📌 Core Information
🔹 Job Title: Marketing Specialist
🔹 Company: Barry-Wehmiller
🔹 Location: Koblenz, Rhineland-Palatinate, Germany
🔹 Job Type: Full-Time, On-Site
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-Site
🚀 Job Overview
Key aspects of this role include:
- Driving customer experience initiatives and executing marketing activities aligned with the strategic marketing communications plan.
- Managing local marketing efforts, facilitating social media engagement, and supporting event marketing.
- Collaborating with internal teams to ensure effective content development and enhancing brand visibility.
- Staying up-to-date with social media trends and providing market expertise recommendations.
ASSUMPTION: This role requires a proactive and organized professional with a strong understanding of digital marketing, social media trends, and content generation.
📋 Key Responsibilities
✅ Lead the setup of the Neuwied FAT (Factory Acceptance Test) and customer experience center.
✅ Ensure an engaging and consistent customer journey within the local facility.
✅ Provide input for social media posts based on the strategic calendar and collaborate with the Shared Services team and SMEs to review and approve content.
✅ Provide local marketing support for the Mail, Bag, Inserting, and Surface Treatment Cleaning & Spray product lines, including any necessary onsite content generation.
✅ Manage media buying, association listings, and yearly membership renewals in alignment with the strategic marketing plan.
✅ Support the team with PR efforts as needed, including copy editing, SME reviews, publishing PR to the website, media distribution, and providing content to share on social media.
✅ Coordinate pre, during, and post-event marketing for global tradeshows and collaborate with the Shared Services team to integrate the IET team into the global sales tool.
✅ Monitor digital marketing KPIs and support in preparing performance reports.
✅ Maintain awareness of competitor activity and benchmarking, including competitor marketing communications tactics.
ASSUMPTION: The ideal candidate will have experience in social media marketing and digital engagement, familiarity with content marketing strategies, and the ability to work collaboratively in a matrix environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 2-5 years of experience in marketing, with a focus on digital marketing, social media, and content generation.
Required Skills:
- Excellent verbal and written communication skills in German and English.
- Deadline-driven mindset with the ability to work under pressure and deliver projects on time without compromising quality.
- Ability to manage multiple projects simultaneously.
- Familiarity with content marketing strategies.
- Strong time management and prioritization skills.
- Basic graphic design skills using Canva or similar tools.
Preferred Skills:
- Experience with marketing automation tools.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in the machinery manufacturing industry or related fields may have an advantage.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Germany)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Germany. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Machinery Manufacturing - Barry-Wehmiller is a global provider of engineering, consulting, and manufacturing solutions for the packaging, paper converting, and corrugating industries.
Company Size: 10,001+ employees - Barry-Wehmiller offers a large, diverse work environment with opportunities for growth and development.
Founded: 1967 - Barry-Wehmiller was founded by Robert A. Wehmiller and has since grown into a global organization with a strong commitment to its employees and customers.
Company Description:
- Barry-Wehmiller is committed to building a better world through business by providing meaningful work and fostering a culture of care and compassion.
- The company offers a unique opportunity to let employees know that who they are and what they do matter, helping them become their best selves and give their best to their work and communities.
- Barry-Wehmiller is an organization that values diversity, inclusion, and personal growth, with a focus on helping employees achieve their full potential.
Company Specialties:
- Packaging
- Engineering
- Corrugating
- Paper Converting
- Sheeting
- Packaging equipment
- Engineering consulting
- Labeling
- Manufacturing
- Infrastructure
- Paper converting equipment
- Medical devices
- Canning
- Bottling
- End of line
- And bagging
Company Website: barrywehmiller.com
ASSUMPTION: Barry-Wehmiller's commitment to its employees and customers, as well as its focus on personal growth and development, makes it an attractive place to work for individuals seeking a meaningful and fulfilling career.
📊 Role Analysis
Career Level: Mid-Level - This role requires 2-5 years of experience in marketing, with a focus on digital marketing, social media, and content generation.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with various internal teams, including Shared Services, Sales, and Product Management.
Work Arrangement: This is an on-site role based in Koblenz, Germany, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Advancement to a senior marketing role within the company.
- Expansion of responsibilities to include additional product lines or regions.
- Opportunities for professional development and training through Barry-Wehmiller's personal growth initiatives.
