📌 Essential Job Details
🚀 Job Overview
swipeJobs is a fast-growing, disruptive, and award-winning on-demand staffing platform that is transforming the way people find work and businesses manage their workforce. As a Marketing Strategic Planner, you will be responsible for developing and executing marketing strategies that drive brand awareness, customer acquisition, and user engagement. You'll work closely with cross-functional teams to ensure our marketing efforts are aligned with our business goals and resonate with our target audience.
ASSUMPTION: The Marketing Strategic Planner role is a key position within the company's high-performing product team, responsible for driving the overall marketing strategy and execution.
📋 Key Responsibilities
- ✅ Develop and implement strategic marketing plans to support business growth and market expansion
- ✅ Analyze market trends, customer insights, and competitive data to inform marketing strategies
- ✅ Collaborate with creative, digital, and content teams to execute campaigns across multiple channels (social, digital, email, etc.)
- ✅ Track and measure the effectiveness of marketing campaigns, using data to optimize and improve performance
- ✅ Support brand positioning and ensure consistent messaging across all channels
- ✅ Present insights and recommendations to senior management
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field
Experience: 1-3 years of experience in marketing strategy, brand planning, or digital marketing, preferably in tech or recruitment sectors
Skills:
- Strong analytical mindset with a solid understanding of digital marketing channels and tools
- Exceptional communication and presentation skills
- Ability to generate innovative ideas and strategic solutions to meet marketing objectives
- Proven experience collaborating with cross-functional teams, including creative, digital, and sales teams
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: The salary range for this role is likely competitive within the tech/recruitment industry in the remote location, but specific details are not provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: swipeJobs is a fast-growing, disruptive, and award-winning on-demand staffing platform that is transforming the way people find work and businesses manage their workforce. They are slowly becoming the standalone market leader in the US market.
Company Size: Based on the "fast-growing" and "disruptive" description, swipeJobs is likely a relatively young, high-growth startup or scale-up company.
Company Stage: swipeJobs is in a growth/expansion stage, as they are seeking to solidify their market leadership position in the US.
📊 Role Analysis
Career Level: This role appears to be at the mid-level, requiring 1-3 years of relevant experience.
Reporting Structure: The Marketing Strategic Planner will likely report to a marketing or product leader within the organization.
Team Size/Composition: The Marketing Strategic Planner will be part of a cross-functional team, including creative, digital, and sales professionals, to execute the company's marketing strategy.
Growth Opportunities: The role offers the opportunity to contribute to the growth and expansion of a market-leading startup, potentially leading to further career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: As a remote role, the location is flexible, but the company is based in North Sydney, Australia, which is a major tech hub.
Work Schedule: The work schedule is likely flexible and focused on delivering results, typical for a fast-paced startup environment.
Regional Considerations: As a remote role, the work environment may be tailored to the individual employee's location, with potential for occasional in-person collaboration or company events.
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone/video screening, followed by a series of in-person or remote interviews with key stakeholders, and potentially a skills assessment or portfolio review.
Key Assessment Areas: Employers will likely evaluate the candidate's strategic marketing expertise, data analysis skills, creativity, cross-functional collaboration abilities, and cultural fit with the fast-paced startup environment.
Application Tips: To stand out, applicants should highlight their relevant experience in marketing strategy, digital marketing, and working with cross-functional teams. Demonstrating a strong understanding of the tech/recruitment industry and the ability to drive measurable results will be key.
ATS Keywords: Relevant keywords to include in the application may include "marketing strategy," "digital marketing," "brand planning," "customer acquisition," "user engagement," and "cross-functional collaboration."
🛠️ Tools & Technologies
The Marketing Strategic Planner at swipeJobs will likely be expected to have experience with various digital marketing tools and platforms, such as social media management tools, email marketing software, web analytics platforms, and campaign management systems.
While specific tools are not mentioned, these are standard requirements for a marketing role in the tech industry.
👔 Cultural Fit Considerations
Company Values: Based on the description of swipeJobs as a "fast-growing, disruptive, and award-winning" company, the culture is likely to be entrepreneurial, innovative, and results-oriented.
Work Style: The work environment is likely fast-paced, collaborative, and focused on delivering high-impact marketing campaigns to support the company's growth and expansion.
Self-Assessment: Candidates should consider whether they thrive in a dynamic, startup-like environment, enjoy working cross-functionally, and have the strategic mindset and creativity to drive marketing initiatives that align with the company's ambitious goals.
⚠️ Potential Challenges
The Marketing Strategic Planner role at swipeJobs may involve managing a high workload, balancing multiple priorities, and coordinating across different teams to execute marketing campaigns. The fast-paced, growth-oriented nature of the company may also require the ability to adapt quickly to changing market conditions and business needs.
These potential challenges are inferred from the description of swipeJobs as a fast-growing, disruptive startup, but the actual day-to-day responsibilities may vary.
📈 Similar Roles Comparison
The Marketing Strategic Planner role at swipeJobs is similar to other mid-level marketing positions in the tech/recruitment industry, such as Marketing Manager, Digital Marketing Strategist, or Brand Manager. These roles typically involve developing and executing marketing strategies, analyzing data, and collaborating with cross-functional teams to drive business growth and customer engagement.
This comparison is based on industry standards for similar marketing roles in the tech/startup sector.
📝 Sample Projects
As a Marketing Strategic Planner at swipeJobs, you may be responsible for projects such as:
- Developing a comprehensive marketing plan to support the company's expansion into new markets
- Conducting market research and competitive analysis to inform the brand's positioning and messaging
- Designing and executing multi-channel marketing campaigns (e.g., social media, email, content, paid advertising) to drive user acquisition and engagement
- Monitoring and analyzing campaign performance data to optimize marketing strategies and tactics
- Collaborating with the creative and content teams to ensure consistent brand messaging and visual identity
- Presenting marketing insights and recommendations to senior management to support decision-making
These sample projects are based on the key responsibilities outlined in the job description.
❓ Key Questions to Ask During Interview
- What are the company's top marketing priorities and goals for the next 12-18 months?
- How does the marketing team collaborate with other departments (e.g., product, sales, customer success) to achieve shared objectives?
- What are the most important metrics and KPIs that the marketing team is focused on, and how will my performance be evaluated?
- What are the biggest challenges the company is currently facing in its market expansion efforts, and how can the marketing team help address them?
- Can you describe the company's culture and work environment, and how it supports the professional development of marketing professionals?
- What opportunities are there for growth and advancement within the marketing team or the broader organization?
These questions are designed to help the candidate better understand the role, the company's priorities, and the potential for growth and development.