Marketing Strategy & Analytics, Associate Manager/Manager - Korean Speaking (Bangkok Based - Relocation Provided)

📌 Core Information

🔹 Job Title: Marketing Strategy & Analytics, Associate Manager/Manager - Korean Speaking (Bangkok Based - Relocation Provided)

🔹 Company: Agoda

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: On-site

🔹 Category: 📊 Marketing Analytics & Insights, 💡 Marketing Strategy & Planning

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing marketing spend and relationships with Meta Search Engine partners.
• Developing and implementing bidding and pricing strategies.
• Collaborating across teams to maximize ROI and revenue growth.
• Analyzing data to provide actionable insights and improve marketing results.

ASSUMPTION: The role focuses heavily on performance marketing, leveraging data to optimize marketing strategies, assumed based on core responsibilities.

📋 Key Responsibilities

✅ Own and manage marketing spend with Meta Search Engine partners within and outside South Korea.

✅ Manage commercial relationships with these partners, including negotiation of terms and strategies.

✅ Develop strategies in coordination with bidding and pricing teams to deliver expected ROIs.

✅ Track performance/KPIs and deliver insights for improvement.

✅ Communicate results and business statistics effectively with stakeholders.

✅ Ensure proper implementation of Agoda APIs and technologies.

✅ Be deeply familiar with the booking funnel and user experience with advertisers.

✅ Build long-term relationships with advertisers for continuous growth.

ASSUMPTION: Responsibilities include technical and strategic aspects supported by detailed market analytics, inferred from the given duties.

🎯 Required Qualifications

Education: Bachelor Degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance.

Experience: 2-5 years in a related field.

Required Skills:

• Proficiency in English and Korean, with strong communication skills.
• Analytical and problem-solving aptitude.
• Proficiency in BI tools such as SQL, Tableau, and MS Excel.
• Ability to communicate and influence stakeholders, including senior management.

Preferred Skills:

• Business development and account management experience in online marketing.
• Strong commercial acumen and experience with external executives.

ASSUMPTION: Emphasis on bilingual abilities and advanced analytical skills suggests this position requires engagement in a global context.

💰 Compensation & Benefits

Salary Range: Not specified, typically competitive in the digital marketing and analytics sector.

Benefits:

• Relocation assistance to Bangkok.
• Diverse and inclusive working environment.
• Opportunity to work in a leading global travel platform.

Working Hours: 40 hours per week, standard business hours with potential flexibility as the role involves international collaboration.

ASSUMPTION: Comprehensive benefits package implied by the emphasis on diversity and relocation support, typical for roles involving relocation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development with a focus on Travel and E-commerce.

Company Size: 5,001-10,000 employees, indicating substantial resources but enough agility for innovation.

Founded: 2005

Company Description:

• Agoda enables travel experiences across a global network of properties and services.
• Part of Booking Holdings, providing large-scale international exposure.
• Highly data-driven environment fostering innovation in travel technology.

Company Specialties:

• Internet and E-commerce.
• Travel and Tourism.
• Data Engineering and Technology Innovation.

Company Website: http://careersatagoda.com/

ASSUMPTION: As a tech-driven travel company, Agoda's initiatives are likely underpinned by robust technological infrastructures.

📊 Role Analysis

Career Level: Mid-level management, involving significant strategic oversight and execution.

Reporting Structure: Likely reports to senior management within the marketing strategy or analytics teams.

Work Arrangement: On-site work in a dynamic and multicultural office setting, with relocation support.

Growth Opportunities:

• Career progression within a global organization.
• Exposure to international markets and high-level stakeholders.
• Opportunities to innovate in a data-centric environment.

ASSUMPTION: The role's international scope and strategic nature suggest potential for significant career development within Agoda's expansive network.

🌍 Location & Work Environment

Office Type: Corporate office located in Bangkok's vibrant business districts.

Office Location(s): Primary location in Bangkok, with potential travel to other offices and partner sites.

Geographic Context:

• Bangkok is a major hub for international business in Southeast Asia.
• Vibrant city life with rich cultural experiences and affordable living.
• Strategic location for accessing markets across Asia.

Work Schedule: Standard business hours with potential need for flexibility to liaise with international partners.

ASSUMPTION: Agoda's headquarters in Bangkok offers a fast-paced and diverse workplace, aligning with its global customer base.

💼 Interview & Application Insights

Typical Process:

• Initial application submission and resume review.
• Preliminary phone or video interview.
• Technical and skills assessment interviews.

Key Assessment Areas:

• Technical skills in analytics and data tools.
• Problem-solving and strategic thinking abilities.
• Fluency in English and Korean, and communication effectiveness.

Application Tips:

• Highlight bilingual skills and international experience.
• Demonstrate analytical capabilities and strategic impact in past roles.
• Prepare examples of successful marketing or analytics projects.

ATS Keywords: Marketing Strategy, Analytics, Korean Speaking, Data Analysis, SQL, Tableau

ASSUMPTION: The focus on technical skills and bilingual communication suggests a rigorous selection process emphasizing these areas.

🛠️ Tools & Technologies

• SQL for database management and data query.
• Tableau for data visualization and reporting.
• Microsoft Excel for data analysis and presentation.

ASSUMPTION: The emphasis on business intelligence tools indicates a data-centric role relying heavily on analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion as core components of the workforce.
• Commitment to innovation and continuous improvement.
• Customer-centric approach to travel services.

Work Style:

• Collaborative and team-oriented environment.
• Innovative mindset encouraging experimentation.
• Empowerment for employees to take ownership.

Self-Assessment Questions:

• How do you approach data-driven decision-making?
• What strategies do you use to foster strong business relationships?
• How do you handle working in a multicultural and multilingual environment?

ASSUMPTION: Wildcard description suggests potential candidates should match a dynamic and globally-aware mindset.

⚠️ Potential Challenges

• Managing complex international partnerships.
• Balancing strategic objectives with data-driven insights.
• Navigating different cultural and business practices.
• Adapting to a rapidly evolving digital marketing landscape.

ASSUMPTION: The role's global focus implies challenges in coordination and strategic alignment across various markets.

📈 Similar Roles Comparison

• Similar data analytics roles may emphasize different regional focuses.
• Marketing strategy roles tend to vary by industry and technical requirements.
• Roles with bilingual requirements often involve regional market strategies.

ASSUMPTION: The specific requirements for this role, particularly language skills, narrow the field to regional specialists in similar industries.

📝 Sample Projects

• Creating optimization strategies for Meta Search Engine partnerships.
• Developing data-driven insights for market entry strategies.
• Implementing technological solutions to improve user conversion rates.

ASSUMPTION: Past project examples suggest extensive involvement in strategic analytics and partnership management.

❓ Key Questions to Ask During Interview

• How does Agoda support professional development within this role?
• What are the primary goals for this role in the first year?
• How does the company measure the success of partnerships with Meta Search Engines?
• What challenges has the team faced recently in achieving its goals?
• How does Agoda incorporate feedback into its strategic plans?

ASSUMPTION: Questions are designed to elicit insights into professional growth prospects and strategic alignment within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare your resume to highlight relevant experiences and skills.
• Include a cover letter explaining your interest in Agoda and this role.
• Match your qualifications with AGR interviews' typical assessment areas.
• Follow up with the recruitment team after submission.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.