Marketing Specialist

📌 Core Information

🔹 Job Title: Marketing Specialist

🔹 Company: AIS

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic communication planning to align with business objectives
• Data-driven marketing instincts to stay ahead of consumer behaviors and market trends
• Cross-functional collaboration with various teams to ensure consistent messaging
• Campaign development, performance analysis, and budget management

ASSUMPTION: This role requires a strong sense of urgency and adaptability to rapidly shifting consumer behaviors and market trends.

📋 Key Responsibilities

✅ Schedule marketing meetings and receive campaign briefs

✅ Create communication briefs for agencies and related parties

✅ Develop communication plans and estimate budget usage

✅ Coordinate with agencies and suppliers (creative & media)

✅ Monitor media work and ensure timely completion

✅ Control budget usage according to agreements

✅ Evaluate and analyze job success

ASSUMPTION: The role may involve additional marketing support tasks as required.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing or a related field

Required Skills:

• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Proficient in Microsoft Office Suite
• Fluency in English and Thai

Preferred Skills:

• Experience with marketing automation tools
• Knowledge of the telecommunications industry

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: THB 30,000 - 40,000 per month (based on industry standards for entry-level marketing roles in Bangkok)

Benefits:

• Medical and dental insurance
• Retirement fund contributions
• Employee discounts on AIS products and services

Working Hours: 40 hours per week, Monday to Friday, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications, with a focus on 5G technology and digital services

Company Size: 10,001+ employees, providing a large and diverse work environment

Founded: 1990, with a history of growth and innovation in the Thai telecommunications market

Company Description:

• Advanced Info Service Public Company Limited (AIS) is the leading 5G Digital Service Provider in Thailand
• Offers mobile phones, high-speed home broadband, and digital services in video, the Cloud, digital payments, the Internet of Things (IoT), AIS eSports, and AIS Insurance Service
• Committed to supporting a robust digital infrastructure, boosting industrial sector competitiveness, and upgrading quality of life for all Thais

Company Specialties:

• 5G technology and network services
• Digital transformation and innovation
• Strategic partnerships and collaborations

Company Website: http://www.ais.th

ASSUMPTION: AIS is a large, established company with a strong focus on growth and innovation in the telecommunications industry.

📊 Role Analysis

Career Level: Entry-level to junior marketing role, with opportunities for growth and development

Reporting Structure: Reports directly to the Marketing Manager or a similar role

Work Arrangement: On-site, with the possibility of hybrid work arrangements in the future

Growth Opportunities:

• Rotation within the marketing department to gain diverse experience
• Training and development opportunities to build skills and advance career
• Potential for international assignments or collaborations with global partners

ASSUMPTION: The role offers opportunities for growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 414 Phaholyothin Rd., Phayathai, Bangkok, 10400, TH

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment
• Easy access to public transportation, shopping, dining, and entertainment options
• Convenient location for both local and international employees

Work Schedule: Standard office hours with flexibility for project demands and meetings

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the recruiter
• In-person or virtual interview with the hiring manager
• Final interview with the marketing team or other stakeholders

Key Assessment Areas:

• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with company values
• Understanding of marketing principles and industry trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of AIS's business and the telecommunications industry
• Prepare examples of your marketing campaigns or projects to discuss during the interview

ATS Keywords: Marketing, communication planning, budget management, campaign development, performance analysis, cross-functional collaboration, data-driven insights, event planning, content creation

ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the number of applicants.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the projects at hand.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and cross-functional teamwork
• Openness to new ideas and continuous learning
• Results-driven and data-informed decision-making

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and consumer behaviors?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
• How do you approach data-driven decision-making in your marketing strategies?

ASSUMPTION: AIS values candidates who are proactive, adaptable, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Rapidly changing consumer behaviors and market trends
• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with various teams and stakeholders
• Adapting to a large, dynamic work environment

ASSUMPTION: The role may present challenges, but it also offers opportunities for growth and development in a fast-paced, innovative environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on strategic communication planning and cross-functional collaboration
• In the telecommunications industry, marketing roles often require a strong understanding of technical products and services
• This role offers opportunities for growth and development within the marketing department and the broader organization

ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the team's needs and the organization's priorities.

📝 Sample Projects

• Developing a marketing campaign for a new 5G-enabled smartphone
• Conducting market research to identify trends and opportunities in the telecommunications industry
• Collaborating with the sales team to create targeted marketing materials for specific customer segments

ASSUMPTION: The specific projects and tasks assigned may vary depending on the team's priorities and the organization's goals.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for AIS?
• What are the most important priorities for this role in the first 90 days?
• How does AIS support the growth and development of its employees?
• What are the key challenges facing the marketing department in the coming year?
• How does AIS foster a culture of innovation and continuous improvement?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your marketing campaigns or projects to discuss during the interview
• Follow up with the recruiter, Patcharin Vanichapornkul (พัชรินทร์ วณิชอาภรณ์กุล), after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.