🔹 Job Title: Marketing Team Lead
🔹 Company: Docplanner (jameda)
🔹 Location: Berlin, Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
As jameda's Marketing Team Lead, you will spearhead efforts to generate high-quality doctor and clinic leads and convert them into paying customers. Managing a portfolio that includes call center, paid, and email marketing initiatives, you'll optimize budget allocation and improve campaign performance across the customer funnel using data-driven strategies. Reporting directly to the CEO, you'll lead a team of 3 marketing specialists while serving as part of jameda's Management team and collaborating with the global Marketing team to drive growth in the competitive e-health space.
ASSUMPTION: Based on the job description mentioning "jameda is Germany's largest healthcare platform" and that this role reports to the CEO, I'm assuming this position is specifically for jameda (which is part of the Docplanner Group) rather than for the parent company directly.
Strategy and Execution
Campaign Management
Team Management
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is preferred)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Preferred: Experience in healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is above average for the German tech industry, with particularly generous vacation allowance (30 days vs. standard 24-28) and comprehensive wellness options.
ASSUMPTION: While no salary is listed, marketing team lead positions in Berlin's digital health sector typically range from €65,000-€90,000 annually based on industry standards, with variations based on experience and specific qualifications.
Industry Position: Docplanner Group is described as "the leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. As part of this group, jameda is positioned as "Germany's largest healthcare platform" focusing on connecting patients with healthcare professionals.
Company Size: Medium to large, given its multinational presence across 13+ countries
Company Stage: Established growth company with international market presence
ASSUMPTION: Based on the company's description as the "leading global provider" with operations in multiple countries, I'm assuming Docplanner is an established company in a growth phase rather than an early-stage startup. The presence of an ESOP suggests it may still be privately held.
Career Level: Senior management
Reporting Structure: Reports directly to the CEO, part of jameda's Management team
Team Size/Composition: Leading a team of 3 marketing specialists
Growth Opportunities: As part of the management team reporting to the CEO, this position offers visibility and potential for further advancement into executive marketing leadership within the Docplanner Group
ASSUMPTION: Given the reporting relationship to the CEO and management team membership, this appears to be a senior leadership role with strategic influence rather than a mid-level position.
Office Type: Hybrid (flexibility to work from Berlin office and from home)
Geographic Context: Berlin is Germany's startup capital with a vibrant tech ecosystem and relatively affordable cost of living compared to other European tech hubs. It has a strong healthcare/digital health scene.
Work Schedule: Flexible working hours with option to work remotely for up to 90 days per year
Regional Considerations: Berlin has a diverse, international workforce. German language skills may be beneficial but many tech companies operate in English. The city offers excellent public transportation and quality of life.
ASSUMPTION: While the job is in Berlin, I'm assuming some level of collaboration with international teams since Docplanner operates in 13+ countries and mentions collaboration with global teams.
Typical Process: For senior marketing roles at healthtech companies, expect 3-5 interview stages: initial screening, marketing competency assessment, leadership evaluation, case study or presentation on marketing strategy, and final interview with executive leadership.
Key Assessment Areas:
Application Tips: Highlight specific campaign metrics and team achievements, demonstrate experience with marketing technology stack mentioned, and showcase examples of successful budget management and ROI optimization.
ATS Keywords: performance marketing, team lead, digital marketing, healthcare marketing, lead generation, campaign optimization, marketing analytics, B2B marketing, inbound marketing, Google Ads, marketing automation
ASSUMPTION: This interview process structure is based on standard practices for leadership marketing roles in technology companies, particularly in the European market.
ASSUMPTION: While the job description specifically mentions Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Hubspot, and Salesforce, I've included standard analytics and A/B testing tools as these would typically be used in performance marketing roles focused on campaign optimization.
Company Values: Based on the job description, Docplanner/jameda appears to value innovation, accessibility in healthcare, data-driven decision making, and employee wellbeing.
Work Style: Collaborative (working across teams globally), data-driven, results-oriented, and strategic
Self-Assessment:
ASSUMPTION: The company values and work style are inferred from the job description's focus on innovation, data-driven strategies, and collaboration across teams, as well as the comprehensive employee benefits that suggest an emphasis on work-life balance.
ASSUMPTION: These challenges are identified based on the scope of responsibilities and reporting structure mentioned in the job description, as well as common challenges in healthcare marketing leadership roles.
This Marketing Team Lead role differs from traditional marketing management positions in several ways:
ASSUMPTION: This comparison is based on standard structures in marketing departments across the technology and healthcare sectors.
ASSUMPTION: These project examples are derived from the specific responsibilities mentioned in the job description and typical projects for a marketing team lead in the healthcare technology sector.
ASSUMPTION: These questions are tailored to the specific role based on the job description and would help candidates demonstrate strategic thinking while gathering important information about expectations and organizational dynamics.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.