Marketing Manager (UK)
Pactum📌 Core Information
🔹 Job Title: Marketing Manager (UK)
🔹 Company: Pactum
🔹 Location: Remote
🔹 Job Type: Not specified
🔹 Category: Marketing
📌 Essential Job Details
🚀 Job Overview
Pactum is seeking a talented Marketing Manager to drive marketing initiatives that support sales growth. This role bridges multiple departments, creating comprehensive global marketing plans that span digital campaigns, events, PR, and thought leadership. You'll need to be both a strategic leader and a hands-on contributor, with success measured directly by marketing results, pipeline contribution, and return on investment.
ASSUMPTION: Based on the mention of Salesforce and SaaS experience requirements, Pactum appears to be a B2B SaaS company focused on procurement or supply chain management solutions, though the exact product is not explicitly described in the listing.
📋 Key Responsibilities
- ✅ Create and execute comprehensive global marketing plans across content, social, PR, brand, product, video, web, and design
- ✅ Create engaging, well-written content leveraging procurement knowledge
- ✅ Manage PR agency relationships and increase market visibility with customers, investors, influencers, and media
- ✅ Run marketing initiatives and campaigns to drive lead generation
- ✅ Organize marketing activities including analyst relations and storytelling through various channels
- ✅ Project manage events and initiatives to enhance brand presence
- ✅ Develop lead generation tactics to fill the sales funnel
- ✅ Maintain website, branding guidelines, and templates
- ✅ Build online and offline communities in Pactum's core geographies
- ✅ Conduct market research and competitive analysis to identify opportunities
- ✅ Analyze data from Salesforce, marketing automation tools, and GA4 to measure efficacy
- ✅ Present weekly, monthly, and quarterly reports on marketing results and suggested improvements
🎯 Required Qualifications
Education: Not specified
Experience: 3-5+ years of relevant experience
Skills:
- Proficiency with sales and marketing tools (Google Analytics, ZoomInfo, LinkedIn, WordPress, Salesforce)
- Experience with inbound & outbound lead generation strategies
- Strong analytical skills with a data-driven approach
- Excellent organizational skills to manage multiple projects with tight deadlines
- Experience managing external relationships with marketing agencies
- B2B SaaS company experience
- Understanding of procurement, SCM or SRM (preferred)
- Ability to balance speed and quality in a fast-paced environment
- Detail-oriented with big-picture thinking capabilities
- Positive problem-solving attitude
- Willingness to travel for events
- Adaptability in times of change
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: Not specified
ASSUMPTION: Marketing Manager roles in the UK SaaS industry typically offer competitive compensation packages that may include performance bonuses tied to marketing results and pipeline contribution, given the emphasis on measurable results in this job description.
📌 Applicant Insights
🔍 Company Context
Industry Position: B2B SaaS company focused on procurement/supply chain solutions
Company Size: Not specified
Company Stage: Growth stage
ASSUMPTION: Pactum appears to be in a growth stage based on statements like "Our team is growing at a fast pace" and the emphasis on scaling marketing efforts to support sales growth. The company likely operates in the procurement technology space given the value placed on procurement knowledge.
📊 Role Analysis
Career Level: Mid to Senior level
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: Significant impact on company growth with visibility across departments
ASSUMPTION: This appears to be a mid to senior-level role based on the required 3-5+ years of experience and the expectation to lead initiatives, present to stakeholders, and make strategic decisions. The role requires both leadership and hands-on execution, suggesting it may be part of a lean marketing team where versatility is valued.
🌍 Location & Work Environment
Office Type: Remote
Geographic Context: UK-based but with global responsibilities
Work Schedule: Not specified
Regional Considerations: Will need to coordinate across time zones for global marketing initiatives
ASSUMPTION: While the role is remote, the UK designation suggests the position may require working primarily in UK business hours. The mention of "global marketing plan" and "core geographies" indicates the need to understand and adapt marketing strategies for different regions.
💼 Interview & Application Insights
Typical Process: Initial screening, marketing strategy discussion, portfolio review, panel interviews with cross-functional stakeholders
Key Assessment Areas: Marketing campaign results, analytical abilities, strategic thinking, creative problem-solving, stakeholder management
Application Tips: Quantify marketing achievements (lead generation, conversion rates, ROI), showcase experience with marketing analytics tools, highlight experience with similar B2B SaaS products
ATS Keywords: Marketing Manager, B2B SaaS, lead generation, Salesforce, marketing analytics, GA4, procurement, content marketing, PR management, event marketing, marketing automation
ASSUMPTION: These insights are based on standard interview processes for marketing manager roles in B2B SaaS companies. The emphasis on results in the job description suggests candidates should be prepared to discuss specific metrics and achievements.
