Marketing Specialist
Aleph📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Aleph
🔹 Location: Remote (United States, Canada, LATAM)
🔹 Job Type: Full-time
🔹 Category: Marketing, B2B SaaS
📌 Essential Job Details
🚀 Job Overview
Aleph is seeking their second marketing hire to drive awareness and generate demand for their Financial Planning & Analysis (FP&A) platform. This role will focus on executing comprehensive digital marketing campaigns, creating content, managing events, and optimizing conversion rates to support the company's growth objectives. As a key member of the marketing team, you'll help establish Aleph as a leader in the FP&A space following their recent exit from stealth mode.
ASSUMPTION: This is a growth-stage role based on the mention of being the "second marketing hire" and the company recently exiting stealth mode in Q4 2023. The position appears to be mid-level based on the required experience and breadth of responsibilities.
📋 Key Responsibilities
Campaign Management:
- ✅ Oversee and optimize digital marketing campaigns (SEM, paid social, sponsorships, content syndication)
- ✅ Create high-quality content and copy for campaigns, including LinkedIn posts and blog content
- ✅ Orchestrate and project-manage events like webinars, executive dinners, and conferences
Demand & Lead Generation:
- ✅ Develop and execute a demand generation plan aligned with company goals and target personas
- ✅ Identify and implement new channels and creative tactics to increase brand visibility in FP&A communities
Conversion Optimization:
- ✅ Collaborate cross-functionally to create high-impact marketing assets (guides, templates, videos)
- ✅ Build targeted landing pages, run A/B tests, and implement CRO strategies
Full Funnel Reporting & Nurturing:
- ✅ Monitor and report on marketing funnel performance, building comprehensive dashboards
- ✅ Analyze marketing data to identify trends, segments, and areas for improvement
- ✅ Create targeted email campaigns to nurture leads through the conversion funnel
🎯 Required Qualifications
Education: Not specified
Experience: 2+ years in digital marketing, lead generation, and campaign optimization (preferably B2B SaaS); startup experience
Skills:
- Proficiency with Webflow, HubSpot (or similar marketing automation tools), Google Analytics, and Google Tag Manager
- Solid understanding of SEO, SEM, and social advertising
- Strong copywriting abilities and design/UX sensibility
- Basic graphic design skills using tools like Figma, Adobe Creative Suite, and Canva
- Technical background or knowledge of HTML, CSS, and basic JavaScript (bonus)
ASSUMPTION: While no specific degree is mentioned, roles of this nature typically value practical experience and demonstrated skills over formal education. The emphasis on technical marketing skills suggests candidates with backgrounds in digital marketing, communications, or business would be well-suited.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not provided
ASSUMPTION: As a well-funded startup backed by prominent investors like Bain Capital Ventures, Khosla Ventures, and Y Combinator, Aleph likely offers competitive compensation for this role. Marketing specialist positions at venture-backed SaaS companies typically range from $70,000-$110,000 depending on location and experience level, with potential equity components.
📌 Applicant Insights
🔍 Company Context
Industry Position: Aleph is positioning itself as a disruptor in the established Financial Planning & Analysis (FP&A) software category, which has a multi-billion dollar total addressable market but no clear market leader.
Company Size: Early-stage startup
Company Stage: Growth stage, recently exited stealth mode in Q4 2023. Backed by top-tier venture capital firms including Bain Capital Ventures, Khosla Ventures, Y Combinator, and Picus Capital.
Notable Customers: Turo, Notion, Zapier, among others
ASSUMPTION: Based on the company's recent exit from stealth mode, venture funding, and mention of being the second marketing hire, Aleph is likely a small but growing team (under 50 employees) experiencing rapid expansion. The notable customer logos suggest they've achieved strong early traction with tech companies.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Likely reports to a Head of Marketing or directly to founders
Team Size/Composition: Small marketing team (this is mentioned as the second marketing hire)
Growth Opportunities: Significant growth potential as the company scales; opportunity to shape marketing strategy and potentially build a team as the company expands
ASSUMPTION: As an early marketing hire at a growing startup, this role likely offers substantial autonomy and opportunity for career advancement. The successful candidate will help establish marketing foundations that will scale with the company, potentially leading to senior marketing positions as the organization grows.
🌍 Location & Work Environment
Office Type: Remote-first
Geographic Context: Position open to candidates across the Americas (United States, Canada, Latin America)
Work Schedule: Not specified, but likely standard business hours aligned with Americas time zones
Regional Considerations: The company explicitly mentions focusing on candidates within the Americas to better align with team working hours
ASSUMPTION: Given the remote-first nature and the emphasis on alignment with Americas working hours, candidates should expect collaboration across multiple time zones. The job likely requires some schedule flexibility to accommodate team meetings across different regions.
