🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As jameda's Marketing Team Lead, you will lead the generation of high-quality doctor and clinic leads and convert them into paying customers. You'll manage a team of 3 marketing specialists, oversee call center, paid, and email marketing efforts, and optimize budget allocation across the customer funnel. Reporting directly to the CEO, you'll be part of jameda's Management team and collaborate with the global Marketing team to drive growth in the competitive e-health sector.
ASSUMPTION: The category is assumed to be "Marketing" based on the job title and responsibilities described. The job type is assumed to be "Full-time" based on the comprehensive responsibilities and leadership nature of the position, though the original listing had a placeholder for this detail.
✅ Design and implement comprehensive inbound marketing strategies across digital channels
✅ Collaborate with leadership and analytics teams to forecast goals and measure ROI
✅ Develop and manage inbound marketing budgets for maximum engagement and lead generation
✅ Stay current with emerging inbound marketing trends, tools, and technologies
✅ Experiment with new content formats, channels, and approaches to expand reach
✅ Oversee creation, execution, and optimization of customer acquisition and retention campaigns
✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness
✅ Monitor and analyze performance metrics to improve outcomes
✅ Prepare regular reports for leadership with KPI progress and strategic recommendations
✅ Manage, mentor, and develop a team of three performance marketers
✅ Set clear goals, provide regular feedback, and conduct performance reviews
✅ Collaborate with global content, design, and product teams for consistent messaging
✅ Partner with Inbound Sales to align marketing efforts with pipeline goals
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree preferred)
Experience: 5+ years in performance/digital marketing, preferably in a B2B environment
Skills:
Preferred: Experience in healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is competitive for the tech and healthcare industries in Berlin, with the ESOP, 30 vacation days, and extensive wellness benefits exceeding standard offerings in the region.
ASSUMPTION: While the specific salary range is not provided, the comprehensive benefits package suggests a competitive compensation structure aligned with leadership positions in Berlin's tech sector.
Industry Position: Docplanner Group is described as the leading global provider of healthcare appointment booking and management solutions, operating in over 13 countries. jameda is specifically identified as Germany's largest healthcare platform within the Docplanner Group.
Company Size: Not specifically stated, but the multi-country operations and description as a "leading global provider" suggest a medium to large-sized organization.
Company Stage: Established and growing, with an apparent focus on market expansion and optimization.
ASSUMPTION: The company appears to be in a growth phase based on the emphasis on lead generation, customer acquisition, and market positioning. The presence of a global team structure and ESOP benefits indicates a well-established organization rather than an early-stage startup.
Career Level: Senior leadership position with management responsibilities
Reporting Structure: Reports directly to the CEO and serves as part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: Potential for executive marketing leadership given the high visibility role with CEO reporting and management team membership. The position offers exposure to multiple marketing channels and international collaboration with the global marketing team.
ASSUMPTION: This appears to be a high-visibility role that could lead to Chief Marketing Officer or other executive positions given the direct reporting to the CEO and management team membership. The international nature of Docplanner Group suggests potential for cross-market advancement.
Office Type: Hybrid model with flexibility to work from Berlin office and from home
Geographic Context: Berlin is Germany's capital and a major European tech hub with a vibrant international community. It offers a relatively affordable cost of living compared to other major tech centers, with excellent public transportation and cultural amenities.
Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year
Regional Considerations: Germany offers strong labor protections and work-life balance. Berlin specifically has a diverse, international workforce with English widely spoken in the tech sector.
ASSUMPTION: While the job posting mentions the Berlin office and hybrid model, the onboarding appears to take place at the Munich office based on the benefits description. This suggests potential travel between locations might be required.
Typical Process: For senior marketing leadership roles at established healthcare tech companies, the interview process typically involves:
Key Assessment Areas:
Application Tips:
ATS Keywords: marketing team lead, inbound marketing, performance marketing, lead generation, customer acquisition, campaign optimization, A/B testing, Google Ads, Meta Ads, LinkedIn Campaign Manager, SEO, SEM, PPC, data analytics, Hubspot, Salesforce, CRM, healthcare marketing, B2B marketing, team management, budget optimization
ASSUMPTION: These insights are based on standard practices for marketing leadership roles in the healthcare technology sector and may vary based on Docplanner's specific hiring processes.
Marketing Platforms: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
CRM Systems: Hubspot, Salesforce, or similar
Analytics Tools: Google Analytics, marketing attribution platforms
Email Marketing: Marketing automation platforms
Content Management: CMS platforms for content distribution
ASSUMPTION: While specific marketing automation and content management systems aren't named, these are standard technologies in the digital marketing ecosystem. The job would likely involve working with data visualization tools, performance tracking dashboards, and project management platforms though these weren't explicitly mentioned.
Company Values: While not explicitly stated, the emphasis on making healthcare more accessible and efficient through technology suggests values centered around innovation, accessibility, and patient/customer-centricity.
Work Style: The position appears to involve both strategic leadership and hands-on execution. The collaborative nature is emphasized through mentions of working with various teams and global marketing colleagues.
Self-Assessment Questions:
ASSUMPTION: The work culture appears to balance professional growth (learning benefits, ESOP) with work-life balance (generous vacation, flexible work arrangements). The focus on team events suggests a collaborative culture that values personal connections despite the hybrid work model.
ASSUMPTION: These challenges are inferred from the role description and represent typical complexities in senior marketing leadership positions, particularly in competitive industries with matrix reporting structures.
| Aspect | This Role (Marketing Team Lead) | Marketing Director | Digital Marketing Manager |
|---|---|---|---|
| Scope | Lead generation, team management, cross-channel optimization | Broader marketing strategy, larger teams, brand positioning | Narrower focus on digital channels, less strategic input |
| Reporting | Reports to CEO, part of management team | Usually reports to CMO or CEO | Typically reports to Marketing Director or Team Lead |
| Team Size | 3 team members | Often larger teams (5-15+) | Smaller team or individual contributor |
ASSUMPTION: This comparison is based on standard industry role structures and may vary across organizations.
ASSUMPTION: These project examples are derived from the listed responsibilities and represent typical activities for a marketing team lead in this context.
ASSUMPTION: These questions are designed to demonstrate strategic thinking and genuine interest in the role while helping candidates assess fit.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.