Marketing Manager (Remote- US Based)
Togetherwork
Full-time
Remote
Worldwide
🌐 Digital Marketing
## 📌 Core Information
🔹 **Job Title:** Marketing Manager (Remote- US Based)
🔹 **Company:** Togetherwork
🔹 **Location:** Remote
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Togetherwork, a provider of SaaS solutions for various communities and businesses, is seeking a data-driven B2B SaaS marketing professional to drive lead generation, brand awareness, and customer acquisition. The Marketing Manager will be responsible for developing and executing social media strategies, creating engaging content, managing webinars and trade shows, and collaborating cross-functionally to meet and exceed key performance goals.
**ASSUMPTION:** The role is focused on the company's PetCare vertical solution, as mentioned in the job description.
---
### 📋 Key Responsibilities
✅ Grow marketing-qualified leads and increase brand perception through effective social media campaigns
✅ Design and implement social media strategy and content calendar to align with business objectives
✅ Generate, edit, publish, and share engaging content (e.g., text, photos, videos, blog posts) on a daily basis
✅ Collaborate with other teams, such as sales, support, and product, to create content, webinars, and how-to videos
✅ Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
✅ Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
✅ Design and create social media graphics, GIFs, and videos using Canva
✅ Research, plan, and oversee trade show operations, including serving as a Trade Show Booth Captain
✅ Analyze marketing and sales data to develop insights and make recommendations for optimization
✅ Monitor and maintain data quality within the marketing database
✅ Evaluate new technologies and add-on applications to improve and optimize marketing team performance
✅ Assist in strategy calls to discuss lead generation performance and devise strategies to achieve goals
✅ Collaborate across departments to create new marketing opportunities and meet/exceed KPIs
**ASSUMPTION:** The Marketing Manager will be responsible for managing the PetCare vertical's social media presence, including strategy, engagement, and content creation.
---
### 🎯 Required Qualifications
**Education:** Four-year degree in marketing or a related field
**Experience:** 5+ years of successful B2B lead generation experience with a proven track record of meeting lead generation goals
**Skills:**
- Strong analytical skills, including proficiency in Microsoft Excel, and experience with reporting and data analysis
- Demonstrable "test, measure, learn" mentality
- Proficiency in marketing automation systems (e.g., HubSpot) and integrating them with other technologies
- Ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads)
- Excellent communication (written and verbal) and organizational skills
- Ability to strategize and present opportunities
- Eagerness to drive growth
- Ability to manage multiple projects in a fast-paced environment
**ASSUMPTION:** The role requires a well-rounded marketing professional with a data-driven approach and the ability to thrive in a dynamic, cross-functional environment.
---
### 💰 Compensation & Benefits
**Salary Range:** $70,000 - $80,000 USD per year + bonus
**Benefits:** Medical, dental, and vision insurance; 100% employer-paid short/long-term disability; basic life insurance; 401(k) with 100% company match; flexible paid personal/vacation time; 10 sick days annually; 10 company-paid holidays; 6 weeks paid parental leave
**Industry Comparison:** The provided salary range appears to be competitive for a Marketing Manager position in the B2B SaaS industry, particularly for a remote role. According to Glassdoor, the average base salary for Marketing Managers in the United States is around $70,000, with the top 10% earning over $100,000.
**ASSUMPTION:** The comprehensive benefits package, including generous time off and parental leave, is typical for a well-established SaaS company like Togetherwork.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Togetherwork is a provider of software-as-a-service (SaaS) solutions for a diverse range of communities and organizations, including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, and pet services.
**Company Size:** Not specified, but the company appears to be a well-established player in the SaaS market.
**Company Stage:** Based on the information provided, Togetherwork seems to be a growth-stage company focused on expanding its suite of industry-specific solutions.
**ASSUMPTION:** Togetherwork is a relatively mature SaaS company with a strong market position, serving a diverse client base across various verticals.
---
### 📊 Role Analysis
**Career Level:** This role is suitable for a mid-level marketing professional with 5+ years of relevant experience in B2B lead generation.
