Marketing - SCG Experience (Ekkamai Ramintra)

**Enhanced Job Description** **📌 Core Information** - **Job Title:** Marketing - SCG Experience (Ekkamai Ramintra) - **Company:** The Siam Cement Public Company Limited - **Location:** Bangkok, Krung Thep Maha Nakhon, Thailand - **Job Type:** Special Contract (On-site) - **Category:** Marketing - **Date Posted:** April 8, 2025 **🚀 Job Overview** Key aspects of this role include: - Developing and implementing marketing strategies to drive sales and customer understanding. - Managing event marketing plans and creating promotional media. - Collaborating with vendors and internal teams to execute marketing campaigns. - Analyzing market trends and customer data to inform marketing strategies. - Contributing to the development of the company's brand and product portfolio. *ASSUMPTION:* This role requires a strong understanding of marketing principles, event management, and market research. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment. **📋 Key Responsibilities** ✅ **Marketing Strategy Development:** - Analyze market trends and customer data to develop effective marketing strategies. - Collaborate with cross-functional teams to align marketing efforts with business objectives. - Monitor and evaluate the performance of marketing campaigns to optimize results. ✅ **Event Marketing Management:** - Plan and execute event marketing activities, including logistics, vendor management, and on-site coordination. - Create promotional materials, such as banners, flyers, and social media content, to support events. - Manage event budgets and ensure compliance with brand guidelines. ✅ **Vendor Management:** - Liaise with vendors and internal teams to ensure the smooth execution of marketing campaigns. - Negotiate contracts and manage vendor relationships to maximize value and efficiency. ✅ **Market Research and Analysis:** - Conduct market research to gather insights and inform marketing strategies. - Analyze market data to identify trends, opportunities, and threats in the market landscape. - Prepare reports and presentations to communicate findings to stakeholders. ✅ **Brand and Product Portfolio Development:** - Contribute to the development and maintenance of the company's brand identity and positioning. - Collaborate with product management teams to launch new products and enhance existing ones. - Ensure consistent branding across all marketing channels and touchpoints. *ASSUMPTION:* The role requires strong analytical skills, attention to detail, and the ability to work effectively in a team environment. The ideal candidate will be proactive, results-driven, and able to manage multiple projects simultaneously. **🎯 Required Qualifications** **Education:** - Bachelor's or master's degree in Marketing, Business Administration, or a related field. - Minimum GPA of 2.5. **Experience:** - At least 3 years of experience in marketing activities. - Proven experience in event management, market research, and data analysis. **Required Skills:** - Strong analytical and problem-solving skills. - Excellent communication and interpersonal skills. - Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel). - Familiarity with marketing software tools (e.g., Google Analytics, social media platforms). - Knowledge of the Thai language (both spoken and written). **Preferred Skills:** - Experience in the packaging and containers industry. - Familiarity with the company's products and services. - Knowledge of the local market and customer base. *ASSUMPTION:* The role requires a well-rounded marketing professional with a strong foundation in marketing principles and a proven track record in event management, market research, and data analysis. The ideal candidate will be adaptable, proactive, and able to work effectively in a team environment. **💰 Compensation & Benefits** **Salary Range:** THB 35,000 - 45,000 per month (based on experience and qualifications) **Benefits:** - Health insurance and medical allowances. - Retirement fund contributions. - Performance-based bonuses and incentives. - Opportunities for professional development and training. **Working Hours:** 40 hours per week, with flexible working hours and overtime as needed. *ASSUMPTION:* The salary range is estimated based on industry standards for marketing roles in Thailand. The actual salary may vary depending on the candidate's experience, qualifications, and the company's internal compensation structure. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Packaging and Containers Manufacturing **Company Size:** 11-50 employees **Founded:** 1965 **Company Description:** Siam Kraft Industry Co., Ltd. is a leading packaging and containers manufacturer in Thailand, specializing in the production of high-quality, sustainable packaging solutions. The company is committed to innovation, quality, and customer satisfaction, with a strong focus on environmental stewardship. **Company Specialties:** - Packaging and containers manufacturing - Custom packaging solutions - Sustainable packaging materials - Quality assurance and control **Company Website:** www.siamkraft.com *ASSUMPTION:* As a mid-sized company in the packaging industry, Siam Kraft offers a dynamic and collaborative work environment. The company's focus on innovation and sustainability provides ample opportunities for professional growth and development. **📊 Role Analysis** **Career Level:** Mid-level marketing professional **Reporting Structure:** The role reports directly to the Marketing Manager and collaborates with cross-functional teams, including sales, product management, and operations. **Work Arrangement:** On-site, full-time position with flexible working hours and overtime as needed. **Growth Opportunities:** - Opportunities for career progression within the marketing department. - Exposure to various aspects of marketing, including strategy, events, and brand management. - Potential to work on high-impact projects and contribute to the company's growth and success. *ASSUMPTION:* This role offers a unique opportunity for a mid-level marketing professional to gain diverse experience and make a significant impact on the company's marketing efforts. The ideal candidate will be eager to take on new challenges and grow within the organization. **🌍 Location & Work Environment** **Office Type:** On-site, with a modern and collaborative office environment. **Office Location(s):** 1 Siam Cement Road, Bangsue, Bangkok 10800, TH **Geographic Context:** - Located in the Bangsue district of Bangkok, the office is conveniently accessible by public transportation and major highways. - The area offers a mix of urban and residential neighborhoods, with numerous amenities, restaurants, and shopping centers nearby. **Work Schedule:** Monday to Friday, 8:30 AM to 5:30 PM, with a one-hour lunch break. *ASSUMPTION:* The on-site work environment at Siam Kraft provides ample opportunities for collaboration and networking with colleagues. The office's central location and convenient access to public transportation make it an attractive option for commuters. **💼 Interview & Application Insights** **Typical Process:** 1. Online application submission. 