🔹 Job Title: Marketing Specialist
🔹 Company: CoSchedule
🔹 Location: Fargo, North Dakota, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
As a Marketing Specialist at CoSchedule, you will play a pivotal role in executing marketing campaigns across multiple channels. You'll collaborate with Marketing, Product, and Customer Service teams to create compelling content for product launches, customer marketing initiatives, and content marketing efforts focused on driving company growth. Your expertise in copywriting, campaign management, and marketing strategy will help position CoSchedule's products in the competitive marketing software landscape.
ASSUMPTION: Based on the responsibilities and role description, this appears to be a mid-level marketing position requiring experience with copywriting and marketing program management. The role seems to emphasize content creation and campaign execution rather than high-level strategy development.
Education: Four-year degree in marketing, communications, or related field preferred (or equivalent experience)
Experience: Strong background in conversion copywriting required; B2B or SaaS marketing experience preferred
Skills:
ASSUMPTION: While the listing doesn't specify years of experience required, the responsibilities and qualification requirements suggest this role would be suitable for someone with at least 2-3 years of marketing experience, particularly in content creation and copywriting.
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Marketing Specialist roles in Fargo, North Dakota typically offer competitive salaries relative to the local cost of living. Software companies like CoSchedule often provide standard benefits packages including health insurance, retirement plans, and paid time off, though these are not explicitly mentioned in the job listing.
Industry Position: CoSchedule develops marketing tools and software solutions for marketers and marketing teams. Their products are described as "simple to use, uniquely helpful & fun to use." The company has been recognized in the Inc. 5000, Gartner's Magic Quadrant, and by G2Crowd for their product value, implementation speed, and customer support.
Company Size: Not explicitly stated, but the company serves over 300,000 marketers who use CoSchedule products daily
Company Stage: Established growth company with multiple products in the marketing technology space
ASSUMPTION: Based on the company's recognition from Gartner and Inc. 5000, along with their substantial user base of 300,000+ marketers, CoSchedule appears to be a well-established, growth-stage company that has achieved significant market penetration in the marketing technology sector.
Career Level: Mid-level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Potential for growth within the Marketing team as the company pursues its vision of having "a CoSchedule product in every marketer's toolkit"
ASSUMPTION: This role is positioned as a mid-level specialist based on the breadth of responsibilities and the expectation of prior experience. The emphasis on autonomy ("expect to be an owner of your role") suggests the company likely has a relatively flat structure that allows for significant individual impact.
Office Type: Remote work possible for those based in North Dakota or Minnesota
Geographic Context: Fargo is North Dakota's most populous city with a growing technology sector. The area offers a lower cost of living compared to major tech hubs while providing quality of life benefits
Work Schedule: Not specified
Regional Considerations: Remote workers must maintain a permanent address in either North Dakota or Minnesota and have a "productive and distraction-free home workspace"
ASSUMPTION: The geographic restriction to North Dakota and Minnesota suggests the company may occasionally require in-person meetings or collaboration at their Fargo headquarters, even for remote employees.
Typical Process: Marketing role interviews typically involve portfolio reviews, writing assessments, and discussions about past campaign results
Key Assessment Areas: Copywriting skills, marketing program management experience, attention to detail, SEO knowledge, and ability to translate product features into compelling messaging
Application Tips: Highlight specific examples of successful copy you've written, campaigns you've managed, and measurable results you've achieved. Include relevant writing samples or a portfolio link
ATS Keywords: copywriting, content marketing, SEO, marketing campaigns, email marketing, conversion optimization, B2B marketing, marketing analytics, product positioning, campaign management
ASSUMPTION: These insights are based on standard practices for marketing specialist roles at technology companies. The actual interview process at CoSchedule may vary.
ASSUMPTION: While specific tools aren't mentioned in the job listing, these are common technologies used in marketing specialist roles at SaaS companies. Familiarity with CoSchedule's products would be advantageous as mentioned in the "That'd Be Great" section.
Company Values: Based on the job listing, CoSchedule appears to value innovation, quality, customer satisfaction, autonomy, and product excellence
Work Style: The company emphasizes autonomy ("be an owner of your role"), fast-paced execution ("think BIG and enjoy moving fast"), and quality ("care deeply about the quality of the work you produce")
Self-Assessment: Consider whether you thrive in environments where:
ASSUMPTION: These cultural elements are inferred from statements in the job description about autonomy, speed, and quality expectations. The actual company culture may have additional dimensions not reflected in the job posting.
Based on the job description, potential challenges in this role may include:
ASSUMPTION: These potential challenges are based on the breadth of responsibilities and stated expectations in the job description. Individual experiences may vary based on personal working style and team dynamics.
This Marketing Specialist role is focused on content creation and campaign execution, which distinguishes it from other marketing roles in the following ways:
ASSUMPTION: This comparison is based on standard industry role definitions and may not precisely reflect how CoSchedule structures their marketing team.
Based on the responsibilities listed, typical projects in this role might include:
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and common marketing initiatives at SaaS companies. Actual projects at CoSchedule may vary.
ASSUMPTION: These questions are suggested based on the marketing specialist role type and may need adaptation for specific interviews at CoSchedule.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.