🔹 Job Title: Marketing Manager - NY/CT Region
🔹 Company: Sila Services
🔹 Location: Kingston, New York, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
The Marketing Manager at Sila Services plays a critical role in executing high-impact marketing initiatives that drive lead generation, customer engagement, and revenue growth for one of the nation's premier HVAC, Plumbing and Electrical operating platforms. Reporting to the CMO and Senior Regional Marketing Manager, you'll serve the Regional Vice President and multiple brand General Managers in developing and implementing marketing campaigns that build awareness and drive quality leads for a portfolio of companies within the NY/CT region. This role combines strategic execution with hands-on campaign management in a private equity-backed, high-growth environment.
ASSUMPTION: The category is listed as "Marketing" based on the role title and responsibilities, as this wasn't explicitly stated in the original listing.
Regional Marketing Campaign Execution:
Performance Reporting and Optimization:
Marketing Content Development:
ASSUMPTION: The responsibilities are organized into the three main categories explicitly outlined in the job description.
Education: Bachelor's Degree in Marketing, Business, Communications, or equivalent field (Required)
Experience: 2-5 years of marketing experience (minimum 2 years required)
Skills:
Salary Range: $60,000 - $70,000 per year + 10% performance-based bonus
Benefits:
Industry Comparison: This salary range is generally consistent with mid-level marketing manager positions in the home services industry in the New York state region, though compensation may vary based on specific location within the NY/CT area.
ASSUMPTION: The industry comparison is based on typical marketing manager salaries in the HVAC, plumbing, and electrical services industry in the Northeast region of the United States.
Industry Position: Sila Services is described as "one of the nation's premier and fastest-growing HVAC, Plumbing and Electrical operating platforms." The company appears to be expanding rapidly through acquisitions.
Company Size: Large enough to support multiple brands across regional territories with dedicated marketing management.
Company Stage: Growth-stage, private equity-backed company in "rapid acquisition mode."
ASSUMPTION: The company size assessment is inferred from the multi-brand, multi-location structure mentioned in the job description, along with the private equity backing and acquisition strategy explicitly stated.
Career Level: Mid-level management position with both strategic and tactical responsibilities
Reporting Structure: Reports to the CMO and Senior Regional Marketing Manager while supporting Regional Vice President and multiple General Managers
Team Size/Composition: Not specifically mentioned, but likely collaborates with marketing team members and external agency partners
Growth Opportunities: Potential for advancement within a rapidly growing organization; opportunity to gain specialized expertise in key marketing areas within the home services industry
ASSUMPTION: The growth opportunities are inferred from the company's described rapid growth trajectory and acquisition strategy. The reporting structure is explicitly mentioned in the listing.
Office Type: Primarily office-based with travel requirements
Geographic Context: Position covers the New York and Connecticut region, based in Kingston, NY
Work Schedule: Monday to Friday with weekends as needed
Regional Considerations: Position requires 10-20% travel within the assigned region to company locations
ASSUMPTION: While the listing mentions being "on the road," the 10-20% travel specification suggests this is primarily an office-based role with periodic travel to regional locations.
Typical Process: For marketing manager positions in this industry, the interview process typically includes initial screening, portfolio/campaign review, and interviews with marketing leadership and operational stakeholders (RVP/GMs)
Key Assessment Areas: Data-driven marketing approach, campaign execution capabilities, budget management experience, analytical skills, and ability to work in a fast-paced environment
Application Tips: Highlight specific campaigns you've executed, measurable results achieved, experience with multi-location businesses, and examples of data-driven decision making
ATS Keywords: marketing campaign execution, lead generation, ROAS, budget optimization, marketing analytics, multi-location marketing, digital marketing, ServiceTitan, home services marketing
ASSUMPTION: These insights are based on standard practices for marketing management positions in the home services industry and the specific requirements outlined in the job description.
ASSUMPTION: While the listing specifically mentions the tools above, proficiency with digital marketing platforms is implied by the responsibilities related to campaign execution across various channels.
Company Values: High-performance, results-driven, data-oriented, and fast-paced culture
Work Style: Self-motivated with a "bias to action and innovation" while balancing multiple priorities and stakeholder needs
Self-Assessment: Potential applicants should consider:
ASSUMPTION: The cultural elements are inferred from descriptions like "fast-paced environment," "bias to action and innovation," and emphasis on data-driven decision making throughout the listing.
ASSUMPTION: These challenges are based on specific elements mentioned in the job description, including the multi-brand structure, fast-paced environment, and requirement to support underperforming locations.
This Marketing Manager role differs from typical marketing manager positions in several ways:
ASSUMPTION: This comparison is based on standard marketing manager role structures in the industry versus the specific multi-brand, regionally-focused structure described in this listing.
ASSUMPTION: These project examples are derived from the specific responsibilities outlined in the job description and typical marketing initiatives in the HVAC, plumbing, and electrical services industry.
ASSUMPTION: These questions are suggested based on the multi-brand, regional structure of the role and the growth-oriented nature of the company as described in the listing.
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.