Marketing Team Lead

🚀 Job Overview

As the Teamlead Performance Marketing at jameda (part of Docplanner Group), you will lead a team of three marketing specialists to generate high-quality leads for doctors and clinics and convert them into paying customers. You'll oversee call center, paid, and email marketing initiatives while optimizing budget allocation and improving campaign performance across the customer funnel. You'll report directly to the CEO, serve as part of jameda's Management team, and collaborate closely with the global Marketing team to drive growth in the e-health sector.

ASSUMPTION: Based on the description mentioning "Management team" and reporting to the CEO, this appears to be a senior leadership position with significant strategic responsibility, though not explicitly labeled as such.

📋 Key Responsibilities

Strategy and Execution

• ✅ Design and implement comprehensive performance marketing strategies across multiple digital channels (call center, paid search, paid media, social media, email)
• ✅ Collaborate with leadership and finance to forecast spend and evaluate ROI
• ✅ Develop and manage performance marketing budgets to maximize impact
• ✅ Stay informed about emerging digital marketing trends, tools, and technologies
• ✅ Experiment with new channels and approaches to expand reach

Campaign Management

• ✅ Oversee creation, execution, and optimization of campaigns for customer acquisition and retention
• ✅ Leverage A/B testing, audience segmentation, and creative analysis to maximize effectiveness
• ✅ Monitor and analyze campaign performance metrics to derive actionable insights
• ✅ Prepare regular reports for leadership, showcasing KPI progress and recommendations

Team Management

• ✅ Manage, mentor, and develop a team of three performance marketers
• ✅ Foster a culture of collaboration and continuous learning
• ✅ Set clear goals, provide regular feedback, and conduct performance reviews
• ✅ Work with global content, design, and product teams to ensure messaging consistency
• ✅ Partner with Inbound Sales team to align marketing efforts with pipeline goals

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Business, or related field (Master's degree is a plus)

Experience: 5+ years of experience in performance/digital marketing, preferably in a B2B environment

Skills:

• Proven track record of managing high-performing teams and successful marketing campaigns
• Strong analytical skills and expertise in marketing tools (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, marketing automation platforms)
• Deep understanding of SEO, SEM, PPC, and data analytics
• Experience with Hubspot, Salesforce, or similar CRMs
• Excellent communication and leadership skills

Preferred: Experience in the healthcare or SaaS industry

💰 Compensation & Benefits

Salary Range: Not specified

Benefits:

• Employee Stock Option Plan (ESOP)
• Flexible working hours with hybrid work model
• 30 vacation days
• Remote work option for up to 90 days per year
• Babbel for language learning
• EGYM Wellpass for fitness
• Ifeel for mental health support
• Business Bike leasing program
• Structured onboarding at Munich office
• Premium hardware
• Employee discounts
• Team events

Industry Comparison: The benefits package is comprehensive and above average for the German tech sector, particularly with the 30 vacation days (exceeding the German standard of 20-25 days) and the ESOP offering.

ASSUMPTION: While no salary is specified, marketing team lead positions in Berlin's healthcare tech sector typically range from €65,000-€85,000 annually depending on experience. This assumption is based on comparable roles in the Berlin tech market.

🔍 Company Context

Industry Position: Docplanner Group is described as the "leading global provider of healthcare appointment booking and management solutions" operating in over 13 countries. jameda, specifically, is positioned as "Germany's largest healthcare platform" focusing on connecting patients with healthcare professionals and supporting providers with practice management solutions.

Company Size: Not specified in the listing, but appears to be a substantial organization with international presence.

Company Stage: Established growth company with multi-country operations and a developed management structure.

ASSUMPTION: Based on the description as a "leading global provider" with operations in 13+ countries and the presence of an ESOP program, Docplanner appears to be a well-established growth-stage company, likely with several hundred employees across its global operations.

📊 Role Analysis

Career Level: Senior leadership position

Reporting Structure: Reports directly to the CEO of jameda and serves as part of jameda's Management team

Team Size/Composition: Manages a team of 3 marketing specialists

Growth Opportunities: This position offers significant leadership experience and exposure to C-level executives. Potential growth paths could include Director of Marketing, VP of Marketing, or CMO roles within Docplanner Group's broader organization.

ASSUMPTION: Given the direct reporting line to the CEO and management team participation, this role likely has high visibility within the organization and would provide opportunities to influence company strategy and demonstrate business impact across multiple markets.

🌍 Location & Work Environment

Office Type: Hybrid model with flexibility to work between the Berlin office and home

Geographic Context: Berlin is Germany's startup capital with a vibrant tech ecosystem and relatively affordable cost of living compared to other European tech hubs. The city offers excellent public transportation and a cosmopolitan environment.

Work Schedule: Flexible working hours with a hybrid model

Regional Considerations: Germany offers strong employee protections and work-life balance is highly valued. Berlin specifically has a diverse international community, making it welcoming for non-German speakers, though German language skills may be beneficial for broader integration.

ASSUMPTION: While the job mentions onboarding at the Munich office, the permanent work location appears to be Berlin. This suggests the company may have multiple German offices with Munich potentially serving as a training or headquarters location.