2. Phone or video screening with the HR department. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final decision and job offer. **Key Assessment Areas:** - Marketing strategy and planning skills. - Event management and coordination abilities. - Analytical and problem-solving skills. - Communication and interpersonal skills. - Cultural fit and alignment with company values. **Application Tips:** - Tailor your resume and cover letter to highlight relevant marketing experience and skills. - Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability. - Research the company and its products to demonstrate your enthusiasm and understanding of the role. *ATS Keywords:* Marketing strategy, event management, market research, data analysis, brand development, product portfolio, vendor management, teamwork, collaboration, problem-solving, adaptability, Thai language skills. *ASSUMPTION:* The application process at Siam Kraft is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's values. The ideal candidate will be proactive, results-driven, and able to thrive in a fast-paced, dynamic environment. **🛠️ Tools & Technologies** - Microsoft Office Suite (Word, PowerPoint, Excel) - Google Analytics - Social media platforms (Facebook, Instagram, LinkedIn) - Marketing software tools (e.g., Hootsuite, Buffer) - Project management tools (e.g., Asana, Trello) *ASSUMPTION:* The role requires proficiency in Microsoft Office Suite and familiarity with marketing software tools. The ideal candidate will be comfortable learning and utilizing new tools and technologies as needed. **👔 Cultural Fit Considerations** **Company Values:** - Integrity and ethical conduct - Customer focus and excellence - Innovation and continuous improvement - Teamwork and collaboration - Sustainability and environmental stewardship **Work Style:** - Results-driven and proactive - Collaborative and team-oriented - Adaptable and open to feedback - Strong problem-solving skills and attention to detail - Comfortable working in a fast-paced, dynamic environment **Self-Assessment Questions:** 1. How do you stay organized and manage multiple projects simultaneously? 2. Can you provide an example of a time when you had to adapt to a significant change in plans or priorities? 3. How do you approach working with vendors and external partners to ensure successful project execution? 4. Describe a situation where you had to analyze complex data to inform a marketing strategy or campaign. 5. How do you ensure consistent branding across various marketing channels and touchpoints? *ASSUMPTION:* Siam Kraft values candidates who are proactive, results-driven, and able to thrive in a fast-paced, dynamic environment. The ideal candidate will be adaptable, collaborative, and comfortable working with cross-functional teams. **⚠️ Potential Challenges** - Managing multiple projects and deadlines simultaneously. - Working with vendors and external partners to ensure project success. - Adapting to changes in marketing strategies or priorities. - Analyzing complex data to inform marketing decisions. - Maintaining consistent branding across various marketing channels and touchpoints. *ASSUMPTION:* The role presents unique challenges that require strong project management skills, adaptability, and attention to detail. The ideal candidate will be proactive, results-driven, and comfortable working in a fast-paced, dynamic environment. **📈 Similar Roles Comparison** - **Marketing Manager (SCG Cement)** - Responsible for developing and implementing marketing strategies for SCG Cement products. - Manages a team of marketing professionals and coordinates with cross-functional teams. - Requires a minimum of 5 years of experience in marketing, with a focus on the cement industry. - **Marketing Specialist (Unilever Thailand)** - Supports the development and execution of marketing campaigns for Unilever's portfolio of brands. - Works closely with cross-functional teams, including sales, trade marketing, and consumer promotions. - Requires a minimum of 3 years of experience in marketing, with a focus on FMCG products. - **Marketing Coordinator (CP Alliances)** - Assists in the planning and execution of marketing events, promotions, and campaigns. - Supports the marketing team in market research, data analysis, and reporting. - Requires a minimum of 1 year of experience in marketing, with a focus on event management and coordination. *ASSUMPTION:* The role at Siam Kraft offers a unique blend of marketing strategy, event management, and brand development responsibilities. While similar roles may focus on specific aspects of marketing, this role provides a well-rounded experience in various marketing disciplines. **📝 Sample Projects** 1. **Marketing Strategy Development for a New Product Launch** - Conduct market research to identify target customers and market gaps. - Develop a marketing strategy that differentiates the new product from competitors and resonates with target customers. - Collaborate with cross-functional teams to execute marketing campaigns and monitor performance. 2. **Event Marketing for a Trade Show** - Plan and coordinate an event booth that showcases the company's products and services. - Create promotional materials, such as banners, flyers, and social media content, to generate interest and drive attendance. - Manage vendor relationships and ensure compliance with brand guidelines. 3. **Market Research and Analysis for a Competitor** - Gather information on a competitor's products, pricing, and marketing strategies. - Analyze market data to identify trends, opportunities, and threats in the market landscape. - Prepare a report that outlines recommendations for maintaining a competitive edge. *ASSUMPTION:* These sample projects demonstrate the diverse range of marketing responsibilities and the opportunity for professional growth and development within the role. **❓ Key Questions to Ask During Interview** 1. What are the key priorities for this role in the first 90 days? 2. How does this role contribute to the company's overall marketing strategy and business objectives? 3. What are the most significant challenges facing the marketing department, and how can this role help address them? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? *ASSUMPTION:* These interview questions are designed to provide insights into the role's priorities, challenges, and growth opportunities. The ideal candidate will be proactive, results-driven, and eager to make a significant impact on the company's marketing efforts. **📝 Next Steps for Applicants** To apply for this position: 1. Submit your application through this [link](https://careers.scg.com/job/Bangkok-Marketing-SCG-Experience-%28Ekkamai-Ramintra%29/1190435701/). 2. Tailor your resume and cover letter to highlight relevant marketing experience and skills. 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and adaptability. 4. Research the company and its products to demonstrate your enthusiasm and understanding of the role. 5. Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.