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Marketing Manager, South East Asia

Thomson Reuters
Full-time
On-site
Singapore
๐ŸŒ Digital Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Marketing Manager, South East Asia

๐Ÿ”น Company: Thomson Reuters

๐Ÿ”น Location: Singapore

๐Ÿ”น Job Type: Full-time

๐Ÿ”น Category: Marketing


๐Ÿ“Œ Essential Job Details

๐Ÿš€ Job Overview

Thomson Reuters is seeking a skilled B2B Marketing Manager to drive the marketing strategy for their Corporate Solutions business across South East Asia. This role focuses on executing integrated demand generation campaigns, developing strong partnerships with stakeholders, and directly contributing to revenue growth through sophisticated marketing initiatives. The position offers high visibility within the Asia marketing organization and requires close collaboration with sales leaders and regional marketing specialists.

ASSUMPTION: The job category is "Marketing" based on the role title and responsibilities, though not explicitly stated in the original listing.


๐Ÿ“‹ Key Responsibilities

  • โœ… Execute and deploy sophisticated integrated demand generation campaigns
  • โœ… Build enthusiasm and momentum for marketing initiatives through communication with sales teams and stakeholders
  • โœ… Execute marketing plans across various channels (social, marketing automation, events, digital display, SEO)
  • โœ… Localize high-touch TOFU, MOFU, and BOFU campaigns for pipeline influence and acceleration
  • โœ… Be accountable for marketing KPIs for the Corporate Solutions business across South East Asia
  • โœ… Develop partnerships with local industry partners, vendors, associations, and stakeholders
  • โœ… Develop, track, and report on ROI of campaigns, programs, and tactics

ASSUMPTION: No assumptions were necessary as the job listing clearly outlined all responsibilities.


๐ŸŽฏ Required Qualifications

Education: Not specified

Experience: At least 6 years of relevant work experience in marketing (B2B technology marketing preferred)

Skills:

  • Passion for marketing innovations, new mediums, and best practices
  • Experience with hybrid events
  • Strong relationship management skills with internal and external stakeholders
  • Effective multi-tasking and prioritization abilities
  • Ability to work independently and complete tasks under pressure

ASSUMPTION: While specific educational requirements aren't mentioned, this type of senior marketing role typically requires at least a bachelor's degree in marketing, business, or a related field.


๐Ÿ’ฐ Compensation & Benefits

Salary Range: Not specified

Benefits:

  • Flexible vacation policy
  • Two company-wide Mental Health Days off
  • Access to the Headspace app
  • Retirement savings plan
  • Tuition reimbursement
  • Employee incentive programs
  • Resources for mental, physical, and financial wellbeing
  • "Flex My Way" workplace policies for work-life balance
  • Hybrid work model (2-3 days per week in office)
  • Work from anywhere for up to 8 weeks per year
  • Two paid volunteer days annually

Industry Comparison: The benefits package appears comprehensive and competitive for the Singapore market, particularly with the flexibility options and wellness focus.

ASSUMPTION: Based on market data for Marketing Manager roles in Singapore, particularly at multinational corporations like Thomson Reuters, the salary range would likely be competitive within the upper quartile for similar roles in the region, but specific figures would require verification with the employer.


๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry Position: Thomson Reuters is a global leader in providing specialized information-enabled software and tools for legal, tax, accounting, and compliance professionals. The company also operates Reuters, one of the world's most global news services.

Company Size: 26,000 employees across more than 70 countries

Company Stage: Established enterprise with nearly 160 years of history, currently focused on re-inventing knowledge work with AI and technology solutions

ASSUMPTION: No significant assumptions needed as the company information is clearly provided in the job posting.


๐Ÿ“Š Role Analysis

Career Level: Mid to Senior level

Reporting Structure: Reports to the Senior Marketing Director, Corporate Solutions AEM

Team Size/Composition: Not specified, but will be part of the Thomson Reuters Asia Marketing team

Growth Opportunities: The posting mentions taking your "marketing career to the next level" and the company emphasizes continuous learning and skill development for future AI-enabled roles

ASSUMPTION: This appears to be a role with significant autonomy and responsibility, suggesting it could be a pathway to senior marketing leadership positions given the regional scope and strategic nature of the responsibilities.


๐ŸŒ Location & Work Environment

Office Type: Hybrid (2-3 days per week in office) with flexibility to work from anywhere for up to 8 weeks per year

Geographic Context: Singapore is a major business hub in South East Asia with a high standard of living, excellent infrastructure, and a multicultural environment

Work Schedule: Standard business hours with flexibility implied through the "Flex My Way" program

Regional Considerations: The role covers South East Asia, requiring cultural sensitivity and potentially some regional travel; Singapore offers an excellent base for regional business operations with its central location and business-friendly environment

ASSUMPTION: While not explicitly stated, this role may require occasional travel throughout South East Asia to support regional marketing initiatives and meet with stakeholders.


