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Marketing - Project Marketing Manager Lifestyle

Ingenia
Full-time
On-site
Brisbane, Queensland, Australia
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing - Project Marketing Manager Lifestyle

๐Ÿ”น Company: Ingenia Communities Group

๐Ÿ”น Location: Brisbane, Queensland, Australia

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Ingenia Communities Group is seeking a Project Marketing Manager to join their Queensland residential communities' team. This role involves managing marketing operations and lead generation for active projects, while developing positioning and launch strategies for new developments. Working closely with the Head of Marketing - Lifestyle and cross-functional teams, you will drive brand consistency, marketing campaign execution, and strategic initiatives to support sales targets.

ASSUMPTION: The job type is assumed to be full-time based on the described responsibilities and hybrid work arrangement (3 days office, 2 days remote). The category is assumed to be Marketing based on the job title and role description.


๐Ÿ“‹ Key Responsibilities

  • โœ… Lead the management and strategy of place brand identity, ensuring consistency across all marketing materials while maintaining alignment with the Ingenia Lifestyle parent brand
  • โœ… Analyze lead traffic, quality, behavior, and trends to inform marketing strategy development
  • โœ… Oversee production of marketing assets including renders, photography, video, aerials, floor plans, and collateral
  • โœ… Collaborate with sales and operational stakeholders to coordinate community events
  • โœ… Manage project marketing budgets ensuring effective and efficient marketing spend with accurate reporting
  • โœ… Liaise with diverse stakeholders including customers, internal teams, suppliers, agencies, and partners
  • โœ… Develop positioning, launch strategy and awareness campaigns for greenfield projects
  • โœ… Work with development and sales teams to create aligned approaches to achieving targets

๐ŸŽฏ Required Qualifications

Education: Relevant tertiary qualifications in Marketing and/or Communications

Experience: Extensive property marketing experience (retirement living experience preferred but not required)

Skills:

  • Strategic marketing expertise with new project launch experience
  • Experience in briefing and managing creative and media agencies
  • Ability to evaluate customer research, market conditions, and competitor data
  • Campaign and event management capabilities
  • Strong interpersonal and problem-solving skills
  • Collaborative approach with diverse stakeholder groups
  • Agile and open-minded attitude

๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits: Hybrid working arrangement (3 days office, 2 days remote/onsite)

Industry Comparison: Not specified

ASSUMPTION: While specific compensation details aren't provided, marketing manager roles in Brisbane typically range from $90,000-$130,000 AUD annually depending on experience level. The hybrid work arrangement is explicitly mentioned as a benefit.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Ingenia Communities Group is a growing residential community developer with a focus on lifestyle communities

Company Size: Medium to large organization with dedicated marketing department

Company Stage: Growth stage with significant investment in marketing capabilities

ASSUMPTION: Based on the mention of "exciting growth" and "significant investment in Marketing capability," the company appears to be in a growth phase. The structure of marketing teams and availability of resources suggests a medium to large organization with established operations.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to Head of Marketing - Lifestyle

Team Size/Composition: Works within a broader marketing team with specialized functions (digital, creative, PR, events)

Growth Opportunities: Potential for advancement in an expanding marketing function undergoing transformation

ASSUMPTION: The career level is inferred from the requirement for "extensive property marketing experience" and the nature of responsibilities. The reporting structure is clearly stated in the job description. Team composition is inferred from the mention of in-house digital, creative, PR, and events resources.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (3 days in office, 2 days remote/onsite)

Geographic Context: Brisbane is Queensland's capital city with a growing property market and pleasant subtropical climate

Work Schedule: Standard business hours with flexibility for events and site visits

Regional Considerations: Occasional travel required for local and regional site visits, events, and meetings

ASSUMPTION: Work schedule is assumed to follow standard business hours, but flexibility would be required for events and site visits as mentioned in the listing.