**Reporting Structure:** The job description does not specify the reporting relationship, but the Marketing Manager will likely report to a marketing or sales executive.
**Team Size/Composition:** The size and composition of the marketing team are not provided, but the role involves cross-functional collaboration with other departments.
**Growth Opportunities:** The Marketing Manager role offers opportunities for career advancement within the company's marketing and leadership teams, particularly as Togetherwork continues to grow and expand its offerings.
**ASSUMPTION:** The Marketing Manager position is a key role within Togetherwork's marketing organization, with potential for professional development and advancement.
---
### 🌍 Location & Work Environment
**Office Type:** Remote (US-based)
**Geographic Context:** As a remote position, the location is flexible, allowing the successful candidate to work from anywhere in the United States. This can be advantageous for candidates seeking a better work-life balance or those living in areas with a lower cost of living.
**Work Schedule:** The job description does not specify a work schedule, but a remote role typically offers more flexibility in terms of work hours and work-life integration.
**Regional Considerations:** Remote work can present unique challenges, such as maintaining team collaboration and work-life boundaries. Candidates should consider their ability to thrive in a distributed work environment.
**ASSUMPTION:** Togetherwork has embraced a remote-first work culture, which can attract a diverse pool of talent from across the United States.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include phone/video screens, skills assessments, and in-person or virtual interviews with the marketing team and key stakeholders.
**Key Assessment Areas:** Togetherwork will likely evaluate the candidate's marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to drive growth through digital channels.
**Application Tips:** Applicants should highlight their B2B lead generation experience, social media marketing expertise, and track record of meeting or exceeding performance goals. They should also emphasize their adaptability, communication skills, and passion for driving business impact.
**ATS Keywords:** Relevant keywords to include in the application may include "B2B marketing," "social media marketing," "lead generation," "marketing automation," "data analysis," "content creation," and "trade show management."
**ASSUMPTION:** The interview process and application requirements are typical for a mid-level marketing role in the B2B SaaS industry.
---
### 🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Marketing automation tools (e.g., HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data analysis and reporting tools (e.g., Microsoft Excel, Google Analytics)
- Graphic design software (e.g., Canva)
**ASSUMPTION:** The Marketing Manager will be expected to be proficient in using a range of marketing and data analysis tools to drive campaign performance and reporting.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description and Togetherwork's mission, the company values data-driven decision-making, cross-functional collaboration, and a customer-centric approach to serving its diverse client base.
**Work Style:** The role requires a self-motivated, adaptable, and results-oriented professional who can thrive in a fast-paced, dynamic environment.
**Self-Assessment:** Candidates should consider their ability to work independently, communicate effectively, and contribute to a collaborative team culture in a remote setting.
**ASSUMPTION:** Togetherwork fosters a growth-oriented, performance-driven culture that values measurable results and continuous improvement.
---
### ⚠️ Potential Challenges
Some potential challenges in this role may include:
- Maintaining high productivity and engagement in a remote work environment
- Coordinating and aligning marketing efforts with cross-functional teams
- Continuously creating and adapting engaging content to drive social media growth
- Effectively measuring and reporting on the impact of marketing campaigns
**ASSUMPTION:** The Marketing Manager will need to be proactive, adaptable, and skilled in project management to navigate these potential challenges.
---
### 📈 Similar Roles Comparison
This Marketing Manager role is similar to other B2B SaaS marketing positions, but with a stronger focus on social media strategy, lead generation, and trade show management. Compared to more generalist marketing roles, this position requires a deeper understanding of digital marketing tactics and data-driven optimization.
**ASSUMPTION:** The role's emphasis on social media and events aligns with the company's focus on serving its diverse community-based clientele.
---
### 📝 Sample Projects
- Develop and implement a comprehensive social media strategy for the PetCare vertical, including content calendars, influencer outreach, and paid campaigns
- Collaborate with the sales and product teams to create webinars, tutorials, and other educational content to nurture leads and support customers
- Analyze marketing and sales data to identify opportunities for optimization, such as improving lead qualification or enhancing content performance
- Plan and execute a successful trade show presence, including booth design, staff training, and post-event follow-up
- Implement new marketing technologies or tools to streamline processes and enhance the team's efficiency
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general sense of the work involved.
