🔹 Job Title: Marketing Specialist, Growth Marketing
🔹 Company: Voldex Games
🔹 Location: Montréal, Quebec, Canada
🔹 Job Type: Full-time
🔹 Category: 🚀 Growth Marketing
Voldex Games is seeking a Marketing Specialist to drive player acquisition, engagement, and retention for their popular games on the Roblox platform. This role will focus on optimizing on-platform marketing, managing social media presence, supporting content creators, and communicating effectively with both players and internal teams. The position is critical for growing Voldex's already impressive player base of 145 million monthly active users across titles like Brookhaven, Driving Empire, and NFL Universe Football.
ASSUMPTION: This is a mid-level marketing position based on the 3+ years experience requirement and the scope of responsibilities outlined.
✅ Own performance of on-platform marketing to optimize discoverability and player conversion through game icons, thumbnails, titles, and game pages
✅ Facilitate communication of upcoming features and releases to player communities inside and outside games
✅ Manage key social media platforms (Discord, Twitter, YouTube, TikTok, Instagram) to foster community engagement
✅ Communicate player sentiment from social channels back to game development teams
✅ Support content creators and ensure consistent social media content for Voldex games
✅ Test and analyze the impact of marketing materials through performance metrics
Education: Not specified
Experience: 3+ years in game marketing (material creation, conversion optimization, communications, social media, product marketing)
Skills:
Bonus Qualifications:
Salary Range: Competitive (specific range not specified)
Benefits:
ASSUMPTION: The salary is likely competitive within the gaming industry for marketing specialists in Canada, but without specific numbers, candidates would need to research current market rates for similar positions in Montréal.
Industry Position: Voldex is a leading gaming studio in the UGC space and among the top-grossing developers on Roblox, with several of the platform's top games, including Brookhaven, Driving Empire, and NFL Universe Football.
Company Size: 70 full-time remote workers globally
Company Stage: Established and growing company (founded in 2015) with significant investment backing from Raine, Andreessen Horowitz, Makers Fund & Dune Ventures
Player Base: Over 145 million monthly active players across their games
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for career advancement within a rapidly growing gaming company with prominent investors
ASSUMPTION: Based on the company's size and growth trajectory, there likely are opportunities for advancement within the marketing team or into leadership roles as the company continues to expand its game portfolio.
Office Type: Remote-first
Geographic Context: Montréal is a thriving hub for game development in Canada with a vibrant tech ecosystem and relatively lower cost of living compared to other major North American tech hubs.
Work Schedule: Not specified, but likely standard full-time hours with flexibility given the remote-first nature
Regional Considerations: Montréal is bilingual (French and English), though the job posting doesn't mention language requirements
ASSUMPTION: While the company lists Montréal as the location, their description as "remote-first" suggests that candidates may be able to work from other locations. French language skills might be beneficial but aren't explicitly required.
Typical Process: For gaming industry marketing roles, the interview process typically includes initial screening, portfolio review, behavioral interviews, and possibly a marketing case study or project
Key Assessment Areas: Marketing creativity, analytical skills, understanding of gaming platforms (especially Roblox), community management experience, and ability to translate data into actionable marketing strategies
Application Tips: Highlight specific metrics and results from previous marketing campaigns, demonstrate understanding of UGC platforms, and showcase community management experience
ATS Keywords: Roblox, UGC gaming, growth marketing, player acquisition, conversion optimization, social media management, community engagement, performance metrics, game marketing
ASSUMPTION: These insights are based on industry standards for similar marketing roles in gaming companies.
Social media platforms: Discord, Twitter, YouTube, TikTok, Instagram
Roblox platform and developer tools
Analytics and data visualization tools
ASSUMPTION: While not explicitly mentioned, marketing specialists in this role would likely use analytics tools, content creation software, and possibly Roblox Studio to understand the platform better.
Company Values: Voldex appears to value innovation, player experience, and cross-functional collaboration
Work Style: Collaborative, creative, data-driven, and remote-oriented
Self-Assessment Questions:
ASSUMPTION: These cultural elements are inferred from the company description, benefits package, and role requirements, suggesting a modern gaming company that values both creativity and analytical thinking.
Managing multiple social media platforms simultaneously could be demanding
Balancing the needs of different game teams across multiple titles
Keeping up with rapidly evolving UGC gaming trends and player preferences
Working across time zones in a global remote team
ASSUMPTION: These challenges are potential considerations based on the scope of responsibilities and the company's global, remote-first structure.
This role combines elements of a traditional Gaming Marketing Specialist with Community Management and User Acquisition responsibilities. Unlike pure Brand Marketing roles, this position has a stronger focus on performance metrics and player conversion. Compared to a Community Manager position, this role has broader marketing responsibilities beyond just community engagement.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in gaming companies.
Designing and A/B testing new game thumbnails to improve click-through rates on the Roblox platform
Developing a communication plan for a major game update across all social channels
Creating a content creator support program to increase game visibility on YouTube and TikTok
Analyzing social media engagement metrics to provide game teams with player feedback
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical work in game marketing.
1. How do you measure success for marketing initiatives across different games in your portfolio?
2. What is the collaboration process like between marketing specialists and game development teams?
3. Can you share an example of how player feedback from social channels has influenced game development?
4. What growth opportunities exist within the marketing team as Voldex continues to expand?
5. How does Voldex approach work-life balance in a remote-first environment?
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Customize your resume to highlight relevant gaming marketing experience, particularly any work with UGC platforms like Roblox
2. Create a portfolio showcasing previous marketing materials, social media campaigns, and their performance metrics
3. Research Voldex's games (Brookhaven, Driving Empire, NFL Universe Football) to understand their player base and marketing approach
4. Connect with current Voldex employees on LinkedIn to gain additional insights about the company culture
5. Prepare to discuss specific examples of how you've optimized marketing materials for conversion and engagement
6. Ensure your resume includes key terms like Roblox, UGC gaming, player acquisition, growth marketing, and social media management to pass ATS screening