๐Ÿ’ผ Interview & Application Insights

Typical Process: Initial screening, marketing-focused interview, potential presentation of past campaign work, stakeholder meetings

Key Assessment Areas: Strategic marketing thinking, property industry knowledge, collaborative approach, campaign management experience, adaptability

Application Tips: Highlight property marketing experience, campaign results, and cross-functional collaboration skills

ATS Keywords: project marketing, property marketing, brand management, campaign strategy, lead generation, stakeholder management, budget management

ASSUMPTION: These insights are based on industry standards for similar marketing management roles and the specific requirements mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

CRM systems, website analytics, MarTech platforms, digital marketing tools, budget management software, project management tools

ASSUMPTION: While specific platforms aren't mentioned, the listing references "CRM, website insights, branding, and MarTech projects" as part of the corporate marketing transformation, suggesting familiarity with these technologies would be valuable.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Growth-oriented, collaborative, transformation-minded

Work Style: Collaborative, flexible, adaptable to change, cross-functional

Self-Assessment: Are you comfortable working in a growing, evolving environment? Can you balance strategic thinking with hands-on execution? Are you energized by cross-functional collaboration?

ASSUMPTION: These cultural elements are inferred from phrases like "collaborative, curious and energetic team player," "agile and open-minded approach during a period of function transformation," and the emphasis on working across multiple stakeholder groups.


โš ๏ธ Potential Challenges

Managing multiple projects simultaneously across active and greenfield developments. Balancing office work with remote/onsite presence. Navigating function transformation while delivering results. Managing diverse stakeholder expectations across sales, development, and marketing teams.

ASSUMPTION: These challenges are inferred from the scope of responsibilities, the mentioned function transformation, and the requirement to coordinate across multiple stakeholders and locations.


๐Ÿ“ˆ Similar Roles Comparison

This role combines elements of property marketing, brand management, and project marketing. Unlike pure brand managers, this position involves direct contribution to sales outcomes. Compared to typical property marketing roles, there's more emphasis on the lifestyle and community aspects rather than just property features. The role appears more strategic than a marketing coordinator but with hands-on campaign execution requirements.

ASSUMPTION: This comparison is based on standard property and marketing industry patterns and the specific focus areas mentioned in the job description.


๐Ÿ“ Sample Projects

1. Developing and executing a launch campaign for a new residential community, including naming, branding, collateral, and event planning

2. Creating and implementing a lead generation strategy to meet sales targets for an active project

3. Coordinating a resident community event program to showcase lifestyle benefits to prospective buyers

4. Auditing and refreshing brand identity elements across multiple community developments to ensure consistency

5. Analyzing marketing channel performance and optimizing budget allocation for maximum ROI

ASSUMPTION: These projects are illustrative examples based directly on the responsibilities outlined in the job description, particularly brand management, lead generation, event coordination, and budget management.


โ“ Key Questions to Ask During Interview

1. What are the key performance indicators for this role in the first 3-6 months?

2. Can you share more about the marketing function transformation and how this role contributes to it?

3. What are the unique challenges in marketing lifestyle communities compared to standard residential developments?

4. How does the marketing team collaborate with sales and development to align on project objectives?

5. What resources and support are available for developing and executing new project launches?

6. How would you describe the working relationship between in-house resources and the external agencies?

ASSUMPTION: These questions are suggested based on the role description and would help candidates gain clarity on expectations, challenges, and working relationships.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Review your resume to highlight relevant property marketing experience, campaign management, and stakeholder collaboration
  2. Update your LinkedIn profile to reflect current skills in brand management, lead generation, and project marketing
  3. Research Ingenia Communities Group to understand their development portfolio and target market
  4. Prepare a portfolio or case studies of relevant property marketing campaigns you've managed
  5. When applying, use key terms from the job description such as "place brand identity," "lead generation," "project marketing," and "stakeholder management" to optimize for ATS screening
  6. Prepare to discuss specific examples that demonstrate your strategic marketing thinking and collaborative approach