---
### ❓ Key Questions to Ask During Interview
1. Can you share more about the overall marketing strategy and goals for the PetCare vertical?
2. How does the marketing team collaborate with other departments, such as sales and product, to achieve business objectives?
3. What are the primary metrics or KPIs used to measure the success of the marketing efforts?
4. Can you describe the company's approach to professional development and career growth for marketing team members?
5. What are the biggest challenges the marketing team has faced in the past year, and how were they addressed?
6. How does the company maintain a positive, productive work culture in a remote environment?
**ASSUMPTION:** These questions are designed to help the candidate better understand the strategic context, cross-functional dynamics, and growth potential of the role, as well as the company's remote work culture.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Thoroughly review the job description and required qualifications to ensure a strong fit.
2. Craft a tailored resume and cover letter highlighting your relevant B2B marketing experience, data-driven approach, and passion for driving growth.
3. Optimize your application by incorporating relevant keywords from the job description, such as "social media marketing," "lead generation," and "marketing automation."
4. Prepare thoughtful questions to ask during the interview, demonstrating your understanding of the role and the company's priorities.
5. Research Togetherwork's products, services, and industry position to speak knowledgeably about how your skills and experience can contribute to the company's success.
6. Be ready to showcase your ability to thrive in a remote work environment and collaborate effectively with cross-functional teams.
By following these steps, applicants can position themselves as strong contenders for this Marketing Manager role and showcase their potential to excel within Togetherwork's dynamic, growth-oriented organization.
🔹 **Job Title:** Marketing Manager (Remote- US Based)
🔹 **Company:** Togetherwork
🔹 **Location:** Remote
🔹 **Job Type:** Full-time
🔹 **Category:** Marketing
---
## 📌 Essential Job Details
### 🚀 Job Overview
Togetherwork, a provider of SaaS solutions for various communities and businesses, is seeking a data-driven B2B SaaS marketing professional to drive lead generation, brand awareness, and customer acquisition. The Marketing Manager will be responsible for developing and executing social media strategies, creating engaging content, managing webinars and trade shows, and collaborating cross-functionally to meet and exceed key performance goals.
**ASSUMPTION:** The role is focused on the company's PetCare vertical solution, as mentioned in the job description.
---
### 📋 Key Responsibilities
✅ Grow marketing-qualified leads and increase brand perception through effective social media campaigns
✅ Design and implement social media strategy and content calendar to align with business objectives
✅ Generate, edit, publish, and share engaging content (e.g., text, photos, videos, blog posts) on a daily basis
✅ Collaborate with other teams, such as sales, support, and product, to create content, webinars, and how-to videos
✅ Communicate with followers, respond to queries in a timely manner, and monitor customer reviews
✅ Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
✅ Design and create social media graphics, GIFs, and videos using Canva
✅ Research, plan, and oversee trade show operations, including serving as a Trade Show Booth Captain
✅ Analyze marketing and sales data to develop insights and make recommendations for optimization
✅ Monitor and maintain data quality within the marketing database
✅ Evaluate new technologies and add-on applications to improve and optimize marketing team performance
✅ Assist in strategy calls to discuss lead generation performance and devise strategies to achieve goals
✅ Collaborate across departments to create new marketing opportunities and meet/exceed KPIs
**ASSUMPTION:** The Marketing Manager will be responsible for managing the PetCare vertical's social media presence, including strategy, engagement, and content creation.
---
### 🎯 Required Qualifications
**Education:** Four-year degree in marketing or a related field
**Experience:** 5+ years of successful B2B lead generation experience with a proven track record of meeting lead generation goals
**Skills:**
- Strong analytical skills, including proficiency in Microsoft Excel, and experience with reporting and data analysis
- Demonstrable "test, measure, learn" mentality
- Proficiency in marketing automation systems (e.g., HubSpot) and integrating them with other technologies
- Ability to learn new platforms (e.g., Salesforce, HubSpot, Facebook ads)
- Excellent communication (written and verbal) and organizational skills
- Ability to strategize and present opportunities
- Eagerness to drive growth
- Ability to manage multiple projects in a fast-paced environment
**ASSUMPTION:** The role requires a well-rounded marketing professional with a data-driven approach and the ability to thrive in a dynamic, cross-functional environment.
