based on Docplanner's specific recruitment processes.


๐Ÿ› ๏ธ Tools & Technologies

Marketing Tools: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms

CRM Systems: Hubspot, Salesforce, or similar CRMs

Analytics: Data analytics platforms (specific tools not mentioned)

Communication: Likely enterprise collaboration tools

ASSUMPTION: As a marketing leader in a tech company, familiarity with marketing analytics platforms (such as Google Analytics, Mixpanel, or Amplitude), project management tools (such as Asana, Trello, or Monday.com), and collaboration software (such as Slack, Microsoft Teams) would likely be beneficial, though these specific tools aren't explicitly mentioned.


๐Ÿ‘” Cultural Fit Considerations

Company Values: While not explicitly stated, the job description implies values around:

  • Innovation and staying current with emerging trends
  • Data-driven decision making
  • Continuous improvement and optimization
  • Collaboration across global teams
  • Work-life balance (implied by flexible work policies)

Work Style: The role appears to require both strategic thinking and hands-on execution, with significant cross-functional collaboration and team leadership responsibilities.

Self-Assessment Questions:

  • Am I comfortable managing a team while also contributing to high-level strategy?
  • Do I thrive in a data-driven environment where campaign performance is closely monitored?
  • Am I experienced in cross-functional collaboration across global teams?
  • Do I have the analytical skills to optimize marketing budgets and campaigns effectively?
  • Am I interested in the healthcare technology sector?

ASSUMPTION: The emphasis on data-driven strategies, global collaboration, and integration with the management team suggests a modern, metric-oriented company culture typical of scaling tech organizations in healthcare.


โš ๏ธ Potential Challenges

Based on the job description, potential considerations include:

  • Managing multiple marketing channels and strategies simultaneously (call center, paid, email)
  • Balancing team management with high-level strategic responsibilities
  • Delivering measurable results in a competitive healthcare tech market
  • Coordinating with both local teams and the global marketing organization
  • Direct reporting to CEO may involve high visibility and performance expectations

ASSUMPTION: These potential challenges are inferred from the role's responsibilities and positioning within the organization and represent common considerations for similar leadership positions.


๐Ÿ“ˆ Similar Roles Comparison

This Marketing Team Lead role appears to be more senior than typical:

  • vs. Marketing Manager: This role includes higher-level strategic responsibilities and direct CEO reporting
  • vs. Digital Marketing Lead: Broader scope including call center management and team leadership
  • vs. CMO: More hands-on with specific marketing channels while still having strategic input
  • vs. Growth Marketing Lead: Similar focus on acquisition but with broader channel responsibility

ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on the specific organization structure at Docplanner/jameda.


๐Ÿ“ Sample Projects

Based on the responsibilities outlined, someone in this role might work on:

  • Developing a comprehensive lead generation strategy across digital and call center channels
  • Restructuring the marketing budget allocation to maximize ROI across different channels
  • Implementing new A/B testing protocols to improve conversion rates across the customer funnel
  • Creating a performance dashboard to track marketing KPIs and provide insights to leadership
  • Developing a training program to enhance team capabilities in digital marketing techniques

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar marketing leadership roles.


โ“ Key Questions to Ask During Interview

  1. What are the key performance indicators that will define success in this role during the first 6-12 months?
  2. How does jameda's marketing strategy integrate with the broader Docplanner Group's approach?
  3. What are the biggest challenges facing jameda in the German healthcare platform market currently?
  4. How would you describe the dynamic between the management team and how marketing interfaces with other departments?
  5. What development opportunities exist for the marketing team members I would be leading?
  6. How does the company balance data-driven decision making with creative marketing approaches?

ASSUMPTION: These questions are suggested based on common considerations for marketing leadership roles and may need to be adapted based on specific interview contexts and individual priorities.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Optimize your resume: Tailor your resume to highlight experience with the specific marketing channels mentioned (paid, email, call center) and include key ATS terms like "performance marketing," "team leadership," and "campaign optimization."
  2. Prepare your portfolio: Compile case studies of your most successful marketing campaigns with measurable results and ROI data.
  3. Research the company: Learn about Docplanner Group and jameda's market position, competitors, and recent developments in the healthcare tech space.
  4. Network: Connect with current or former Docplanner/jameda employees on LinkedIn to gain insights into the company culture.
  5. Language preparation: If your German or English skills need enhancement, begin practicing now, as advanced proficiency in both is required.
  6. Prepare for technical questions: Be ready to discuss specific marketing tools, technologies, and metrics mentioned in the job description.