🔹 Job Title: Marketing - Project Marketing Manager Lifestyle
🔹 Company: Ingenia Communities Group
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
As a Project Marketing Manager at Ingenia Communities Group, you will drive marketing operations and lead generation campaigns for Queensland residential communities. Working directly with the Head of Marketing - Lifestyle and the broader marketing team, you'll be responsible for both active projects and developing strategies for greenfield developments. This role combines strategic marketing expertise with practical execution, collaborating closely with development and sales teams to achieve targets.
ASSUMPTION: The category is listed as "Marketing" based on the job title and responsibilities, as no specific category was provided in the original listing.
Education: Relevant tertiary qualifications in Marketing and/or Communications
Experience: Extensive property marketing experience (retirement living experience preferred but not required); experience in new project launches and managing creative/media agencies
Skills:
Salary Range: Not specified
Benefits: Hybrid working arrangement (3 days office, 2 days remote/onsite), professional development opportunities through function transformation
Industry Comparison: Not specified
ASSUMPTION: Benefits include hybrid working as explicitly mentioned in the listing. Professional development opportunities are inferred from mentions of function transformation and available resources.
Industry Position: Ingenia Communities Group is a growing property developer/operator specializing in residential lifestyle communities, with a particular focus on retirement living
Company Size: Medium to large organization with structured marketing department
Company Stage: Growth stage with "exciting growth" and "significant investment in Marketing capability"
ASSUMPTION: Company size and growth stage are inferred from mentions of "significant investment" in marketing capability, corporate marketing transformation, and established infrastructure including multiple agency partnerships.
Career Level: Mid to Senior level
Reporting Structure: Reports to Head of Marketing - Lifestyle
Team Size/Composition: Part of a wider marketing team with in-house digital creative, PR, events specialists, and partnerships with external agencies
Growth Opportunities: Potential for growth as part of marketing function transformation with exposure to CRM, website, branding, and MarTech initiatives
ASSUMPTION: Career level is inferred from required "extensive" experience and strategic responsibilities. Team composition is based on explicit mentions of in-house resources and external agency partnerships.
Office Type: Hybrid (3 days in office, 2 days remote/onsite)
Geographic Context: Brisbane is Queensland's capital city with a subtropical climate and strong property market
Work Schedule: Flexible work arrangement with focus on business priorities
Regional Considerations: Role requires occasional local and regional travel for onsite events, site visits, and meetings
ASSUMPTION: Geographic context about Brisbane is standard knowledge. Work flexibility is explicitly mentioned but with an emphasis on adapting to business priorities.
Typical Process: Initial screening, marketing-focused interview, presentation of previous campaign work, stakeholder meetings
Key Assessment Areas: Strategic marketing thinking, property marketing experience, stakeholder management skills, ability to balance creativity with business objectives
Application Tips: Highlight property marketing campaigns with measurable results, demonstrate experience in place branding, and showcase collaborative project management skills
ATS Keywords: property marketing, place brand, campaign management, residential communities, lead generation, marketing strategy, stakeholder management
ASSUMPTION: Interview process is based on standard practices for senior marketing roles in property development. Assessment areas are derived from the key responsibilities and qualifications in the listing.
CRM systems, MarTech platforms, marketing analytics tools, content management systems, project management software, design/creative briefing tools
ASSUMPTION: These tools are not explicitly mentioned but are standard in modern marketing departments, especially given the mentions of CRM and MarTech transformation projects.
Company Values: Collaboration, growth mindset, agility, transformation-friendly attitude
Work Style: Collaborative, flexible, results-oriented with ability to work across diverse stakeholder groups
Self-Assessment: Are you comfortable balancing creative marketing with business objectives? Can you thrive in a transforming function? Are you able to collaborate effectively across sales, development, and marketing teams?
ASSUMPTION: Values and work style are inferred from statements about being "collaborative, curious and energetic team player, with an agile and open-minded approach during a period of function transformation."
Balancing multiple active and greenfield projects simultaneously; managing diverse stakeholder expectations across sales, development, and marketing; adapting to organizational transformation; navigating between strategic planning and hands-on execution; travel requirements for regional sites
ASSUMPTION: Challenges are inferred from the breadth of responsibilities, mention of function transformation, and explicit travel requirements in the job description.
This role combines elements of a traditional Property Marketing Manager with aspects of a Brand Manager. Unlike purely creative marketing roles, this position requires strong business acumen and stakeholder management. Compared to general marketing manager roles, this position has deeper specialization in place branding and property marketing while maintaining broader marketing responsibilities.
ASSUMPTION: Comparison is based on standard industry roles in property/residential marketing and the specific responsibilities outlined.
ASSUMPTION: Projects are derived directly from the stated responsibilities and are typical for property marketing roles.
ASSUMPTION: These questions are suggested based on the information provided and typical considerations for senior marketing roles.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.