---
### 💰 Compensation & Benefits
**Salary Range:** $70,000 - $80,000 USD per year + bonus
**Benefits:** Medical, dental, and vision insurance; 100% employer-paid short/long-term disability; basic life insurance; 401(k) with 100% company match; flexible paid personal/vacation time; 10 sick days annually; 10 company-paid holidays; 6 weeks paid parental leave
**Industry Comparison:** The provided salary range appears to be competitive for a Marketing Manager position in the B2B SaaS industry, particularly for a remote role. According to Glassdoor, the average base salary for Marketing Managers in the United States is around $70,000, with the top 10% earning over $100,000.
**ASSUMPTION:** The comprehensive benefits package, including generous time off and parental leave, is typical for a well-established SaaS company like Togetherwork.
---
## 📌 Applicant Insights
### 🔍 Company Context
**Industry Position:** Togetherwork is a provider of software-as-a-service (SaaS) solutions for a diverse range of communities and organizations, including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, and pet services.
**Company Size:** Not specified, but the company appears to be a well-established player in the SaaS market.
**Company Stage:** Based on the information provided, Togetherwork seems to be a growth-stage company focused on expanding its suite of industry-specific solutions.
**ASSUMPTION:** Togetherwork is a relatively mature SaaS company with a strong market position, serving a diverse client base across various verticals.
---
### 📊 Role Analysis
**Career Level:** This role is suitable for a mid-level marketing professional with 5+ years of relevant experience in B2B lead generation.
**Reporting Structure:** The job description does not specify the reporting relationship, but the Marketing Manager will likely report to a marketing or sales executive.
**Team Size/Composition:** The size and composition of the marketing team are not provided, but the role involves cross-functional collaboration with other departments.
**Growth Opportunities:** The Marketing Manager role offers opportunities for career advancement within the company's marketing and leadership teams, particularly as Togetherwork continues to grow and expand its offerings.
**ASSUMPTION:** The Marketing Manager position is a key role within Togetherwork's marketing organization, with potential for professional development and advancement.
---
### 🌍 Location & Work Environment
**Office Type:** Remote (US-based)
**Geographic Context:** As a remote position, the location is flexible, allowing the successful candidate to work from anywhere in the United States. This can be advantageous for candidates seeking a better work-life balance or those living in areas with a lower cost of living.
**Work Schedule:** The job description does not specify a work schedule, but a remote role typically offers more flexibility in terms of work hours and work-life integration.
**Regional Considerations:** Remote work can present unique challenges, such as maintaining team collaboration and work-life boundaries. Candidates should consider their ability to thrive in a distributed work environment.
**ASSUMPTION:** Togetherwork has embraced a remote-first work culture, which can attract a diverse pool of talent from across the United States.
---
### 💼 Interview & Application Insights
**Typical Process:** The interview process for this role may include phone/video screens, skills assessments, and in-person or virtual interviews with the marketing team and key stakeholders.
**Key Assessment Areas:** Togetherwork will likely evaluate the candidate's marketing expertise, data-driven decision-making, cross-functional collaboration skills, and ability to drive growth through digital channels.
**Application Tips:** Applicants should highlight their B2B lead generation experience, social media marketing expertise, and track record of meeting or exceeding performance goals. They should also emphasize their adaptability, communication skills, and passion for driving business impact.
**ATS Keywords:** Relevant keywords to include in the application may include "B2B marketing," "social media marketing," "lead generation," "marketing automation," "data analysis," "content creation," and "trade show management."
**ASSUMPTION:** The interview process and application requirements are typical for a mid-level marketing role in the B2B SaaS industry.
