V

Marketing Specialist, Growth Marketing

Voldex Games
Full-time
Remote
Worldwide
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Specialist, Growth Marketing

πŸ”Ή Company: Voldex Games

πŸ”Ή Location: MontrΓ©al, Quebec, Canada

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: πŸš€ Growth Marketing


πŸ“Œ Essential Job Details

πŸš€ Job Overview

Voldex Games is seeking a Marketing Specialist to drive player acquisition, engagement, and retention for their portfolio of popular Roblox games. This role will own on-platform marketing initiatives, community management through social channels, and support for content creators to help expand the reach of Voldex's games, which currently attract over 145 million monthly active players.

ASSUMPTION: Based on the job description mentioning "full-time remote first workers," I assume this is a full-time position, though it wasn't explicitly stated in the job type field.


πŸ“‹ Key Responsibilities

  • βœ… Own performance of on-platform marketing to optimize discoverability and conversion of players, including creating and testing game icons, thumbnails, titles, and game pages
  • βœ… Facilitate communication of upcoming features and releases to communities both inside and outside games
  • βœ… Manage key social media platforms (Discord, Twitter, YouTube, TikTok, Instagram) to foster community engagement
  • βœ… Communicate player sentiment from social channels back to game teams
  • βœ… Support content creators to ensure consistent flow of social media content
  • βœ… Analyze and leverage performance metrics to optimize marketing strategies

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years of experience in marketing for games

Skills:

  • Experience in marketing material creation, conversion optimization, communications, social media, and product marketing
  • Creative thinking and ability to ideate, hypothesize, and iterate on marketing strategies
  • Ability to analyze, understand, and communicate key performance metrics
  • Understanding of social media platforms and effective marketing strategies
  • Experience collaborating cross-functionally
  • Ability to plan communications for feature and content launches across relevant channels

Bonus Qualifications:

  • Passion for video games
  • Knowledge of UGC gaming platforms (Roblox, Minecraft, Fortnite, etc.)
  • Interest or experience supporting sports or driving games
  • Strong written and verbal communication skills

πŸ’° Compensation & Benefits

Salary Range: Described as "competitive compensation" with salary + profit sharing + equity, but specific figures not provided

Benefits:

  • Retirement benefits with company contribution (dependent on country)
  • Medical, dental, and vision benefits (additional benefits may vary by country)
  • Flexible PTO plus Federal/Bank Holidays
  • Remote-first work environment
  • In-person get-togethers and virtual company-wide game events
  • Robux perks
  • Professional development budget for courses and training materials

Industry Comparison: Not specified

ASSUMPTION: The compensation package appears competitive for the gaming industry, especially with the inclusion of profit sharing and equity, which is not standard for all gaming companies. The benefits package is comprehensive and comparable to other established gaming studios.


πŸ“Œ Applicant Insights

πŸ” Company Context

Industry Position: Voldex Games is described as a leading gaming studio in the UGC (user-generated content) space and among the top-grossing developers on Roblox. They own several of Roblox's top games including Brookhaven, Driving Empire, and NFL Universe Football.

Company Size: 70 full-time remote workers globally

Company Stage: Established gaming company founded in 2015, backed by notable investment partners including Raine, Andreessen Horowitz, Makers Fund & Dune Ventures

ASSUMPTION: Based on their partnerships with major entities like NFL and their investor portfolio including Andreessen Horowitz, Voldex appears to be in a growth stage with strong financial backing and established market presence.


πŸ“Š Role Analysis

Career Level: Mid to Senior level based on the 3+ years experience requirement

Reporting Structure: Not specified

Team Size/Composition: Not specified

Growth Opportunities: Not explicitly stated, but the company's growth trajectory and investment backing suggest potential for advancement

ASSUMPTION: Given the requirement for cross-functional collaboration and the marketing specialist's responsibility to work with game teams, this role likely involves regular interaction with various departments. The role may report to a Marketing Director or Head of Growth, though this is not specified in the listing.


🌍 Location & Work Environment

Office Type: Remote-first (described as "work from home/anywhere")

Geographic Context: While the job is listed in MontrΓ©al, Quebec, Canada, the company is described as "remote first" with workers across the globe

Work Schedule: Not specified

Regional Considerations: MontrΓ©al is a significant hub for the gaming industry in North America with numerous major studios

ASSUMPTION: Despite the MontrΓ©al listing, it appears the role could be performed remotely from various locations given the company's remote-first policy. This provides flexibility for candidates who may not be located in MontrΓ©al.


