🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As Teamlead Performance Marketing at jameda (part of Docplanner Group), you will lead efforts to generate and convert high-quality doctor and clinic leads into paying customers. You'll manage a portfolio that includes call center, paid advertising, and email marketing campaigns while optimizing budget allocation across the customer funnel. As a member of jameda's Management team reporting directly to the CEO, you'll oversee a team of 3 marketing specialists and collaborate with the global Marketing team to drive growth in the competitive e-health space.
ASSUMPTION: Based on the position title, reporting structure to CEO, and inclusion in the management team, this appears to be a senior leadership role with significant strategic responsibilities.
Education: Bachelor's degree in Marketing, Business, or related field (Master's degree preferred)
Experience: 5+ years in performance/digital marketing, preferably in B2B environment
Skills:
Preferred: Experience in healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The comprehensive benefits package (including ESOP, generous vacation policy, and wellness offerings) appears competitive for the Berlin tech market and e-health sector.
ASSUMPTION: While no salary information is provided, marketing team lead roles in Berlin's tech sector typically range from €65,000-€95,000 annually, with healthcare tech positions often in the higher end of this range due to industry specialization requirements.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda is positioned as Germany's largest healthcare platform within the Docplanner Group.
Company Size: Not specified explicitly, but as a multinational organization operating in 13+ countries with multiple teams and a management structure, it likely qualifies as a medium to large-sized company.
Company Stage: Established and expanding company in growth phase, indicated by the market leadership position and ongoing investment in team development.
ASSUMPTION: Based on its market position, international presence, and organizational structure, Docplanner appears to be a well-established growth-stage company rather than an early-stage startup.
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO and is part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Potential for advancement within the broader Docplanner Group given the multinational structure and mention of collaboration with global teams
ASSUMPTION: As part of the management team reporting to the CEO, this role likely offers significant visibility and strategic input into company direction, suggesting potential for executive-level advancement.
Office Type: Hybrid model (combination of office and remote work)
Geographic Context: Berlin is Germany's tech hub and startup capital with a vibrant international community. It offers relatively affordable living costs compared to other major European tech centers while providing an exceptional quality of life and cultural scene.
Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year
Regional Considerations: German employment law provides strong worker protections and benefits. Berlin's tech ecosystem is internationally oriented, with English often functioning as the working language in many companies.
ASSUMPTION: While the listing mentions a Berlin office, the onboarding is referenced as taking place in Munich, suggesting the company may have multiple German locations or that initial training occurs at a different site than the regular workplace.
Typical Process: For senior marketing roles in the tech healthcare sector, expect multiple rounds including initial screening, skill assessment, case studies demonstrating campaign strategy and management, and leadership panel interviews.
Key Assessment Areas: Performance marketing expertise, analytical skills, team leadership abilities, healthcare industry knowledge, strategic thinking, and budget management capabilities.
Application Tips: Highlight quantifiable marketing campaign results, team development successes, experience with healthcare or SaaS clients, and demonstrated ROI optimization across multiple channels.
ATS Keywords: performance marketing, team lead, digital marketing, B2B marketing, campaign optimization, Google Ads, Meta Ads, LinkedIn Ads, SEM, PPC, SEO, CRM, marketing analytics, healthcare marketing, Hubspot, Salesforce, marketing automation, ROI analysis, budget management, team management
ASSUMPTION: These insights are based on standard practices for senior marketing positions in technology companies and may vary depending on Docplanner's specific hiring process.
ASSUMPTION: While only certain platforms are explicitly mentioned, performance marketing leaders typically work with additional tools like Google Analytics, data visualization platforms, project management software, and campaign attribution solutions.
Company Values: Based on the job description, Docplanner/jameda appears to value innovation, data-driven decision making, collaboration across teams and regions, continuous learning, and work-life balance.
Work Style: The role suggests a collaborative environment with cross-functional teamwork and global coordination. Leadership skills with mentoring capabilities are emphasized, suggesting a supportive culture of development.
Self-Assessment Questions:
ASSUMPTION: These cultural elements are inferred from the responsibilities, requirements, and company description, suggesting a progressive tech company with both performance focus and employee development orientation.
This role appears to combine strategic leadership, hands-on campaign management, and team development responsibilities, which may create competing priorities. Managing campaigns across multiple channels (call center, digital, email) requires diverse expertise. Reporting directly to the CEO likely means high visibility and accountability. The healthcare technology sector involves navigating complex regulatory environments and understanding specialized market dynamics.
ASSUMPTION: These potential challenges are based on the scope of responsibilities described and common challenges in senior marketing roles within regulated industries like healthcare.
This position differs from typical Marketing Director roles by maintaining hands-on campaign management responsibilities alongside strategic oversight. Unlike a Performance Marketing Specialist who focuses solely on campaign execution, this role includes significant team leadership and management team participation. Compared to CMO positions, it's more focused on performance marketing rather than broader brand strategy, though it does include strategic elements. The healthcare technology focus also distinguishes it from general SaaS marketing leadership roles by requiring industry-specific knowledge.
ASSUMPTION: This comparison is based on standard industry role structures and may vary from Docplanner's specific organizational approach.
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives in healthcare B2B marketing leadership roles.
ASSUMPTION: These questions are suggested based on typical considerations for senior marketing roles and may need adjustment based on specific interview contexts and earlier discussions.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.