๐น Job Title: Marketing Team Lead
๐น Company: Docplanner (jameda)
๐น Location: Berlin, Berlin, Germany
๐น Job Type: Full-time
๐น Category: Marketing
As the Teamlead Performance Marketing at jameda (part of Docplanner Group), you will lead a team of three marketing specialists to generate high-quality leads for doctors and clinics and convert them into paying customers. You'll oversee call center, paid, and email marketing initiatives while optimizing budget allocation and improving campaign performance across the customer funnel. You'll report directly to the CEO, serve as part of jameda's Management team, and collaborate closely with the global Marketing team to drive growth in the e-health sector.
ASSUMPTION: Based on the description mentioning "Management team" and reporting to the CEO, this appears to be a senior leadership position with significant strategic responsibility, though not explicitly labeled as such.
Strategy and Execution
Campaign Management
Team Management
Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is a plus)
Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment
Skills:
Preferred: Experience in the healthcare or SaaS industry
Salary Range: Not specified
Benefits:
Industry Comparison: The benefits package is comprehensive and above average for the German tech sector, particularly with the 30 vacation days (exceeding the German standard of 20-25 days) and the ESOP offering.
ASSUMPTION: While no salary is specified, marketing team lead positions in Berlin's healthcare tech sector typically range from โฌ65,000-โฌ85,000 annually depending on experience. This assumption is based on comparable roles in the Berlin tech market.
Industry Position: Docplanner Group is described as the "leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. jameda, specifically, is positioned as "Germany's largest healthcare platform" focusing on connecting patients with healthcare professionals and supporting providers with practice management solutions.
Company Size: Not specified in the listing, but appears to be a substantial organization with international presence.
Company Stage: Established growth company with multi-country operations and a developed management structure.
ASSUMPTION: Based on the description as a "leading global provider" with operations in 13+ countries and the presence of an ESOP program, Docplanner appears to be a well-established growth-stage company, likely with several hundred employees across its global operations.
Career Level: Senior leadership position
Reporting Structure: Reports directly to the CEO of jameda and serves as part of jameda's Management team
Team Size/Composition: Manages a team of 3 marketing specialists
Growth Opportunities: This position offers significant leadership experience and exposure to C-level executives. Potential growth paths could include Director of Marketing, VP of Marketing, or CMO roles within Docplanner Group's broader organization.
ASSUMPTION: Given the direct reporting line to the CEO and management team participation, this role likely has high visibility within the organization and would provide opportunities to influence company strategy and demonstrate business impact across multiple markets.
Office Type: Hybrid model with flexibility to work between the Berlin office and home
Geographic Context: Berlin is Germany's startup capital with a vibrant tech ecosystem and relatively affordable cost of living compared to other European tech hubs. The city offers excellent public transportation and a cosmopolitan environment.
Work Schedule: Flexible working hours with a hybrid model
Regional Considerations: Germany offers strong employee protections and work-life balance is highly valued. Berlin specifically has a diverse international community, making it welcoming for non-German speakers, though German language skills may be beneficial for broader integration.
ASSUMPTION: While the job mentions onboarding at the Munich office, the permanent work location appears to be Berlin. This suggests the company may have multiple German offices with Munich potentially serving as a training or headquarters location.
Typical Process: For senior marketing roles at tech companies like Docplanner, expect 3-5 interview stages including:
Key Assessment Areas:
Application Tips:
ATS Keywords: performance marketing, team lead, digital marketing, B2B marketing, campaign management, Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, PPC, analytics, CRM, Hubspot, Salesforce, marketing automation, healthcare marketing, budget management, ROI
ASSUMPTION: These insights are based on standard practices for senior marketing roles in technology companies. The specific process at Docplanner/jameda may vary.
The job listing specifically mentions:
Other tools likely used in this role:
ASSUMPTION: The additional tools listed are standard for performance marketing leadership roles but were not explicitly mentioned in the job description.
Company Values: While not explicitly stated, the listing suggests Docplanner/jameda values innovation, accessibility, efficiency, data-driven decision making, and collaboration across teams and regions.
Work Style: The role appears to require a balance of strategic thinking and hands-on execution. The company offers flexible working arrangements indicating they value work-life balance while maintaining team connectivity.
Self-Assessment Questions:
ASSUMPTION: The culture inference is based on the company description, benefits package, and role requirements. jameda appears to combine the innovation focus of tech companies with the purpose-driven mission of healthcare organizations.
ASSUMPTION: These challenges are inferred based on the role description and typical challenges in similar positions. Individual experiences may vary based on the specific organizational dynamics at jameda.
This Marketing Team Lead position differs from similar roles in several ways:
ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.
Based on the responsibilities listed, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for performance marketing leaders in B2B healthcare technology companies.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They aim to demonstrate strategic thinking while gathering important information about the position.
โ ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.