πŸ’Ό Interview & Application Insights

Typical Process: Gaming industry roles typically include initial screening, portfolio review of previous marketing campaigns, technical assessment of marketing knowledge, and team/culture fit interviews

Key Assessment Areas: Previous marketing campaign results, understanding of gaming platforms (especially Roblox), community management experience, data-driven decision making, creative marketing solutions

Application Tips: Highlight specific gaming marketing campaigns you've created, metrics showing growth/conversion success, and experience with UGC platforms

ATS Keywords: growth marketing, player acquisition, Roblox, UGC, social media management, community engagement, performance metrics, conversion optimization, content marketing, gaming industry

ASSUMPTION: These insights are based on standard practices in the gaming industry for similar marketing roles and are not explicitly mentioned in the job description.


πŸ› οΈ Tools & Technologies

Social media platforms mentioned include Discord, Twitter, YouTube, TikTok, and Instagram. Experience with Roblox platform marketing would be valuable given the company's focus.

ASSUMPTION: While not explicitly mentioned, proficiency with marketing analytics tools, A/B testing platforms, social media management software, and content creation tools would likely be beneficial for this role based on the responsibilities described.


πŸ‘” Cultural Fit Considerations

Company Values: While not explicitly stated, the emphasis on community engagement, cross-functional collaboration, and inclusivity (as shown in the equal opportunity statement) suggests these are valued

Work Style: The role requires both creative thinking and analytical abilities, suggesting a blend of data-driven and creative work approaches

Self-Assessment: Consider:

  • Are you passionate about gaming, particularly UGC platforms like Roblox?
  • Do you thrive in a remote work environment that requires self-discipline and initiative?
  • Can you balance creative marketing ideas with data-driven decision making?
  • Are you comfortable managing community engagement across multiple social platforms?

ASSUMPTION: The company appears to value innovation, player-centric thinking, and collaboration based on the job responsibilities and company description, though these values aren't explicitly stated.


⚠️ Potential Challenges

The role involves managing multiple social media platforms while also creating and optimizing marketing materials, which could lead to a broad scope of responsibilities. Managing community sentiment and effectively communicating it back to development teams requires strong communication skills and diplomatic abilities.

ASSUMPTION: With 145 million monthly active players, community management at this scale likely presents challenges in terms of volume and diversity of player feedback. The cross-functional nature of the role may require balancing competing priorities from different stakeholders.


πŸ“ˆ Similar Roles Comparison

This role combines elements of traditional performance marketing, community management, and product marketing that are sometimes separated in larger gaming organizations. Unlike pure user acquisition roles that focus primarily on paid channels, this position emphasizes organic growth through platform optimization and community engagement.

ASSUMPTION: This comparison is based on standard industry patterns in gaming marketing roles and may differ from Voldex's specific organization structure.


πŸ“ Sample Projects

  • Conducting A/B testing of different game thumbnails and measuring impact on conversion rates
  • Creating and executing a social media campaign to announce a major update to Brookhaven
  • Developing a communication plan for a seasonal event across all social channels
  • Analyzing player feedback from Discord to identify potential improvements and communicating findings to game teams
  • Coordinating with content creators to develop promotional videos for a new game feature

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and may not reflect actual projects at Voldex.


❓ Key Questions to Ask During Interview

  • How do your game teams and marketing collaborate on feature launches and updates?
  • What metrics do you prioritize when measuring the success of marketing initiatives?
  • How do you balance community requests with game development priorities?
  • What are some successful community engagement strategies that have worked well for your games?
  • How does Voldex approach the unique challenges of marketing within the Roblox ecosystem compared to traditional game marketing?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.


πŸ“Œ Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


πŸ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant gaming marketing experience, particularly any work with UGC platforms or community management
  2. Prepare a portfolio of previous marketing campaigns with measurable results
  3. Research Voldex's games (especially Brookhaven, Driving Empire, and NFL Universe Football) to understand their audience and marketing approach
  4. Optimize your LinkedIn profile and portfolio with keywords like "Roblox marketing," "UGC gaming," "community engagement," and "player acquisition"
  5. Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles
  6. If you have experience with content creators or influencers, prepare case studies demonstrating successful collaborations