๐Ÿ’ผ Interview & Application Insights

Typical Process: For senior marketing roles at global enterprises like Thomson Reuters, the interview process typically includes initial screening, panel interviews with marketing leadership, possible case studies or presentations demonstrating marketing strategy capabilities, and final rounds with senior stakeholders

Key Assessment Areas: Strategic thinking, B2B marketing expertise, campaign management experience, stakeholder management skills, results orientation, and understanding of technology marketing

Application Tips: Highlight quantifiable results from previous B2B marketing campaigns, experience with integrated marketing approaches, and expertise in managing stakeholder relationships across sales and marketing

ATS Keywords: B2B marketing, demand generation, pipeline influence, account-based marketing, ROI tracking, marketing automation, digital marketing, stakeholder management, integrated campaigns, TOFU/MOFU/BOFU

ASSUMPTION: These insights are based on standard practices for similar roles in multinational corporations and the specific requirements mentioned in the job description.


๐Ÿ› ๏ธ Tools & Technologies

  • Marketing automation platforms
  • Social media management tools
  • Digital display advertising platforms
  • SEO tools
  • Virtual/hybrid event platforms
  • ROI tracking and reporting systems
  • CRM systems (likely Salesforce or similar)

ASSUMPTION: While specific tools aren't mentioned, these technologies are industry standards for the responsibilities described and would be expected in a sophisticated B2B marketing environment.


๐Ÿ‘” Cultural Fit Considerations

Company Values: Thomson Reuters emphasizes transparency, justice, inclusion, objectivity, accuracy, and fairness as core values

Work Style: Collaborative, results-driven, and dynamic with emphasis on partnership between marketing and sales; values effective communication and relationship building

Self-Assessment: Candidates should consider:

  • Are you passionate about the intersection of marketing and technology?
  • Do you thrive in an environment requiring cross-functional collaboration?
  • Are you comfortable being accountable for measurable marketing KPIs?
  • Do you enjoy working in a diverse, global company that values continuous learning?

ASSUMPTION: The collaborative nature of the role is inferred from the emphasis on working closely with sales leaders, stakeholders, and marketing specialists.


โš ๏ธ Potential Challenges

This role may involve navigating complex stakeholder relationships across multiple countries in South East Asia, each with distinct cultural and business environments. The position requires balancing regional strategy with local market needs while delivering measurable results. The multi-channel approach (social, events, digital, etc.) demands broad expertise and effective prioritization skills to manage multiple campaigns simultaneously.

ASSUMPTION: These challenges are inferred based on the regional scope, the diverse marketing channels mentioned, and the explicit mention of the need to multi-task, prioritize, and work under pressure.


๐Ÿ“ˆ Similar Roles Comparison

This Marketing Manager role differs from traditional marketing positions by its strong emphasis on revenue impact, pipeline influence, and close collaboration with sales. Unlike pure brand marketing roles, this position focuses heavily on demand generation and measurable business outcomes. Compared to general regional marketing roles, this position has a specialized focus on Corporate Solutions within Thomson Reuters, requiring deeper industry knowledge and B2B technology marketing expertise.

ASSUMPTION: This comparison is based on standard industry patterns for B2B technology marketing roles and the specific focus areas mentioned in the job description.


๐Ÿ“ Sample Projects

  • Developing and executing an integrated demand generation campaign for a new corporate solution product across multiple South East Asian markets
  • Creating localized content for different stages of the buyer journey (TOFU/MOFU/BOFU) to accelerate pipeline in Singapore, Malaysia, and Thailand
  • Organizing and executing hybrid industry events that bring together potential clients, current customers, and thought leaders
  • Implementing an account-based marketing strategy for high-value enterprise prospects in the region
  • Building and delivering marketing enablement materials and training sessions for the sales team

ASSUMPTION: These projects are illustrative examples based directly on the listed responsibilities and the B2B technology marketing context of the role.


โ“ Key Questions to Ask During Interview

  1. How does the marketing team collaborate with sales to ensure alignment on pipeline goals and revenue targets?
  2. What are the most significant marketing challenges specific to the South East Asian market that this role will need to address?
  3. How does Thomson Reuters measure marketing success for the Corporate Solutions business, and what KPIs will this role be directly responsible for?
  4. Can you describe how the regional and global marketing teams work together to develop and localize campaigns?
  5. What innovations or new marketing approaches is Thomson Reuters currently exploring or planning to implement?
  6. How does the company support continuous learning and professional development for marketing professionals?

ASSUMPTION: These questions are suggested based on the role type and organizational structure mentioned in the listing and may need adaptation for specific interviews.


๐Ÿ“Œ Disclaimer

โš ๏ธ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.


๐Ÿ“Œ Next Steps for Applicants

  1. Update your resume to highlight relevant B2B marketing experience, especially in technology or software marketing
  2. Ensure your resume and cover letter include key terms like "demand generation," "pipeline influence," "account-based marketing," and "integrated marketing campaigns"
  3. Prepare specific examples that demonstrate your ability to drive marketing results that connect to business outcomes
  4. Research Thomson Reuters' recent developments, particularly in AI and technology solutions for legal, tax, accounting, and compliance professionals
  5. Connect with current or former Thomson Reuters employees on LinkedIn to gain insights about the company culture
  6. Prepare to discuss specific marketing campaigns you've executed that demonstrate your expertise across multiple channels
  7. Be ready to share how you measure marketing ROI and impact on sales pipeline

Submit your application through the official Thomson Reuters career portal to ensure it's properly tracked in their system. Beware of fraudulent job postings - verify the position through official Thomson Reuters channels.