🔹 Job Title: Marketing - Project Marketing Manager Lifestyle
🔹 Company: Ingenia Communities Group
🔹 Location: Brisbane, Queensland, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
Ingenia Communities Group is seeking a Project Marketing Manager to join their Queensland residential communities' team. This role involves managing marketing operations and lead generation for active projects, while developing positioning and launch strategies for new developments. Working closely with the Head of Marketing - Lifestyle and cross-functional teams, you will drive brand consistency, marketing campaign execution, and strategic initiatives to support sales targets.
ASSUMPTION: The job type is assumed to be full-time based on the described responsibilities and hybrid work arrangement (3 days office, 2 days remote). The category is assumed to be Marketing based on the job title and role description.
Education: Relevant tertiary qualifications in Marketing and/or Communications
Experience: Extensive property marketing experience (retirement living experience preferred but not required)
Skills:
Salary Range: Not specified
Benefits: Hybrid working arrangement (3 days office, 2 days remote/onsite)
Industry Comparison: Not specified
ASSUMPTION: While specific compensation details aren't provided, marketing manager roles in Brisbane typically range from $90,000-$130,000 AUD annually depending on experience level. The hybrid work arrangement is explicitly mentioned as a benefit.
Industry Position: Ingenia Communities Group is a growing residential community developer with a focus on lifestyle communities
Company Size: Medium to large organization with dedicated marketing department
Company Stage: Growth stage with significant investment in marketing capabilities
ASSUMPTION: Based on the mention of "exciting growth" and "significant investment in Marketing capability," the company appears to be in a growth phase. The structure of marketing teams and availability of resources suggests a medium to large organization with established operations.
Career Level: Mid to Senior level
Reporting Structure: Reports to Head of Marketing - Lifestyle
Team Size/Composition: Works within a broader marketing team with specialized functions (digital, creative, PR, events)
Growth Opportunities: Potential for advancement in an expanding marketing function undergoing transformation
ASSUMPTION: The career level is inferred from the requirement for "extensive property marketing experience" and the nature of responsibilities. The reporting structure is clearly stated in the job description. Team composition is inferred from the mention of in-house digital, creative, PR, and events resources.
Office Type: Hybrid (3 days in office, 2 days remote/onsite)
Geographic Context: Brisbane is Queensland's capital city with a growing property market and pleasant subtropical climate
Work Schedule: Standard business hours with flexibility for events and site visits
Regional Considerations: Occasional travel required for local and regional site visits, events, and meetings
ASSUMPTION: Work schedule is assumed to follow standard business hours, but flexibility would be required for events and site visits as mentioned in the listing.
Typical Process: Initial screening, marketing-focused interview, potential presentation of past campaign work, stakeholder meetings
Key Assessment Areas: Strategic marketing thinking, property industry knowledge, collaborative approach, campaign management experience, adaptability
Application Tips: Highlight property marketing experience, campaign results, and cross-functional collaboration skills
ATS Keywords: project marketing, property marketing, brand management, campaign strategy, lead generation, stakeholder management, budget management
ASSUMPTION: These insights are based on industry standards for similar marketing management roles and the specific requirements mentioned in the job description.
CRM systems, website analytics, MarTech platforms, digital marketing tools, budget management software, project management tools
ASSUMPTION: While specific platforms aren't mentioned, the listing references "CRM, website insights, branding, and MarTech projects" as part of the corporate marketing transformation, suggesting familiarity with these technologies would be valuable.
Company Values: Growth-oriented, collaborative, transformation-minded
Work Style: Collaborative, flexible, adaptable to change, cross-functional
Self-Assessment: Are you comfortable working in a growing, evolving environment? Can you balance strategic thinking with hands-on execution? Are you energized by cross-functional collaboration?
ASSUMPTION: These cultural elements are inferred from phrases like "collaborative, curious and energetic team player," "agile and open-minded approach during a period of function transformation," and the emphasis on working across multiple stakeholder groups.
Managing multiple projects simultaneously across active and greenfield developments. Balancing office work with remote/onsite presence. Navigating function transformation while delivering results. Managing diverse stakeholder expectations across sales, development, and marketing teams.
ASSUMPTION: These challenges are inferred from the scope of responsibilities, the mentioned function transformation, and the requirement to coordinate across multiple stakeholders and locations.
This role combines elements of property marketing, brand management, and project marketing. Unlike pure brand managers, this position involves direct contribution to sales outcomes. Compared to typical property marketing roles, there's more emphasis on the lifestyle and community aspects rather than just property features. The role appears more strategic than a marketing coordinator but with hands-on campaign execution requirements.
ASSUMPTION: This comparison is based on standard property and marketing industry patterns and the specific focus areas mentioned in the job description.
1. Developing and executing a launch campaign for a new residential community, including naming, branding, collateral, and event planning
2. Creating and implementing a lead generation strategy to meet sales targets for an active project
3. Coordinating a resident community event program to showcase lifestyle benefits to prospective buyers
4. Auditing and refreshing brand identity elements across multiple community developments to ensure consistency
5. Analyzing marketing channel performance and optimizing budget allocation for maximum ROI
ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description, particularly brand management, lead generation, event coordination, and budget management.
1. What are the key performance indicators for this role in the first 3-6 months?
2. Can you share more about the marketing function transformation and how this role contributes to it?
3. What are the unique challenges in marketing lifestyle communities compared to standard residential developments?
4. How does the marketing team collaborate with sales and development to align on project objectives?
5. What resources and support are available for developing and executing new project launches?
6. How would you describe the working relationship between in-house resources and the external agencies?
ASSUMPTION: These questions are suggested based on the role description and would help candidates gain clarity on expectations, challenges, and working relationships.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.