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Marketing - Project Marketing Manager Lifestyle

Ingenia
Full-time
On-site
Brisbane, Queensland, Australia
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing - Project Marketing Manager Lifestyle

๐Ÿ”น Company: Ingenia Communities Group

๐Ÿ”น Location: Brisbane, Queensland, Australia

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

As a Project Marketing Manager at Ingenia Communities Group, you will drive marketing operations and lead generation campaigns for Queensland residential communities. Working directly with the Head of Marketing - Lifestyle and the broader marketing team, you'll be responsible for both active projects and developing strategies for greenfield developments. This role combines strategic marketing expertise with practical execution, collaborating closely with development and sales teams to achieve targets.

ASSUMPTION: The category is listed as "Marketing" based on the job title and responsibilities, as no specific category was provided in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead and manage place brand identity strategies, ensuring consistency across all marketing channels while maintaining connection with the Ingenia Lifestyle parent brand
  • โœ… Analyze lead traffic, quality, behavior, and trends to inform marketing strategy and planning
  • โœ… Oversee production of marketing assets including renders, photography, video, aerials, floor plans, stage releases, and collateral
  • โœ… Collaborate with sales and operations to coordinate and maintain regular community events
  • โœ… Manage project marketing budgets to ensure effective, efficient, and accurately reported marketing spend
  • โœ… Liaise with diverse stakeholders including customers, cross-functional colleagues, suppliers, external agencies, and partner organizations
  • โœ… Develop positioning, launch strategy, and awareness-building campaigns for greenfield projects

๐ŸŽฏ Required Qualifications

Education: Relevant tertiary qualifications in Marketing and/or Communications

Experience: Extensive property marketing experience (retirement living experience preferred but not required); experience in new project launches and managing creative/media agencies

Skills:

  • Strategic marketing expertise, particularly in property/residential projects
  • Customer research and competitor analysis skills
  • Campaign and event management capabilities
  • Strong interpersonal and problem-solving abilities
  • Collaborative approach with diverse stakeholder groups
  • Agile and open-minded attitude during organizational transformation

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Hybrid working arrangement (3 days office, 2 days remote/onsite), professional development opportunities through function transformation

Industry Comparison: Not specified

ASSUMPTION: Benefits include hybrid working as explicitly mentioned in the listing. Professional development opportunities are inferred from mentions of function transformation and available resources.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Ingenia Communities Group is a growing property developer/operator specializing in residential lifestyle communities, with a particular focus on retirement living

Company Size: Medium to large organization with structured marketing department

Company Stage: Growth stage with "exciting growth" and "significant investment in Marketing capability"

ASSUMPTION: Company size and growth stage are inferred from mentions of "significant investment" in marketing capability, corporate marketing transformation, and established infrastructure including multiple agency partnerships.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to Head of Marketing - Lifestyle

Team Size/Composition: Part of a wider marketing team with in-house digital creative, PR, events specialists, and partnerships with external agencies

Growth Opportunities: Potential for growth as part of marketing function transformation with exposure to CRM, website, branding, and MarTech initiatives

ASSUMPTION: Career level is inferred from required "extensive" experience and strategic responsibilities. Team composition is based on explicit mentions of in-house resources and external agency partnerships.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote/onsite)

Geographic Context: Brisbane is Queensland's capital city with a subtropical climate and strong property market

Work Schedule: Flexible work arrangement with focus on business priorities

Regional Considerations: Role requires occasional local and regional travel for onsite events, site visits, and meetings

ASSUMPTION: Geographic context about Brisbane is standard knowledge. Work flexibility is explicitly mentioned but with an emphasis on adapting to business priorities.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, marketing-focused interview, presentation of previous campaign work, stakeholder meetings

Key Assessment Areas: Strategic marketing thinking, property marketing experience, stakeholder management skills, ability to balance creativity with business objectives

Application Tips: Highlight property marketing campaigns with measurable results, demonstrate experience in place branding, and showcase collaborative project management skills

ATS Keywords: property marketing, place brand, campaign management, residential communities, lead generation, marketing strategy, stakeholder management

ASSUMPTION: Interview process is based on standard practices for senior marketing roles in property development. Assessment areas are derived from the key responsibilities and qualifications in the listing.


๐Ÿ› ๏ธ Tools & Technologies

CRM systems, MarTech platforms, marketing analytics tools, content management systems, project management software, design/creative briefing tools

ASSUMPTION: These tools are not explicitly mentioned but are standard in modern marketing departments, especially given the mentions of CRM and MarTech transformation projects.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Collaboration, growth mindset, agility, transformation-friendly attitude

Work Style: Collaborative, flexible, results-oriented with ability to work across diverse stakeholder groups

Self-Assessment: Are you comfortable balancing creative marketing with business objectives? Can you thrive in a transforming function? Are you able to collaborate effectively across sales, development, and marketing teams?

ASSUMPTION: Values and work style are inferred from statements about being "collaborative, curious and energetic team player, with an agile and open-minded approach during a period of function transformation."


โš ๏ธ Potential Challenges

Balancing multiple active and greenfield projects simultaneously; managing diverse stakeholder expectations across sales, development, and marketing; adapting to organizational transformation; navigating between strategic planning and hands-on execution; travel requirements for regional sites

ASSUMPTION: Challenges are inferred from the breadth of responsibilities, mention of function transformation, and explicit travel requirements in the job description.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of a traditional Property Marketing Manager with aspects of a Brand Manager. Unlike purely creative marketing roles, this position requires strong business acumen and stakeholder management. Compared to general marketing manager roles, this position has deeper specialization in place branding and property marketing while maintaining broader marketing responsibilities.

ASSUMPTION: Comparison is based on standard industry roles in property/residential marketing and the specific responsibilities outlined.


๐Ÿ“ Sample Projects

  • Developing and executing launch campaign for a new residential lifestyle community
  • Creating customer journey mapping to optimize lead generation and conversion
  • Refreshing brand guidelines to maintain consistency across multiple communities
  • Planning and executing community engagement events to drive prospects to sales teams
  • Producing comprehensive marketing materials including brochures, digital assets, and sales center displays

ASSUMPTION: Projects are derived directly from the stated responsibilities and are typical for property marketing roles.


โ“ Key Questions to Ask During Interview

  • Could you share more about the current marketing transformation journey and how this role contributes to it?
  • What are the key performance indicators for this role in the first 6-12 months?
  • How does the marketing team collaborate with sales and development teams to achieve overall business objectives?
  • What are the most significant marketing challenges for Ingenia's Queensland communities currently?
  • Could you describe the current marketing technology stack and future roadmap?

ASSUMPTION: These questions are suggested based on the information provided and typical considerations for senior marketing roles.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Tailor your resume to highlight property marketing experience, campaign management, and stakeholder collaboration
  2. Prepare a portfolio of relevant marketing campaigns, particularly those related to property/residential projects
  3. Research Ingenia Communities Group's properties and target market demographics
  4. Connect with current or former employees on LinkedIn to gain insights into company culture
  5. When applying, use specific keywords from the job description, particularly "property marketing," "place brand," and "lead generation"
  6. Prepare to discuss specific examples of how you've balanced creative marketing with business objectives in previous roles