🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As jameda's Marketing Team Lead, you will be responsible for generating high-quality doctor and clinic leads and converting them into paying customers. You'll manage a team of 3 marketing specialists, oversee call center, paid, and email marketing initiatives, and optimize budget allocation to improve campaign performance across the customer funnel. Reporting directly to the CEO, you'll be part of jameda's Management team and collaborate closely with the global Marketing team to drive growth in the e-health industry.
ASSUMPTION: Based on the responsibilities and reporting structure, this appears to be a senior marketing leadership position within jameda, which is part of the larger Docplanner Group.
✅ Strategy and Execution - Design and implement comprehensive inbound marketing strategies across digital channels (content marketing, SEO, social media, email, lead nurturing campaigns)
✅ Budget Management - Develop and manage inbound marketing budgets, ensuring efficient resource allocation to maximize engagement and lead generation
✅ Campaign Management - Oversee creation, execution, and optimization of campaigns to drive customer acquisition and retention
✅ Performance Analysis - Leverage A/B testing, audience segmentation, and analytics to maximize campaign effectiveness
✅ Reporting - Prepare regular reports for leadership with actionable insights and recommendations
✅ Team Leadership - Manage, mentor, and develop a team of three performance marketers
✅ Cross-functional Collaboration - Work with global content, design, product teams, and align with Inbound Sales team to support revenue generation
✅ Innovation - Experiment with new content formats, channels, and approaches to expand reach and drive organic growth
Education: Bachelor's or Master's degree in Marketing, Business, or a related field (Master's degree is preferred)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Preferred: Experience in the healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package appears to be competitive for the German tech industry, with strong emphasis on work-life balance (30 vacation days is above average) and stock options that are attractive for a growth-stage health tech company.
ASSUMPTION: While the exact salary is not specified, senior marketing roles in the Berlin tech sector typically offer competitive compensation, likely ranging from €70,000-€100,000+ annually depending on experience, with the additional value of equity through the ESOP program.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda is specifically noted as Germany's largest healthcare platform within the Docplanner Group.
Company Size: Not explicitly stated, but likely a mid-to-large sized organization given its market position across 13+ countries.
Company Stage: Established growth company with international presence and established market leadership.
ASSUMPTION: Based on the description as a "leading global provider" with operations in 13+ countries and the existence of an ESOP program, Docplanner appears to be a well-established growth-stage company, likely with significant venture capital backing or private equity investment. jameda, as Germany's largest healthcare platform within the group, is likely a substantial business unit with significant market share.
Career Level: Senior-level management position
Reporting Structure: Reports directly to the CEO of jameda
Team Size/Composition: Will manage a team of 3 marketing specialists
Growth Opportunities: As part of the management team with direct CEO reporting, this role offers strategic leadership experience and potential for executive marketing roles in the future. The international nature of Docplanner Group suggests possibilities for cross-market career advancement.
ASSUMPTION: This is a key leadership position within jameda with significant strategic influence, given the direct reporting line to the CEO and management team membership. The role likely serves as a bridge between jameda's local operations and Docplanner Group's global marketing initiatives.
Office Type: Hybrid model (alternating between Berlin office and remote work)
Geographic Context: Berlin is Germany's startup capital and a major European tech hub with a vibrant international community. It offers a relatively affordable cost of living compared to other major European tech centers while maintaining a high quality of life.
Work Schedule: Flexible working hours with the option to work remotely for up to 90 days per year
Regional Considerations: Berlin has a thriving health-tech ecosystem, making it an ideal location for career growth in this sector. Knowledge of German business culture and language skills (as required in the listing) will be valuable, though the company appears internationally oriented.
ASSUMPTION: The hybrid work model with additional remote work flexibility (90 days) suggests a progressive work culture that values work-life balance while maintaining team cohesion through in-office collaboration.
Typical Process: For senior marketing roles at established health-tech companies, the interview process typically includes:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, lead generation, B2B marketing, team leadership, campaign management, digital marketing, healthcare marketing, marketing analytics, SEO, SEM, PPC, CRM, budget optimization, inbound marketing, marketing automation
ASSUMPTION: These insights are based on standard interview processes for senior marketing roles in the tech and healthcare sectors, and may vary based on Docplanner's specific hiring practices.
The role specifically mentions expertise with:
Additionally, these tools would be standard for this role type:
ASSUMPTION: While only specific marketing platforms are mentioned in the job posting, a marketing team lead at this level would likely need to be familiar with a broader ecosystem of marketing technology tools. The exact stack may vary based on Docplanner/jameda's specific technology environment.
Company Values: While not explicitly stated, the job description and benefits suggest values around:
Work Style: The role appears to require a balanced approach of strategic thinking, hands-on campaign management, and team leadership. The emphasis on data-driven decision making suggests an analytical approach to marketing.
Self-Assessment Questions:
ASSUMPTION: The cultural elements inferred here are based on the company description, benefits package, and role requirements, which suggest a progressive, technology-focused organization with an emphasis on employee well-being and professional growth.
ASSUMPTION: These challenges are inferred from the scope of responsibilities described in the job posting and the nature of marketing leadership in healthcare technology companies.
This Marketing Team Lead role differs from similar positions in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and the nature of jameda's business as described.
ASSUMPTION: These questions are suggested based on the role type and company description and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.