🔹 Job Title: Marketing - Project Marketing Manager Lifestyle
🔹 Company: Ingenia Communities Group
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
ASSUMPTION: Job type is assumed to be Full-time based on the comprehensive responsibilities and hybrid working arrangement mentioned. The category is assumed to be Marketing based on the job title and role description.
This role is an integral part of the Queensland residential communities' team at Ingenia Communities Group during a period of exciting growth and significant investment in marketing capabilities. As the Project Marketing Manager for Lifestyle, you will be responsible for driving day-to-day marketing operations and lead generation campaigns for active residential projects, while also developing positioning, launch strategies, and awareness-building campaigns for greenfield projects. Working closely with the Head of Marketing - Lifestyle and collaborating with development and sales teams, you'll contribute to a unified approach to achieving business targets.
Education: Relevant tertiary qualifications in Marketing and/or Communications
Experience: Extensive property marketing experience (retirement living preferred but not required)
Skills:
Salary Range: Not specified
Benefits: Hybrid working arrangement (3 days in office, 2 days remote/onsite)
Industry Comparison: Marketing Manager salaries in Brisbane typically range from $90,000 to $130,000 AUD annually depending on experience
ASSUMPTION: The salary range is estimated based on standard industry rates for similar marketing manager roles in Brisbane, Australia. The only explicitly mentioned benefit is the hybrid working arrangement.
Industry Position: Ingenia Communities Group is a leading owner, operator, and developer of residential communities in Australia, with a particular focus on lifestyle and holiday communities.
Company Size: Medium to large organization with multiple residential community projects across Queensland and likely other parts of Australia
Company Stage: Growth stage, with explicit mention of "exciting growth" and "significant investment in Marketing capability"
ASSUMPTION: Company details are inferred from the mention of "Ingenia Communities Group" and references to Queensland residential communities, multiple projects, and growth initiatives.
Career Level: Mid to Senior level position
Reporting Structure: Reports to Head of Marketing - Lifestyle
Team Size/Composition: Part of a broader marketing team with specialized functions (digital creative, PR, events)
Growth Opportunities: Potential for advancement within marketing leadership as the company continues its growth and transformation
ASSUMPTION: Career level is assessed based on the extensive experience required and strategic responsibilities. Reporting structure is directly mentioned in the listing. Team composition is inferred from references to the "wider marketing team" and specific in-house capabilities.
Office Type: Hybrid (3 days in office, 2 days remote/onsite)
Geographic Context: Brisbane is Queensland's capital and Australia's third-largest city, offering a subtropical climate and strong property market
Work Schedule: Standard full-time hours with flexibility to accommodate business priorities
Regional Considerations: Occasional local and regional travel required for events, site visits, and meetings
Typical Process: Initial screening, marketing portfolio review, interview with Head of Marketing, possible second interview with broader stakeholders
Key Assessment Areas: Property marketing experience, strategic thinking, campaign management expertise, stakeholder management abilities, adaptability during transformation
Application Tips: Highlight property marketing campaigns you've managed, quantify lead generation results, showcase examples of brand consistency, and demonstrate collaborative approaches
ATS Keywords: Project marketing, residential communities, property marketing, brand identity, campaign management, lead generation, stakeholder management, agency management
ASSUMPTION: Interview process is based on standard practices for marketing roles at this level. Assessment areas are derived from key responsibilities and qualifications in the listing.
• CRM systems
• Website analytics and insights tools
• Marketing technology (MarTech) platforms
• Project management software
• Campaign tracking and reporting tools
• Digital asset management systems
ASSUMPTION: These tools are inferred from the mention of "CRM, website insights, branding, and MarTech projects" in the description and are standard for this type of marketing role.
Company Values: Collaboration, growth mindset, adaptability, results-orientation
Work Style: Collaborative, flexible, agile, open-minded, energetic
Self-Assessment: Do you thrive in an environment undergoing transformation? Are you comfortable balancing strategic planning with hands-on execution? Can you effectively manage relationships with diverse stakeholders?
ASSUMPTION: Values and work style are inferred from the description seeking "a collaborative, curious and energetic team player, with an agile and open-minded approach during a period of function transformation."
• Balancing day-to-day operations with strategic launch planning for new projects
• Navigating function transformation while maintaining performance metrics
• Managing diverse stakeholder expectations across sales, development, and marketing
• Coordinating with multiple agencies and in-house teams simultaneously
• Regional travel requirements alongside office/remote work balance
ASSUMPTION: These challenges are inferred from the comprehensive responsibilities and the mention of function transformation.
This Project Marketing Manager role differs from standard marketing manager positions by its specific focus on property development and lifestyle communities. Unlike general marketing managers, this role requires specialized knowledge of new property launches, residential communities, and the unique buyer journey for lifestyle and possible retirement living. Compared to other property marketing roles, this position offers broader exposure across both established and greenfield projects, requiring versatility between immediate lead generation and long-term brand building.
ASSUMPTION: This comparison is based on standard patterns in the property marketing industry and the specific responsibilities outlined in the listing.
• Developing and executing a comprehensive launch marketing campaign for a new lifestyle community project
• Creating a quarterly lead generation strategy to meet sales targets for existing communities
• Coordinating a community event series to showcase amenities and lifestyle benefits to prospective residents
• Conducting a brand audit and refresh for a maturing community to ensure alignment with the parent brand
• Analyzing customer journey data to optimize marketing touchpoints and improve conversion rates
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities listed in the job description.
1. Could you elaborate on the marketing transformation currently underway and how this role contributes to that evolution?
2. What are the key performance indicators that would define success in this role during the first 6-12 months?
3. How does the marketing team collaborate with sales and development teams to ensure aligned strategies and outcomes?
4. What are the biggest challenges facing the Queensland residential communities in terms of marketing and lead generation?
5. How does Ingenia differentiate its lifestyle communities from competitors in the marketplace?
6. What opportunities exist for professional growth and advancement as Ingenia continues its expansion?
ASSUMPTION: These questions are suggested based on the role description and would help candidates better understand expectations and opportunities.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
1. Prepare your application: Update your resume to highlight property marketing experience, campaign management, and strategic marketing initiatives. Ensure you include key terms like "project marketing," "lead generation," "brand management," and "stakeholder collaboration."
2. Develop a concise portfolio: Compile examples of your most relevant marketing campaigns, particularly those related to property, community development, or lifestyle products. Include metrics that demonstrate effectiveness.
3. Research Ingenia Communities: Familiarize yourself with their residential communities in Queensland, target market demographics, and current marketing approaches by reviewing their website and social media presence.
4. Prepare for behavioral interviews: Develop specific examples that demonstrate your collaborative approach, strategic thinking, and ability to manage complex stakeholder relationships.
5. Highlight adaptability: Given the mention of "function transformation," prepare to discuss how you've successfully navigated organizational change while maintaining performance.