ASSUMPTION: The Marketing Specialist role offers opportunities for career growth and development within Barry-Wehmiller's global organization.
🌍 Location & Work Environment
Office Type: Barry-Wehmiller's Koblenz office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Sohler Weg 65, 56072 Koblenz, Germany
Geographic Context:
- Koblenz is a city in western Germany, located at the confluence of the Rhine and Moselle rivers.
- The city is known for its historic architecture, including the Deutsches Eck (German Corner) and the Ehrenbreitstein Fortress.
- Koblenz offers a high quality of life, with a vibrant cultural scene, excellent educational opportunities, and a strong economy.
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: Koblenz offers a pleasant work environment with a balance between historic charm and modern amenities, making it an attractive location for professionals seeking a fulfilling career in marketing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- Communication skills and language proficiency
- Digital marketing and social media expertise
- Content generation and strategy development
- Project management and time management skills
- Cultural fit and alignment with Barry-Wehmiller's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your work, such as social media campaigns or content marketing projects, to showcase during the interview.
- Research Barry-Wehmiller's company culture and values to demonstrate your fit for the organization.
ATS Keywords: Marketing Specialist, Digital Marketing, Social Media Marketing, Content Marketing, Customer Experience, Event Marketing, PR, Tradeshow Marketing, Competitor Research, Market Expertise, Project Management, Time Management, Collaboration, German, English
ASSUMPTION: Barry-Wehmiller's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the organization's needs and values.
🛠️ Tools & Technologies
- Canva
- Hootsuite or similar social media management platform
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The Marketing Specialist will be expected to have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Care and Compassion
- Integrity
- Respect
- Continuous Learning
- Accountability
- Collaboration
Work Style:
- Proactive and organized
- Adaptable and flexible
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Continuously learning and improving
Self-Assessment Questions:
- How do you demonstrate care and compassion in your daily work?
- Can you provide an example of a time when you went above and beyond to meet a deadline or achieve a goal?
- How do you approach learning new tools or technologies to improve your work?
ASSUMPTION: Barry-Wehmiller's culture is built on a foundation of care and compassion, with a focus on helping employees become their best selves and giving their best to their work and communities.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in marketing strategies or priorities
- Collaborating effectively with cross-functional teams and stakeholders
- Staying up-to-date with social media trends and industry best practices
- Balancing local marketing efforts with global marketing strategies
ASSUMPTION: The Marketing Specialist role may present challenges related to project management, adaptability, and collaboration, but also offers opportunities for growth and development in a dynamic and supportive work environment.
📈 Similar Roles Comparison
- Marketing Specialist vs. Marketing Coordinator: The Marketing Specialist role requires more strategic thinking, project management, and cross-functional collaboration than the Marketing Coordinator role.
- Industry-specific context: Barry-Wehmiller's machinery manufacturing focus may require a unique understanding of the industry and its customers, as well as the ability to adapt marketing strategies to meet their specific needs.
- Career path comparison: The Marketing Specialist role is a mid-level position that can lead to advancement to senior marketing roles or expansion of responsibilities within the company.
ASSUMPTION: The Marketing Specialist role at Barry-Wehmiller offers a unique combination of strategic thinking, project management, and cross-functional collaboration, with opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product launch
- Creating and maintaining a blog platform for SMEs to publish thought leadership articles
- Managing media buying and association listings to align with the strategic marketing plan
- Supporting event marketing efforts for global tradeshows and coordinating with the Shared Services team
ASSUMPTION: The Marketing Specialist role offers a variety of projects and initiatives that allow for creativity, strategic thinking, and collaboration with internal teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does Barry-Wehmiller support the professional development and growth of its marketing team members?
- Can you describe the dynamic between the Marketing Specialist role and the Marketing Manager, as well as other internal teams and stakeholders?
- How does Barry-Wehmiller approach work-life balance and employee well-being?
- What are the most rewarding aspects of working as a Marketing Specialist at Barry-Wehmiller, according to current team members?
- How does Barry-Wehmiller measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Barry-Wehmiller Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing, social media, and content generation.
- Prepare examples of your work, such as social media campaigns or content marketing projects, to showcase during the interview.
- Research Barry-Wehmiller's company culture and values to demonstrate your fit for the organization.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