💼 Interview & Application Insights
Typical Process: For B2B SaaS marketing roles, expect an initial screening call, followed by interviews with marketing leadership and potentially cross-functional stakeholders (sales, product), and possibly a marketing assignment or portfolio review
Key Assessment Areas: Marketing campaign experience, analytical capabilities, content creation skills, technical marketing knowledge, and B2B SaaS understanding
Application Tips: Highlight specific digital marketing campaigns you've managed and their results; showcase experience with the mentioned tools; demonstrate understanding of B2B SaaS marketing funnels and lead generation
ATS Keywords: B2B SaaS, digital marketing, campaign management, demand generation, webflow, HubSpot, Google Analytics, SEO, SEM, CRO, lead generation, content marketing, email nurturing, marketing automation
ASSUMPTION: These insights are based on standard practices for similar roles in B2B SaaS companies and not specifically detailed in the job listing.
🛠️ Tools & Technologies
- Webflow (website management)
- HubSpot or similar marketing automation platforms
- Google Analytics
- Google Tag Manager
- SEO/SEM tools
- Social media advertising platforms
- Figma, Adobe Creative Suite, Canva (design tools)
- HTML, CSS, JavaScript (basic knowledge beneficial)
- CRM systems (likely Salesforce, based on company mentions)
ASSUMPTION: While specific marketing analytics, project management, and collaboration tools aren't mentioned, proficiency with standard marketing technology stack components would be expected.
👔 Cultural Fit Considerations
Company Values: Innovation, technical excellence, and customer-centricity appear to be key values based on the company description
Work Style: The description emphasizes being "scrappy" and highlights a fast-paced, growth-oriented environment typical of venture-backed startups
Self-Assessment: Consider whether you thrive in early-stage environments where you'll need to wear multiple hats, execute autonomously, and work with technical founders. Are you comfortable balancing strategic marketing with hands-on execution? Do you enjoy building marketing systems from the ground up?
ASSUMPTION: These cultural elements are inferred from the company description, founder backgrounds (technical founders from Stanford/MIT with experience at Google, Microsoft, Bain), and the nature of the role being an early marketing hire at a startup.
⚠️ Potential Challenges
- As an early marketing hire, you'll likely need to balance strategic planning with hands-on execution across multiple channels
- Building brand awareness as a newcomer in a competitive market with established players
- Creating and managing marketing programs with potentially limited resources
- Coordinating with a distributed team across multiple time zones in the Americas
ASSUMPTION: These potential challenges are based on the job description context of being an early marketing hire at a startup entering a competitive space, rather than explicitly stated difficulties.
📈 Similar Roles Comparison
This Marketing Specialist role at Aleph combines elements of several specialized positions often found at larger companies:
- Demand Generation Manager: Similar focus on lead generation, but this role has broader responsibilities
- Content Marketing Specialist: Contains content creation elements, but extends beyond to campaign management
- Digital Marketing Manager: Closest comparison with its focus on digital campaigns, though at Aleph you'll likely have more strategic input
- Growth Marketer: Similar data-driven approach to optimizing marketing performance
ASSUMPTION: This comparison is based on standard industry roles and the comprehensive nature of this position as described.
📝 Sample Projects
- Designing and executing a multi-channel digital campaign to increase demo requests from finance leaders at growing tech companies
- Creating and optimizing landing pages for specific FP&A use cases to improve conversion rates
- Developing an email nurture sequence for different prospect segments based on company size and industry
- Planning and executing a webinar featuring a successful customer case study, managing everything from promotion to follow-up
- Building marketing dashboards that track campaign performance and provide insights for optimization
ASSUMPTION: These project examples are illustrative based on the responsibilities listed and typical B2B SaaS marketing activities for a company at this stage.
❓ Key Questions to Ask During Interview
- What metrics will define success for this role in the first 3, 6, and 12 months?
- How does marketing currently collaborate with sales in the lead handoff process?
- What marketing initiatives have shown the most promise so far, and where do you see the biggest opportunities for improvement?
- How would you describe Aleph's current positioning compared to competitors in the FP&A space?
- What is the typical buyer journey for your current customers, and how does marketing support each stage?
- How does the marketing function contribute to product development and roadmap decisions?
ASSUMPTION: These questions are suggested based on the role type and company stage, and would help evaluate fit with the organization's marketing needs.
📌 Next Steps for Applicants
- Research the company: Explore Aleph's website, review any recent press releases about their exit from stealth, and research the FP&A software market
- Optimize your resume: Highlight specific experience with the tools mentioned (Webflow, HubSpot, Google Analytics) and quantify your marketing campaign results
- Prepare your portfolio: Gather examples of successful digital marketing campaigns, content you've created, and conversion optimizations you've implemented
- Connect with the company: Follow Aleph on LinkedIn and engage with their content to demonstrate interest
- Prepare for technical questions: Be ready to discuss your experience with specific marketing tools and technologies
- Highlight B2B SaaS experience: Emphasize any previous work with B2B software companies, particularly in financial technology or business tools
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.