🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As the Marketing Team Lead at jameda (part of Docplanner Group), you will lead efforts to generate high-quality doctor and clinic leads and convert them into paying customers. You'll manage call center, paid, and email marketing initiatives while optimizing budget allocation and campaign performance across the customer funnel. This strategic role involves managing a team of 3 marketing specialists, reporting directly to the CEO, participating in jameda's Management team, and collaborating with the global Marketing team to drive growth in the competitive e-health space.
ASSUMPTION: Based on the description that mentions being "part of jameda's Management team," this appears to be a senior leadership role with significant strategic influence, though not explicitly stated as such.
✅ Design and implement comprehensive inbound marketing strategies across digital channels
✅ Collaborate with leadership and analytics teams to forecast goals and measure ROI
✅ Develop and manage inbound marketing budgets to maximize engagement and lead generation
✅ Stay informed about emerging marketing trends, tools, and technologies
✅ Experiment with new content formats, channels, and approaches to drive organic growth
✅ Oversee the creation, execution, and optimization of campaigns for customer acquisition/retention
✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness
✅ Monitor and analyze campaign performance metrics to improve outcomes
✅ Prepare regular reports for leadership with KPI progress and recommendations
✅ Manage, mentor, and develop a team of three performance marketers
✅ Set clear goals, provide regular feedback, and conduct performance reviews
✅ Work with global content, design, and product teams to ensure messaging consistency
✅ Partner with Inbound Sales team to align marketing efforts with pipeline goals
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is a plus)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is comprehensive and above average for the German market, particularly the 30 vacation days, ESOP opportunity, and extensive wellness offerings.
ASSUMPTION: While no specific salary is mentioned, marketing leadership roles in Berlin's tech/healthcare sector typically range from €70,000-€100,000 annually depending on experience, with this role likely in the higher range given the management responsibilities and required experience.
Industry Position: Docplanner Group is described as the "leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. As part of this group, jameda is specifically positioned as "Germany's largest healthcare platform."
Company Size: Not explicitly stated, but appears to be a substantial organization operating across multiple countries.
Company Stage: Established growth company with significant market presence.
ASSUMPTION: Based on the multinational presence, management structure, and ESOP offering, this appears to be a growth-stage company that has achieved significant scale and market penetration, though exact employee counts or revenue figures are not provided.
Career Level: Senior/Leadership level
Reporting Structure: Reports directly to the CEO; part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Potential for career advancement within the growing Docplanner Group across multiple countries
ASSUMPTION: This is a strategic leadership role with high visibility and impact. The direct reporting line to the CEO and management team inclusion suggests potential for executive advancement, potentially to CMO or country leadership roles as the company grows.
Office Type: Hybrid model (alternating between office work and remote work)
Geographic Context: Berlin is Germany's startup hub with a vibrant tech scene and international community. It offers a relatively lower cost of living compared to other European tech centers while providing high quality of life.
Work Schedule: Flexible working hours with option to work remotely up to 90 days per year
Regional Considerations: German work culture emphasizes work-life balance, efficiency, and punctuality. Berlin specifically has a diverse, international tech ecosystem.
ASSUMPTION: The flexible working arrangement suggests a progressive company culture that values work-life balance, which aligns with Berlin's reputation as a hub for forward-thinking employers.
Typical Process: For marketing leadership roles at tech-health companies, the process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, team lead, digital marketing, campaign management, ROI, B2B marketing, SEO, SEM, PPC, data analytics, marketing automation, Hubspot, Salesforce, Google Ads, Meta Ads, LinkedIn Campaign Manager, healthcare, SaaS, lead generation, A/B testing, audience segmentation
ASSUMPTION: These insights are based on standard industry practices for similar roles in tech-health companies and may vary based on Docplanner's specific recruitment processes.
Marketing Tools: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms
CRM Systems: Hubspot, Salesforce, or similar CRMs
Analytics: Data analytics platforms (specific tools not mentioned)
Communication: Likely enterprise collaboration tools
ASSUMPTION: As a marketing leader in a tech company, familiarity with marketing analytics platforms (such as Google Analytics, Mixpanel, or Amplitude), project management tools (such as Asana, Trello, or Monday.com), and collaboration software (such as Slack, Microsoft Teams) would likely be beneficial, though these specific tools aren't explicitly mentioned.
Company Values: While not explicitly stated, the job description implies values around:
Work Style: The role appears to require both strategic thinking and hands-on execution, with significant cross-functional collaboration and team leadership responsibilities.
Self-Assessment Questions:
ASSUMPTION: The emphasis on data-driven strategies, global collaboration, and integration with the management team suggests a modern, metric-oriented company culture typical of scaling tech organizations in healthcare.
Based on the job description, potential considerations include:
ASSUMPTION: These potential challenges are inferred from the role's responsibilities and positioning within the organization and represent common considerations for similar leadership positions.
This Marketing Team Lead role appears to be more senior than typical:
ASSUMPTION: This comparison is based on standard industry role definitions and may vary depending on the specific organization structure at Docplanner/jameda.
Based on the responsibilities outlined, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for similar marketing leadership roles.
ASSUMPTION: These questions are suggested based on common considerations for marketing leadership roles and may need to be adapted based on specific interview contexts and individual priorities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.