🛠️ Tools & Technologies
- CRM: Salesforce
- Analytics: Google Analytics (GA4)
- Lead Generation: ZoomInfo, LinkedIn
- Content Management: WordPress
- Marketing Automation Tools (specific platforms not mentioned)
ASSUMPTION: While the listing specifically mentions Salesforce, GA4, ZoomInfo, LinkedIn, and WordPress, marketing managers in SaaS companies typically also use email marketing platforms, social media management tools, and project management software. HubSpot, Marketo, or similar marketing automation platforms are likely used given the reference to "marketing automation tools."
👔 Cultural Fit Considerations
Company Values: Results-oriented, adaptable, innovative, collaborative
Work Style: Fast-paced, autonomous yet collaborative, creative with analytical focus
Self-Assessment:
- Are you comfortable balancing strategic direction with hands-on execution?
- Can you thrive in a fast-paced environment where priorities may shift?
- Are you passionate about using data to drive marketing decisions?
- Do you enjoy collaborating across multiple departments?
ASSUMPTION: The company culture appears to value results, autonomy, and adaptability based on statements like "Results are everything" and "This isn't 'just a job' this is a role for a true marketer, someone who wants to make a difference." The emphasis on both creativity and analysis suggests a culture that balances innovation with data-driven decision making.
⚠️ Potential Challenges
The role requires balancing multiple responsibilities across various marketing channels and collaborating with numerous stakeholders. You'll need to manage external agencies while also delivering hands-on work, which may create competing priorities. The emphasis on measurable results may create pressure to demonstrate immediate impact. Additionally, the fast-paced growth environment likely means processes are still evolving.
ASSUMPTION: These potential challenges are inferred from the breadth of responsibilities and the emphasis on both strategic leadership and tactical execution in a growing company.
📈 Similar Roles Comparison
This Marketing Manager role differs from typical positions by combining strategic leadership with hands-on execution across multiple marketing disciplines. While many marketing manager roles focus on either digital marketing, content marketing, or product marketing specifically, this position spans all these areas with a strong analytical component. Unlike pure campaign managers, this role requires cross-functional collaboration and strategic planning. The position appears more comprehensive than specialized marketing manager roles found in larger organizations.
ASSUMPTION: This comparison is based on standard industry patterns for marketing roles in growth-stage B2B SaaS companies versus larger enterprises with more specialized marketing functions.
📝 Sample Projects
- Developing and executing an integrated campaign to generate qualified leads for a new product feature, including content creation, PR, digital advertising, and event components
- Creating thought leadership content around procurement innovation to establish Pactum as an industry authority
- Building and optimizing marketing analytics dashboards to track campaign performance and ROI across channels
- Planning and executing Pactum's presence at a major industry trade show, including pre-event promotion, booth strategy, and post-event follow-up
- Collaborating with the product team to develop effective messaging and materials for a product launch
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical marketing initiatives in B2B SaaS companies.
❓ Key Questions to Ask During Interview
- What are the most significant marketing challenges Pactum is currently facing, and how does this role address them?
- How does the marketing team collaborate with sales to ensure alignment on lead quality and pipeline contribution?
- What marketing initiatives have been most successful for Pactum so far, and what areas present the greatest opportunities for improvement?
- How is marketing performance measured, and what specific KPIs would define success in this role during the first 6-12 months?
- How mature are Pactum's current marketing processes and technologies, and what improvements would you like to see implemented?
- What does the ideal team dynamic look like between this role, other internal stakeholders, and external agencies?
ASSUMPTION: These questions are suggested based on the role type and the specific emphasis on results, cross-functional collaboration, and marketing strategy mentioned in the job description.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Update your resume to highlight relevant B2B SaaS marketing experience, measurable results, and experience with mentioned tools (Salesforce, GA4, etc.)
- Prepare a portfolio of marketing campaigns you've led, including metrics and outcomes
- Research Pactum thoroughly to understand their product, target market, and competitive landscape
- Optimize your LinkedIn profile with relevant keywords from the job description
- Prepare specific examples that demonstrate your analytical skills, creativity, and ability to deliver results
- Consider creating a brief marketing strategy outline for how you might approach the role in the first 90 days
- Prepare questions that show your strategic thinking and understanding of B2B SaaS marketing challenges
To optimize your application for ATS systems, incorporate key terms like "marketing manager," "B2B SaaS," "Salesforce," "lead generation," "marketing analytics," "content marketing," and "PR management" naturally throughout your resume and cover letter. Use specific metrics whenever possible to demonstrate your results-driven approach.