📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: AJC International
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing activities for AJC International and its operating brand companies
- Identifying and pursuing new business opportunities to expand market presence
- Collaborating with sales teams to develop and implement marketing strategies that support business growth
- Planning and executing customer promotions, ensuring alignment with overall branding and marketing objectives
- Managing branding activities, including creating promotional materials, digital campaigns, and events
ASSUMPTION: This role requires a high level of self-motivation, proactivity, and adaptability to manage multiple projects and priorities effectively.
📋 Key Responsibilities
✅ Business Development:
- Identify and pursue new business opportunities to expand market presence
- Collaborate with sales teams to develop and implement marketing strategies that support business growth
- Conduct market research and analyze trends to identify potential markets and customer segments
- Assist in the development of proposals, presentations, and other business development materials
✅ Customer Promotions & Branding:
- Plan and execute customer promotions, ensuring alignment with overall branding and marketing objectives
- Develop and manage branding activities, including creating promotional materials, digital campaigns, and events
- Monitor and analyze the effectiveness of promotional campaigns, adjusting as needed to optimize results
✅ Internal Marketing Activities:
- Coordinate internal communications, including newsletters, intranet content, and company events
ASSUMPTION: The Marketing Specialist will be expected to work closely with various teams and stakeholders to ensure successful execution of marketing activities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field
Experience: 3 to 5 years of experience in a marketing role; B2B preferred
Required Skills:
- Proficient in Microsoft PowerPoint, Word, and Excel
- Strong communication, attention to detail, and problem-solving skills
- Highly collaborative work style
- Ability to rapidly adapt and respond to changing requests/priorities
- Exceptionally organized with the ability to meet production deadlines
- Excellent writing and communication skills, with attention to detail
Preferred Skills:
- Knowledge of Adobe design tools and CRM platforms
- Experience managing multiple simultaneous projects and timelines
- Excellent interpersonal skills to ensure successful interactions with varied levels of management, peers, vendors, and partners
ASSUMPTION: Candidates with experience in B2B marketing and a proven track record of driving business growth will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between AED 150,000 and AED 250,000 per year, based on industry standards for mid-level marketing roles in Dubai. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Health insurance
- Dental insurance
- Life insurance
- Retirement plan
- Paid time off
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AJC International operates in the competitive and dynamic food and beverage services industry, with a focus on global marketing of quality and competitive food products.
Company Size: AJC International is a mid-sized company with 201-500 employees, providing ample opportunities for growth and career development.
Founded: AJC International was founded in 1972 and has since grown into a global leader in its industry, with a strong presence in multiple countries.
Company Description:
- AJC International is a global marketer of quality and competitive food products
- The company provides its partners with product and supply solutions that connect major agricultural producing countries with consuming markets worldwide
- AJC International is committed to delivering life's essentials through its solutions, knowledge, and network
Company Specialties:
- Global food marketing
- Product and supply solutions
- Connecting agricultural producing countries with consuming markets
Company Website: AJC International
ASSUMPTION: AJC International's extensive global network and experience in the food and beverage industry provide a strong foundation for the Marketing Specialist to build upon and contribute to the company's continued success.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the marketing department and the broader organization.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and work closely with various teams, including sales, product management, and operations.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific projects or tasks, as determined by the Marketing Manager.
Growth Opportunities:
- Advancement to a senior marketing role within the department
- Expansion of responsibilities to include management of junior marketing team members
- Opportunities to work on international projects and gain global marketing experience
ASSUMPTION: The Marketing Specialist's success in this role will depend on their ability to build strong relationships with internal stakeholders, demonstrate a proactive approach to problem-solving, and consistently deliver high-quality marketing campaigns.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with a collaborative and professional work environment
Office Location(s): Silver Tower, Suite 15J, Jumeirah Lakes Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major commercial hub and a global city with a diverse and multicultural population
- The United Arab Emirates has a thriving economy with a strong focus on trade and tourism
- Dubai's strategic location and infrastructure make it an ideal base for global businesses
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The Marketing Specialist should be comfortable working in a fast-paced, multicultural environment and be able to adapt to the dynamic nature of the global food and beverage industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers portal
- Phone or video screening with the HR department
- In-depth interview with the Marketing Manager and a member of the marketing team
- Final interview with the Marketing Director or another senior leader within the department
- Background check and offer extension
Key Assessment Areas:
- Marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research AJC International's industry and competitors to demonstrate your understanding of the market landscape
ATS Keywords: Marketing, B2B, customer promotions, branding, business development, market research, digital media, social media, CRM, Adobe design tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Word, Excel)
- Adobe design tools (preferred)
- CRM platforms (preferred)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Specialist should be comfortable learning and utilizing new tools and technologies as needed to execute marketing campaigns effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Integrity
- Collaboration
- Innovation
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach building strong relationships with internal stakeholders to drive marketing success?
- Can you provide an example of a time when you had to adapt quickly to changing priorities or requests, and how did you handle it?
- How do you ensure that your marketing campaigns align with overall branding and marketing objectives, and how do you measure their effectiveness?
ASSUMPTION: AJC International values candidates who demonstrate a strong work ethic, a proactive approach to problem-solving, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Adapting to the dynamic nature of the global food and beverage industry
- Working in a fast-paced, multicultural environment
- Balancing the need for creativity and innovation with the requirement to deliver consistent, high-quality marketing campaigns
ASSUMPTION: The Marketing Specialist should be comfortable working in a fast-paced environment and be able to manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Manager: A Marketing Specialist focuses on executing marketing activities and campaigns, while a Marketing Manager oversees the marketing department and its strategies. The Marketing Specialist role requires a high level of self-motivation and initiative, while the Marketing Manager role involves more strategic planning and team leadership.
- Marketing Specialist in the food and beverage industry vs. other industries: The food and beverage industry is dynamic and competitive, with a strong focus on consumer behavior and trends. Marketing Specialists in this industry should have a solid understanding of consumer preferences and be able to adapt to changes in the market landscape.
- Marketing Specialist career path: Marketing Specialists can advance to senior marketing roles, marketing managers, or even marketing directors, depending on their experience, skills, and the organization's structure. Some Marketing Specialists may also choose to specialize in a specific marketing discipline, such as digital marketing or brand management.
ASSUMPTION: The Marketing Specialist role at AJC International offers a unique opportunity to gain experience in global marketing and work on international projects, providing a strong foundation for career growth and advancement.
📝 Sample Projects
- Developing and executing a digital marketing campaign to promote a new product launch in the Middle East
- Conducting market research to identify potential customer segments and developing targeted marketing strategies to reach them
- Planning and executing a customer promotion event, including coordinating with vendors, managing budgets, and tracking results
ASSUMPTION: The Marketing Specialist should be comfortable working on a variety of projects and be able to adapt their approach to meet the unique needs of each initiative.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within the organization?
- What are the biggest challenges facing the marketing department currently, and how can this role help address them?
- How does AJC International support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does AJC International approach collaboration and communication within the marketing department and with other teams?
ASSUMPTION: The Marketing Specialist should ask thoughtful questions that demonstrate their interest in the role and the organization, and show their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to, and be ready to discuss them during the interview
- Research AJC International's industry and competitors to demonstrate your understanding of the market landscape
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
