Marketing Manager (Remote)

Marketing Manager (Remote)

📌 Essential Job Details

🚀 Job Overview

Afterskills is seeking a strategic, data-driven marketer to lead the company's marketing and brand initiatives. As a remote Marketing Manager, you will be responsible for developing and executing content strategies, organizing virtual events, and building a community of learning and development (L&D) professionals. This role offers the potential to transition to a full-time position within 6-12 months, depending on performance.

📋 Key Responsibilities

✅ Develop and manage the content calendar to establish Afterskills and its leadership team as thought leaders in the L&D space, coordinating content across multiple channels ✅ Collaborate with leadership and sales teams to plan and execute online events aimed at current and potential clients, managing logistics and follow-up ✅ Own the end-to-end process of email and outreach campaigns, including content creation, stakeholder input, and post-distribution analysis ✅ Increase Afterskills' visibility by identifying and securing opportunities for the company's leadership to present or participate in relevant industry conferences ✅ Create and implement strategies for building a community of L&D professionals on platforms like LinkedIn, encouraging engagement with thought leadership content

🎯 Required Qualifications

**Education:** Not specified **Experience:** 2+ years of experience designing and executing marketing campaigns **Skills:** Strong communication and stakeholder management skills, event planning, content creation, data analysis, familiarity with marketing tools and platforms

💰 Compensation & Benefits

**Salary Range:** Not specified **Benefits:** Not specified **Industry Comparison:** The salary range for a part-time remote Marketing Manager role in London is typically between £35,000 - £50,000 per annum, pro-rated for the 10-15 hour per week commitment.

📌 Applicant Insights

🔍 Company Context

**Industry Position:** Afterskills is a fast-growing startup providing upskilling and training solutions in data, digital transformation, and AI for businesses and professionals. **Company Size:** Not specified **Company Stage:** Afterskills has experienced triple-digit growth over the past three years, indicating a period of rapid expansion and scaling.

📊 Role Analysis

**Career Level:** Mid-level **Reporting Structure:** Not specified **Team Size/Composition:** Not specified **Growth Opportunities:** The role has the potential to transition to a full-time, permanent position within 6-12 months, providing opportunities for career advancement.

🌍 Location & Work Environment

**Office Type:** Remote/Virtual **Geographic Context:** London is a major global business and technology hub, offering a diverse talent pool and access to a range of industry events and networking opportunities. **Work Schedule:** 10-15 hours per week **Regional Considerations:** Candidates in or around London may have an advantage in terms of familiarity with the local market and access to relevant industry events.

💼 Interview & Application Insights

**Typical Process:** The interview process may include an initial phone/video screening, followed by one or more in-depth interviews to assess the candidate's marketing expertise, strategic thinking, and cultural fit. **Key Assessment Areas:** Employers will likely evaluate the candidate's ability to develop and execute marketing campaigns, manage virtual events, and demonstrate a data-driven, results-oriented approach. **Application Tips:** Highlight your experience in content creation, digital marketing, and event planning, and be prepared to discuss how you would approach the key responsibilities of the role. **ATS Keywords:** marketing, content strategy, event management, email campaigns, thought leadership, LinkedIn, digital marketing, data analysis

🛠️ Tools & Technologies

Familiarity with marketing automation platforms (e.g., Mailchimp), design tools (e.g., Canva, Photoshop), and social media management platforms (e.g., LinkedIn) would be beneficial.

👔 Cultural Fit Considerations

**Company Values:** Afterskills values innovation, continuous learning, and using learning and development as a competitive advantage for businesses and individuals. **Work Style:** The company is seeking a self-starter who is comfortable with ambiguity, enjoys taking on challenges, and has a bias for action. **Self-Assessment:** Consider whether you thrive in a fast-paced, entrepreneurial environment, have a passion for data-driven marketing, and are excited by the prospect of shaping the future of a growing startup.

⚠️ Potential Challenges

As a part-time, remote role, the successful candidate will need to balance multiple priorities and work independently to deliver results. The role also requires strong communication and stakeholder management skills to coordinate content, events, and campaigns across various teams.

📈 Similar Roles Comparison

This Marketing Manager role is comparable to similar positions in the learning and development, professional services, or technology startup sectors. The key differentiators are the remote work setup and the potential for the role to transition to a full-time position.

📝 Sample Projects

- Develop a quarterly content calendar and oversee the creation of blog posts, LinkedIn articles, and email newsletters to position Afterskills as a thought leader in the L&D space - Plan and execute a series of virtual events, such as webinars or panel discussions, to engage current and prospective clients - Implement a LinkedIn community-building strategy, including creating a group, curating relevant content, and encouraging active participation from key industry influencers

❓ Key Questions to Ask During Interview

1. Can you provide more details about the company's growth trajectory and plans for the next 12-24 months? 2. How does the marketing team currently collaborate with the sales and leadership teams, and what opportunities do you see for improving that integration? 3. What are the primary marketing metrics and KPIs that you would use to measure the success of this role? 4. Can you share examples of past virtual events that Afterskills has organized, and what insights were gained to inform future planning? 5. How does the company approach professional development and skill-building for its employees? 6. What are the most significant challenges you anticipate the new Marketing Manager will face in the first 6-12 months?

📌 Disclaimer

⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.

📌 Next Steps for Applicants

To apply for this opportunity effectively, be sure to: - Tailor your resume and cover letter to highlight your relevant marketing experience, especially in the areas of content strategy, event planning, and digital campaigns - Research Afterskills and the learning and development industry to demonstrate your understanding of the company's mission and the market context - Prepare thoughtful questions to ask during the interview that showcase your strategic thinking and genuine interest in the role - Ensure your application materials are optimized for Applicant Tracking Systems (ATS) by including relevant keywords from the job description