💼 Interview & Application Insights

Typical Process: For senior marketing roles at tech companies like Docplanner, expect 3-5 interview stages including:

1. Initial screening call with HR/recruiter
2. Technical marketing interview with marketing director or peers
3. Case study or presentation of marketing strategy
4. Leadership/management assessment
5. Final interview with CEO and/or executive team

Key Assessment Areas:

• Demonstrated marketing ROI and performance results
• Team leadership and development experience
• Strategic thinking and budget management
• Data-driven decision making
• Channel expertise across digital marketing disciplines
• B2B marketing experience and healthcare industry knowledge

Application Tips:

• Quantify your marketing achievements with specific metrics and ROI
• Highlight team management experience and leadership philosophy
• Showcase multichannel campaign experience, particularly in performance marketing
• Emphasize any healthcare or SaaS industry experience
• Prepare case studies of successful campaigns you've led

ATS Keywords: performance marketing, team lead, digital marketing, B2B marketing, campaign management, Google Ads, Meta Ads, LinkedIn Ads, SEO, SEM, PPC, analytics, CRM, Hubspot, Salesforce, marketing automation, healthcare marketing, budget management, ROI

ASSUMPTION: These insights are based on standard practices for senior marketing roles in technology companies. The specific process at Docplanner/jameda may vary.

🛠️ Tools & Technologies

The job listing specifically mentions:

• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Marketing automation platforms
• Hubspot or Salesforce CRM

Other tools likely used in this role:

• Analytics platforms (Google Analytics, Adobe Analytics)
• Email marketing platforms (Mailchimp, SendGrid)
• SEO tools (SEMrush, Ahrefs)
• Marketing project management software
• Call center management systems
• Data visualization tools (Tableau, Looker, PowerBI)

ASSUMPTION: The additional tools listed are standard for performance marketing leadership roles but were not explicitly mentioned in the job description.

👔 Cultural Fit Considerations

Company Values: While not explicitly stated, the listing suggests Docplanner/jameda values innovation, accessibility, efficiency, data-driven decision making, and collaboration across teams and regions.

Work Style: The role appears to require a balance of strategic thinking and hands-on execution. The company offers flexible working arrangements indicating they value work-life balance while maintaining team connectivity.

Self-Assessment Questions:

• Are you comfortable leading a team while also working closely with C-level executives?
• Do you thrive in environments requiring both strategic planning and tactical execution?
• Are you passionate about healthcare technology and its potential impact?
• Do you enjoy working in a multicultural, international environment?
• Can you balance data-driven decision making with creative marketing approaches?

ASSUMPTION: The culture inference is based on the company description, benefits package, and role requirements. jameda appears to combine the innovation focus of tech companies with the purpose-driven mission of healthcare organizations.

⚠️ Potential Challenges

• Broad Responsibility Spectrum: This role spans strategy, execution, team management, and multiple marketing channels, which may require exceptional prioritization skills.
• Cross-Functional Collaboration: Working with global teams and various departments may present communication challenges and competing priorities.
• High Visibility: Reporting to the CEO and being part of the management team means higher scrutiny and expectations for results.
• Industry Complexity: The healthcare market has unique regulatory and competitive challenges that impact marketing strategy and execution.
• Balancing Local and Global Priorities: As part of a global organization, navigating between jameda's specific needs and Docplanner Group's broader strategies may require diplomatic skills.

ASSUMPTION: These challenges are inferred based on the role description and typical challenges in similar positions. Individual experiences may vary based on the specific organizational dynamics at jameda.

📈 Similar Roles Comparison

This Marketing Team Lead position differs from similar roles in several ways:

• Compared to a Performance Marketing Manager: This role has additional team leadership responsibilities and strategic input at the management level.
• Compared to a Marketing Director: While having strategic responsibilities, this role maintains hands-on involvement with campaign management and channel optimization.
• Compared to a Digital Marketing Lead: This position specifically focuses on performance marketing with lead generation and conversion goals, rather than broader brand or content marketing.
• Industry Distinction: Healthcare marketing requires understanding specific regulatory environments and patient/provider dynamics that differ from consumer or general B2B marketing.

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in the job description.

📝 Sample Projects

Based on the responsibilities listed, someone in this role might work on:

• Channel Optimization Initiative: Analyzing performance across all marketing channels to identify the most efficient lead sources and reallocating budget to maximize ROI.
• Call Center Script Enhancement: Developing and testing new call center approaches to improve conversion rates from initial contact to scheduled demos.
• Multi-touch Attribution Model: Implementing a comprehensive attribution system to better understand the customer journey and optimize touchpoints across the funnel.
• Lead Qualification Framework: Collaborating with sales to develop criteria for high-quality leads and aligning marketing campaigns to target these specific profiles.
• Performance Dashboard Development: Creating consolidated reporting tools that provide real-time visibility into campaign performance and team KPIs.

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common initiatives for performance marketing leaders in B2B healthcare technology companies.

❓ Key Questions to Ask During Interview

1. "What are the most critical marketing KPIs for jameda over the next 12-18 months, and how do they align with broader business objectives?"
2. "How would you describe the collaboration model between jameda's marketing team and the global Docplanner marketing organization?"
3. "What are the biggest challenges the performance marketing team has faced in the past year, and what approaches have been tried to address them?"
4. "How does jameda balance acquisition of new healthcare providers with retention and expansion of existing clients?"
5. "What resources and support are available for team development and testing new marketing channels or approaches?"
6. "How does the management team collaborate on strategic decisions, and what would my role be in that process?"

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews. They aim to demonstrate strategic thinking while gathering important information about the position.