🔹 Job Title: Marketing Manager, Product (Product Marketing Manager, Creator Shopping Platform)
🔹 Company: LTK USA
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
As a Product Marketing Manager for the Creator Shopping Platform at LTK, you'll be responsible for driving product awareness, adoption, and retention among creators and shoppers. This role bridges the gap between product development and marketing, requiring close collaboration with Product, Engineering, Data, Creator Success, Sales, and Marketing teams. You'll shape product offerings, positioning, and manage an operational coordinator to oversee the creation of digital marketing assets.
ASSUMPTION: This role is focused specifically on the Creator Shopping Platform, which appears to be a core product of LTK that connects influencers with shopping capabilities for their audiences. The role seems to have dual focus on both creator retention and shopper engagement.
✅ Plan and execute high-impact product launches for influencer and shopper communities
✅ Define positioning statements and messaging for products, apps, and key features
✅ Initiate segment-specific product campaigns to support creator retention
✅ Manage relationships with product managers to support their product/feature launches
✅ Create and distribute multi-format content (email, web, in-app, webinars, videos, case studies, etc.) to acquire, retain, and grow the LTK influencer base
✅ Own long-form education course content for creator retention at digital and in-person events
✅ Develop sales materials including decks, datasheets, ROI calculators, and battle cards
✅ Monitor competition and assess features/benefits to make strategic recommendations
✅ Use insights to measure, monitor, and optimize product marketing programs
✅ Serve as subject matter expert on LTK products for marketing, sales, and service teams
✅ Manage operational support to build campaigns highlighting latest LTK products/features
Education: Not specified
Experience: 6+ years of experience launching & scaling consumer apps, products, or services for global consumer and/or media brands
Skills:
ASSUMPTION: While a specific degree isn't mentioned, the seniority level and specialized nature of the role suggest that a bachelor's degree in Marketing, Business, Communications or related field would be beneficial, though possibly not required if candidate has the necessary experience and skills.
Salary Range: Not specified
Benefits:
Industry Comparison: Not specified
ASSUMPTION: Product Marketing Manager roles of this seniority in the tech/creator economy space typically range from $90,000-$140,000 depending on location and exact experience level, though this can vary widely based on company size and funding status. LTK appears to be a well-established company in the creator economy, suggesting their compensation package is likely competitive within this range.
Industry Position: LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The company connects brands, creators, and shoppers with a shopping app and technology that makes content instantly shoppable. LTK drives more than $5 billion in annual retail sales through their creator network.
Company Size: While exact employee count isn't provided, LTK partners with more than 8,000 retailers and 1 million brands, indicating it's a substantial operation.
Company Stage: Established company founded in 2011, headquartered in Dallas, TX, operating on five continents.
Career Level: Senior (based on 6+ years experience requirement and management responsibilities)
Reporting Structure: Not explicitly stated
Team Size/Composition: Will manage at least one operational coordinator
Growth Opportunities: Potential to grow in an industry-leading global company in creator commerce space with exposure to multiple departments including Product, Engineering, Data, Creator Success, Sales and broader marketing teams.
ASSUMPTION: Based on the cross-functional nature and the fact that this role manages someone, this appears to be a mid to senior manager level position that likely reports to a Director or VP of Marketing. The role seems to offer growth into broader marketing leadership roles or potentially product leadership paths.
Office Type: Remote-first
Geographic Context: Position is US-based but appears to be remote, offering flexibility across different regions.
Work Schedule: Flexible with Summer Fridays mentioned as a benefit
Regional Considerations: No visa sponsorship available for this role
ASSUMPTION: LTK appears to embrace a modern, flexible work culture with their "remote-first, productivity-first" environment. This suggests they value results over physical presence, but likely have occasional in-person meetings or events for team building.
Typical Process: For product marketing roles at this level, expect initial screening, portfolio review of past marketing materials, interviews with marketing leadership and cross-functional partners, and possibly a presentation or case study.
Key Assessment Areas: Strategic thinking, storytelling abilities, collaboration skills, analytical capabilities, portfolio of past product marketing work, ability to translate complex products into compelling messaging.
Application Tips: Highlight experience with creator platforms or influencer marketing, demonstrate measurable results from past product marketing campaigns, showcase examples of product positioning and messaging work, and emphasize cross-functional collaboration skills.
ATS Keywords: product marketing, creator economy, influencer marketing, product launches, content strategy, user acquisition, retention marketing, cross-functional collaboration, consumer apps, digital marketing, product messaging, competitive analysis.
ASSUMPTION: These insights are based on industry standards for product marketing roles in tech companies and the specific requirements listed in the job description.
While specific tools aren't mentioned, product marketing managers in this space typically work with:
ASSUMPTION: These tools represent industry standards for product marketing roles. LTK likely uses some combination of these or similar platforms to execute marketing strategies.
Company Values: LTK explicitly states their values as:
Work Style: Fast-paced, entrepreneurial, results-oriented, and collaborative. The listing emphasizes autonomy, fierce prioritization, adaptability, and a growth mindset.
Self-Assessment: Candidates should consider:
Based on the job description, potential challenges in this role might include:
ASSUMPTION: These challenges are inferred from the broad scope of responsibilities and the dynamic nature of the creator economy industry.
This Product Marketing Manager role at LTK differs from similar roles in a few key ways:
ASSUMPTION: This comparison is based on typical product marketing roles in technology companies versus the specialized nature of LTK's creator-focused platform.
Based on the listed responsibilities, someone in this role might work on:
ASSUMPTION: These projects are illustrative examples based on the responsibilities listed and the nature of LTK's business.
ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
To effectively pursue this opportunity:
For ATS optimization, ensure your resume and application include key terms like: product marketing, creator economy, influencer marketing, product launches, content strategy, user acquisition, retention marketing, consumer apps, and cross-functional collaboration.