---
### 🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, LinkedIn, Twitter)
- Marketing automation tools (e.g., HubSpot)
- Customer relationship management (CRM) systems (e.g., Salesforce)
- Data analysis and reporting tools (e.g., Microsoft Excel, Google Analytics)
- Graphic design software (e.g., Canva)
**ASSUMPTION:** The Marketing Manager will be expected to be proficient in using a range of marketing and data analysis tools to drive campaign performance and reporting.
---
### 👔 Cultural Fit Considerations
**Company Values:** Based on the job description and Togetherwork's mission, the company values data-driven decision-making, cross-functional collaboration, and a customer-centric approach to serving its diverse client base.
**Work Style:** The role requires a self-motivated, adaptable, and results-oriented professional who can thrive in a fast-paced, dynamic environment.
**Self-Assessment:** Candidates should consider their ability to work independently, communicate effectively, and contribute to a collaborative team culture in a remote setting.
**ASSUMPTION:** Togetherwork fosters a growth-oriented, performance-driven culture that values measurable results and continuous improvement.
---
### ⚠️ Potential Challenges
Some potential challenges in this role may include:
- Maintaining high productivity and engagement in a remote work environment
- Coordinating and aligning marketing efforts with cross-functional teams
- Continuously creating and adapting engaging content to drive social media growth
- Effectively measuring and reporting on the impact of marketing campaigns
**ASSUMPTION:** The Marketing Manager will need to be proactive, adaptable, and skilled in project management to navigate these potential challenges.
---
### 📈 Similar Roles Comparison
This Marketing Manager role is similar to other B2B SaaS marketing positions, but with a stronger focus on social media strategy, lead generation, and trade show management. Compared to more generalist marketing roles, this position requires a deeper understanding of digital marketing tactics and data-driven optimization.
**ASSUMPTION:** The role's emphasis on social media and events aligns with the company's focus on serving its diverse community-based clientele.
---
### 📝 Sample Projects
- Develop and implement a comprehensive social media strategy for the PetCare vertical, including content calendars, influencer outreach, and paid campaigns
- Collaborate with the sales and product teams to create webinars, tutorials, and other educational content to nurture leads and support customers
- Analyze marketing and sales data to identify opportunities for optimization, such as improving lead qualification or enhancing content performance
- Plan and execute a successful trade show presence, including booth design, staff training, and post-event follow-up
- Implement new marketing technologies or tools to streamline processes and enhance the team's efficiency
**ASSUMPTION:** These sample projects are based on the key responsibilities outlined in the job description and are intended to provide a general sense of the work involved.
---
### ❓ Key Questions to Ask During Interview
1. Can you share more about the overall marketing strategy and goals for the PetCare vertical?
2. How does the marketing team collaborate with other departments, such as sales and product, to achieve business objectives?
3. What are the primary metrics or KPIs used to measure the success of the marketing efforts?
4. Can you describe the company's approach to professional development and career growth for marketing team members?
5. What are the biggest challenges the marketing team has faced in the past year, and how were they addressed?
6. How does the company maintain a positive, productive work culture in a remote environment?
**ASSUMPTION:** These questions are designed to help the candidate better understand the strategic context, cross-functional dynamics, and growth potential of the role, as well as the company's remote work culture.
---
## 📌 Disclaimer
⚠️ **This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.**
---
## 📌 Next Steps for Applicants
To effectively pursue this opportunity, applicants should:
1. Thoroughly review the job description and required qualifications to ensure a strong fit.
2. Craft a tailored resume and cover letter highlighting your relevant B2B marketing experience, data-driven approach, and passion for driving growth.
3. Optimize your application by incorporating relevant keywords from the job description, such as "social media marketing," "lead generation," and "marketing automation."
4. Prepare thoughtful questions to ask during the interview, demonstrating your understanding of the role and the company's priorities.
5. Research Togetherwork's products, services, and industry position to speak knowledgeably about how your skills and experience can contribute to the company's success.
6. Be ready to showcase your ability to thrive in a remote work environment and collaborate effectively with cross-functional teams.
By following these steps, applicants can position themselves as strong contenders for this Marketing Manager role and showcase their potential to excel within Togetherwork's dynamic, growth-oriented organization.